Agritourism Market by Activity (On-Farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, and Others), Sales Channel (Travel Agents and Direct): Global Opportunity Analysis and Industry Forecast 2021–2027
- ALL4209133
- 228 Pages
- January 2021
- Consumer Goods
Agritourism activities are becoming vital component of many farm operations. These activities find great potential to increase the revenue of the farmers without hampering the existing farm revenue. Most of the agriculturist are adopting the Agritourism as agriculture allied business and increasing practicing and developing the Agritourism activities to have side business along with farm production. Many small and medium farmers are considering Agritourism as a great opportunity to increase the farm revenue. This is attributed to a low-investment, low-risk strategy as farms mainly made use of their existing resources. There are various activities involved in Agritourism, which attract tourist, activities such as farm food, slow dining, sorghum milling, wineries, straw bale maze, plant a garden, rural music events and rural customs and traditional shows.
Owing to rapid expansion of the urban area, people are increasingly trapping in the cement world and getting rid of busy lifestyle, hectic time schedule so people are increasing searching short term vacations in between their regular life. Agritourism is one of such option, where people can spend days and involve in the farm activities and can have entertainment on the farm. Agriculturist are actively exploring their farm activities and looking for adjacent source of income, for this Agritourism is optimal option, which requires farm landscape and other existing elements. Growth in financial support from government and rise in demand for farm stay, local food, and rural lifestyle experience are increasingly adding to the growth of the Agritourism market.
Increasing curiosity of the rural life style, farm activities, and farming technology in young generation is further creating demand for educational Agritourism. Many agriculture and non-agriculture universities are offering additional course for students, where they study and experience the rural agriculture working experience and, in some universities, it is compulsory subject to opt for. Agritourism center can be good option for school tours and family vacation as it is economically viable.
However, lack of awareness regarding the emerging concept of Agritourism and proper electrification in rural areas are considerably expected to hinder the growth of the agritourism market during the forecast period. Furthermore, lack of proper guidance and knowledge about how to commercialize the Agritourism further hamper the growth of the global market.
The report segments the global agritourism market into activity, sales channel, and region. By activity, it is categorized into on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and others. Depending on sales channel, it is fragmented into travel agent and direct. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, Africa)
The major players operating in the market are Agricultural Tour Operators International, Agrilys Voyages, Bay Farm Tours, Blackberry Farm, LLC, Farm To Farm Tours, Greenmount Travel, Harvest Travel International, Field Farm Tours Limited, Select Holidays, and Stita Group.
KEY BENEFITS FOR STAKEHOLDERS
• The study provides an in-depth analysis of the global agritourism market, with current and future trends to elucidate the imminent investment pockets in the market.
• The report provides information regarding drivers, restraints, and opportunities with impact analysis.
• A quantitative analysis from 2019 to 2027 is provided to showcase the financial competency of the market.
• Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
• Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
• Competitive intelligence highlights business practices followed by leading market players across various regions.
KEY MARKET SEGMENTS
• By Activity
o On-farm Sales
o Outdoor Recreation
o Agritainment
o Educational Tourism
o Accommodations
o Others
• By Sales Channel
o Travel Agents
o Direct
• By Region
o North America
U.S.
Canada
Mexico
o Europe
Germany
UK
France
Russia
Italy
Spain
Rest of Europe
o Asia-Pacific
China
Japan
Australia
India
South Korea
Rest of Asia-Pacific
o LAMEA
Latin America
Middle East
Africa
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings of the study
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top investment pockets
3.3.Value chain analysis
3.4.Porter’s five forces analysis
3.5.Market dynamics
3.5.1.Drivers
3.5.1.1.Agritourism- An untapped and unexplored concept of tourism
3.5.1.2.Growing travel and tourism industry
3.5.1.3.Farmers urging to adopt Agri-allied business
3.5.1.4.Government Initiatives towards Agritourism to Propel Market Growth
3.5.2.Restraints
3.5.2.1.Lack of awareness among tourist
3.5.2.2.Improper commercialization of Agritourism
3.5.3.Opportunities
3.5.3.1.Rising Health Consciousness to Support Adoption of Agritourism
3.7.Market Share Analysis (2019)
3.8.Parent Market Analysis
3.9.Case Studies
3.10.Impact of Covid-19 on Agritourism market
CHAPTER 4:AGRITOURISM MARKET, BY ACTIVITY
4.1.Overview
4.1.1.Market size and forecast
4.2.On-farm sales
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.3.Outdoor recreation
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.4.Agritainment
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.5.Educational tourism
4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast
4.6.Accommodations
4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast
4.7.Others
4.7.1.Key market trends, growth factors, and opportunities
4.7.2.Market size and forecast
CHAPTER 5:AGRITOURISM MARKET, BY SALES CHANNEL
5.1.Overview
5.1.1.Market size and forecast
5.2.Travel Agents
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.3.Direct
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
CHAPTER 6:AGRITOURISM MARKET, BY REGION
6.1.Overview
6.1.1.Market size and forecast, by region
6.2.North America
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by activity.
