Global Household Cleaning Product Demand Analysis-COVID-19 Impact (2020-2026): Emphasis on Product Type (Surface Cleaners, Dishwasher Cleaning Products, Toilet cleaners, Glass Cleaner and Others); Sales Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores, Others) and Country
- UNI4065922
- 181 Pages
- June 2020
- Consumer Goods
The Chain of Infection due to Poor Household Cleaning
Increasing concern about ensuring the safety, social and self-actualization needs by enabling safe food storage, sterilizing household surfaces and hygienically controlling garbage are also driving the washing and cleaning market to some extent. Introduction of new, innovative and technologically advanced products, efficient research and development activities and development of the product to meet the needs of the consumer are some of the growth opportunities which are likely to drive this market in the year to come. Colgate-Palmolive Company, Godrej Consumer Products Ltd, Henkel AG and Co. KGaA, The Procter & Gamble Co., Church & Dwight Co. Inc., Unilever, Reckitt Benckiser Group Plc, Kao Group, The Clorox Co. and S. C. Johnson and Son Inc. are some of the prominent players operating in the Global Household Cleaning Product market. Several M&A’s along with partnerships have been undertaken by these players to facilitate costumers with more efficient and innovative products.
Member Responsible for Purchasing Household Cleaning Products
Insights Presented in the Report
“Amongst Product Type, Surface cleaners dominated the market in 2019, with a 32.4% share and is expected to dominate the household cleaning products market during COVID-19 impact period 2020”
Based on product type, the global household cleaning product market is segmented into surface cleaners, dishwasher products, toilet cleaners, glass cleaners and others. Surface cleaning product generated revenue of US$ 10,115.3 million in 2019. It was followed by Dishwasher cleaning Products. Dishwasher cleaning Products segment is expected to witness a CAGR growth of 5.99% during the 2021-2026 period. Most of these products contain chemicals however, rising awareness has resulted in the manufacturing of the green product.
“Amongst Sales channel, Supermarkets & Hypermarkets were the most preferred sales channel for purchasing household cleaning products, owing to the huge discount it offers to the customers”
Based on the sales channel, the global household cleaning product market is segmented into supermarkets & hypermarkets, convenience stores, online retailer stores and other stores. Supermarkets & hypermarkets dominate the household cleaning products market. The segment is expected to generate revenue of US$ 21,683.5 million during the COVID-19 impact period of 2020. However, online retailer stores showed the highest CAGR of 6.05% during the forecast period 2021-2026.
“Asia-Pacific was the largest market for household cleaning product market in 2019, accounting for 35.1% share in term of revenue, with major market including China, Japan and India”
For a better understanding on the market dynamics of the global Household Cleaning Products market, a detailed analysis was conducted for different regions and country including North America (the U.S and Canada), Europe (Germany, France, Spain, Italy, and United Kingdom), Asia-Pacific (China, Japan, India, Korea, and Australia) and rest of the world (Brazil and South Africa). China has the largest market for Household Cleaning Products market. Asia-Pacific being the largest market in 2019, is expected to generate revenue of US$ 13,558.0 million during the 2020 period.
Competitive Landscape
Colgate-Palmolive Company, Godrej Consumer Products Ltd, Henkel AG and Co. KGaA, The Procter & Gamble Co., Church & Dwight Co. Inc., Unilever, Reckitt Benckiser Group Plc, Kao Group, The Clorox Co. and S. C. Johnson and Son Inc. are some of the prominent players operating in the Global Household Cleaning Product market. Several M&A’s along with partnerships have been undertaken by these players to facilitate costumers with more efficient and innovative products.
