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Global Influencer Market ing Platform Size study, by Component (Solution and Services) Application (Search and discovery, Campaign management, Influencer relationship management, Analytics and reporting, and others) Organization Size (Large Enterprises, Small and Medium size enterprises) End Use (Fashion and lifestyle, Agencies and PR, Retail and Consumer goods, Health and Wellness, Ad-tech, Banking and Finance, and Others) and Regional Forecasts 2021-2027

  • BIZ4599918
  • 200 Pages
  • July 2021
  • ICT & Media
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Global Influencer Marketing Platform Market is valued approximately USD 6 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 32% over the forecast period 2021-2027. Influencer marketing has quickly gone from being a trendy term to being integrated into conventional branding methods. It combines the concepts of traditional celebrity endorsements with modern content-driven marketing strategies. In recent years, marketers have begun to go beyond traditional celebrities for product endorsements, collaborating with online celebrities/influencers. This is a direct result of these influencers' growing number of social media followers and their capacity to affect their followers'/fans' purchasing habits. The increasing usage of the internet for advertising techniques has transformed corporate models and created new revenue streams. Customers' easy access to high-speed, low-cost internet connections provides marketers with a new avenue to reach out to target groups, resulting in the emergence of influencer marketing strategies. Marketers and brands can create more targeted advertising campaigns by leveraging these promotion strategies, improving customer experience and business relationships. Consumer demand is driven by product authenticity and the availability of dependable goods and services. Customers are constantly being forced to acquire things via traditional marketing and promotion approaches. Traditional methods can result in a negative brand image. Furthermore, consumers' transition to the over-the-top (OTT) sector and other social media channels has decentralized the consumer base across channels, resulting in expensive marketing costs and no return on investment (ROI). As a result, businesses are increasingly implementing successful marketing strategies that reach end consumers without disturbing them. Influencer marketing is one of the most effective marketing tactics for reaching direct customers via macro and micro influencers and forming strong bonds between customers and brands. Customers trust brands that are backed by celebrities, bloggers, vloggers, and well-known individuals via social media channels. According to ClickZ, 22% of consumers in the 18–34 age bracket bases their purchasing decisions on celebrity endorsements. According to the figures above, organizations’ brand image might be harmed if they betray their customers' confidence. By providing quality and transparency, businesses have a significant opportunity to win consumer trust and acquire new customers.

The main regions of Asia Pacific, North America, Europe, Latin America, and the Rest of the World are included in the geographical analysis of the worldwide Influencer Marketing Platform Market. In 2020, North America dominated the global market, with much more revenue than other regions. COVID-19 has impacted the United States severely, making it one of the worst-affected countries. This resulted in the acceptance of Work-From-Home (WFH) and, as a result, the use of social media and OTT platforms as forms of entertainment by individuals, allowing businesses to use influencer marketing to promote their products and services. Furthermore, the region's module manages resources in platform development, AI-based analytics, and digital marketing creates a favorable environment for growth of the market.

Major market player included in this report are:

IZEA Worldwide

Quotient Technology Inc.

Launchmetrics

JuliusWorks Inc.

Traackr Inc.

Upfluence Inc.

Klear

AspirelQ

CreatorIQ

Mavrck

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed inRoute of Administration about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:

Solutions

Services

By Application:

Search and discovery

Campaign management

Influencer relationship management

Analytics and reporting

Compliance management and fraud detection

Others

By Organization size:

Large enterprises

Small and medium sized enterprises (SMEs)

By End user:

Fashion and lifestyle

Agencies and PR

Retail and consumer goods

Health and wellness

Ad-tech

Banking and finance

Travel and tourism

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019

Base year – 2020

Forecast period – 2021 to 2027

Target Audience of the Global Influencer Marketing Platform Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)

