Indoor Location Market : Current Scenario and Forecast (2020-2026)
- UNI4109892
- 123 Pages
- November 2020
- ICT & Media
The increasing customer expectation, along with measures to control infrastructure cost, is playing a vital role in shaping the future of the indoor location market. Even though the adoption of indoor location technologies is relatively slow due to the lack of research resources, these solutions are expected to grow steadily and are expected to generate strong traction across all the emerging venues - owing to the growing need for “social connectivity,” on a real-time basis.
According to the study conducted by IndoorAtlas 2016, the average percentage of departmental budget spend dedicated to implementing an Indoor Positioning System (IPS) is 2.47% over the next 12 months. In one to two years, 100% of these organizations will be spending on IPS. Spend is set to grow to over 3% of the department budget in the next three to five years. With both IPS usage and spend set to increase over the next two years, it showed the growth in the market as well as within organizations themselves. In just the last few years RFID tags in distribution within the retail supply chain have more than doubled. Tags in the retail space have exploded from 3 billion in 2014 to a projection of nearly 8 billion in 2017. While only a projection, these numbers prove that RFID is being seriously looked at as the omnichannel solution in retail. According to the University of Florida, retailers lose more than US$ 37 billion per year due to shrinkage, or theft. RFID can also serve as an electronic surveillance tool to prevent theft.
American Apparel’s 120 stores using RFID run at 99.8% inventory accuracy and shrinkage has been cut by 55%, on average. Wi-Fi-based indoor positioning for determining accurate wireless indoor location information has become crucial in meeting increasing demands for location-based services by leveraging the Internet of Things (IoT) and ubiquitous connectivity.
Cisco Systems, Apple, Broadcom, Ericsson, Google, Microsoft, Qualcomm, STMicroelectronics, SAP SE and Zebra Technologies are some of the prominent players operating in the global indoor location market. Several M&A’s along with partnerships have been undertaken by these players to facilitate costumers with hi-tech and innovative products.
Insights Presented in the Report
“Amongst type, software tools segment holds the major share”
Based on type, the market is fragmented into technology, software tools and services. Software tools dominated the market in 2019 and are expected to maintain its dominance during the forecast period. Among the software tools, Location analytics holds the maximum market as it is a method of market intelligence, extracting information from location-based data.
“Amongst deployment type, cloud dominated the market in 2019”
The deployment type segment is further divided into the cloud and on-premises. Cloud dominated the market in 2019 and is expected to maintain its dominance during the forecast period. The adoption of cloud-based solutions on the indoor location market is expected to grow, mainly due to their advantages such as easy trading data maintenance, cost-effectiveness, scalability, and efficient management. However, on-premises deployment is anticipated to witness the highest CAGR during the forecast period (2020-2026).
“Amongst applications, sales and marketing organizations are expected to dominate the market during the analyzed period”
The application segment is bifurcated into applications include in sales and marketing optimization, customer experience management, remote monitoring, inventory management, predictive asset analytics, risk management, emergency response management, and others (augmented reality and supply chain optimization). In 2019, Sales and Marketing Optimization holds maximum market share followed by Customer Experience Management. The sales and marketing collaboratively working toward the common goal of profitably increasing revenue and customer excellence through shared processes, resources, and metrics.
“Amongst industry verticals, retail dominated the market in 2019”
Based on the industry verticals, the market is segmented into transportation, retail, entertainment, hospitality, public building, and others (manufacturing, healthcare, enterprises). In 2019, retail accounted for 17.6% of market revenue share and is expected to dominate the market during the forecast period as it guides the shoppers the quickest route to reach a store of their choice. The positioning system makes it easy to find a store and give authorities a chance to develop a better traffic flow management system.
“North America represents one of the largest markets of Indoor Location market”
For a better understanding of the market dynamics of the indoor location market, a detailed analysis was conducted for different regions across the globe including North America (US, Canada, Rest of North America), Europe (Germany, UK, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia and Rest of Asia-Pacific), Latin America and MEA has been conducted. North America dominated the market and generated revenue of US$ 2.61 billion in 2019 owing to the availability of advanced connectivity wireless technology and technologies such as 3D based indoor positioning system. However, due to the adoption of an indoor location by users and different industry verticals in the region, Asia-Pacific is expected to have the highest growth rate during the forecast period.
