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Global Toys and Games Market Size study, by Product (electronics games, outdoor & sport toys, dolls, preschool toys, games & puzzles, others) End-user (0-8 age, 9-15 age, 15 age and above) Distribution Channel (offline, online) and Regional Forecasts 2021-2027

  • BIZ4639260
  • 200 Pages
  • August 2021
  • Consumer Goods
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Global Toys and Games Market is valued approximately USD 275.75 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 5.0 % over the forecast period 2021-2027. Parents' growing interest in green toys, the comeback of traditional toys and video games, knowledge of the cognitive advantages of building toys, and the exponential spread of mobile-based gaming are all contributing to the industry's growth. Traditional leisure activities are projected to gain popularity among younger generations, thus driving the industry. The rising popularity of old-school games during social gatherings among millennials and rising revival of vintage games is expected to drive market growth. Companies are frequently changing their product offerings by creating e-stores and selling items on e-commerce platforms such as Amazon, Walmart Online, and eBay, since online platforms have emerged as a viable and cost-effective alternative to traditional marketing and sales. Due to the lockdown, people stayed at home and indoor games gained traction which affected the market positively. The toy firms of Curtis McGill and Scott Houdashell rely on sales during the crucial two weeks leading up to Easter for the majority of their profits. In March 2020, their Amazon sales grew by 4,000 percent year over year, while their Walmart in-store sales grew by 100 percent. Ravensburger, a puzzle manufacturer, also saw an increase in sales in March 2020. Sales of puzzles in the United States grew by 370 percent year over year in the final two weeks of March 2020, according to a business spokesperson, and sales were 10 times more than the same day in 2019. However, Toy and game sales were largely driven by online shopping of items during the epidemic. However, owing to delays in the release of highly anticipated films such as "Trolls World Tour" and "Top Gun: Maverick," toys, collectibles, and other items based on the characters of these films that had already reached merchant stores saw little or low sales. As a result, it had a negative influence on market growth in the medium term.

The main regions of Asia Pacific, North America, Europe, Latin America, and the Rest of the World are included in the geographical analysis of the worldwide Toys and Games market. In 2020, Asia Pacific had the biggest market share, accounting for nearly 40.0 percent. Companies have increased their reach in nations such as China and Japan by improving e-commerce or building new shops. In 2020, for instance, Lego will open 134 retail locations, including 91 of them in China. There are now 678 Lego-branded stores worldwide, with plans to add another 120, including 80 in China. The objective is to open over 300 Lego stores in China by the end of 2021. North America had the second-largest proportion in 2020. Downloads spiked in March 2020 after the US issued shelter-in-place orders, leading in an increase in downloads across all genres, including hypercasual, puzzle, simulation, and lifestyle.

Major market player included in this report are:

LEGO System A/S

Hasbro

Mattel

JAKKS Pacific Inc.

Sony Interactive Entertainment Inc.

Nintendo

Microsoft

NetEase Inc.

Sanrio Company Ltd.

Playmates Toys Ltd.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Mode of Operation offerings of key players. The detailed segments and sub-segment of the market are explained below:

By End-user:

0-8 age

9-15 age

15 age & above

By Product:

Electronic games

Outdoor & sport toys

Dolls

Preschool toys

Games & puzzles

Others

By Distribution Channel:

Offline

Online

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019

Base year – 2020

Forecast period – 2021 to 2027

Target Audience of the Global Toys and Games Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)

1.2.1. Toys and Games Market, by Region, 2019-2027 (USD Billion)

1.2.2. Toys and Games Market, by End-user, 2019-2027 (USD Billion)

1.2.3. Toys and Games Market, by Product, 2019-2027 (USD Billion)

1.2.4. Toys and Games Market, by Distribution Channel, 2019-2027 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Toys and Games Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Toys and Games Market Dynamics

3.1. Toys and Games Market Impact Analysis (2019-2027)

3.1.1. Market Drivers

3.1.1.1. Green toys gaining popularity among parents

3.1.1.2. Traditional toys and games making a resurgence

3.1.1.3. People becoming more conscious of advantages of constructing toys

3.1.2. Market Challenges

3.1.2.1. Delay in anticipated movie releases

3.1.3. Market Opportunities

3.1.3.1. Development in technology

Chapter 4. Global Toys and Games Market Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economical

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Toys and Games Market, by End-user

