Asia-Pacific Market Insights on Artificial Intelligence (AI) in Education Sector: Insights and Forecast 2019-2025: Emphasis on Technology (Machine Learning, Deep Learning, Neural Network and Natural Language Processing), Component (Software, Services and Hardware), End-Users (K-12 Educational Institutions and Higher Educational Institutions) and Country
- UNI4065852
- 171 Pages
- June 2019
- ICT & Media
As per the research, the use of AI in the education industry will grow by 47.5% through 2025 as the citizens of the world are becoming more adaptive and open to technology tools. The educational institutes are adopting AI to offer personalized learning experience and enhance tutoring methods. The integration of intelligent algorithms through AI in the learning platform has shown positive impact on the learning of students. This is promoting the growth of AI in education sector. The technology has transformed the classrooms and changed the role of educators in the learning process by providing more user-friendly and sophisticated tools. The educational institutes are utilizing the proficiencies of the AI for content development, curriculum designing, online learning platforms, and administrative operations. Moreover, the increasing adoption of the web-based services and smartphones has encouraged the educational institutes to move toward online learning solutions to increase the student base and provide high-quality education.
Based on technology, the AI market in education sector is divided into Machine learning, Deep learning, Natural language processing and Neural networks. Machine learning is facilitating the education sector by facilitating the institutions to adopt the cloud technology which has reduced various operational costs. It helped in segmenting the entire process of education online and led to easy access of the subjects through various integrated software. Machine learning allows computers to find hidden insights without being explicitly programmed as to, where to look and works well for prediction and estimation. Further, deep learning enables software applications to develop intelligence so that they can adapt and improve on their own as per the situation. This can lead to many opportunities in the e-learning landscape like in customization of course content for each student. Another AI technology that is Natural Language Processing (NLP) has a variety of innovative approaches to education. NLP is being used to automate the scoring of student texts with respect to linguistic dimensions such as grammatical correctness or organizational structure. Dialogue technologies of NLP are being used to achieve the benefits of human one-on-one tutoring in a cost-effective and scalable manner.
Based on the end users, K- 12 educational institutions and higher education institutions have been taken into consideration in the report. The higher education sector accounts for more than 50% share in the AI in education market. The higher education institutes are shifting to AI to assist them with course recommendations, administrative assistance, and career path options for students. The other benefits offered to the students include personalized learning and the provision of smart classrooms, delivering quality education.
Based on region, the report has been focused on APAC region. In the APAC region, the countries included are India, China, Japan, Singapore, Australia and the rest of the APAC region. The APAC region market is mostly driven by the need for personalized learning solutions. Owing to this, the solution providers and developers are focusing more on developing user-friendly systems with subject knowledge to guide students better. The growth of the market can be attributed to the fact that the region is increasing adoption of the online learning platform. The education institutes are focusing more on developing digital content and delivering knowledge through web-based solutions to provide more personalized learning for students. Furthermore, the integration of the virtual facilitators and chatbots in the e-learning platforms to assist students in the learning process also drives the market growth. Further, the major players (companies) in AI in education market are IBM Corporation, Google, Microsoft Corp, SAP SE, AT&T, Samsung, Next IT, Siemens AG, General electric and Qualcomm.
FIG. 4 Asia-Pacific AI in Education Market Size, 2018-2025 (US$ million)
Source: UnivDatos Market Insights
In 2018, in the Asia-Pacific region, AI technology in education sector generated revenue of US$ 97.7 million. The technology is expected to grow at a CAGR of 53.22% during the forecast period 2019-2025, to reach a market size of US$ 1,918.5 million by 2025. China dominated the Asia-Pacific AI in education market and is expected to remain dominant during the analyzed period.