Reasons to buy this report:
• The study includes market sizing and forecasting analysis validated by authenticated key industry experts
• The report presents a quick review of overall industry performance at one glance
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry
Customization Options:
The Indoor Location Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
1.1 Market Definition 15
1.2 Objective of the Study 15
1.3 Limitation 15
1.4 Stakeholders 16
1.5 Currency used in the Report 16
1.6 Scope of the Indoor Location Market Study 16
2. RESEARCH METHODOLOGY OR ASSUMPTION 17
2.1 Research Methodology for the Global Indoor Location Market Study 17
2.1.1 Main objective of the Global Indoor Location Market Study 18
3. INDUSTRY PERFORMANCE 19
4. EXECUTIVE SUMMARY 21
5. MARKET OVERVIEW 24
5.1 Introduction 24
5.2 Market Dynamics 25
5.2.1 Market Trend & Drivers 25
5.2.1.1 Increasing adoption of Connected Devices 25
5.2.1.2 Inefficiency of GPS Technology 26
5.2.1.3 Reliable Assistance from Government 26
5.2.2 Market Challenges 27
5.2.2.1 Lack of Awareness 27
5.2.2.2 Limited Accuracy of Indoor Location Technology 27
5.2.3 Market Opportunities 28
5.2.3.1 Product Innovation 28
6. DEMAND AND SUPPLY SIDE ANALYSIS 29
6.1 Demand Side Analysis 29
6.2 Supply Side Analysis 30
6.2.1 Top Product Launches 31
6.2.2 Top Mergers & Acquisitions 31
6.2.3 Top Business Expansion 31
6.2.4 Top Partnerships 32
7. INDOOR LOCATION VALUE CHAIN 33
7.1 Key Facts on Indoor Location Service 33
7.2 Key Value Chain Analysis 34
8. MARKET INSIGHTS BY TYPE 35
8.1 General Overview 35
8.1.1 Technology 36
8.1.1.1 Radio Frequency based 38
8.1.1.2 Sensor and Tag- based 40
8.1.1.3 Other Technology Type 41
8.1.2 Software Tools 42
8.1.2.1 Visualization 43
8.1.2.2 Location Analytics 44
8.1.2.3 Context Accelerator 45
8.1.2.4 Other Software Tools 46
8.1.3 Services 47
8.1.3.1 Managed Services 48
8.1.3.2 Professional Services 49
9. MARKET INSIGHTS BY DEPLOYMENT TYPE 50
9.1 General Overview 50
9.1.1 Cloud 51
9.1.2 On-Premises 53
10. MARKET INSIGHTS BY APPLICATION TYPE 54
10.1 General Overview 54
10.1.1 Sales and Marketing Optimization 55
10.1.2 Customer Experience Management 58
10.1.3 Remote Monitoring 60
10.1.4 Inventory Management 61
10.1.5 Predictive Asset Analytics 62
10.1.6 Risk Management 63
10.1.7 Emergency Response Management 64
10.1.8 Other Application 65
11. MARKET INSIGHTS BY INDUSTRY VERTICALS 66
11.1 General Overview 66
11.1.1 Transportation 67
11.1.2 Retail 68
11.1.3 Entertainment 70
11.1.4 Hospitality 71
11.1.5 Public Buildings 72
11.1.6 Other Industry Verticals 73
12. MARKET INSIGHTS BY REGION 74
12.1 General Overview 74
12.1.1 North America Indoor Location Market 77
12.1.1.1 United States Indoor Location Market 81
12.1.1.2 Canada Indoor Location Market 85
12.1.1.3 Rest of North America Indoor Location Market 89
12.1.2 Europe Indoor Location Market 93
12.1.2.1 Germany Indoor Location Market 97
12.1.2.2 United Kingdom Indoor Location Market 101
12.1.2.3 France Indoor Location Market 105
12.1.2.4 Italy Indoor Location Market 109
12.1.2.5 Spain Indoor Location Market 113
12.1.2.6 Rest of Europe Indoor Location Market 117
12.1.3 Asia-Pacific Indoor Location Market 121
12.1.3.1 China Indoor Location Market 125
12.1.3.2 Japan Indoor Location Market 129
12.1.3.3 India Indoor Location Market 133
12.1.3.4 South Korea Indoor Location Market 137
12.1.3.5 Australia Indoor Location Market 141
12.1.3.6 Rest of Asia-Pacific Indoor Location Market 145
12.1.4 MEA Indoor Location Market 149
12.1.5 Latin America Indoor Location Market 153
13. COMPETITIVE SCENARIO 157
13.1 Competitive Landscape 157
13.1.1 Market Share of Key Players in Indoor Location Market, 2019 157
14. TOP COMPANY PROFILES 158
14.1 Cisco Systems Inc. 158
14.1.1 Key Facts 158
