Wi-Fi Analytics Market : Current Scenario and Forecast (2020-2026)
- UNI4109893
- 137 Pages
- November 2020
- ICT & Media
Wifi analytics mainly refers to the use of a collection of Wi-fi networks to gather the data on Wi-fi devices such as smartphones, laptops, and other electronic devices. The adoption of wi-fi analytics purposes to support organizations of every size in building extensive consumer profiles and to better understand the consumer behavior within their reach. The concept has emerged as one of the most widespread and versatile connectivity solutions.
Factors such as increasing smartphone penetration and the rise in the adoption of the Internet of Things showcase lucrative opportunities for business expansion. Moreover, rising competition from online and offline retail business and deployment of public Wi-Fi across physical venues has led to significant growth of the market. Besides, the initiative by the government for smart city development across several regions has further accelerated the growth of the public Wi-Fi hotspots that contribute to the industry growth.
However, with the ongoing pandemic threat, although the average number of connected devices in the home is estimated to range from seven to ten, depending on the region, the trend is clearly towards an increase to twenty, thirty, or more, in the next few years, due to the proliferation of devices and IoT. With more users in the home simultaneously active online owing to remote working across the regions, the Wi-Fi network tends to suffer overload and decreased performance. For instance, the COVID-19 impact on home Wi-Fi usage has led to a decrease in the Quality of Experience (QoE). Some operators are experiencing a 40% increase in the number of call center complaints due to low internet speed. Slow Wi-Fi speed is the prime reason triggering service calls, followed closely by unstable Wi-Fi.
Cisco Systems Inc., Zebra Technologies, Ruckus Wireless, Aruba Networks, Inc., Purple Wi-Fi Ltd, Cloud4wi, Fortinet Inc., SkyFii Limited, Euclid and Hughes Network Systems LLC are some of the prominent players operating in the global Wi-fi Analytics market. Several M&A’s along with partnerships have been undertaken by these players to facilitate costumers with hi-tech and innovative products.
Insights Presented in the Report
“Amongst component, Solutions segment hold the major share”
Based on component type, the market is fragmented into solutions and services. The solutions segment dominated the Wi-Fi analytics market with a revenue of US$ 4.1 billion in 2019 and is expected to grow at a CAGR of 27.13% over the forecast period. The growth in the Wi-Fi analytics solutions segment is driven by the growing significance of customer analytics in brick-and-mortar businesses.
“Amongst deployment, On-Premise is expected to dominate the market during the analyzed period”
Based on the market segment by deployment, the market is segmented into on-premise and cloud. In 2019, On-Premise occupied around 63.8% of market revenue share. While Cloud is expected to be the fastest-growing segment in the global market. Wi-Fi analytics enables an organization in using the information available through the wireless network, to make better decisions about its physical space.
“Amongst Application, customer loyalty management is expected to dominate the market during the analyzed period”
Based on the market segment by application, the market is fragmented Footfall Analytics, Customer Engagement, Customer Experience Management, Customer Behavior Analytics, Customer Loyalty Management and Other Applications. In 2019, customer loyalty management accounted for the maximum market share with 34.1% and is expected to be the leading segment of the Wi-fi analytics market during the forecast period.
“Amongst end users, the Retail sector is expected to dominate the market during the analyzed period”
Based on the market segment by end-users, the market is fragmented into smart infrastructure, retail, sports& leisure, and hospitality. In 2019, the retail sector accounted for the maximum market share with 46.36% and is anticipated to lead throughout the forecast period. Surging online retail business and the number of hotels and restaurants providing a Wi-Fi platform, which offers several tools to incentivize their guests has led to the expansion in their brand presence.
“North America represents one of the largest markets of the Wi-Fi Analytics market”
For a better understanding of the market dynamics of the Wi-Fi Analytics market, a detailed analysis was conducted for different regions across the globe including North America (the U.S, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia and Rest of APAC) and Rest of the World has been conducted. North America dominated the market and generated revenue of US$ 2.2 billion in 2019. The market growth prospects are attributed to the growing significance of big data analytics and spur in investments in the latest technologies by the major players in the region. However, the APAC region is expected to witness the highest CAGR growth of 32.25% during the forecast period 2021-2026.