5.1. Market Snapshot

5.2. Global Toys and Games Market by End-user, Performance - Potential Analysis

5.3. Global Toys and Games Market Estimates & Forecasts by End-user 2018-2027 (USD Billion)

5.4. Toys and Games Market, Sub Segment Analysis

5.4.1. 0-8 age

5.4.2. 9-15 age

5.4.3. 15 age & above

Chapter 6. Global Toys and Games Market, by Product,

6.1. Market Snapshot

6.2. Global Toys and Games Market by Product, Performance-Potential Analysis

6.3. Global Toys and Games Market Estimates & Forecasts by Product, 2018-2027 (USD Billion)

6.4. Toys and Games Market, Sub Segment Analysis

6.4.1. Electronic games

6.4.2. Outdoor & sport toys

6.4.3. Dolls

6.4.4. Preschool toys

6.4.5. Games & puzzles

6.4.6. Others

Chapter 7. Global Toys and Games Market, by Distribution Channel,

7.1. Market Snapshot

7.2. Global Toys and Games Market by Distribution Channel, Performance-Potential Analysis

7.3. Global Toys and Games Market Estimates & Forecasts by Distribution Channel, 2018-2027 (USD Billion)

7.4. Toys and Games Market, Sub Segment Analysis

7.4.1. Offline

7.4.2. Online

Chapter 8. Global Toys and Games Market, Regional Analysis

8.1. Toys and Games Market, Regional Market Snapshot

8.2. North America Toys and Games Market

8.2.1. U.S. Toys and Games Market

8.2.1.1. End-user breakdown estimates & forecasts, 2018-2027

8.2.1.2. Product breakdown estimates & forecasts, 2018-2027

8.2.1.3. Distribution Channel breakdown estimated & forecasts, 2018-2027

8.2.2. Canada Toys and Games Market

8.3. Europe Toys and Games Market Snapshot

8.3.1. U.K. Toys and Games Market

8.3.2. Germany Toys and Games Market

8.3.3. France Toys and Games Market

8.3.4. Spain Toys and Games Market

8.3.5. Italy Toys and Games Market

8.3.6. Rest of Europe Toys and Games Market

8.4. Asia-Pacific Toys and Games Market Snapshot

8.4.1. China Toys and Games Market

8.4.2. India Toys and Games Market

8.4.3. Japan Toys and Games Market

8.4.4. Australia Toys and Games Market

8.4.5. South Korea Toys and Games Market

8.4.6. Rest of Asia Pacific Toys and Games Market

8.5. Latin America Toys and Games Market Snapshot

8.5.1. Brazil Toys and Games Market

8.5.2. Mexico Toys and Games Market

8.6. Rest of The World Toys and Games Market

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies

9.2. Company Profiles

9.2.1. LEGO System A/S

9.2.1.1. Key Information

9.2.1.2. Overview

9.2.1.3. Financial (Subject to Data Availability)

9.2.1.4. End-user Summary

9.2.1.5. Recent Developments

9.2.2. Hasbro

9.2.3. Mattel

9.2.4. JAKKS Pacific Inc.

9.2.5. Sony Interactive Entertainment Inc.

9.2.6. Nintendo

9.2.7. Microsoft

9.2.8. NetEase Inc.

9.2.9. Sanrio Company Ltd.

9.2.10. Playmates Toys Limited

Chapter 10. Research Process

10.1. Research Process

10.1.1. Data Mining

10.1.2. Analysis

10.1.3. Market Estimation

10.1.4. Validation

10.1.5. Publishing

10.2. Research Attributes

10.3. Research Assumption

List of Tables

TABLE 1. Global Toys and Games Market , report scope

TABLE 2. Global Toys and Games Market estimates & forecasts by Region 2018-2027 (USD Billion)

TABLE 3. Global Toys and Games Market estimates & forecasts by End-user 2018-2027 (USD Billion)

TABLE 4. Global Toys and Games Market estimates & forecasts by Product 2018-2027 (USD Billion)

TABLE 5. Global Toys and Games Market estimates & forecasts by Distribution Channel 2018-2027 (USD Billion)

TABLE 6. Global Toys and Games Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 7. Global Toys and Games Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 8. Global Toys and Games Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 9. Global Toys and Games Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 10. Global Toys and Games Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 11. Global Toys and Games Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 12. Global Toys and Games Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 13. Global Toys and Games Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 14. Global Toys and Games Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 15. Global Toys and Games Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 16. U.S. Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 17. U.S. Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 18. U.S. Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 19. Canada Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 20. Canada Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 21. Canada Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 22. UK Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 23. UK Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 24. UK Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 25. Germany Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 26. Germany Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 27. Germany Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 28. RoE Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 29. RoE Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 30. RoE Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 31. China Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 32. China Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 33. China Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 34. India Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 35. India Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 36. India Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 37. Japan Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 38. Japan Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 39. Japan Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 40. RoAPAC Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 41. RoAPAC Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 42. RoAPAC Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 43. Brazil Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 44. Brazil Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 45. Brazil Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 46. Mexico Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 47. Mexico Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 48. Mexico Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 49. RoLA Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 50. RoLA Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 51. RoLA Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 52. Row Toys and Games Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 53. Row Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 54. Row Toys and Games Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 55. List of secondary sources, used in the study of global Toys and Games Market

TABLE 56. List of primary sources, used in the study of global Toys and Games Market

TABLE 57. Years considered for the study

TABLE 58. Exchange rates considered

 
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