Content Market ing Industry, by Channel Type (Social Media, Blog, Video Platform, Others), End Use (Brand Awareness, Lead Generation, Others), Regional Analysis (North America, Europe, Asia-Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2026
- RES4072110
- 110 Pages
- March 2020
- ICT & Media
Market Description:
Content marketing is a technique of producing valuable, relevant content to engage and attract consumer’s attention. Content marketing is the distribution and creation of digital advertising content to achieve brand awareness and advertise goods by making the audience interested. Organizations use content marketing systems to establish leads and sales of products by using targeted tactic suggestions such as relationship marketing, transactional marketing, internet marketing and web analytics & keyword analysis.
Market Drivers:
The global Content Marketing Industry is majorly driven by the increasing omni channel messaging and adoption of content marketing systems by the marketers. Also, growing use of content marketing systems by companies for the promotions & brand awareness through advertising the products, are expected boost the growth of the market. Furthermore, rise in the usage of omnichannel messaging by using social networking applications including Facebook, WhatsApp, twitter and among others is driving the market growth.
Market Restraints:
The global Content Marketing Industry growth is majorly restrained by the dearth of skills of vendors to investigate the data from multiple bases.
Market Opportunities:
Growing number of digital markets and rise in the technological advancements are generating massive opportunities for new entrants into the market.
Content Marketing Industry, based on Channel Type:
Based on channel type, the global market is segmented into social media, blog, video platform and others. Video platform held the highest market size in the 2018 and it generated over $12,635.2 million and is predicted to retain its growth in the projected period. Social media segment is estimated to experience significant growth and is projected to account for $21,198.5 million by 2026.
Content Marketing Industry, based on End Use:
By end use, the market is classified into brand awareness, lead generation and others. The lead generation segment registered for the largest Content Marketing Industry size in 2018 and is anticipated to continue growth in the estimated period. The market for brand awareness will experience a noteworthy growth and is predicted to generate a revenue of $33,739.7 million by the 2026.
Content Marketing Industry, Regional analysis:
The global Content Marketing Industry is segmented based on region into North America, Europe, Asia-Pacific and LAMEA. Among these, the global market size was dominated by North America in 2018 and is predicted to account for $42,053.7 million by the end of 2026. The Content Marketing Industry for Asia-Pacific is anticipated to grow at a faster rate of 15.3% CAGR and is estimated to reach $25,620.4 million by 2026.
Major manufacturers in the global Content Marketing Industry:
The major manufacturers in the global Content Marketing Industry include Percolate Industries, Inc., Contently, NewsCred, Scripted, Sprinklr, HubSpot, Inc., Adobe, Influence & Co., CoSchedule and Kapost. The manufacturers are concentration on the new product developments, new technology introduction and mergers & acquisitions to increase the market size in the overall content marketing industry.
