Global Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Region: Trend Forecast and Growth Opportunity
- GRA4169513
- 173 Pages
- January 2021
- ICT & Media
Highlighted with 88 tables and 76 figures, this 173-page report “Global Augmented Reality and Virtual Reality Market 2020-2027 by Technology, Component, Device Type, Industry Vertical, End-user, and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2020 and provides forecast from 2021 till 2027 with 2020 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End-user, and Region.
Based on Technology, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality (AR)
• Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
• Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Virtual Reality (VR)
• Nonimmersive Technology
• Semi-Immersive and Fully Immersive Technology
Based on Component, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
Based on Device Type, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Augmented Reality Devices
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device
Virtual Reality Devices
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall
Based on Industry Vertical, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Manufacturing
• Retail
• Others
Based on End User, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.
Consumer
Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises
Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of South America)
• RoW (UAE, Saudi Arabia, Iran)
For each aforementioned region and country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of all regional markets by country and split of key national markets by Technology, Component, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global augmented reality and virtual reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
DAQR
EON. Reality Inc.
HTC
Microsoft
Samsung
Seiko Epson
Sony
Vuzix Corporation
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 15
1.2.3 Secondary Data 15
1.2.4 Primary Data 15
1.2.5 Data Filtration and Model Design 17
1.2.6 Market Size/Share Estimation 18
1.2.7 Research Limitations 19
1.3 Executive Summary 20
2 Market Overview and Qualitative Analysis 22
2.1 Market Size and Forecast 22
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Global Market by Technology 41
3.1 Market Overview by Technology 41
3.2 Global Augmented Reality (AR) Market 2017-2027 44
3.2.1 Marker-based Augmented Reality 46
3.2.2 Markerless Augmented Reality 47
3.3 Global Virtual Reality (VR) Market 2017-2027 48
3.3.1 Nonimmersive Technology 50
3.2.2 Semi-Immersive and Fully Immersive Technology 51
4 Segmentation of Global Market by Component 52
4.1 Market Overview by Component 52
4.2 Global AR and VR Hardware Market 2017-2027 55
4.3 Global AR and VR Software Market 2017-2027 57
5 Segmentation of Global Market by Device Type 59
5.1 Market Overview by Device Type 59
5.2 Global AR Devices Market 2017-2027 62
5.2.1 Head-Mounted Display (HMD) 64
5.2.2 Head-Up Display (HUD) 65
5.2.3 Handheld Device 66
5.3 Global VR Devices Market 2017-2027 67
5.3.1 Head-Mounted Display (HMD) 69
5.3.2 Gesture-Tracking Device 70
5.3.3 Projector & Display Wall 71
6 Segmentation of Global Market by Industry Vertical 72
6.1 Market Overview by Industry Vertical 72
6.2 Global Augmented Reality and Virtual Reality Market for Gaming 2017-2027 75
6.3 Global Augmented Reality and Virtual Reality Market for Entertainment & Media 2017-2027 76
6.4 Global Augmented Reality and Virtual Reality Market for Aerospace & Defense 2017-2027 77
6.5 Global Augmented Reality and Virtual Reality Market for Healthcare 2017-2027 78
6.6 Global Augmented Reality and Virtual Reality Market for Education 2017-2027 79
6.7 Global Augmented Reality and Virtual Reality Market for Manufacturing 2017-2027 80
6.8 Global Augmented Reality and Virtual Reality Market for Retail 2017-2027 81
6.9 Global Augmented Reality and Virtual Reality Market for Other Sectors 2017-2027 82
7 Segmentation of Global Market by End-user 83
7.1 Market Overview by End-user 83
7.2 Global Consumer AR and VR Market 2017-2027 86
7.3 Global Enterprise AR and VR Market 2017-2027 87
8 Segmentation of Global Market by Region 89
8.1 Geographic Market Overview by Region 2017-2027 89
8.2 North America Market 2017-2027 by Country 93
8.2.1 Overview of North America Market 93
8.2.2 U.S. 96
8.2.3 Canada 99
8.3 European Market 2017-2027 by Country 101
8.3.1 Overview of European Market 101
8.3.2 UK 104
8.3.3 France 106
8.3.4 Germany 108
8.3.5 Spain 111
8.3.6 Italy 113
8.3.7 Russia 115
8.3.8 Rest of European Market 117
8.4 Asia-Pacific Market 2017-2027 by Country 118
8.4.1 Overview of Asia-Pacific Market 118
8.4.2 China 122
8.4.3 Japan 124
8.4.4 India 126
8.4.5 Australia 128
8.4.6 South Korea 130
8.4.7 Rest of APAC Region 132
8.5 Latin America Market 2017-2027 by Country 133
8.5.1 Argentina 136
8.5.2 Brazil 138
8.5.3 Mexico 139
8.5.4 Rest of Latin America Market 142
8.6 Rest of World Market 2017-2027 by Country 143
8.6.1 Saudi Arabia 146
8.6.2 Iran 148
8.6.3 UAE 150
8.6.4 Other National Markets 152
9 Competitive Landscape 153
9.1 Overview of Key Vendors 153
9.2 Company Profiles 156
DAQR 156
EON. Reality Inc. 158
Facebook 159
Google 160
HTC 161
Microsoft 162
Samsung 163
Seiko Epson 164
Sony 165
Vuzix Corporation 166
10 Investing in Global Market: Risk Assessment and Management 167
10.1 Risk Evaluation of Global Market 167
10.2 Critical Success Factors (CSFs) 170
RELATED REPORTS AND PRODUCTS 173
Table 2. Growth Rate of World Real GDP, 2017-2021 24
Table 3. Main Product Trends and Market Opportunities in Global Augmented Reality and Virtual Reality Market 34
Table 4. Global Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 42
Table 5. Global Augmented Reality Market by Technology, 2017-2027, $ bn 45
Table 6. Global Marker-based AR Market by Technology, 2017-2027, $ bn 46
Table 7. Global Markerless Augmented Reality Market by Technology, 2017-2027, $ bn 47
Table 8. Global Virtual Reality Market by Technology, 2017-2027, $ bn 49