Reasons to buy this report:
• The study includes market sizing and forecasting analysis validated by authenticated key industry experts
• The report presents a quick review of overall industry performance at one glance
• The report covers in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
• Detailed examination of drivers, restraints, key trends and opportunities prevailing in the industry
• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry
Customization Options:
Household Cleaning Products Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
1.1 Market Definition 17
1.2 Objective of the Study 17
1.3 Limitation 17
1.4 Stakeholders 18
1.5 Currency used in the Report 18
1.6 Scope of the Global Household Cleaning Product Demand Analysis-COVID-19 Impact 18
2. RESEARCH METHODOLOGY OR ASSUMPTION 19
2.1 Research Methodology for the Global Household Cleaning Product Demand-COVID-19 Impact 19
2.1.1 Main objective of the Global Household Cleaning Product Demand-COVID-19 Impact 20
3. INDUSTRY PERFORMANCE 21
4. EXECUTIVE SUMMARY 22
5. CONSUMER VIEWPOINT WHILE OPTING FOR CLEANING PRODUCTS 24
5.1 Performance 24
5.2 Cost-effectiveness 25
5.3 Ease of use 25
5.4 Environmental awareness 25
5.5 Fragrance, aesthetics and packaging 26
5.6 Macro for the Home-care Industry 26
5.6.1 Changing Economy 26
5.6.2 Working women 27
5.6.3 Living single 28
5.6.4 Urbanisation 28
5.6.5 Effectiveness and Accuracy 28
5.6.6 Shopping via Applications 28
6. REGULATORY FRAMEWORK OF HOUSEHOLD CLEANING PRODUCTS 29
6.1 The Classification, Labelling and Packaging (CLP) Regulation 29
6.2 United States 30
6.3 Canada 32
6.4 Europe 32
6.5 Japan 34
6.5.1 Risk assessment 34
6.5.2 Risk management 35
7. MARKET OVERVIEW 37
7.1 Introduction 37
7.2 Market Dynamics 37
7.2.1 Market Trend & Drivers 37
7.2.1.1 Increasing Awareness Regarding Maintaining Household Hygiene 37
7.2.1.2 Online Availability will boost the Sales 38
7.2.1.3 Escalating Demand due to COVID Progression 39
7.2.2 Market Restraints 39
7.2.2.1 Competitive Pricing of the Products 39
7.2.2.2 Overuse of Products may Cause Allergic Reaction 40
7.2.3 Market Trend 41
7.2.3.1 Increasing Demand for Eco-Friendly Cleaning Products 41
8. DEMAND AND SUPPLY SIDE ANALYSIS 43
8.1 Demand Side Analysis 43
8.2 Supply Side Analysis 44
8.2.1 Steps Taken to Fulfil the Rising Demand 44
8.2.2 Top Partnerships 46
8.2.3 Top Mergers & Acquisitions 47
8.2.4 Top Business Expansions, Investment and Divestitures 47
9. HOUSEHOLD CLEANING PRODUCTS MARKET VALUE CHAIN 49
9.1 Key Value Chain Analysis 49
9.1.1 Different Tiers of the value chain of household cleaning products 49
9.1.1.1 Material Extraction 49
9.1.1.2 Processing & Manufacturing 50
9.1.1.3 Logistics 50
10. MARKET INSIGHTS BY PRODUCT 51
10.1 General Overview 51
10.1.1 Surface Cleaners 52
10.1.2 Dishwasher Products 54
10.1.3 Toilet Cleaners 58
10.1.4 Glass Cleaners 59
10.1.5 Others Household Cleaning products 61
11. MARKET INSIGHTS BY SALES CHANNEL 63
11.1 General Overview 63
11.1.1 Supermarkets & Hypermarkets 64
11.1.2 Convenience Stores 66
11.1.3 Online Stores 67
11.1.4 Other Sales Channels 68
12. MARKET INSIGHTS BY REGION 69
12.1 General Overview 69
12.1.1 North America Household Cleaning Products Market 70
12.1.1.1 US Household Cleaning Products Market 73