1.1. Desk Research
1.2. Real time insights and validation
1.3. Forecast model
1.4. Assumptions and forecast parameters
1.4.1. Assumptions
1.4.2. Forecast parameters
1.5. Data sources
1.5.1. Primary
1.5.2. Secondary
2. Executive Summary
2.1. 360° summary
2.2. Channel Type trends
2.3. End Use trends
3. Market Overview
3.1. Market segmentation & definitions
3.2. Key takeaways
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Porter’s five forces analysis
3.3.1. Bargaining power of consumers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of new entrants
3.3.4. Threat of substitutes
3.3.5. Competitive rivalry in the market
3.4. Market dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. Technology landscape
3.6. Regulatory landscape
3.7. Patent landscape
3.8. Strategic overview
4. Content Marketing Market, by Channel Type
4.1. Social Media
4.1.1. Market size and forecast, by region, 2018-2026
4.1.2. Comparative market share analysis, 2018 & 2026
4.2. Blog
4.2.1. Market size and forecast, by region, 2018-2026
4.2.2. Comparative market share analysis, 2018 & 2026
4.3. Video Platform
4.3.1. Market size and forecast, by region, 2018-2026
4.3.2. Comparative market share analysis, 2018 & 2026
4.4. Others
4.4.1. Market size and forecast, by region, 2018-2026
4.4.2. Comparative market share analysis, 2018 & 2026
5. Content Marketing Market, by End Use
5.1. Brand Awareness
5.1.1. Market size and forecast, by region, 2018-2026
5.1.2. Comparative market share analysis, 2018 & 2026
5.2. Lead Generation
5.2.1. Market size and forecast, by region, 2018-2026
5.2.2. Comparative market share analysis, 2018 & 2026
5.3. Others
5.3.1. Market size and forecast, by region, 2018-2026
5.3.2. Comparative market share analysis, 2018 & 2026
6. Content Marketing Market, by Region
6.1. North America
6.1.1. Market size and forecast, by channel type, 2018-2026
6.1.2. Market size and forecast, by end use, 2018-2026
6.1.3. Market size and forecast, by country, 2018-2026
6.1.4. Comparative market share analysis, 2018 & 2026
6.1.5. U.S.
6.1.5.1. Market size and forecast, by channel type, 2018-2026
6.1.5.2. Market size and forecast, by end use, 2018-2026
6.1.5.3. Comparative market share analysis, 2018 & 2026
6.1.6. Canada
6.1.6.1. Market size and forecast, by channel type, 2018-2026
6.1.6.2. Market size and forecast, by end use, 2018-2026
6.1.6.3. Comparative market share analysis, 2018 & 2026
6.2. Europe
6.2.1. Market size and forecast, by channel type, 2018-2026
6.2.2. Market size and forecast, by end use, 2018-2026
6.2.3. Market size and forecast, by country, 2018-2026
6.2.4. Comparative market share analysis, 2018 & 2026
6.2.5. Germany
6.2.5.1. Market size and forecast, by channel type, 2018-2026
6.2.5.2. Market size and forecast, by end use, 2018-2026
6.2.5.3. Comparative market share analysis, 2018 & 2026
6.2.6. UK
6.2.6.1. Market size and forecast, by channel type, 2018-2026
6.2.6.2. Market size and forecast, by end use, 2018-2026
6.2.6.3. Comparative market share analysis, 2018 & 2026
6.2.7. France
6.2.7.1. Market size and forecast, by channel type, 2018-2026
6.2.7.2. Market size and forecast, by end use, 2018-2026
6.2.7.3. Comparative market share analysis, 2018 & 2026
6.2.8. Spain
6.2.8.1. Market size and forecast, by channel type, 2018-2026
6.2.8.2. Market size and forecast, by end use, 2018-2026
6.2.8.3. Comparative market share analysis, 2018 & 2026
6.2.9. Italy
6.2.9.1. Market size and forecast, by channel type, 2018-2026
6.2.9.2. Market size and forecast, by end use, 2018-2026
6.2.9.3. Comparative market share analysis, 2018 & 2026
6.2.10. Rest of Europe
6.2.10.1. Market size and forecast, by channel type, 2018-2026
6.2.10.2. Market size and forecast, by end use, 2018-2026
6.2.10.3. Comparative market share analysis, 2018 & 2026
6.3. Asia Pacific
6.3.1. Market size and forecast, by channel type, 2018-2026
6.3.2. Market size and forecast, by end use, 2018-2026
