Through-Channel Market ing Software by Component (Software and Services) by Deployment type (On-Premises and cloud based), By End use (Large Scale Enterprises, Small & Medium Scale Enterprises), By Industry (BFSI, Healthcare, Manufacturing, IT & Telecom, Retail and Others), Regional Outlook (North America, Europe, Asia-Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2026
- RES4072043
- 90 Pages
- February 2020
- ICT & Media
Through-Channel Marketing Software refers to the platform and technologies designed for marketing departments and organizations to work effectively on multiple channels and have the ability to automate repetitive task. Through-Channel Marketing Software refers to a broad range of analytical tools and automation for marketing. Through-Channel Marketing Software enables the marketers to design, organize, achieve and measure all the marketing campaigns. Through-Channel Marketing Software manages the online component for the marketing campaign which can create more detailed personalization of content to drive the engagement and revenue.
Market Drivers:
The main motive for the marketing managers is to deliver the exact message to the correct audience at an appropriate time. Rise in the customer reach is considered to be the major driving factor for the through-channel marketing software. Through-channel marketing software enables the companies to target a larger audience and improve the customer interaction. In addition, partners and vendors are well informed and are able to understand the mindset of the customers and build relationship with the customer which not only improves the internal process but also drives the partner satisfaction subsequently.
Market Restraints:
Security and privacy concerns for confidential data is considered to be the major restraint for the through-channel marketing software industry. Increasing use of cloud for the data storage and usage of the internet creates a gateway to the hackers to steal confidential data from the company which can create a huge loss to the company.
Through-Channel Marketing Software Market, by Component:
Depending on the component the market is segmented into Software and Services. Software segment market size was $276.6 million in 2018 and is estimated to generate a revenue of $2,328.3 million by 2026. Services segment market size was $319.8 million in 2018 and is estimated to generate a revenue of $2,492.2 million by 2026.
Through-Channel Marketing Software Market, by Deployment Type
Depending on the deployment the market is segmented into on-premises and cloud based. The cloud-based market was $280.3 million in 2018 and is predicted to generate a revenue of $2,392.3 million by 2026. The on-premises market was $316.1in 2018 and is predicted to grow at a CAGR of 28.6% in the forecast period.
Through-Channel Marketing Software Market, by End use:
Depending on the end use, the market is segmented into large scale enterprises, small & medium scale enterprises. Small & medium enterprises are expected to grow at a CAGR of 29.7% by generating a revenue of $ 2,063.2 million by 2026. Large scale enterprises are expected to grow at a CAGR of 29.2% by generating a revenue of $ 2,757.3 million by 2026.
Through-Channel Marketing Software Market, by Industry:
Depending on the industry the market is segmented into BFSI, Healthcare, Manufacturing, IT & Telecom, Retail and Others. IT & telecom segment was $137.2 million in 2018 and is predicted to grow at a CAGR of 28.3% in the forecast period. BFSI segment was $ 107.4 million in 2018 and is predicted to grow at a CAGR 30.0% in the forecast period.
Through-Channel Marketing Software Market, by Region:
Depending on the region the market is segmented into North America, Europe, Asia-Pacific and LAMEA. North America region was $220.7 million in 2018 and is predicted to generate a revenue of $1,800.1 million by 2026. Asia-Pacific region is predicted to grow at a CAGR of 31.1% by generating a revenue of $962.2 million by 2026.