12.1.1.1.1 US Household Cleaning Product Export/Import Data 74
12.1.1.1.2 US Household Cleaning Product Market Size 74
12.1.1.2 Canada Household Cleaning Products Market 75
12.1.1.2.1 Canada Household Cleaning Product Export/Import Data 76
12.1.1.2.2 Canada Household Cleaning Product Market Size 77
12.1.1.3 Rest of North America Household Cleaning Products Market 78
12.1.1.3.1 Rest of North America Household Cleaning Product Export/Import Data 78
12.1.1.3.2 Rest of NA Household Cleaning Product Market Size 79
12.1.2 Europe Household Cleaning Products Market 80
12.1.2.1 Germany Household Cleaning Products Market 83
12.1.2.1.1 Germany Household Cleaning Product Export/Import Data 84
12.1.2.1.2 Germany Household Cleaning Product Market Size 84
12.1.2.2 Italy Household Cleaning Products Market 85
12.1.2.2.1 Italy Household Cleaning Product Export/Import Data 87
12.1.2.2.2 Italy Household Cleaning Product Market Size 88
12.1.2.3 Spain Household Cleaning Products Market 89
12.1.2.3.1 Spain Household Cleaning Product Export/Import Data 89
12.1.2.3.2 Spain Household Cleaning Product Market Size 90
12.1.2.4 France Household Cleaning Products Market 91
12.1.2.4.1 France Household Cleaning Product Export/Import Data 91
12.1.2.4.2 France Household Cleaning Product Market Size 92
12.1.2.5 UK Household Cleaning Products Market 93
12.1.2.5.1 UK Household Cleaning Product Export/Import Data 94
12.1.2.5.2 UK Household Cleaning Product Market Size 94
12.1.2.6 Rest of Europe Household Cleaning Products Market 95
12.1.2.6.1 Rest of Europe Household Cleaning Product Export/Import Data 96
12.1.2.6.2 Rest of Europe Household Cleaning Product Market Size 96
12.1.3 Asia-Pacific Household Cleaning Products Market 97
12.1.3.1 China Household Cleaning Product Market 101
12.1.3.1.1 China Household Cleaning Product Export/Import Data 101
12.1.3.1.2 China Household Cleaning Product Market Size 102
12.1.3.2 Japan Household Cleaning Product Market 103
12.1.3.2.1 Japan Household Cleaning Product Export/Import Data 103
12.1.3.2.2 Japan Household Cleaning Product Market Size 104
12.1.3.3 India Household Cleaning Product Market 105
12.1.3.3.1 India Household Cleaning Product Export/Import Data 106
12.1.3.3.2 India Household Cleaning Product Market Size 106
12.1.3.4 Australia Household Cleaning Product Market 107
12.1.3.4.1 Australia Household Cleaning Product Export/Import Data 108
12.1.3.4.2 Australia Household Cleaning Product Market Size 108
12.1.3.5 South Korea Household Cleaning Product Market 109
12.1.3.5.1 South Korea Household Cleaning Product Export/Import Data 109
12.1.3.5.2 South Korea Household Cleaning Product Market Size 110
12.1.3.6 Rest of APAC Household Cleaning Product Market 111
12.1.3.6.1 Rest of APAC Household Cleaning Product Export/Import Data 112
12.1.3.6.2 Rest of APAC Household Cleaning Product Market Size 112
12.1.4 Rest of World Household Cleaning Products Market 113
12.1.4.1 Brazil Household Cleaning Product Market 116
12.1.4.1.1 Brazil Household Cleaning Product Export/Import Data 117
12.1.4.1.2 Brazil Household Cleaning Product Market Size 117
12.1.4.2 South Africa Household Cleaning Product Market 118
12.1.4.2.1 South Africa Household Cleaning Product Export/Import Data 119
12.1.4.2.2 South Africa Household Cleaning Product Market Size 119