6.3.3. Market size and forecast, by country, 2018-2026
6.3.4. Comparative market share analysis, 2018 & 2026
6.3.5. China
6.3.5.1. Market size and forecast, by channel type, 2018-2026
6.3.5.2. Market size and forecast, by end use, 2018-2026
6.3.5.3. Comparative market share analysis, 2018 & 2026
6.3.6. India
6.3.6.1. Market size and forecast, by channel type, 2018-2026
6.3.6.2. Market size and forecast, by end use, 2018-2026
6.3.6.3. Comparative market share analysis, 2018 & 2026
6.3.7. Australia
6.3.7.1. Market size and forecast, by channel type, 2018-2026
6.3.7.2. Market size and forecast, by end use, 2018-2026
6.3.7.3. Comparative market share analysis, 2018 & 2026
6.3.8. Rest of Asia Pacific
6.3.8.1. Market size and forecast, by channel type, 2018-2026
6.3.8.2. Market size and forecast, by end use, 2018-2026
6.3.8.3. Comparative market share analysis, 2018 & 2026
6.4. LAMEA
6.4.1. Market size and forecast, by channel type, 2018-2026
6.4.2. Market size and forecast, by end use, 2018-2026
6.4.3. Market size and forecast, by country, 2018-2026
6.4.4. Comparative market share analysis, 2018 & 2026
6.4.5. Latin America
6.4.5.1. Market size and forecast, by channel type, 2018-2026
6.4.5.2. Market size and forecast, by end use, 2018-2026
6.4.5.3. Comparative market share analysis, 2018 & 2026
6.4.6. Middle East
6.4.6.1. Market size and forecast, by channel type, 2018-2026
6.4.6.2. Market size and forecast, by end use, 2018-2026
6.4.6.3. Comparative market share analysis, 2018 & 2026
6.4.7. Africa
6.4.7.1. Market size and forecast, by channel type, 2018-2026
6.4.7.2. Market size and forecast, by end use, 2018-2026
6.4.7.3. Comparative market share analysis, 2018 & 2026
7. Company Profiles
7.1. Contently
7.1.1. Business overview
7.1.2. Financial performance
7.1.3. Product portfolio
7.1.4. Recent strategic moves & developments
7.1.5. SWOT analysis
7.2. HubSpot, Inc.
7.2.1. Business overview
7.2.2. Financial performance
7.2.3. Product portfolio
7.2.4. Recent strategic moves & developments
7.2.5. SWOT analysis
7.3. Kapost
7.3.1. Business overview
7.3.2. Financial performance
7.3.3. Product portfolio
7.3.4. Recent strategic moves & developments
7.3.5. SWOT analysis
7.4. Percolate Industries, Inc.
7.4.1. Business overview
7.4.2. Financial performance
7.4.3. Product portfolio
7.4.4. Recent strategic moves & developments
7.4.5. SWOT analysis
7.5. Sprinklr
7.5.1. Business overview
7.5.2. Financial performance
7.5.3. Product portfolio
7.5.4. Recent strategic moves & developments
7.5.5. SWOT analysis
7.6. Adobe
7.6.1. Business overview
7.6.2. Financial performance
7.6.3. Product portfolio
7.6.4. Recent strategic moves & developments
7.6.5. SWOT analysis
7.7. CoSchedule
7.7.1. Business overview
7.7.2. Financial performance
7.7.3. Product portfolio
7.7.4. Recent strategic moves & developments
7.7.5. SWOT analysis
7.8. Influence & Co.
7.8.1. Business overview
7.8.2. Financial performance
7.8.3. Product portfolio
7.8.4. Recent strategic moves & developments
7.8.5. SWOT analysis
7.9. NewsCred
7.9.1. Business overview
7.9.2. Financial performance
7.9.3. Product portfolio
7.9.4. Recent strategic moves & developments
7.9.5. SWOT analysis
7.10. Scripted
7.10.1. Business overview
7.10.2. Financial performance
7.10.3. Product portfolio
7.10.4. Recent strategic moves & developments
7.10.5. SWOT analysis
Similar Reports
The netbook sales in India have been growing strongly with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering from the recession. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a net...
- Publish Date: January 18, 2011
- $950
The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market. The report begins with a market overview section that provides an insight into t...
- Publish Date: March 7, 2011
- $950
Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section wh...
- Publish Date: June 27, 2011
- $950