1.1 Market Definition 15
1.2 Objective of the Study 15
1.3 Limitation 15
1.4 Stakeholders 16
1.5 Currency used in the Report 16
1.6 Scope of the study of Asia-Pacific AI in Education 16
2. RESEARCH METHODOLOGY 17
2.1 Research Methodology for Asia-Pacific AI in Education Market Study 17
2.1.1 Main objective of the AI in education sector Market Study 18
3. REGULATORY FRAMEWORK 19
3.1 General Overview 19
3.1.1 Comparison of Regulation in Education Sector, in Asian Countries 19
3.1.1.1 Australia Regulatory Framework for AI in Education Sector 19
3.1.1.2 Singapore Regulatory Framework for AI in Education Sector 20
3.1.1.3 China Regulatory Framework for AI in Education Sector 21
3.1.1.4 India Regulatory Framework for AI in Education Sector 21
3.1.1.5 Japan Regulatory Framework for AI in Education Sector 22
3.1.1.6 Rest of APAC Region Regulatory Framework for AI in Education 24
4. INDUSTRY PERFORMANCE 25
5. EXECUTIVE SUMMARY 26
6. MARKET OVERVIEW 28
6.1 Introduction 28
6.2 Market Dynamics 28
6.2.1 Market Drivers 29
6.2.1.1 Increasing Investment in AI and Education Technology 29
6.2.1.2 Growing Integration of Technology in Learning Process 29
6.2.1.3 Rising Adoption of Cloud-Based Services 30
6.2.2 Market Restraints 31
6.2.2.1 Slow Digitalization Rate Affecting the Adoption of the AI Technology 31
6.2.2.2 Data Safety & Security Issues 32
6.2.2.3 Lack of skilled professionals 34
6.2.3 Trends in AI in Education 34
6.2.3.1 Personalized Learning 34
6.2.3.2 AI Virtual Learning Assistant 35
6.2.3.3 Student support beyond the classroom 36
6.2.3.4 Automation of Admin Tasks with AI 37
6.2.4 Opportunity 38
6.2.4.1 Growing Demand of the AI Technology for Enhancing Education Systems 38
6.2.4.2 Increasing Investments in the Education Sector 39
7. KEY MARKET INDICATORS 41
7.1 General Overview 41
7.1.1 Demand and Supply Side Analysis 41
7.1.1.1 Demand Side Analysis 41
7.1.1.1.1 India 41
7.1.1.1.2 Japan 42
7.1.1.1.3 Singapore 42
7.1.1.2 Supply Side Analysis 44
7.1.1.3 Top Winning Strategies 45
7.1.1.3.1 Top Product launches 45
7.1.1.3.2 Top Investments 46
7.1.1.3.3 Top Acquisition and Collaborations 46
7.1.1.3.4 Top Innovative Startups 47
8. MARKET INSIGHTS, BY TECHNOLOGY 49
8.1 General Overview 49
8.1.1 Machine Learning 50
8.1.2 Deep Learning 51
8.1.3 Neural Network 53
8.1.4 Natural Language Processing 53
9. MARKET INSIGHTS BY COMPONENT 55
9.1 General Overview 55
9.1.1 Software 56
9.1.2 Services 57
9.1.3 Hardware 58
10. MARKET INSIGHTS BY END-USERS 59
10.1 General Overview 59
10.1.1 Pre- School Educational Institutions 60
10.1.2 K-12 Educational Institutions 62
10.1.3 Higher Educational Institutions 63
11. MARKET INSIGHTS BY COUNTRY 65
11.1 General Overview 65
11.2 China AI in Education Market (2018-2025) 66
11.2.1 China AI in Education Market, by Technology 67
11.2.2 China AI in Education Market by Components 68
11.2.3 China AI in Education Market by End-User 68
11.3 Japan AI in Education Market (2018-2025) 69
11.3.1 Japan AI in Education Market, by Technology 70
11.3.2 Japan AI in Education Market by Components 70
11.3.3 Japan AI in Education Market by End-User 71
11.4 India AI in Education Market (2018-2025) 71
11.4.1 India AI in Education Market, by Technology 72
11.4.2 India AI in Education Market by Components 73
11.4.3 India AI in Education Market by End-User 73
11.5 Singapore AI in Education Market (2018-2025) 74
11.5.1 Singapore AI in Education Market, by Technology 76
11.5.2 Singapore AI in Education Market by Components 76
11.5.3 Singapore AI in Education Market by End-User 77
11.6 Australia AI in Education Market (2018-2025) 77
11.6.1 Australia AI in Education Market, by Technology 80
11.6.2 Australia AI in Education Market by Components 81
11.6.3 Australia AI in Education Market by End-User 81
11.7 Rest of APAC AI in Education Market (2018-2025) 82