Table 9. Global Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 53
Table 10. Global AR and VR Hardware Market by Type, 2017-2027, $ bn 56
Table 11. Global AR and VR Software Market by Type, 2017-2027, $ bn 58
Table 12. Global Augmented Reality and Virtual Reality Market by Device Type, 2017-2027, $ bn 60
Table 13. Global Augmented Reality Devices Market by Type, 2017-2027, $ bn 63
Table 14. Global Virtual Reality Devices Market by Type, 2017-2027, $ bn 68
Table 15. Global Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 73
Table 16. Global Augmented Reality and Virtual Reality Market by End-user, 2017-2027, $ bn 84
Table 17. Global Enterprise AR and VR Market by Organization Size, 2017-2027, $ bn 88
Table 18. Global Augmented Reality and Virtual Reality Market by Region, 2017-2027, $ bn 90
Table 19. Leading National Augmented Reality and Virtual Reality Market by Revenue, 2020 and 2027, $ bn 92
Table 20. North America Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn 95
Table 21. U.S. Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 97
Table 22. U.S. Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 97
Table 23. U.S. Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 97
Table 24. Canada Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 100
Table 25. Canada Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 100
Table 26. Canada Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 100
Table 27. Europe Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn 103
Table 28. UK Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 105
Table 29. UK Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 105
Table 30. UK Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 105
Table 31. France Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 107
Table 32. France Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 107
Table 33. France Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 107
Table 34. Germany Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 109
Table 35. Germany Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 109
Table 36. Germany Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 109
Table 37. Spain Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 112
Table 38. Spain Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 112
Table 39. Spain Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 112
Table 40. Italy Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 114
Table 41. Italy Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 114
Table 42. Italy Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 114
Table 43. Russia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 116
Table 44. Russia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 116
Table 45. Russia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 116
Table 46. APAC Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn 120
Table 47. China Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 123
Table 48. China Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 123
Table 49. China Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 123
Table 50. Japan Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 125
Table 51. Japan Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 125
Table 52. Japan Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 125
Table 53. India Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 127
Table 54. India Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 127
Table 55. India Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 127
Table 56. Australia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 129
Table 57. Australia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 129
Table 58. Australia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 129
Table 59. South Korea Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 131
Table 60. South Korea Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 131
Table 61. South Korea Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 131
Table 62. Latin America Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn 135
Table 63. Argentina Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 137
Table 64. Argentina Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 137
Table 65. Argentina Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 137
Table 66. Brazil Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 139
Table 67. Brazil Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 139
Table 68. Brazil Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 139
Table 69. Mexico Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 141
Table 70. Mexico Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 141
Table 71. Mexico Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 141
Table 72. RoW Augmented Reality and Virtual Reality Market by Country, 2017-2027, $ bn 145
Table 73. Saudi Arabia Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 147
Table 74. Saudi Arabia Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 147
Table 75. Saudi Arabia Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 147
Table 76. Iran Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 149
Table 77. Iran Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 149
Table 78. Iran Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 149
Table 79. UAE Augmented Reality and Virtual Reality Market by Technology, 2017-2027, $ bn 151
Table 80. UAE Augmented Reality and Virtual Reality Market by Component, 2017-2027, $ bn 151
Table 81. UAE Augmented Reality and Virtual Reality Market by Industry Vertical, 2017-2027, $ bn 151
Table 82. DAQR: Company Snapshot 156
Table 83. DAQR: Business Segmentation 156
Table 84. DAQR: Product Portfolio 157
Table 85. DAQR: Revenue, 2017-2018, $ bn 157
Table 86. DAQR: Recent Developments 157
Table 87. Risk Evaluation for Investing in Global Market, 2020-2027 168
Table 88. Critical Success Factors and Key Takeaways 171
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