Key participant’s in Through-Channel Marketing Software Market
The major key players in the market are StructuredWeb, Partnermarketing.com, Gage Market Platform, Ansira Edge Technology Suite, MarketSnare, FLOW by TIE Kinetix, Averetek, SproutLoud, Impartner PRM and Zift Solutions among others
1.1. Desk Research
1.2. Real time insights and validation
1.3. Forecast model
1.4. Assumptions and forecast parameters
1.4.1. Assumptions
1.4.2. Forecast parameters
1.5. Data sources
1.5.1. Primary
1.5.2. Secondary
2. Executive Summary
2.1. 360° summary
2.2. Component trends
2.3. Deployment trends
2.4. End use trends
2.5. Industry trends
3. Market Overview
3.1. Market segmentation & definitions
3.2. Key takeaways
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Porter’s five forces analysis
3.3.1. Bargaining power of consumers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of new entrants
3.3.4. Threat of substitutes
3.3.5. Competitive rivalry in the market
3.4. Market dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. Technology landscape
3.6. Regulatory landscape
3.7. Patent landscape
3.8. Strategic overview
4. Through-Channel Marketing Software Market, by Component
4.1. Software
4.1.1. Market size and forecast, by region, 2018-2026
4.1.2. Comparative market share analysis, 2018-2026
4.2. Services
4.2.1. Market size and forecast, by region, 2018-2026
4.2.2. Comparative market share analysis, 2018-2026
5. Through-Channel Marketing Software Market, by Deployment Type
5.1. On-Premises
5.1.1. Market size and forecast, by region, 2018-2026
5.1.2. Comparative market share analysis, 2018-2026
5.2. Cloud based
5.2.1. Market size and forecast, by region, 2018-2026
5.2.2. Comparative market share analysis, 2018-2026
6. Through-Channel Marketing Software Market, by End use
6.1. Large Scale Enterprises
6.1.1. Market size and forecast, by region, 2018-2026
6.1.2. Comparative market share analysis, 2018-2026
6.2. Small & Medium Scale Enterprises
6.2.1. Market size and forecast, by region, 2018-2026
6.2.2. Comparative market share analysis, 2018-2026
7. Through-Channel Marketing Software Market, by Industry Type
7.1. BFSI
7.1.1. Market size and forecast, by region, 2018-2026
7.1.2. Comparative market share analysis, 2018-2026
7.2. Healthcare
7.2.1. Market size and forecast, by region, 2018-2026
7.2.2. Comparative market share analysis, 2018-2026
7.3. Manufacturing
7.3.1. Market size and forecast, by region, 2018-2026
7.3.2. Comparative market share analysis, 2018-2026
7.4. IT & Telecom
7.4.1. Market size and forecast, by region, 2018-2026
7.4.2. Comparative market share analysis, 2018-2026
7.5. Retail
7.5.1. Market size and forecast, by region, 2018-2026
7.5.2. Comparative market share analysis, 2018-2026
7.6. Others
7.6.1. Market size and forecast, by region, 2018-2026
7.6.2. Comparative market share analysis, 2018-2026
8. Through-Channel Marketing Software Market, by Region
8.1. North Region
8.1.1. Market size and forecast, by Component type, 2018-2026
8.1.2. Market size and forecast, by Deployment type, 2018-2026
8.1.3. Market size and forecast, by end-use, 2018-2026
8.1.4. Market size and forecast, by industry, 2018-2026
8.1.5. Market size and forecast, by country, 2018-2026
8.1.6. Comparative market share analysis, 2018-2026
8.1.7. U.S
8.1.7.1. Market size and forecast, by component type, 2018-2026
8.1.7.2. Market size and forecast, by Deployment type, 2018-2026
8.1.7.3. Market size and forecast, by end-use, 2018-2026
8.1.7.4. Market size and forecast, by industry, 2018-2026
8.1.7.5. Comparative market share analysis, 2018-2026
8.1.8. Canada
8.1.8.1. Market size and forecast, by component type, 2018-2026
8.1.8.2. Market size and forecast, by Deployment type, 2018-2026