11.7.1 Rest of APAC AI in Education Market, by Technology 83
11.7.2 Rest of APAC AI in Education Market by Components 83
11.7.3 Rest of APAC AI in Education Market by End-User 84
12. PRIMARY FINDINGS, INTERPRETATION AND RECOMENDATIONS 85
12.1 Descriptive Analysis 85
12.1.1 Demographic Profile 85
12.1.2 Trend Analysis 87
12.2 Inferential Analysis 90
12.2.1 Correlation Analysis 90
12.2.2 Regression Analysis 91
12.3 Summary 93
12.4 Recommendations 94
13. COMPETITIVE SCENARIO 96
13.1 Porter’s Five Forces Analysis 96
13.1.1 Bargaining power of Buyer 96
13.1.2 Bargaining power of Supplier 97
13.1.3 Threat of new entrants 97
13.1.4 Availability of Substitute 98
13.1.5 Industry Rivalry 98
13.2 AI in Education Market Share Analysis, 2018 99
14. TOP COMPANY PROFILES 101
14.1 Microsoft Corporation 101
14.1.1 Key Facts 101
14.1.2 Business Description 101
14.1.3 Key Product/Services Offerings 102
14.1.4 Growth Strategy 102
14.1.5 Microsoft in Education Sector 102
14.1.6 SWOT Analysis 104
14.1.7 Key Financials 104
14.1.7.1 Revenue Split, by Region and Segment 105
14.1.8 Recent Developments 106
14.1.8.1 Product Launches 106
14.1.8.2 Partnerships (Strategic Alliance) 107
14.1.8.3 Business Expansions and Investments 108
14.2 IBM Corporation 108
14.2.1 Key Facts 108
14.2.2 Business Description 109
14.2.3 Key Product/Services Offerings 110
14.2.4 Growth Strategy 110
14.2.5 IBM in Education sector 110
14.2.6 SWOT Analysis 112
14.2.7 Key Financials 112
14.2.7.1 Revenue Split, by Region and Segment 113
14.2.8 Recent Developments 114
14.2.8.1 Product Launches 114
14.2.8.2 Partnership (Strategic Alliance) 115
14.2.8.3 Business Expansion and Investment 116
14.2.8.4 Merger and Acquisition 116
14.3 Google Inc. 117
14.3.1 Key Facts 117
14.3.2 Business Description 117
14.3.3 Key Product/Services Offerings 118
14.3.4 Growth Strategy 118
14.3.1 Google in Education Sector 118
14.3.1.1 Some Initiative by Google For Education Sector 119
14.3.2 SWOT Analysis 119
14.3.3 Key Financials 120
14.3.3.1 Revenue Split, by Region and Segment 121
14.3.4 Recent Developments 122
14.3.4.1 Product Launches 122
14.3.4.2 Partnership (Strategic Alliance) 122
14.3.4.3 Business Expansion and Investment 123
14.3.4.4 Google Mergers and Acquisition 123
14.4 SAP SE 124
14.4.1 Key Facts 124
14.4.2 Business Description 124
14.4.3 Key Product/Services Offerings 125
14.4.4 Growth Strategy 125
14.4.5 SWOT Analysis 126
14.4.6 Key Financials 126
14.4.6.1 Revenue Split, by Region and Segment 127
14.4.7 Recent Developments 128
14.4.7.1 Product Launches 128
14.4.7.2 Partnership (Strategic Alliance) 128
14.4.7.3 Business Expansion and Investment 129
14.4.7.4 Mergers and Acquisition 129
14.5 AT&T Inc. 130
14.5.1 Key Facts 130
14.5.2 Business Description 130
14.5.3 Key Product/Services Offerings 131
14.5.4 Growth Strategy 131
14.5.5 AT&T Aspire- The education hand 131
14.5.6 SWOT Analysis 133
14.5.7 Key Financials 133
14.5.7.1 Revenue Split, by Region and Segment 134
14.5.8 Recent Developments 135
14.5.8.1 Product Launch 135
14.5.8.2 Partnership (Strategic Alliance) 136
14.5.8.3 Business Expansion and Investments 136
14.6 Siemens AG 137
14.6.1 Key Facts 137
14.6.2 Business Description 137
14.6.3 Key Product/Services Offerings 137
14.6.4 Growth Strategy 138
14.6.5 Siemens in Education sector 138
14.6.6 SWOT Analysis 139
14.6.7 Key Financials 139
14.6.7.1 Revenue Split, by Region and Segment 141
14.6.8 Recent Developments 141
14.6.8.1 Product Launch 141
14.6.8.2 Digitalization Concept of SCE Initiative 141
14.7 Samsung Electronics Co., Ltd 143
14.7.1 Key Facts 143
14.7.2 Business Description 143
14.7.3 Key Product/Services Offerings 144
14.7.4 Growth Strategy 145
14.7.5 Samsung Educational Solutions 145
14.7.5.1 Samsung Goal for Education Sector 145
