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North America Digital Signage Market 2020-2026 by Component, Product, Connectivity, Size, Location, End User, and Country: COVID-19 Impact and Growth Opportunity

  • GLO4116870
  • 137 Pages
  • November 2020
  • ICT & Media
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North America digital signage market is expected to grow by 5.18% annually in the forecast period and reach $10,001.6 million by 2026 owing to increasing adoption of digital signage products in commercial verticals, rapid digitization in emerging countries, proliferation of smart cities, and growing technological advancements.

Highlighted with 31 tables and 67 figures, this 137-page report “North America Digital Signage Market 2020-2026 by Component, Product, Connectivity, Size, Location, End User, and Country: COVID-19 Impact and Growth Opportunity” is based on a holistic research of the entire North America digital signage market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2016-2019 and provides forecast from 2020 till 2026 with 2019 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure

• Growth Drivers

• Restraints and Challenges

• Emerging Product Trends & Market Opportunities

• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America digital signage market in every aspect of the classification from perspectives of Component, Product, Connectivity, Size, Location, End User, and Country.

Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section.

Hardware

• LCD/LED Display

• OLED Display

• Media Players

• HD Projectors/Projection Screens

• Other Hardware

Software

Service

• Installation Services

• Maintenance & Support

Based on Product, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section.

Digital Billboards

Digital Menu Boards

• Interactive Menu Board

• Non-Interactive Menu Board

Video Wall

Kiosk

• Interactive Kiosks

• Automated Teller Machine (ATM)

• Self-Service Kiosks

• Vending Kiosks

Digital Signboards

Based on Connectivity, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section.

• Standalone Digital Signage

• Web-based Digital Signage

• IPTV-based Digital Signage

Based on Size, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section.

• Below 40 Inches

• 40-50 Inches

• 50-60 Inches

• Over 60 Inches

Based on Location, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section.

Indoor Digital Signage

• Conference Rooms

• Office Entrances

• Classrooms

• Parks

• Other Indoor Locations

Outdoor Digital Signage

Based on End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2016-2026 included in each section.

• Retail Industry

• Transportation & Logistics

• Hospitality Section

• Education Sector

• Healthcare Industry

• Corporate

• Entertainment & Sports

• Government

• Other End Users

Geographically, the following national/local markets are fully investigated:

• U.S.

• Canada

• Mexico

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2016-2026. The breakdown of key national markets by Product, Size, and End User over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in North America digital signage market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request):

Barco NV

Cisco Systems Inc.

Goodview

Hitachi Ltd

iSEMC

Koninklijke Philips N.V.

LG Display Co. Ltd

NEC Display Solutions Ltd

Panasonic Corporation

Planar Systems Inc.