12.1.4.3 Rest of World Household Cleaning Product Market 120
12.1.4.3.1 ROW Household Cleaning Product Export/Import Data 121
12.1.4.3.2 ROW Household Cleaning Product Market Size 122
13. COMPETITIVE SCENARIO 123
13.1 Competitive Landscape 123
13.1.1 Market Share of Key Players in Household Cleaning Product Market, 2019 123
14. TOP COMPANY PROFILES 124
14.1 Colgate-Palmolive Company 124
14.1.1 Key Facts 124
14.1.2 Business Description 125
14.1.3 Key Product/Services Offerings 125
14.1.4 Growth Strategy 125
14.1.5 SWOT Analysis 126
14.1.6 Key Financials 127
14.1.6.1 Revenue Split 128
14.1.7 Recent Developments 128
14.1.7.1 Partnerships 128
14.2 Godrej Consumer Products Ltd. 129
14.2.1 Key Facts 129
14.2.2 Business Description 129
14.2.3 Key Product/Services Offerings 129
14.2.4 Growth Strategy 130
14.2.5 SWOT Analysis 131
14.2.6 Key Financials 132
14.2.6.1 Revenue Split 133
14.2.7 Recent Developments 133
14.2.7.1 Partnerships 133
14.3 Henkel AG 134
14.3.1 Key Facts 134
14.3.2 Business Description 134
14.3.3 Key Product/Services Offerings 135
14.3.4 Growth Strategy 135
14.3.5 SWOT Analysis 135
14.3.6 Key Financials 137
14.3.6.1 Revenue Split 138
14.3.7 Recent Developments 138
14.3.7.1 Partnerships 138
14.3.7.2 Business Expansions and Investment 138
14.3.7.3 Mergers and Acquisitions 139
14.4 The Procter & Gamble Co 140
14.4.1 Key Facts 140
14.4.2 Business Description 140
14.4.3 Key Product/Services Offerings 141
14.4.4 Growth Strategy 141
14.4.5 SWOT Analysis 143
14.4.6 Key Financials 144
14.4.6.1 Revenue Split 145
14.4.7 Recent Developments 145
14.4.7.1 Product Launches 145
14.5 S. C. Johnson & Son, Inc. 146
14.5.1 Key Facts 146
14.5.2 Business Description 146
14.5.3 Key Product/Services Offerings 146
14.5.4 Growth Strategy 147
14.5.5 SWOT Analysis 147
14.6 Unilever 148
14.6.1 Key Facts 148
14.6.2 Business Description 148
14.6.3 Key Product/Services Offerings 148
14.6.4 Growth Strategy 149
14.6.5 SWOT Analysis 150
14.6.6 Key Financials 151
14.6.6.1 Revenue Split 152
14.6.7 Recent Developments 152
14.6.7.1 Partnerships 152
14.6.7.2 Business Expansions and Investment 152
14.6.7.3 Mergers and Acquisitions 153
14.7 Kao Group Company 154
14.7.1 Key Facts 154
14.7.2 Business Description 155
14.7.3 Key Product/Services Offerings 155
14.7.4 Growth Strategy 156
14.7.5 SWOT Analysis 157
14.7.6 Key Financials 158
14.7.6.1 Revenue Split 159
14.7.7 Recent Developments 159
14.7.7.1 Product Launches 159
14.7.7.2 Partnerships 160
14.7.7.3 Mergers and Acquisitions 160
14.8 The Clorox Co. 161
14.8.1 Key Facts 161
14.8.2 Business Description 161
14.8.3 Key Product/Services Offerings 162
14.8.4 Clorox Growth Strategy 162
14.8.5 SWOT Analysis 163
14.8.6 Key Financials 164
14.8.6.1 Revenue Split 165
14.8.7 Recent Developments 165
14.8.7.1 Product Launches 165
14.8.7.2 Partnerships 166
14.8.7.3 Business Expansions and Investment 166
14.9 Church & Dwight Co. Inc. 167
14.9.1 Key Facts 167
14.9.2 Business Description 167
14.9.3 Key Product/Services Offerings 167
14.9.4 Growth Strategy 168
14.9.5 SWOT Analysis 169
14.9.6 Key Financials 170
14.9.6.1 Revenue Split 171
14.10 RECKITT BENCKISER 172
14.10.1 Key Facts 172
14.10.2 Business Description 172
14.10.3 Key Product/Services Offerings 172
14.10.4 Vision& Mission 173
