Global Social Media Management Market Size study, by Component (Solutions, Services) Deployment Mode (Cloud, On-premises) Organization Size (Small enterprises, Medium sized enterprises, large enterprises) Application (Sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, others) Vertical (BFSI, retail and consumer goods, government and public sector, healthcare and life sciences, IT and telecom, Media and Entertainment, Manufacturing, Travel and Hospitality) and Regional Forecasts 2021-2027
- BIZ4621831
- 200 Pages
- August 2021
- ICT & Media
Global Social Media Management Market is valued approximately USD 11.7 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 23.6% over the forecast period 2021-2027. Software and services for social media management generate, schedule, analyse, and engage digital material on social media platforms including Facebook, Instagram, Snapchat, Twitter, and others. Increased focus on the market and competitive intelligence, increased need for search ROI for social media strategy, improved customer experience with social media management, and increased user engagement of social media using smartphones are some of the major factors driving the growth of the Social Media Management Market. Profit margins are still being impacted by global competition, and businesses are always looking for technology solutions to increase efficiency and cut costs while preserving a competitive advantage. Whereas, Data privacy issues have received widespread attention in recent years, and laws and regulations addressing data protection and privacy, such as the General Data Protection Regulation (GDPR), Payment Card Industry Data Security Standard (PCI DSS), Health Insurance Portability and Accountability Act (HIPAA), and Gramm–Leach–Bliley Act, have had a significant impact on the social media space (GLBA). Businesses are attempting to make the most of social media management platforms by expanding their customer relationships through social media management solutions to obtain real-time information and generate corporate outcomes in terms of ROI. For instance, in June 2021, Adobe Commerce has added an AI-powered live search feature. Adobe Commerce businesses may deliver relevant and tailored search results to their customers based on their needs. The main regions of Asia Pacific, North America, Europe, Latin America, and the Rest of the World are included in the geographical analysis of the worldwide Social Media Management market. In the social media management industry, North America is projected to have the highest market share. The area is a mature and well-established market with a strong risk appetite and a desire for technical advancements, providing a wealth of chances for social media management vendors and service providers. The region is known for its large number of social media users and the prevalence of social media management solutions. The use of social media networks as a major marketing and customer interaction tool for industrial verticals is expected to boost market revenue creation in the area. Major market player included in this report are: Adobe IBM Google Oracle Salesforce Sprout Social Hootsuite Meltwater Sprinklr Digimind The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below: By Component: Solutions Services By Deployment mode: Cloud On-premises By Organization Size: Small Enterprises Medium sized Enterprises Large Enterprises By Application: Sales and Marketing Management Customer Experience Management Competitive Intelligence Risk Management and Fraud Detection Others By Vertical: BFSI Retail and Consumer Goods Government and Public Sector Healthcare and Life Sciences IT and Telecom Media and Entertainment Manufacturing Travel and Hospitality Others By Region: North America U.S. Canada Europe UK Germany France Spain Italy ROE Asia Pacific China India Japan Australia South Korea RoAPAC Latin America Brazil Mexico Rest of the World Furthermore, years considered for the study are as follows: Historical year – 2018, 2019 Base year – 2020 Forecast period – 2021 to 2027 Target Audience of the Global Social Media Management Market in Market Study: Key Consulting Companies & Advisors Large, medium-sized, and small enterprises Venture capitalists Value-Added Resellers (VARs) Third-party knowledge providers Investment bankers Investors