1.2.1. Influencer Marketing Platform Market, by Region, 2019-2027 (USD Billion)

1.2.2. Influencer Marketing Platform Market, by Component, 2019-2027 (USD Billion)

1.2.3. Influencer Marketing Platform Market, by Application, 2019-2027 (USD Billion)

1.2.4. Influencer Marketing Platform Market, by Organization Size, 2019-2027 (USD Billion)

1.2.5. Influencer Marketing Platform Market, by End User, 2019-2027 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Influencer Marketing Platform Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Influencer Marketing Platform Market Dynamics

3.1. Influencer Marketing Platform Market Impact Analysis (2019-2027)

3.1.1. Market Drivers

3.1.1.1. Consumers are shifting towards text-based content or video-based content in the OTT market.

3.1.1.2. Increasing utilization of ad-blocking software

3.1.2. Market Challenges

3.1.2.1. Rising number of fake followers.

3.1.3. Market Opportunities

3.1.3.1. Utilization of influencer marketing platforms to build consumer trust and develop a fresh brand image

Chapter 4. Global Influencer Marketing Platform Market Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economical

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Influencer Marketing Platform Market, by Component

1.1. Market Snapshot

1.2. Global Influencer Marketing Platform Market by Component, Performance - Potential Analysis

1.3. Global Influencer Marketing Platform Market Estimates & Forecasts by Component 2018-2027 (USD Billion)

1.4. Influencer Marketing Platform Market, Sub Segment Analysis

1.4.1. Solutions

1.4.2. Services

Chapter 2. Global Influencer Marketing Platform Market, by Application

2.1. Market Snapshot

2.2. Global Influencer Marketing Platform Market by Application, Performance - Potential Analysis

2.3. Global Influencer Marketing Platform Market Estimates & Forecasts by Application 2018-2027 (USD Billion)

2.4. Influencer Marketing Platform Market, Sub Segment Analysis

2.4.1. Search and discovery

2.4.2. Campaign management

2.4.3. Influencer relationship management

2.4.4. Analytics and reporting

2.4.5. Compliance management and fraud detection

2.4.6. Others

Chapter 3. Global Influencer Marketing Platform Market, by Organization Size

3.1. Market Snapshot

3.2. Global Influencer Marketing Platform Market by Organization Size, Performance - Potential Analysis

3.3. Global Influencer Marketing Platform Market Estimates & Forecasts by Organization Size 2018-2027 (USD Billion)

3.4. Influencer Marketing Platform Market, Sub Segment Analysis

3.4.1. Large Enterprises

3.4.2. Small and medium sized enterprises

Chapter 4. Global Influencer Marketing Platform Market, by End User

4.1. Market Snapshot

4.2. Global Influencer Marketing Platform Market by End User, Performance - Potential Analysis

4.3. Global Influencer Marketing Platform Market Estimates & Forecasts by End User 2018-2027 (USD Billion)

4.4. Influencer Marketing Platform Market, Sub Segment Analysis

4.4.1. Fashion and lifestyle

4.4.2. Agencies and PR

4.4.3. Retail and consumer goods

4.4.4. Health and wellness

4.4.5. Ad-tech

4.4.6. Banking and finance

4.4.7. Travel and tourism

4.4.8. Others

Chapter 5. Global Influencer Marketing Platform Market, Regional Analysis

5.1. Influencer Marketing Platform Market, Regional Market Snapshot

5.2. North America Influencer Marketing Platform Market

5.2.1. U.S. Influencer Marketing Platform Market

5.2.1.1. Component breakdown estimates & forecasts, 2018-2027

5.2.1.2. Application breakdown estimates & forecasts, 2018-2027

5.2.1.3. Organization Size breakdown estimates & forecasts, 2018-2027

5.2.1.4. End User breakdown estimates & forecasts, 2018-2027

5.2.2. Canada Influencer Marketing Platform Market

5.3. Europe Influencer Marketing Platform Market Snapshot

5.3.1. U.K. Influencer Marketing Platform Market

5.3.2. Germany Influencer Marketing Platform Market

5.3.3. France Influencer Marketing Platform Market

5.3.4. Spain Influencer Marketing Platform Market

5.3.5. Italy Influencer Marketing Platform Market

5.3.6. Rest of Europe Influencer Marketing Platform Market

5.4. Asia-Pacific Influencer Marketing Platform Market Snapshot

5.4.1. China Influencer Marketing Platform Market

5.4.2. India Influencer Marketing Platform Market

5.4.3. Japan Influencer Marketing Platform Market

5.4.4. Australia Influencer Marketing Platform Market

5.4.5. South Korea Influencer Marketing Platform Market

5.4.6. Rest of Asia Pacific Influencer Marketing Platform Market

5.5. Latin America Influencer Marketing Platform Market Snapshot

5.5.1. Brazil Influencer Marketing Platform Market

5.5.2. Mexico Influencer Marketing Platform Market

5.6. Rest of The World Influencer Marketing Platform Market

Chapter 6. Competitive Intelligence

6.1. Top Market Strategies

6.2. Company Profiles

6.2.1. IZEA Worldwide

6.2.1.1. Key Information

6.2.1.2. Overview

6.2.1.3. Financial (Subject to Data Availability)