14.10.5 Key Brand Portfolio of Reckitt Benckiser 173
14.10.6 SWOT Analysis 174
14.10.7 Virtuous Circle of Growth of Reckitt Benckiser 174
14.10.8 Key Financials 175
14.10.8.1 Revenue Split 176
TABLE 2 Top Product Launches 46
TABLE 3 Top Partnerships 47
TABLE 4 Top Mergers& Acquisitions 48
TABLE 5 Top Business Expansions, Investment and Divestitures 48
TABLE 6 US Household Cleaning Products Import & Export Value (In US$ Thousand) 76
TABLE 7 US Household Cleaning Products Import & Export Volume (In Kg) 76
TABLE 8 Canada Household Cleaning Products Import & Export Value (In US$ Thousand) 78
TABLE 9 Canada Household Cleaning Products Import & Export Volume (In Kg) 78
TABLE 10 Costa Rica Household Cleaning Products Import & Export Value (In US$ Thousand) 80
TABLE 11 Costa Rica Household Cleaning Products Import & Export Volume (In Kg) 80
TABLE 12 El Salvador Household Cleaning Products Import & Export Value (In US$ Thousand) 80
TABLE 13 El Salvador Household Cleaning Products Import & Export Volume (In Kg) 80
TABLE 14 Germany Household Cleaning Products Import & Export Value (In US$ Thousand) 86
TABLE 15 Germany Household Cleaning Products Import & Export Volume (In Kg) 86
TABLE 16 Italy Household Cleaning Products Import & Export Value (In US$ Thousand) 89
TABLE 17 Italy Household Cleaning Products Import & Export Volume (In Kg) 89
TABLE 18 Spain Household Cleaning Products Import & Export Value (In US$ Thousand) 91
TABLE 19 Spain Household Cleaning Products Import & Export Volume (In Kg) 92
TABLE 20 France Household Cleaning Products Import & Export Value (In US$ Thousand) 94
TABLE 21 France Household Cleaning Products Import & Export Volume (In Kg) 94
TABLE 22 UK Household Cleaning Products Import & Export Value (In US$ Thousand) 97
TABLE 23 UK Household Cleaning Products Import & Export Volume (In Kg) 97
TABLE 24 Sweden Household Cleaning Products Import & Export Value (In US$ Thousand) 99
TABLE 25 Sweden Household Cleaning Products Import & Export Volume (In Kg) 99
TABLE 26 Netherlands Household Cleaning Products Import & Export Value (In US$ Thousand) 99
TABLE 27 Netherlands Household Cleaning Products Import & Export Volume (In Kg) 99
TABLE 28 China Household Cleaning Products Import & Export Value (In US$ Thousand) 104
TABLE 29 China Household Cleaning Products Import & Export Volume (In Kg) 104
TABLE 30 Japan Household Cleaning Products Import & Export Value (In US$ Thousand) 106
TABLE 31 Japan Household Cleaning Products Import & Export Volume (In Kg) 106
TABLE 32 India Household Cleaning Products Import & Export Value (In US$ Thousand) 109
TABLE 33 India Household Cleaning Products Import & Export Volume (In Kg) 109
TABLE 34 Australia Household Cleaning Products Import & Export Value (In US$ Thousand) 111
TABLE 35 Singapore Household Cleaning Products Import & Export Value (In US$ Thousand) 113
TABLE 36 Singapore Household Cleaning Products Import & Export Volume (In Kg) 113
TABLE 37 Philippines Household Cleaning Products Import & Export Value (In US$ Thousand) 114
TABLE 38 Philippines Household Cleaning Products Import & Export Volume (In Kg) 114
TABLE 39 South Korea Household Cleaning Products Import & Export Value (In US$ Thousand) 114
TABLE 40 South Korea Household Cleaning Products Import & Export Volume (In Kg) 114