14.7.5.2 Products for Education Sector 146
14.7.5.3 Resources for Education 146
14.7.6 SWOT Analysis 147
14.7.7 Key Financials 147
14.7.7.1 Revenue Split, by Region and Segment 148
14.7.8 Recent Developments 150
14.7.8.1 Product Launches 150
14.7.8.2 Partnership (Strategic Alliance) 150
14.7.8.3 Business Expansion and Investment 151
14.8 Next IT Corporation 152
14.8.1 Key Facts 152
14.8.2 Business Description 152
14.8.3 Key Product/Services Offerings 152
14.8.4 Growth Strategy 153
14.8.5 SWOT Analysis 153
14.8.6 Recent Developments 154
14.8.6.1 Next IT Product Launches 154
14.8.6.2 Partnership (Strategic Alliance) 154
14.9 General Electric Company 155
14.9.1 Key Facts 155
14.9.2 Business Description 155
14.9.3 Key Product/Services Offerings 156
14.9.4 Growth Strategy 156
14.9.4.1 Financial Aspects and Strategy 156
14.9.1 GE Additive Education Program 157
14.9.2 SWOT Analysis 157
14.9.3 Key Financials 158
14.9.3.1 Revenue Split, by Region and Segment 159
14.9.4 Recent Developments 160
14.9.4.1 Product Launches 160
14.9.4.2 Partnerships (Strategic Alliance) 160
14.9.4.3 Business Expansions and Investment 160
14.10 Qualcomm Incorporated 162
14.10.1 Key Facts 162
14.10.2 Business Description 162
14.10.3 Key Product/Services Offerings 163
14.10.4 Growth Strategy 163
14.10.4.1 Education as a part of Strategy 164
14.10.1 Thinkabit Lab- The Education Sector Initiative 164
14.10.2 SWOT Analysis 165
14.10.3 Key Financials 166
14.10.3.1 Revenue Split, by Region and Segment 167
14.10.4 Recent Developments 168
14.10.4.1 Product Launches 168
14.10.4.2 Business Expansions and Investment 168
TABLE 2 List of personalised learning tools prevalent in Asia-Pacific 34
TABLE 3 List of Company Offering AI powered virtual assistance products in Asia-Pacific 35
TABLE 4 List of AI powered Education Platforms 35
TABLE 5 Major Investments in Education sector in Asia-Pacific region, by Country 38
TABLE 6 Considerations for investing in education 39
TABLE 7 Number of University Students 41
TABLE 8 Enrolment in Higher Degree Courses by Type Of Course, Annual 41
TABLE 9 Share of online education and app-based education in China 42
TABLE 10 List of Innovative Start-Up in Education Sector in Asia-Pacific Region 46
TABLE 11 APAC Market Size by Technology, US$ Million (2019-2025) 48
TABLE 12 APAC Machine Learning Market Size by Technology, US$ Million (2019-2025) 50
TABLE 13 APAC Deep Learning Market Size by Technology, US$ Million (2019-2025) 51
TABLE 14 APAC Neural Network Market Size by Technology, US$ Million (2019-2025) 52
TABLE 15 APAC Natural Language Processing Market Size by Technology, US$ Million (2019-2025) 53
TABLE 16 APAC Software Market Size by Component, US$ Million (2019-2025) 55
TABLE 17 APAC Services Market Size by Component, US$ Million (2019-2025) 56
TABLE 18 APAC Hardware Market Size by Component, US$ Million (2019-2025) 57
TABLE 19 Asia-Pacific AI in Education Market, By End User (USD Million) 58
TABLE 20 List of apps for kids in Preschool 60
TABLE 21 Asia-Pacific Pre-K AI in Education Market, By Region (USD Million) 60
TABLE 22 Asia-Pacific AI Application in K-12 Education Institutes, by Country, 2018-25 (US$ million) 61
TABLE 23 Asia-Pacific AI in Higher Educational Institutions Market, by Country, 2018-25 (US$ million) 63
TABLE 24 APAC Market Size by Country, US$ Million (2019-2025) 64
TABLE 25 China AI in Education Market, By Technology, (USD Million) 66
TABLE 26 China AI in Education Market, By End- User, (USD Million) 67
TABLE 27 Japan AI in Education Market Size, by Technology 2018-2025 (US$ million) 69
TABLE 28 Japan AI in Education Market, By End User (USD Million) 70
TABLE 29 India AI in Education Market, By Technology, (USD Million) 71
TABLE 30 India AI in Education Market, By End- User, (USD Million) 72