6.2.1.4. Product Summary

6.2.1.5. Recent Developments

6.2.2. Quotient Technology Inc.

6.2.3. Launchmetrics

6.2.4. JuliusWorks Inc.

6.2.5. Traackr Inc.

6.2.6. Upfluence Inc.

6.2.7. Klear

6.2.8. AspireIQ

6.2.9. CreatorIQ

6.2.10. Mavrck

Chapter 7. Research Process

7.1. Research Process

7.1.1. Data Mining

7.1.2. Analysis

7.1.3. Market Estimation

7.1.4. Validation

7.1.5. Publishing

7.2. Research Attributes

7.3. Research Assumption

List of Tables

TABLE 1. Global Influencer Marketing Platform Market, report scope

TABLE 2. Global Influencer Marketing Platform Market estimates & forecasts by Region 2018-2027 (USD Billion)

TABLE 3. Global Influencer Marketing Platform Market estimates & forecasts by Component 2018-2027 (USD Billion)

TABLE 4. Global Influencer Marketing Platform Market estimates & forecasts by Application 2018-2027 (USD Billion)

TABLE 5. Global Influencer Marketing Platform Market estimates & forecasts by Organization Size 2018-2027 (USD Billion)

TABLE 6. Global Influencer Marketing Platform Market estimates & forecasts by End User 2018-2027 (USD Billion)

TABLE 7. Global Influencer Marketing Platform Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 8. Global Influencer Marketing Platform Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 9. Global Influencer Marketing Platform Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 10. Global Influencer Marketing Platform Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 11. Global Influencer Marketing Platform Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 12. Global Influencer Marketing Platform Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 13. Global Influencer Marketing Platform Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 14. Global Influencer Marketing Platform Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 15. Global Influencer Marketing Platform Market by segment, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 16. Global Influencer Marketing Platform Market by region, estimates & forecasts, 2018-2027 (USD Billion)

TABLE 17. U.S. Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 18. U.S. Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 19. U.S. Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 20. Canada Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 21. Canada Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 22. Canada Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 23. UK Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 24. UK Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 25. UK Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 26. Germany Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 27. Germany Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 28. Germany Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 29. RoE Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 30. RoE Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 31. RoE Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 32. China Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 33. China Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 34. China Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 35. India Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 36. India Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 37. India Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 38. Japan Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 39. Japan Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 40. Japan Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 41. RoAPAC Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 42. RoAPAC Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 43. RoAPAC Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 44. Brazil Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 45. Brazil Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 46. Brazil Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 47. Mexico Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 48. Mexico Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 49. Mexico Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 50. RoLA Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 51. RoLA Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 52. RoLA Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 53. Row Influencer Marketing Platform Market estimates & forecasts, 2018-2027 (USD Billion)

TABLE 54. Row Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 55. Row Influencer Marketing Platform Market estimates & forecasts by segment 2018-2027 (USD Billion)

TABLE 56. List of secondary sources, used in the study of Global Influencer Marketing Platform Market

TABLE 57. List of primary sources, used in the study of Global Influencer Marketing Platform Market

TABLE 58. Years considered for the study

TABLE 59. Exchange rates considered

 
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