Reasons to buy this report:
• The study includes market sizing and forecasting analysis validated by authenticated key industry experts
• The report presents a quick review of overall industry performance at one glance
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry
Customization Options:
The Wi-fi Analytics Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
1.1 Market Definition 14
1.2 Objective of the Study 14
1.3 Limitation 14
1.4 Stakeholders 15
1.5 Currency used in the Report 15
1.6 Scope of the Global Wi-Fi Analytics Market Study 15
2. RESEARCH METHODOLOGY OR ASSUMPTION 16
2.1 Research Methodology for the Wi-Fi Analytics Market Study 16
2.1.1 Main objective of the Wi-Fi Analytics Market Study 17
3. INDUSTRY PERFORMANCE 18
4. EXECUTIVE SUMMARY 20
5. MARKET OVERVIEW 22
5.1 Introduction 22
5.1.1 Wi-Fi Analytics For Changing consumer experience 23
5.2 Market Dynamics 23
5.2.1 Market Trend & Drivers 23
5.2.1.1 Increasing Deployment of Public Wi-Fi 23
5.2.1.2 Increasing Use of Smartphones and Smart Devices 24
5.2.1.3 Government Initiatives for Smart City Development 25
5.2.1.4 Increasing Adoption of Big Data Analytics 25
5.2.2 Market Restraints 26
5.2.2.1 Lack of Standardized Regulatory Compliance Across the Globe 26
5.2.2.2 Data Security and Privacy Concerns 26
5.2.2.3 Lack of Infrastructure in Developing Countries 27
5.2.3 Market Opportunities 27
5.2.3.1 Rapid Adoption of IoT Across Enterprises 27
5.2.3.2 Increased Adoption of Social Media for Customer Engagement 28
6. LEGAL & REGULATORY FRAMEWORK 29
6.1 General Overview 29
6.1.1 Europe 29
6.1.1.1 Personal Data and Scope of the GDPR 29
6.1.1.2 Legal bases 29
6.1.1.2.1 Consent (Art 6.1a) 30
6.1.1.2.2 Performance of a Contract (Art 6.1b) 30
6.1.1.2.3 Legitimate Interest (Art. 6.1f) 30
6.1.1.3 ePrivacy Regulation and Directive 30
6.1.2 United States 31
6.1.2.1 California Introduces New Data Privacy Laws 31
7. DEMAND AND SUPPLY SIDE ANALYSIS 32
7.1 Demand Side Analysis 32
7.2 Supply Side Analysis 33
7.2.1 Top Product Launches 34
7.2.2 Top Business Partnerships 34
7.2.3 Top Mergers and Acquisitions 34
8. VALUE CHAIN ANALYSIS 36
8.1 Value Chain Analysis 36
9. MARKET INSIGHTS BY COMPONENT 37
9.1 General Overview 37
9.1.1 Solutions 38
9.1.2 Services 40
10. MARKET INSIGHTS BY DEPLOYMENT 41
10.1 General Overview 41
10.1.1 On-Premises 43
10.1.2 Cloud 44
11. MARKET INSIGHTS BY APPLICATION 45
11.1 General Overview 45
11.1.1 Footfall Analytics 47
11.1.2 Customer Engagement 48
11.1.3 Customer Experience Management 49
11.1.4 Customer Behavior Analytics 50
11.1.5 Customer Loyalty Management 51
12. MARKET INSIGHTS BY END-USER 52
12.1 General Overview 52
12.1.1 Smart Infrastructure 54
12.1.2 Retail 55
12.1.3 Sports & Leisure 56
12.1.4 Hospitality 57
12.1.5 Others End-Users 58
13. MARKET INSIGHTS BY REGION 59
13.1 General Overview 59
13.2 North America Wi-Fi Analytics Market 62
13.2.1 North America Wi-Fi Analytics Market, by Component 62
13.2.2 North America Wi-Fi Analytics Market, by Deployment 63
13.2.3 North America Wi-Fi Analytics Market, by Application 63
13.2.4 North America Wi-Fi Analytics Market, by End-User 64