Chapter 1. Executive Summary 1.1. Market Snapshot 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion) 1.2.1. Social Media Management Market, by Region, 2019-2027 (USD Billion) 1.2.2. Social Media Management Market, by Component, 2019-2027 (USD Billion) 1.2.3. Social Media Management Market, by Deployment Mode, 2019-2027 (USD Billion) 1.2.4. Social Media Management Market, by Organization Size, 2019-2027 (USD Billion) 1.2.5. Social Media Management Market, by Application, 2019-2027 (USD Billion) 1.2.6. Social Media Management Market, by Vertical, 2019-2027 (USD Billion) 1.3. Key Trends 1.4. Estimation Methodology 1.5. Research Assumption Chapter 2. Global Social Media Management Market Definition and Scope 2.1. Objective of the Study 2.2. Market Definition & Scope 2.2.1. Scope of the Study 2.2.2. Industry Evolution 2.3. Years Considered for the Study 2.4. Currency Conversion Rates Chapter 3. Global Social Media Management Market Dynamics 3.1. Social Media Management Market Impact Analysis (2019-2027) 3.1.1. Market Drivers 3.1.1.1. Growing market and competitive intelligence focus 3.1.1.2. Rising the need for search ROI in social media strategy . 3.1.2. Market Challenges 3.1.2.1. Lack of standard norms or laws. 3.1.3. Market Opportunities 3.1.3.1. Rising usage of cloud computing 3.1.3.2. The use of social media platforms resulting in the creation of a large amount of data. Chapter 4. Global Social Media Management Market Industry Analysis 4.1. Porter’s 5 Force Model 4.1.1. Bargaining Power of Suppliers 4.1.2. Bargaining Power of Buyers 4.1.3. Threat of New Entrants 4.1.4. Threat of Substitutes 4.1.5. Competitive Rivalry 4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027) 4.2. PEST Analysis 4.2.1. Political 4.2.2. Economical 4.2.3. Social 4.2.4. Technological 4.3. Investment Adoption Model 4.4. Analyst Recommendation & Conclusion Chapter 5. Global Social Media Management Market, by Component 5.1. Market Snapshot 5.2. Global Social Media Management Market by Component, Performance - Potential Analysis 5.3. Global Social Media Management Market Estimates & Forecasts by Component 2018-2027 (USD Billion) 5.4. Social Media Management Market, Sub Segment Analysis 5.4.1. Solutions 5.4.2. Services Chapter 6. Global Social Media Management Market, by Deployment Mode, 6.1. Market Snapshot 6.2. Global Social Media Management Market by Deployment Mode, Performance-Potential Analysis 6.3. Global Social Media Management Market Estimates & Forecasts by Deployment Mode, 2018-2027 (USD Billion) 6.4. Social Media Management Market, Sub Segment Analysis 6.4.1. Cloud 6.4.2. On-premises Chapter 7. Global Social Media Management Market, by Organization Size, 7.1. Market Snapshot 7.2. Global Social Media Management Market by Organization Size, Performance-Potential Analysis 7.3. Global Social Media Management Market Estimates & Forecasts by Organization Size, 2018-2027 (USD Billion) 7.4. Social Media Management Market, Sub Segment Analysis 7.4.1. Small enterprises 7.4.2. Medium sized enterprises 7.4.3. Large enterprises Chapter 8. Global Social Media Management Market, by Application, 8.1. Market Snapshot 8.2. Global Social Media Management Market by Application, Performance-Potential Analysis 8.3. Global Social Media Management Market Estimates & Forecasts by Application, 2018-2027 (USD Billion) 8.4. Social Media Management Market, Sub Segment Analysis 8.4.1. Sales and marketing management 8.4.2. Customer experience management 8.4.3. Competitive intelligence 8.4.4. Risk management and fraud detection 8.4.5. Others Chapter 9. Global Social Media Management Market, by Vertical, 9.1. Market Snapshot 9.2. Global Social Media Management Market by Vertical, Performance-Potential Analysis 9.3. Global Social Media Management Market Estimates & Forecasts by Vertical, 2018-2027 (USD Billion) 9.4. Social Media Management Market, Sub Segment Analysis 9.4.1. BFSI 9.4.2. Retail and consumer goods 9.4.3. Government and public sector 9.4.4. Healthcare and life sciences 9.4.5. IT and telecom 9.4.6. Media and entertainment 9.4.7. Manufacturing 9.4.8. Travel and hospitality 9.4.9. Others Chapter 10. Global Social Media Management Market, Regional Analysis 10.1. Social Media Management Market, Regional Market Snapshot 10.2. North America Social Media Management Market 10.2.1. U.S. Social Media Management Market 10.2.1.1. Component breakdown estimates & forecasts, 2018-2027 10.2.1.2. Deployment Mode breakdown estimated & forecasts, 2018-2027 10.2.1.3. Organization size breakdown estimated & forecasts, 2018-2027 10.2.1.4. Application breakdown estimated & forecasts, 2018-2027 10.2.1.5. Vertical breakdown estimated & forecasts, 2018-2027 10.2.2. Canada Social Media Management Market 10.3. Europe Social Media Management Market Snapshot 10.3.1. U.K. Social Media Management Market 10.3.2. Germany Social Media Management Market 10.3.3. France Social Media Management Market 10.3.4. Spain Social Media Management Market 10.3.5. Italy Social Media Management Market 10.3.6. Rest of Europe Social Media Management Market 10.4. Asia-Pacific Social Media Management Market Snapshot 10.4.1. China Social Media Management Market 10.4.2. India Social Media Management Market 10.4.3. Japan Social Media Management Market 10.4.4. Australia Social Media Management Market 10.4.5. South Korea Social Media Management Market 10.4.6. Rest of Asia Pacific Social Media Management Market 10.5. Latin America Social Media Management Market Snapshot 10.5.1. Brazil Social Media Management Market 10.5.2. Mexico Social Media Management Market 10.6. Rest of The World Social Media Management Market Chapter 11. Competitive Intelligence 11.1. Top Market Strategies 11.2. Company Profiles 11.2.1. Adobe 11.2.1.1. Key Information 11.2.1.2. Overview 11.2.1.3. Financial (Subject to Data Availability) 11.2.1.4. Product Summary 11.2.1.5. Recent Developments 11.2.2. IBM 11.2.3. Google 11.2.4. Oracle 11.2.5. Salesforce 11.2.6. Sprout social 11.2.7. Hootsuite 11.2.8. Meltwater 11.2.9. Sprinkle 11.2.10. Digimind Chapter 12. Research Process 12.1. Research Process 12.1.1. Data Mining 12.1.2. Analysis 12.1.3. Market Estimation 12.1.4. Validation 12.1.5. Publishing 12.2. Research Attributes 12.3. Research Assumption