8.1.8.3. Market size and forecast, by end-use, 2018-2026
8.1.8.4. Market size and forecast, by industry, 2018-2026
8.1.8.5. Comparative market share analysis, 2018-2026
8.2. Europe
8.2.1. Market size and forecast, by Component type, 2018-2026
8.2.2. Market size and forecast, by Deployment type, 2018-2026
8.2.3. Market size and forecast, by end-use, 2018-2026
8.2.4. Market size and forecast, by industry, 2018-2026
8.2.5. Market size and forecast, by country, 2018-2026
8.2.6. Comparative market share analysis, 2018-2026
8.2.7. UK
8.2.7.1. Market size and forecast, by component type, 2018-2026
8.2.7.2. Market size and forecast, by Deployment type, 2018-2026
8.2.7.3. Market size and forecast, by end-use, 2018-2026
8.2.7.4. Market size and forecast, by industry, 2018-2026
8.2.7.5. Comparative market share analysis, 2018-2026
8.2.8. Germany
8.2.8.1. Market size and forecast, by component type, 2018-2026
8.2.8.2. Market size and forecast, by Deployment type, 2018-2026
8.2.8.3. Market size and forecast, by end-use, 2018-2026
8.2.8.4. Market size and forecast, by industry, 2018-2026
8.2.8.5. Comparative market share analysis, 2018-2026
8.2.9. France
8.2.9.1. Market size and forecast, by component type, 2018-2026
8.2.9.2. Market size and forecast, by Deployment type, 2018-2026
8.2.9.3. Market size and forecast, by end-use, 2018-2026
8.2.9.4. Market size and forecast, by industry, 2018-2026
8.2.9.5. Comparative market share analysis, 2018-2026
8.2.10. Italy
8.2.10.1. Market size and forecast, by component type, 2018-2026
8.2.10.2. Market size and forecast, by Deployment type, 2018-2026
8.2.10.3. Market size and forecast, by end-use, 2018-2026
8.2.10.4. Market size and forecast, by industry, 2018-2026
8.2.10.5. Comparative market share analysis, 2018-2026
8.2.11. Rest of Europe
8.2.11.1. Market size and forecast, by component type, 2018-2026
8.2.11.2. Market size and forecast, by Deployment type, 2018-2026
8.2.11.3. Market size and forecast, by end-use, 2018-2026
8.2.11.4. Market size and forecast, by industry, 2018-2026
8.2.11.5. Comparative market share analysis, 2018-2026
8.3. Asia-Pacific
8.3.1. Market size and forecast, by Component type, 2018-2026
8.3.2. Market size and forecast, by Deployment type, 2018-2026
8.3.3. Market size and forecast, by end-use, 2018-2026
8.3.4. Market size and forecast, by industry, 2018-2026
8.3.5. Market size and forecast, by country, 2018-2026
8.3.6. Comparative market share analysis, 2018-2026
8.3.7. China
8.3.7.1. Market size and forecast, by component type, 2018-2026
8.3.7.2. Market size and forecast, by Deployment type, 2018-2026
8.3.7.3. Market size and forecast, by end-use, 2018-2026
8.3.7.4. Market size and forecast, by industry, 2018-2026
8.3.7.5. Comparative market share analysis, 2018-2026
8.3.8. India
8.3.8.1. Market size and forecast, by component type, 2018-2026
8.3.8.2. Market size and forecast, by Deployment type, 2018-2026
8.3.8.3. Market size and forecast, by end-use, 2018-2026
8.3.8.4. Market size and forecast, by industry, 2018-2026
8.3.8.5. Comparative market share analysis, 2018-2026
8.3.9. Japan
8.3.9.1. Market size and forecast, by component type, 2018-2026
8.3.9.2. Market size and forecast, by Deployment type, 2018-2026
8.3.9.3. Market size and forecast, by end-use, 2018-2026
8.3.9.4. Market size and forecast, by industry, 2018-2026
8.3.9.5. Comparative market share analysis, 2018-2026
8.3.10. South Korea
8.3.10.1. Market size and forecast, by component type, 2018-2026
8.3.10.2. Market size and forecast, by Deployment type, 2018-2026
8.3.10.3. Market size and forecast, by end-use, 2018-2026
8.3.10.4. Market size and forecast, by industry, 2018-2026
8.3.10.5. Comparative market share analysis, 2018-2026