Samsung Electronics Co. Ltd

Sharp Corporation

Sony Corporation

ViewSonic Corporation

Volanti Displays

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

1 Introduction 7

1.1 Industry Definition and Research Scope 7

1.1.1 Industry Definition 7

1.1.2 Research Scope 8

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 12

1.2.3 Secondary Data 12

1.2.4 Primary Data 12

1.2.5 Data Filtration and Model Design 14

1.2.6 Market Size/Share Estimation 15

1.2.7 Research Limitations 16

1.3 Executive Summary 17

2 Market Overview and Dynamics 20

2.1 Market Size and Forecast 20

2.1.1 Impact of COVID-19 on World Economy 25

2.1.2 Impact of COVID-19 on the Market 28

2.2 Major Growth Drivers 30

2.3 Market Restraints and Challenges 33

2.4 Emerging Opportunities and Market Trends 36

2.5 Porter’s Fiver Forces Analysis 40

3 Segmentation of North America Market by Component 44

3.1 Market Overview by Component 44

3.2 Hardware 46

3.2.1 LCD/LED Display 48

3.2.2 OLED Display 49

3.2.3 Media Players 50

3.2.4 HD Projectors/Projection Screens 51

3.2.5 Other Hardware 52

3.3 Software 53

3.4 Service 54

3.4.1 Installation Services 55

3.4.2 Maintenance & Support 56

4 Segmentation of North America Market by Product 57

4.1 Market Overview by Product 57

4.2 Digital Billboards 59

4.3 Digital Menu Boards 60

4.3.1 Interactive Menu Board 62

4.3.2 Non-Interactive Menu Board 63

4.4 Video Wall 64

4.5 Kiosk 65

4.5.1 Interactive Kiosks 66

4.5.2 Automated Teller Machine (ATM) 67

4.5.3 Self-Service Kiosks 68

4.5.4 Vending Kiosks 70

4.6 Digital Signboards 71

5 Segmentation of North America Market by Connectivity 72

5.1 Market Overview by Connectivity 72

5.2 Standalone Digital Signage 74

5.3 Web-based Digital Signage 75

5.4 IPTV-based Digital Signage 76

6 Segmentation of North America Market by Size 77

6.1 Market Overview by Size 77

6.2 Below 40 Inches 79

6.3 40-50 Inches 80

6.4 50-60 Inches 81

6.5 Over 60 Inches 82

7 Segmentation of North America Market by Location 83

7.1 Market Overview by Location 83

7.2 Indoor Digital Signage 85

7.3 Outdoor Digital Signage 87

8 Segmentation of North America Market by End User 88

8.1 Market Overview by End User 88

8.2 Retail Industry 90

8.3 Transportation & Logistics 91

8.4 Hospitality Section 92

8.5 Education Sector 93

8.6 Healthcare Industry 94

8.7 Corporate 95

8.8 Entertainment & Sports 96

8.9 Government 97

8.10 Other End Users 98

9 North America Market 2019-2026 by Country 99

9.1 Overview of North America Market 99

9.2 U.S. 102

9.3 Canada 106

9.4 Mexico 109

10 Competitive Landscape 111

10.1 Overview of Key Vendors 111

10.2 New Product Launch, Partnership, Investment, and M&A 114

10.3 Company Profiles 115

Barco NV 115

Cisco Systems Inc. 117

Goodview 118

Hitachi Ltd 119

iSEMC 120

Koninklijke Philips N.V. 121

LG Display Co. Ltd 122

NEC Display Solutions Ltd 123

Panasonic Corporation 124

Planar Systems Inc. 125

Samsung Electronics Co. Ltd 126

Sharp Corporation 127

Sony Corporation 128

ViewSonic Corporation 129

Volanti Displays 130

11 Investing in North America Market: Risk Assessment and Management 131

11.1 Risk Evaluation of North America Market 131

11.2 Critical Success Factors (CSFs) 134

Related Reports and Products 137

Table 1. Snapshot of North America Digital Signage Market, 2019-2026 18

Table 2. Growth Rate of World Real GDP, 2017-2021 26

Table 3. Main Product Trends and Market Opportunities in North America Digital Signage Market 36

Table 4. North America Digital Signage Market by Component, 2016-2026, $ mn 44

Table 5. North America Digital Signage Market: Hardware by Display Technology, 2016-2026, $ mn 47

Table 6. North America Digital Signage Market: Service by Type, 2016-2026, $ mn 54

Table 7. North America Digital Signage Market by Product, 2016-2026, $ mn 57

Table 8. North America Digital Signage Market: Digital Menu Boards by Type, 2016-2026, $ mn 60

Table 9. North America Digital Signage Market: Kiosk by Type, 2016-2026, $ mn 65

Table 10. North America Digital Signage Market by Connectivity, 2016-2026, $ mn 72

Table 11. North America Digital Signage Market by Size, 2016-2026, $ mn 77

Table 12. North America Digital Signage Market by Location, 2016-2026, $ mn 83

Table 13. North America Digital Signage Market: Indoor Digital Signage by Segment, 2016-2026, $ mn 86

Table 14. North America Digital Signage Market by End User, 2016-2026, $ mn 88

Table 15. North America Digital Signage Market by Country, 2016-2026, $ mn 100

Table 16. U.S. Digital Signage Market by Product, 2016-2026, $ mn 104

Table 17. U.S. Digital Signage Market by Size, 2016-2026, $ mn 104

Table 18. U.S. Digital Signage Market by End User, 2016-2026, $ mn 104

Table 19. Canada Digital Signage Market by Product, 2016-2026, $ mn 107

Table 20. Canada Digital Signage Market by Size, 2016-2026, $ mn 107

Table 21. Canada Digital Signage Market by End User, 2016-2026, $ mn 107

Table 22. Mexico Digital Signage Market by Product, 2016-2026, $ mn 110

Table 23. Mexico Digital Signage Market by Size, 2016-2026, $ mn 110

Table 24. Mexico Digital Signage Market by End User, 2016-2026, $ mn 110

Table 25. Barco NV: Company Snapshot 115

Table 26. Barco NV: Business Segmentation 115

Table 27. Barco NV: Product Portfolio 116

Table 28. Barco NV: Revenue, 2016-2018, $ mn 116

Table 29. Barco NV: Recent Developments 116

Table 30. Risk Evaluation for Investing in North America Market, 2019-2026 132

Table 31. Critical Success Factors and Key Takeaways 135

 
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