14.1.2 Business Description 159
14.1.3 Key Product/Services Offerings 160
14.1.4 Growth Strategy 161
14.1.5 SWOT Analysis 162
14.1.6 Key Financials 163
14.1.6.1 Revenue Split, by Region and Segment 164
14.1.7 Recent Developments 165
14.1.7.1 Product Launches 165
14.1.7.2 Business Expansions and Investment 165
14.1.7.3 Mergers and Acquisitions 166
14.2 Apple Inc. 167
14.3 Broadcom Corporation 172
14.4 SAP SE 177
14.5 Ericsson 182
14.6 Google Inc. 187
14.7 Microsoft Corporation 192
14.8 Qualcomm Technologies 197
14.9 STMicroelectronics 202
14.10 Zebra Technologies Corporation 207
TABLE 2 Top Mergers& Acquisitions 31
TABLE 3 Top Business Expansion 31
TABLE 4 Top Partnerships 32
TABLE 5 Cisco Systems Inc. Key Facts 158
TABLE 6 Cisco Systems Inc. Ownership Structure 158
TABLE 7 Product segmentation of Cisco Systems Inc. 160
TABLE 8 Cisco Systems Inc. Growth Strategy 161
TABLE 9 Cisco Systems Inc. Product Launches 165
TABLE 10 Cisco Systems Inc. Business Expansions, Investment and Divestitures 165
TABLE 11 Cisco Systems Inc. Mergers and Acquisitions 166
TABLE 12 Apple Inc., Key Facts 167
TABLE 13 Product segmentation of Apple Inc. 167
TABLE 14 Apple Inc., Product Launches 171
TABLE 15 Apple Inc., Partnerships 171
TABLE 16 Apple Inc., Business Expansions 171
TABLE 17 Apple Inc., Mergers and Acquisitions 171
TABLE 18 Broadcom Corporation, Key Facts 172
TABLE 19 Product segmentation of Broadcom Corporation 172
TABLE 20 Broadcom Corporation, Product Launches 176
TABLE 21 Broadcom Corporation, Partnerships 176
TABLE 22 Broadcom Corporation, Business Expansions 176
TABLE 23 Broadcom Corporation, Mergers and Acquisitions 176
TABLE 24 SAP SE, Key Facts 177
TABLE 25 Product segmentation of SAP SE 177
TABLE 26 SAP SE, Product Launches 181
TABLE 27 SAP SE, Partnerships 181
TABLE 28 SAP SE, Business Expansions 181
TABLE 29 SAP SE, Mergers and Acquisitions 181
TABLE 30 Ericsson, Inc., Key Facts 182
TABLE 31 Product segmentation of Ericsson 182
TABLE 32 Ericsson, Product Launches 186
TABLE 33 Ericsson, Partnerships 186
TABLE 34 Ericsson, Business Expansions 186
TABLE 35 Ericsson, Mergers and Acquisitions 186
TABLE 36 Google Inc., Key Facts 187
TABLE 37 Product segmentation of Google Inc. 187
TABLE 38 Google Inc., Product Launches 191
TABLE 39 Google Inc., Partnerships 191
TABLE 40 Google Inc., Business Expansions 191
TABLE 41 Google Inc., Mergers and Acquisitions 191
TABLE 42 Microsoft Corporation, Key Facts 192
TABLE 43 Product segmentation of Microsoft Corporation 192
TABLE 44 Microsoft Corporation, Product Launches 196
TABLE 45 Microsoft Corporation, Partnerships 196
TABLE 46 Microsoft Corporation, Business Expansions 196
TABLE 47 Microsoft Corporation, Mergers and Acquisitions 196
TABLE 48 Qualcomm Technologies, Key Facts 197
TABLE 49 Product segmentation of Qualcomm Technologies 197
TABLE 50 Qualcomm Technologies, Product Launches 201
TABLE 51 Qualcomm Technologies, Partnerships 201
TABLE 52 Qualcomm Technologies, Business Expansions 201
TABLE 53 Qualcomm Technologies, Mergers and Acquisitions 201
TABLE 54 STMicroelectronics, Key Facts 202
TABLE 55 Product segmentation of STMicroelectronics 202
TABLE 56 STMicroelectronics, Product Launches 206
TABLE 57 STMicroelectronics, Partnerships 206
TABLE 58 STMicroelectronics, Business Expansions 206
TABLE 59 STMicroelectronics, Mergers and Acquisitions 206
TABLE 60 Zebra Technologies Corporation, Key Facts 207
TABLE 61 Product segmentation of Zebra Technologies Corporation 207
TABLE 62 Zebra Technologies Corporation, Product Launches 211
TABLE 63 Zebra Technologies Corporation, Partnerships 211
TABLE 64 Zebra Technologies Corporation, Business Expansions 211
TABLE 65 Zebra Technologies Corporation, Mergers and Acquisitions 211
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