Southeast Asia Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity
- GRA4169517
- 127 Pages
- January 2021
- ICT & Media
Highlighted with 46 tables and 46 figures, this 127-page report “Southeast Asia Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Southeast Asia augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2020 and provides forecast from 2021 till 2027 with 2020 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Southeast Asia augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Country.
Based on Technology, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality (AR)
• Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
• Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Virtual Reality (VR)
• Nonimmersive Technology
• Semi-Immersive and Fully Immersive Technology
Based on Component, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
Based on Device Type, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality Devices
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device
Virtual Reality Devices
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall
Based on Industry Vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Manufacturing
• Retail
• Others
Based on End User, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Consumer
Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises
Geographically, the following national/local markets are fully investigated:
• Thailand
• Singapore
• Indonesia
• Malaysia
• Vietnam
• Taiwan
• Philippines
• Rest of Southeast Asia
For each key country or local region, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of key national markets by Technology, Component, and Industry Vertical over the forecast years is also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Southeast Asia augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
DAQR
EON. Reality Inc.
HTC
Microsoft
Samsung
Seiko Epson
Sony
Vuzix Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18
2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 25
2.2 Major Growth Drivers 27
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 36
3 Segmentation of Southeast Asia Market by Technology 40
3.1 Market Overview by Technology 40
3.2 Southeast Asia Augmented Reality (AR) Market 2017-2027 43
3.2.1 Marker-based Augmented Reality 45
3.2.2 Markerless Augmented Reality 46
3.3 Southeast Asia Virtual Reality (VR) Market 2017-2027 47
3.3.1 Nonimmersive Technology 49
3.2.2 Semi-Immersive and Fully Immersive Technology 50
4 Segmentation of Southeast Asia Market by Component 51
4.1 Market Overview by Component 51
4.2 Southeast Asia AR and VR Hardware Market 2017-2027 54
4.3 Southeast Asia AR and VR Software Market 2017-2027 56
5 Segmentation of Southeast Asia Market by Device Type 58
5.1 Market Overview by Device Type 58
5.2 Southeast Asia AR Devices Market 2017-2027 61
5.2.1 Head-Mounted Display (HMD) 63
5.2.2 Head-Up Display (HUD) 64
5.2.3 Handheld Device 65
5.3 Southeast Asia VR Devices Market 2017-2027 66
5.3.1 Head-Mounted Display (HMD) 68
5.3.2 Gesture-Tracking Device 69
5.3.3 Projector & Display Wall 70
6 Segmentation of Southeast Asia Market by Industry Vertical 71
6.1 Market Overview by Industry Vertical 71
6.2 Southeast Asia Augmented Reality and Virtual Reality Market for Gaming 2017-2027 74
6.3 Southeast Asia Augmented Reality and Virtual Reality Market for Entertainment & Media 2017-2027 75
6.4 Southeast Asia Augmented Reality and Virtual Reality Market for Aerospace & Defense 2017-2027 76
6.5 Southeast Asia Augmented Reality and Virtual Reality Market for Healthcare 2017-2027 77
6.6 Southeast Asia Augmented Reality and Virtual Reality Market for Education 2017-2027 78
6.7 Southeast Asia Augmented Reality and Virtual Reality Market for Manufacturing 2017-2027 79
6.8 Southeast Asia Augmented Reality and Virtual Reality Market for Retail 2017-2027 80
6.9 Southeast Asia Augmented Reality and Virtual Reality Market for Other Sectors 2017-2027 81
7 Segmentation of Southeast Asia Market by End-user 82
7.1 Market Overview by End-user 82
7.2 Southeast Asia Consumer AR and VR Market 2017-2027 85
7.3 Southeast Asia Enterprise AR and VR Market 2017-2027 86
8 Southeast Asia Market 2017-2027 by Country 88
8.1 Overview of Southeast Asia Market 88
8.2 Singapore 92
8.3 Thailand 94
8.4 Indonesia 96
8.5 Malaysia 98
8.6 Vietnam 100
8.7 Taiwan 102
8.8 Philippines 104
8.7 Rest of Southeast Asia Region 106
9 Competitive Landscape 107
9.1 Overview of Key Vendors 107
9.2 Company Profiles 110
DAQR 110
EON. Reality Inc. 112
Facebook 113
Google 114
HTC 115
Microsoft 116
Samsung 117
Seiko Epson 118
Sony 119
Vuzix Corporation 120
10 Investing in Southeast Asia Market: Risk Assessment and Management 121
10.1 Risk Evaluation of Southeast Asia Market 121
10.2 Critical Success Factors (CSFs) 124
RELATED REPORTS AND PRODUCTS 127
Table 2. Growth Rate of World Real GDP, 2017-2021 23
Table 3. Main Product Trends and Market Opportunities in Southeast Asia Augmented Reality and Virtual Reality Market 33
Table 4. Southeast Asia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 41
Table 5. Southeast Asia Augmented Reality Market by Technology, 2017-2027, $ bn 44
Table 6. Southeast Asia Marker-based AR Market by Technology, 2017-2027, $ bn 45
Table 7. Southeast Asia Markerless Augmented Reality Market by Technology, 2017-2027, $ bn 46
Table 8. Southeast Asia Virtual Reality Market by Technology, 2017-2027, $ bn 48
Table 9. Southeast Asia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 52
Table 10. Southeast Asia AR and VR Hardware Market by Type, 2017-2027, $ bn 55
Table 11. Southeast Asia AR and VR Software Market by Type, 2017-2027, $ bn 57
Table 12. Southeast Asia Augmented Reality and Virtual Reality Market by Device Type, 2017-2027, $ bn 59
Table 13. Southeast Asia Augmented Reality Devices Market by Type, 2017-2027, $ bn 62
Table 14. Southeast Asia Virtual Reality Devices Market by Type, 2017-2027, $ bn 67
Table 15. Southeast Asia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 72
Table 16. Southeast Asia Augmented Reality and Virtual Reality Market by End-user, 2017-2027, $ bn 83
Table 17. Southeast Asia Enterprise AR and VR Market by Organization Size, 2017-2027, $ bn 87
Table 18. Southeast Asia Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn 89
Table 19. Singapore Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 93
Table 20. Singapore Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 93
Table 21. Singapore Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 93
Table 22. Thailand Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 95
Table 23. Thailand Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 95
Table 24. Thailand Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 95
Table 25. Indonesia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 97
Table 26. Indonesia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 97
Table 27. Indonesia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 97
Table 28. Malaysia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 99
Table 29. Malaysia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 99
Table 30. Malaysia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 99
Table 31. Vietnam Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 101
Table 32. Vietnam Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 101
Table 33. Vietnam Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 101
Table 34. Taiwan Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 103
Table 35. Taiwan Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 103
Table 36. Taiwan Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 103
Table 37. Philippines Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 105
Table 38. Philippines Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 105
Table 39. Philippines Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 105
Table 40. DAQR: Company Snapshot 110
Table 41. DAQR: Business Segmentation 110
Table 42. DAQR: Product Portfolio 111
Table 43. DAQR: Revenue, 2017-2018, $ bn 111
Table 44. DAQR: Recent Developments 111
Table 45. Risk Evaluation for Investing in Southeast Asia Market, 2020-2027 122
Table 46. Critical Success Factors and Key Takeaways 125
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