6.2.3.Market size and forecast, by Sales Channel
6.2.4.Market size and forecast, by country
6.2.4.1.U.S.
6.2.4.1.1.Market size and forecast, by activity
6.2.4.1.2.Market size and forecast, by Sales Channel
6.2.4.2.Canada
6.2.4.2.1.Market size and forecast, by activity
6.2.4.2.2.Market size and forecast, by Sales Channel
6.2.4.3.Mexico
6.2.4.3.1.Market size and forecast, by Activity
6.2.4.3.2.Market size and forecast, by Sales Channel
6.3.Europe
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by activity.
6.3.3.Market size and forecast, by Sales Channel
6.3.5.Market size and forecast, by country
6.3.5.1.Germany
6.3.5.1.1.Market size and forecast, by activity
6.3.5.1.2.Market size and forecast, by Sales Channel
6.3.5.2.France
6.3.5.2.1.Market size and forecast, by activity
6.3.5.2.2.Market size and forecast, by Sales Channel
6.3.5.3.UK
6.3.5.3.1.Market size and forecast, by Activity
6.3.5.3.2.Market size and forecast, by Sales Channel
6.3.5.5.Italy
6.3.5.5.1.Market size and forecast, by activity
6.3.5.5.2.Market size and forecast, by Sales Channel
6.3.5.6.Spain
6.3.5.6.1.Market size and forecast, by Activity
6.3.5.6.2.Market size and forecast, by Sales Channel
6.3.5.7.Russia
6.3.5.7.1.Market size and forecast, by activity
6.3.5.7.2.Market size and forecast, by Sales Channel
6.3.5.8.Rest of Europe
6.3.5.8.1.Market size and forecast, by activity
6.3.5.8.2.Market size and forecast, by Sales Channel
6.4.Asia-Pacific
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by activity.
6.4.3.Market size and forecast, by Sales Channel
6.4.5.Market size and forecast, by country
6.4.5.1.China
6.4.5.1.1.Market size and forecast, by activity
6.4.5.1.2.Market size and forecast, by Sales Channel
6.4.5.2.Japan
6.4.5.2.1.Market size and forecast, by activity
6.4.5.2.2.Market size and forecast, by Sales Channel
6.4.5.3.Australia
6.4.5.3.1.Market size and forecast, by Activity
6.4.5.3.2.Market size and forecast, by Sales Channel
6.4.5.4.India
6.4.5.4.1.Market size and forecast, by activity
6.4.5.4.2.Market size and forecast, by Sales Channel
6.4.5.5.South Korea
6.4.5.5.1.Market size and forecast, by activity
6.4.5.5.2.Market size and forecast, by Sales Channel
6.4.5.7.Rest of Asia-Pacific
6.4.5.7.1.Market size and forecast, by activity
6.4.5.7.2.Market size and forecast, by Sales Channel
6.5.LAMEA
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by activity.
6.5.3.Market size and forecast, by Sales Channel
6.5.5.Market size and forecast, by country
6.5.5.1.Latin America
6.5.5.1.1.Market size and forecast, by activity
6.5.5.1.2.Market size and forecast, by Sales Channel
6.5.5.2.Middle East
6.5.5.2.1.Market size and forecast, by activity
6.5.5.2.2.Market size and forecast, by Sales Channel
6.5.5.3.Africa
6.5.5.3.1.Market size and forecast, by Activity
6.5.5.3.2.Market size and forecast, by Sales Channel
CHAPTER 7:COMPETITION LANDSCAPE
7.1.Top winning strategies
7.2.Product mapping
7.3.Competitive dashboard
7.4.Competitive heat map
7.5.Key developments
7.5.1.Acquisition
7.5.2.Agreement
7.5.3.Business Expansion
7.5.4.Investment
7.5.5.Partnership
7.5.6.Product Launch
CHAPTER 8:COMPANY PROFILES
8.1.AGRICULTURAL TOUR OPERATORS INTERNATIONAL (ATOI).
8.1.1.Company overview
8.1.2.Key Executive
8.1.3.Company snapshot
8.1.4.Product portfolio
8.1.5.Key strategic moves and developments
8.2.AGRILYS VOYAGES.
8.2.1.Company overview
8.2.2.Key Executives
8.2.3.Company snapshot
8.2.4.Product portfolio
8.3.BAY FARM TOURS
8.3.1.Company overview
8.3.2.Key Executives
8.3.3.Company snapshot
8.3.4.Product portfolio
8.4.BLACKBERRY FARMS, LLC.
8.4.1.Company overview
8.4.2.Key Executives
8.4.3.Company snapshot
8.4.4.Product portfolio
8.4.5.Key strategic moves and developments
8.5.FARM TO FARM TOURS
8.5.1.Company overview
8.5.2.Key Executives
8.5.3.Company snapshot
8.5.4.Product portfolio
8.6.GREENMOUNT TRAVEL.