13.2.5 North America Wi-Fi Analytics Market, by Country 64
13.2.5.1 United States Wi-Fi Analytics Market 65
13.2.5.1.1 US Wi-Fi Analytics Market, by Component 66
13.2.5.1.2 US Wi-Fi Analytics Market, by Deployment 66
13.2.5.1.3 US Wi-Fi Analytics Market, by Application 67
13.2.5.1.4 US Wi-Fi Analytics Market, by End-User 67
13.2.5.2 Canada Wi-Fi Analytics Market 68
13.2.5.2.1 Canada Wi-Fi Analytics Market, by Component 68
13.2.5.2.2 Canada Wi-Fi Analytics Market, by Deployment 69
13.2.5.2.3 Canada Wi-Fi Analytics Market, by Application 69
13.2.5.2.4 Canada Wi-Fi Analytics Market, by End-User 70
13.2.5.3 Rest of North America Wi-Fi Analytics Market 70
13.2.5.3.1 Rest of North America Wi-Fi Analytics Market, by Component 71
13.2.5.3.2 Rest of North America Wi-Fi Analytics Market, by Deployment 71
13.2.5.3.3 Rest of North America Wi-Fi Analytics Market, by Application 72
13.2.5.3.4 Rest of North America Wi-Fi Analytics Market, by End-User 72
13.3 Europe Wi-Fi Analytics Market 73
13.3.1 Europe Wi-Fi Analytics Market, by Component 73
13.3.2 Europe Wi-Fi Analytics Market, by Deployment 74
13.3.3 Europe Wi-Fi Analytics Market, by Application 74
13.3.4 Europe Wi-Fi Analytics Market, by End-User 75
13.3.5 Europe Wi-Fi Analytics Market, by Country 75
13.3.5.1 Germany Wi-Fi Analytics Market 76
13.3.5.1.1 Germany Wi-Fi Analytics Market, by Component 77
13.3.5.1.2 Germany Wi-Fi Analytics Market, by Deployment 77
13.3.5.1.3 Germany Wi-Fi Analytics Market, by Application 78
13.3.5.1.4 Germany Wi-Fi Analytics Market, by End-User 78
13.3.5.2 UK Wi-Fi Analytics Market 79
13.3.5.2.1 UK Wi-Fi Analytics Market, by Component 79
13.3.5.2.2 UK Wi-Fi Analytics Market, by Deployment 80
13.3.5.2.3 UK Wi-Fi Analytics Market, by Application 80
13.3.5.2.4 UK Wi-Fi Analytics Market, by End-User 81
13.3.5.3 France Wi-Fi Analytics Market 81
13.3.5.3.1 France Wi-Fi Analytics Market, by Component 82
13.3.5.3.2 France Wi-Fi Analytics Market, by Deployment 82
13.3.5.3.3 France Wi-Fi Analytics Market, by Application 83
13.3.5.3.4 France Wi-Fi Analytics Market, by End-User 83
13.3.5.4 Spain Wi-Fi Analytics Market 84
13.3.5.4.1 Spain Wi-Fi Analytics Market, by Component 84
13.3.5.4.2 Spain Wi-Fi Analytics Market, by Deployment 85
13.3.5.4.3 Spain Wi-Fi Analytics Market, by Application 85
13.3.5.4.4 Spain Wi-Fi Analytics Market, by End-User 86
13.3.5.5 Rest of Europe Wi-Fi Analytics Market 86
13.3.5.5.1 Rest of Europe Wi-Fi Analytics Market, by Component 87
13.3.5.5.2 Rest of Europe Wi-Fi Analytics Market, by Deployment 87
13.3.5.5.3 Rest of Europe Wi-Fi Analytics Market, by Application 88
13.3.5.5.4 Rest of Europe Wi-Fi Analytics Market, by End-User 88
13.4 Asia-Pacific Wi-Fi Analytics Market 89
13.4.1 Asia-Pacific Wi-Fi Analytics Market, by Component 89
13.4.2 Asia-Pacific Wi-Fi Analytics Market, by Deployment 90
13.4.3 Asia-Pacific Wi-Fi Analytics Market, by Application 90
13.4.4 Asia-Pacific Wi-Fi Analytics Market, by End-User 91
13.4.5 Asia-Pacific Wi-Fi Analytics Market, by Country 91
13.4.5.1 China Wi-Fi Analytics Market 92
13.4.5.1.1 China Wi-Fi Analytics Market, by Component 93