List of Tables TABLE 1. Global Social Media Management Market , report scope TABLE 2. Global Social Media Management Market estimates & forecasts by Region 2018-2027 (USD Billion) TABLE 3. Global Social Media Management Market estimates & forecasts by Component 2018-2027 (USD Billion) TABLE 4. Global Social Media Management Market estimates & forecasts by Deployment Mode 2018-2027 (USD Billion) TABLE 5. Global Social Media Management Market estimates & forecasts by Organization Size 2018-2027 (USD Billion) TABLE 6. Global Social Media Management Market estimates & forecasts by Application 2018-2027 (USD Billion) TABLE 7. Global Social Media Management Market estimates & forecasts by Vertical 2018-2027 (USD Billion) TABLE 8. Global Social Media Management Market by segment, estimates & forecasts, 2018-2027 (USD Billion) TABLE 9. Global Social Media Management Market by region, estimates & forecasts, 2018-2027 (USD Billion) TABLE 10. Global Social Media Management Market by segment, estimates & forecasts, 2018-2027 (USD Billion) TABLE 11. Global Social Media Management Market by region, estimates & forecasts, 2018-2027 (USD Billion) TABLE 12. Global Social Media Management Market by segment, estimates & forecasts, 2018-2027 (USD Billion) TABLE 13. Global Social Media Management Market by region, estimates & forecasts, 2018-2027 (USD Billion) TABLE 14. Global Social Media Management Market by segment, estimates & forecasts, 2018-2027 (USD Billion) TABLE 15. Global Social Media Management Market by region, estimates & forecasts, 2018-2027 (USD Billion) TABLE 16. Global Social Media Management Market by segment, estimates & forecasts, 2018-2027 (USD Billion) TABLE 17. Global Social Media Management Market by region, estimates & forecasts, 2018-2027 (USD Billion) TABLE 18. U.S. Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 19. U.S. Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 20. U.S. Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 21. Canada Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 22. Canada Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 23. Canada Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 24. UK Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 25. UK Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 26. UK Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 27. Germany Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 28. Germany Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 29. Germany Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 30. RoE Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 31. RoE Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 32. RoE Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 33. China Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 34. China Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 35. China Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 36. India Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 37. India Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 38. India Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 39. Japan Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 40. Japan Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 41. Japan Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 42. RoAPAC Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 43. RoAPAC Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 44. RoAPAC Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 45. Brazil Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 46. Brazil Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 47. Brazil Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 48. Mexico Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 49. Mexico Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 50. Mexico Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 51. RoLA Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 52. RoLA Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 53. RoLA Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 54. Row Social Media Management Market estimates & forecasts, 2018-2027 (USD Billion) TABLE 55. Row Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 56. Row Social Media Management Market estimates & forecasts by segment 2018-2027 (USD Billion) TABLE 57. List of secondary sources, used in the study of global Social Media Management Market TABLE 58. List of primary sources, used in the study of global Social Media Management Market TABLE 59. Years considered for the study TABLE 60. Exchange rates considered
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