8.6.1.Company overview
8.6.2.Key Executives
8.6.3.Company snapshot
8.6.4.Product portfolio
8.7.HARVEST TRAVEL INTERNATIONAL
8.7.1.Company overview
8.7.2.Key Executive
8.7.3.Company snapshot
8.7.4.Product portfolio
8.8.FIELD FARM TOURS LTD.
8.8.1.Company overview
8.8.2.Key Executives
8.8.3.Company snapshot
8.8.4.Product portfolio
8.9.SELECT HOLIDAYS
8.9.1.Company overview
8.9.2.Company snapshot
8.9.3.Product portfolio
8.10.STITA FARM TOURS.
8.10.1.Company overview
8.10.2.Key Executives
8.10.3.Company snapshot
8.10.4.Product portfolio
8.10.4.1.DISCLAIMER
TABLE 01.GLOBAL AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 02.ON-FARM SALES MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 03.OUTDOOR RECREATION MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 04.AGRITAINMENT MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 05.EDUCATIONAL TOURISM MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 06.ACCOMMODATIONS MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 07.OTHERS MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 08.GLOBAL AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 09.TRAVEL AGENTS AGRITOURISM MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 10.DIRECT AGRITOURISM MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 11.AGRITOURISM MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 12.NORTH AMERICA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 13.NORTH AMERICA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 14.NORTH AMERICA AGRITOURISM MARKET REVENUE, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 15.U.S. AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 16.U.S AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 17.CANADA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 18.CANADA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 19.MEXICO AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 20.MEXICO AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 21.EUROPE AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 22.EUROPE AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 23.EUROPE AGRITOURISM MARKET REVENUE, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 24.GERMANY AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 25.GERMANY AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 26.FRANCE AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 27.FRANCE AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 28.UK AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 29.UK AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 30.ITALY AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 31.ITALY AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 32.SPAIN AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 33.SPAIN AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 34.RUSSIA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 35.RUSSIA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 36.REST OF EUROPE AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 37.REST OF EUROPE AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 38.ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 39.ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 40.ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 41.CHINA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 42.CHINA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 43.JAPAN AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 44.JAPAN AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 45.AUSTRALIA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 46.AUSTRALIA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 47.INDIA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 48.INDIA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 49.SOUTH KOREA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 50.SOUTH KOREA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 51.REST OF ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 52.REST OF ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 53.LAMEA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 54.LAMEA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 55.LAMEA AGRITOURISM MARKET REVENUE, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 56.LATIN AMERICA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 57.LATIN AMERICA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 58.MIDDLE EAST AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 59.MIDDLE EAST AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 60.AFRICA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 61.AFRICA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 62.AGRICULTURAL TOUR OPERATORS INTERNATIONAL: KEY EXECUTIVE
TABLE 63.AGRICULTURAL TOUR OPERATORS INTERNATIONAL: COMPANY SNAPSHOT
TABLE 64.AGRICULTURAL TOUR OPERATORS INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 65.AGRILYS VOYAGES.: KEY EXECUTIVES
TABLE 66.AGRILYS VOYAGES: COMPANY SNAPSHOT
TABLE 67.AGRILYS VOYAGES: PRODUCT PORTFOLIO
TABLE 68.BAY FARM TOURS : KEY EXECUTIVES
TABLE 69.BAY FARM TOURS: COMPANY SNAPSHOT
TABLE 70.BAY FARM TOURS: PRODUCT PORTFOLIO
TABLE 71.BLACKBERRY FARMS, LLC: KEY EXECUTIVES
TABLE 72.BLACKBERRY FARMS, LLC: COMPANY SNAPSHOT
TABLE 73.BLACKBERRY FARMS, LLC : PRODUCT PORTFOLIO
TABLE 74.FARM TO FARM TOURS: KEY EXECUTIVES
TABLE 75.FARM TO FARM TOURS: COMPANY SNAPSHOT
TABLE 76.FARM TO FARM TOURS: PRODUCT PORTFOLIO
TABLE 77.GREENMOUNT TRAVEL.: KEY EXECUTIVES
TABLE 78.GREENMOUNT TRAVEL: COMPANY SNAPSHOT
TABLE 79.GREENMOUNT TRAVEL: PRODUCT PORTFOLIO
TABLE 80.HARVEST TRAVEL INTERNATIONAL: KEY EXECUTIVE
TABLE 81.HARVEST TRAVEL INTERNATIONAL: COMPANY SNAPSHOT
TABLE 82.HARVEST TRAVEL INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 83.FIELD FARM TOURS LTD: KEY EXECUTIVES
TABLE 84.FIELD FARM TOURS LTD: COMPANY SNAPSHOT
TABLE 85.FIELD FARM TOURS LTD: PRODUCT PORTFOLIO
TABLE 86.SELECT HOLIDAYS: COMPANY SNAPSHOT
TABLE 87.SELECT HOLIDAYS: PRODUCT PORTFOLIO
TABLE 88.STITA FARM TOURS: KEY EXECUTIVES
TABLE 89.STITA FARM TOURS: COMPANY SNAPSHOT
TABLE 90.STITA FARM TOURS.: PRODUCT PORTFOLIO
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