13.4.5.1.2 China Wi-Fi Analytics Market, by Deployment 93
13.4.5.1.3 China Wi-Fi Analytics Market, by Application 94
13.4.5.1.4 China Wi-Fi Analytics Market, by End-User 94
13.4.5.2 Japan Wi-Fi Analytics Market 95
13.4.5.2.1 Japan Wi-Fi Analytics Market, by Component 95
13.4.5.2.2 Japan Wi-Fi Analytics Market, by Deployment 96
13.4.5.2.3 Japan Wi-Fi Analytics Market, by Application 96
13.4.5.2.4 Japan Wi-Fi Analytics Market, by End-User 97
13.4.5.3 India Wi-Fi Analytics Market 97
13.4.5.3.1 India Wi-Fi Analytics Market, by Component 98
13.4.5.3.2 India Wi-Fi Analytics Market, by Deployment 98
13.4.5.3.3 India Wi-Fi Analytics Market, by Application 99
13.4.5.3.4 India Wi-Fi Analytics Market, by End-User 99
13.4.5.4 Singapore Wi-Fi Analytics Market 100
13.4.5.4.1 Singapore Wi-Fi Analytics Market, by Component 100
13.4.5.4.2 Singapore Wi-Fi Analytics Market, by Deployment 101
13.4.5.4.3 Singapore Wi-Fi Analytics Market, by Application 101
13.4.5.4.4 Singapore Wi-Fi Analytics Market, by End-User 102
13.4.5.5 Rest of Asia-Pacific Wi-Fi Analytics Market 102
13.4.5.5.1 Rest of Asia-Pacific Wi-Fi Analytics Market, by Component 103
13.4.5.5.2 Rest of Asia-Pacific Wi-Fi Analytics Market, by Deployment 103
13.4.5.5.3 Rest of Asia-Pacific Wi-Fi Analytics Market, by Application 104
13.4.5.5.4 Rest of Asia-Pacific Wi-Fi Analytics Market, by End-User 104
13.5 Rest of World Wi-Fi Analytics Market 105
13.5.1 Rest of World Wi-Fi Analytics Market, by Component 105
13.5.2 Rest of World Wi-Fi Analytics Market, by Deployment 106
13.5.3 Rest of World Wi-Fi Analytics Market, by Application 106
13.5.4 Rest of World Wi-Fi Analytics Market, by End-User 107
14. COMPETITIVE SCENARIO 108
14.1 Porter’s Five forces analysis 108
14.1.1 Bargaining power of Supplier 109
14.1.2 Bargaining power of Buyer 109
14.1.3 Industry Rivalry 109
14.1.4 Availability of Substitute 109
14.1.5 Threat of new Entrants 110
14.2 Competitive Landscape 110
14.2.1 Market Share of Key Players in Precision Medicine Market, 2019 111
15. TOP COMPANY PROFILES 112
15.1 Cisco Systems Inc. 112
15.1.1 Key Facts 112
15.1.2 Business Description 113
15.1.3 Key Product/Services Offerings 114
15.1.4 Growth Strategy 115
15.1.5 SWOT Analysis 116
15.1.6 Key Financials 117
15.1.6.1 Revenue Split, by Region and Segment 118
15.1.7 Recent Developments 119
15.1.7.1 Product Launches 119
15.1.7.2 Partnerships (Strategic Alliance) 119
15.1.7.3 Business Expansions and Investment 120
15.1.7.4 Mergers and Acquisitions 120
15.2 SkyFii Limited 121
15.3 Ruckus Networks 127
15.4 Fortinet, Inc. 133
15.5 Purple 139
15.6 Hughes Network Systems 145
15.7 Zebra Technologies 151
15.8 Cloud4Wi 157
15.9 Aruba 160
15.10 Euclid Analytics 165
TABLE 2 Top Business Partnerships 34
TABLE 3 Top Mergers and Acquisitions 34
TABLE 4 Cisco Systems Inc. Key Facts 112
TABLE 5 Cisco Systems Inc. Ownership Structure 112
TABLE 6 Product segmentation of Cisco Systems Inc. 114
TABLE 7 Cisco Systems Inc. Growth Strategy 115
TABLE 8 Cisco Systems Inc. Product Launches 119
TABLE 9 Cisco Systems Inc. Partnerships 119