TABLE 41 Brazil Household Cleaning Products Import & Export Value (In US$ Thousand) 119
TABLE 42 Brazil Household Cleaning Products Import & Export Volume (In Kg) 119
TABLE 43 South Africa Household Cleaning Products Import & Export Value (In US$ Thousand) 121
TABLE 44 South Africa Household Cleaning Products Import & Export Volume (In Kg) 121
TABLE 45 Chile Household Cleaning Products Import & Export Value (In US$ Thousand) 123
TABLE 46 Chile Household Cleaning Products Import & Export Volume (In Kg) 123
TABLE 47 Turkey Household Cleaning Products Import & Export Value (In US$ Thousand) 124
TABLE 48 Turkey Household Cleaning Products Import & Export Volume (In Kg) 124
TABLE 49 Colgate-Palmolive Company Key Facts 127
TABLE 50 Colgate-Palmolive Company Ownership Structure 127
TABLE 51 Product segmentation of Colgate-Palmolive Company 128
TABLE 52 Colgate-Palmolive Company Growth Strategy 128
TABLE 53 Colgate-Palmolive Company Partnerships 131
TABLE 54 Godrej Consumer Products Ltd. Key Facts 132
TABLE 55 Product segmentation of Godrej Consumer Products Ltd. 132
TABLE 56 Godrej Consumer Products Ltd. Growth Strategy 133
TABLE 57 Godrej Consumer Products Ltd. Partnerships 136
TABLE 58 Henkel AG Key Facts 137
TABLE 59 Product segmentation of Henkel AG 138
TABLE 60 Henkel AG Growth Strategy 138
TABLE 61 Henkel AG Partnerships 141
TABLE 62 Henkel AG Business Expansions, Investment and Divestitures 141
TABLE 63 Henkel AG Mergers and Acquisitions 142
TABLE 64 The Procter & Gamble Co. Key Facts 143
TABLE 65 The Procter & Gamble Co. Ownership Structure 143
TABLE 66 Product segmentation of The Procter & Gamble Co. 144
TABLE 67 The Procter & Gamble Co. Growth Strategy 144
TABLE 68 The Procter & Gamble Co. Product Launches 148
TABLE 69 S. C. Johnson & Son, Inc. Key Facts 149
TABLE 70 Product segmentation of S. C. Johnson & Son, Inc. 149
TABLE 71 Unilever Key Facts 151
TABLE 72 Product segmentation of Unilever 151
TABLE 73 Unilever. Growth Strategy 152
TABLE 74 Unilever Partnerships 155
TABLE 75 Unilever. Business Expansions, Investment and Divestitures 155
TABLE 76 Unilever Mergers and Acquisitions 156
TABLE 77 Kao Group Company Key Facts 157
TABLE 78 Kao Group Ownership Structure 157
TABLE 79 Product segmentation of Kao Group 158
TABLE 80 Kao Group Growth Strategy 159
TABLE 81 Kao Group Product Launches 162
TABLE 82 Kao Group Partnerships 163
TABLE 83 Kao Group Mergers and Acquisitions 163
TABLE 84 Clorox Key Facts 164
TABLE 85 The Clorox Co. Ownership Structure 164
TABLE 86 Product segmentation of The Clorox Co. 165
TABLE 87 The Clorox Co. Growth Strategy 165
TABLE 88 The Clorox Co. Product Launches 168
TABLE 89 The Clorox Co. Partnerships 169
TABLE 90 The Clorox Co. Business Expansions, Investment and Divestitures 169
TABLE 91 Church & Dwight Co. Inc. Key Facts 170
TABLE 92 Product segmentation of Church & Dwight Co. Inc. 170
TABLE 93 Church & Dwight Co. Inc. Growth Strategy 171
TABLE 94 RECKITT BENCKISER Key Facts 175
TABLE 95 Product segmentation of RECKITT BENCKISER 175
TABLE 96 Reckitt Benckiser Product Launch 179
TABLE 97 Reckitt Benckiser Partnerships 179
TABLE 98 Reckitt Benckiser Business Expansions, Investment and Divestitures 180
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