TABLE 31 Singapore AI in Education Market Size, by Technology 2018-2025 (US$ million) 75
TABLE 32 Singapore AI in Education Market, By End User (USD Million) 76
TABLE 33 Australia AI in Education Market, By Technology, (USD Million) 79
TABLE 34 Australia AI in Education Market, By End- User, (USD Million) 80
TABLE 35 Rest of APAC AI in Education Market Size, by Technology 2018-2025 (US$ million) 82
TABLE 36 Rest of APAC AI in Education Market, By End User (USD Million) 83
TABLE 37 Institution and Challenge of Vulnerable to Issues of Data breach 86
TABLE 38 Institution and Struggles of Teachers Cross Tabulation 86
TABLE 39 Institution and Challenge of Diminishing Social Learning Cross Tabulation 87
TABLE 40 Institution and Challenge of High Cost of AI Cross Tabulation 87
TABLE 41 Institution and Challenge of Trust Issues of Teachers and Parents Cross Tabulation 88
TABLE 42 Institution and Challenge of Dependence on Training Data Cross Tabulation 88
TABLE 43 Correlation table depicting correlation between dependent and Independent Variables 89
TABLE 44 Model Summary 90
TABLE 45 ANOVA 91
TABLE 46 Regression Coefficient 91
TABLE 47 Microsoft Corporation Key Facts 100
TABLE 48 Product segmentation of Microsoft Corp. 101
TABLE 49 Microsoft Corp. Growth Strategy 101
TABLE 50 Microsoft Product Launches 105
TABLE 51 Microsoft Partnerships 106
TABLE 52 Microsoft Business Expansions and Investments 107
TABLE 53 IBM Corporation Key Facts 107
TABLE 54 Product segmentation of IBM Corporation 109
TABLE 55 IBM Corporation Growth Strategy 109
TABLE 56 IBM Product Launches 113
TABLE 57 IBM Partnerships 114
TABLE 58 IBM Business Expansion and Investment 115
TABLE 59 IBM Business Expansion and Investment 115
TABLE 60 Google Inc. Key Facts 116
TABLE 61 Product segmentation of Google Inc. 117
TABLE 62 Google Growth Strategy 117
TABLE 63 Google Product Launch 121
TABLE 64 Google Partnership 121
TABLE 65 Google Business Expansion and Investment 122
TABLE 66 Google Mergers and Acquisitions 122
TABLE 67 SAP SE Key Facts 123
TABLE 68 Product segmentation of SAP SE 124
TABLE 69 SAP SE Growth Strategy 124
TABLE 70 SAP SE Product Launches 127
TABLE 71 SAP SE Partnership 127
TABLE 72 SAP SE Business Expansion and Investments 128
TABLE 73 SAP SE Merger and Acquisition 128
TABLE 74 AT&T Inc. Key Facts 129
TABLE 75 Product segmentation of AT&T Inc. 130
TABLE 76 AT&T Inc. Growth Strategy 130
TABLE 77 AT&T Product Launches 134
TABLE 78 AT&T Partnerships 135
TABLE 79 AT&T Business Expansion and Investment 135
TABLE 80 Siemens AG Key Facts 136
TABLE 81 Product segmentation of Philips 136
TABLE 82 Siemens AG Growth Strategy 137
TABLE 83 Siemens Product Launches 140
TABLE 84 Samsung Electronics Key Facts 142
TABLE 85 Product segmentation of Samsung Electronics 143
TABLE 86 Samsung Electronic Growth Strategy 144
TABLE 87 Samsung Product Launches 149
TABLE 88 Samsung Partnership 149
TABLE 89 Samsung Business Expansion and Investments 150
TABLE 90 Next IT Corporation Inc Key Facts 151
TABLE 91 Product segmentation of Next IT Corporation 151
TABLE 92 Next IT Growth Strategy 152
TABLE 93 Next IT Product Launches 153
TABLE 94 Next IT Partnerships 153
TABLE 95 General Electric Company Key Facts 154
TABLE 96 Product Segmentation of General Electric 155
TABLE 97 General Electric Growth Strategy 155
TABLE 98 General Electric Product Launches 159
TABLE 99 General Electric Partnerships 159
TABLE 100 General Electric Business Expansions and Investments 159
TABLE 101 Qualcomm Incorporated Key Facts 161
TABLE 102 Product segmentation of Qualcomm Incorporated 162
TABLE 103 Qualcomm Incorporated Growth Strategy 162
TABLE 104 Qualcomm Incorporated Product Launches 167
TABLE 105 Qualcomm Incorporated Business Expansion and Investment 167
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