TABLE 10 Cisco Systems Inc. Business Expansions, Investment and Divestitures 120
TABLE 11 Cisco Systems Inc. Mergers and Acquisitions 120
TABLE 12 SkyFii Limited Key Facts 121
TABLE 13 Product segmentation of SkyFii Limited 121
TABLE 14 SkyFii Limited Product Launches 126
TABLE 15 SkyFii Limited Partnerships 126
TABLE 16 SkyFii Limited Business Expansions 126
TABLE 17 SkyFii Limited Mergers and Acquisitions 126
TABLE 18 Ruckus Networks Key Facts 127
TABLE 19 Product segmentation of Ruckus Networks 127
TABLE 20 Ruckus Networks Product Launches 132
TABLE 21 Ruckus Networks Partnerships 132
TABLE 22 Ruckus Networks Business Expansions 132
TABLE 23 Ruckus Networks Mergers and Acquisitions 132
TABLE 24 Fortinet, Inc. Key Facts 133
TABLE 25 Product segmentation of Fortinet, Inc. 133
TABLE 26 Fortinet, Inc. Product Launches 138
TABLE 27 Fortinet, Inc. Partnerships 138
TABLE 28 Fortinet, Inc. Business Expansions 138
TABLE 29 Fortinet, Inc. Mergers and Acquisitions 138
TABLE 30 Purple Key Facts 139
TABLE 31 Product segmentation of Purple 139
TABLE 32 Purple Product Launches 144
TABLE 33 Purple Partnerships 144
TABLE 34 Purple Business Expansions 144
TABLE 35 Purple Mergers and Acquisitions 144
TABLE 36 Hughes Network Systems Key Facts 145
TABLE 37 Product segmentation of Hughes Network Systems 145
TABLE 38 Hughes Network Systems Product Launches 150
TABLE 39 Hughes Network Systems Partnerships 150
TABLE 40 Hughes Network Systems Business Expansions 150
TABLE 41 Hughes Network Systems Mergers and Acquisitions 150
TABLE 42 Zebra Technologies Key Facts 151
TABLE 43 Product segmentation of Zebra Technologies 151
TABLE 44 Zebra Technologies Product Launches 156
TABLE 45 Zebra Technologies Partnerships 156
TABLE 46 Zebra Technologies Business Expansions 156
TABLE 47 Zebra Technologies Mergers and Acquisitions 156
TABLE 48 Cloud4Wi Key Facts 157
TABLE 49 Product segmentation of Cloud4Wi 157
TABLE 50 Cloud4Wi Product Launches 159
TABLE 51 Cloud4Wi Partnerships 159
TABLE 52 Cloud4Wi Business Expansions 159
TABLE 53 Cloud4Wi Mergers and Acquisitions 159
TABLE 54 Aruba Key Facts 160
TABLE 55 Product segmentation of Aruba 160
TABLE 56 Aruba Product Launches 164
TABLE 57 Aruba Partnerships 164
TABLE 58 Aruba Business Expansions 164
TABLE 59 Aruba Mergers and Acquisitions 164
TABLE 60 Euclid AnalyticsKey Facts 165
TABLE 61 Product segmentation of Euclid Analytics 165
TABLE 62 Euclid Analytics Product Launches 169
TABLE 63 Euclid AnalyticsPartnerships 169
TABLE 64 Euclid Analytics Business Expansions 169
TABLE 65 Euclid Analytics Mergers and Acquisitions 169
Similar Reports
The netbook sales in India have been growing strongly with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering from the recession. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a net...
- Publish Date: January 18, 2011
- $950
The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market. The report begins with a market overview section that provides an insight into t...
- Publish Date: March 7, 2011
- $950
Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section wh...
- Publish Date: June 27, 2011
- $950