8.3.11. Australia
8.3.11.1. Market size and forecast, by component type, 2018-2026
8.3.11.2. Market size and forecast, by Deployment type, 2018-2026
8.3.11.3. Market size and forecast, by end-use, 2018-2026
8.3.11.4. Market size and forecast, by industry, 2018-2026
8.3.11.5. Comparative market share analysis, 2018-2026
8.3.12. Rest of Asia Pacific
8.3.12.1. Market size and forecast, by component type, 2018-2026
8.3.12.2. Market size and forecast, by Deployment type, 2018-2026
8.3.12.3. Market size and forecast, by end-use, 2018-2026
8.3.12.4. Market size and forecast, by industry, 2018-2026
8.3.12.5. Comparative market share analysis, 2018-2026
8.4. LAMEA
8.4.1. Market size and forecast, by Component type, 2018-2026
8.4.2. Market size and forecast, by Deployment type, 2018-2026
8.4.3. Market size and forecast, by end-use, 2018-2026
8.4.4. Market size and forecast, by industry, 2018-2026
8.4.5. Market size and forecast, by country, 2018-2026
8.4.6. Comparative market share analysis, 2018-2026
8.4.7. Middle East
8.4.7.1. Market size and forecast, by component type, 2018-2026
8.4.7.2. Market size and forecast, by Deployment type, 2018-2026
8.4.7.3. Market size and forecast, by end-use, 2018-2026
8.4.7.4. Market size and forecast, by industry, 2018-2026
8.4.7.5. Comparative market share analysis, 2018-2026
8.4.8. Africa
8.4.8.1. Market size and forecast, by component type, 2018-2026
8.4.8.2. Market size and forecast, by Deployment type, 2018-2026
8.4.8.3. Market size and forecast, by end-use, 2018-2026
8.4.8.4. Market size and forecast, by industry, 2018-2026
8.4.8.5. Comparative market share analysis, 2018-2026
8.4.9. Rest of LAMEA
8.4.9.1. Market size and forecast, by component type, 2018-2026
8.4.9.2. Market size and forecast, by Deployment type, 2018-2026
8.4.9.3. Market size and forecast, by end-use, 2018-2026
8.4.9.4. Market size and forecast, by industry, 2018-2026
8.4.9.5. Comparative market share analysis, 2018-2026
9. Company Profiles
9.1. Zift Solutions
9.1.1. Business overview
9.1.2. Financial performance
9.1.3. Product portfolio
9.1.4. Recent strategic moves & developments
9.1.5. SWOT analysis
9.2. Impartner PRM
9.2.1. Business overview
9.2.2. Financial performance
9.2.3. Product portfolio
9.2.4. Recent strategic moves & developments
9.2.5. SWOT analysis
9.3. SproutLoud
9.3.1. Business overview
9.3.2. Financial performance
9.3.3. Product portfolio
9.3.4. Recent strategic moves & developments
9.3.5. SWOT analysis
9.4. Averetek
9.4.1. Business overview
9.4.2. Financial performance
9.4.3. Product portfolio
9.4.4. Recent strategic moves & developments
9.4.5. SWOT analysis
9.5. FLOW by TIE Kinetix
9.5.1. Business overview
9.5.2. Financial performance
9.5.3. Product portfolio
9.5.4. Recent strategic moves & developments
9.5.5. SWOT analysis
9.6. MarketSnare.
9.6.1. Business overview
9.6.2. Financial performance
9.6.3. Product portfolio
9.6.4. Recent strategic moves & developments
9.6.5. SWOT analysis
9.7. Ansira Edge Technology Suite
9.7.1. Business overview
9.7.2. Financial performance
9.7.3. Product portfolio
9.7.4. Recent strategic moves & developments
9.7.5. SWOT analysis
9.8. Gage Market Platform
9.8.1. Business overview
9.8.2. Financial performance
9.8.3. Product portfolio
9.8.4. Recent strategic moves & developments
9.8.5. SWOT analysis
9.9. Partnermarketing.com
9.9.1. Business overview
9.9.2. Financial performance
9.9.3. Product portfolio
9.9.4. Recent strategic moves & developments
9.9.5. SWOT analysis
9.10. StructuredWeb
9.10.1. Business overview
9.10.2. Financial performance
9.10.3. Product portfolio
9.10.4. Recent strategic moves & developments
9.10.5. SWOT analysis
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