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Global Augmented Reality in Retail Market Size study , By Technology (Marker Based AR, Marker less AR), by Component (Hardware, Software & Services), by Device (Head-Mounted Displays, Smart AR Mirrors, Handheld Devices) by Application (Try-On Solutions, Planning & Designing, Advertising & ing, Information Systems) by Retail Type (Furniture, Clothing and Accessories, Footwear, Cosmetic and others) and Regional Forecasts 2020-2027

  • BIZ3933610
  • 200 Pages
  • July 2020
  • ICT & Media
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Global Augmented Reality in Retail Market is valued approximately at USD 10.7 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 46.6% over the forecast period 2020-2027. Augmented reality in retail refers to technology that allows digital information to be integrated into the user environment in real time via devices like smartphones or tablets. Augmented reality can help online retailers minimize their returns dramatically by offering an immersive digital experience of 'try-before-you-buy.' Innovative AR systems allow consumers to view goods from the comfort of their own homes in real time The need to start providing improved customer experience, enhance Internet penetration and boost IoT spending fuel demand for augmented reality in the retail market. The expansion of global augmented reality in the retail market is driven by increasing demand for online shopping, easy and convenient shopping, as well as the growth of the e-commerce market. According to Statista, an estimated 1.8 billion people worldwide are buying goods online in 2018. In the same year, global e-retail sales amounted to USD 2.8 trillion as well as projections show an increase of approximately to USD 4.8 trillion by 2021. Factors such as rising initial investment costs and an increase in privacy concerns restrict the market growth over the forecast. Increasing adoption of smart AR mirrors with in clothing industry is the opportunity factor. According to Statista, by 2023, there would be an estimated 2.4 billion mobile augmented reality (AR) users globally, up 2.2 billion from the 200 million shown in 2015. Also, it is has been estimated that there will be 1.96 billion mobile AR users around the world in 2021. In the same year, the total number of AR users in the United States alone is projected to reach 85 million.

The regional analysis of global Augmented Reality in Retail market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. The high number of Internet users in countries like China, India and Japan is the main driver of the APAC retail market for AR. In countries like China and India, the ever-increasing Internet base will also enhance the early deployment of AR throughout the retail sector. Furniture as well as lighting and grocery shopping are expected to lead and grow at a higher rate, respectively, due to high spending in countries like China, South Korea, Japan as well as India. The highly populous region would see the AR's high growth in the retail market in the upcoming years. Increasing consumer and commercial markets with growing investments in countries like japan and China will also boost AR growth throughout the APAC retail market. E-commerce has become a key area of focus for APAC retailers, where China seems to have become the world's largest e-commerce market.

Major market player included in this report are:

Google LLC

Apple Inc.

Microsoft Corporation

Facebook Inc.

Zugara, Inc.

Wikitude GmbH

Blippar

Zappar

Augment

Viewar

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Technology

Marker Based AR

Markerless AR

by Component

Hardware

Software & Services

by Device

Head-Mounted Displays

Smart AR Mirrors

Handheld Devices

by Application

Try-On Solutions

Planning & Designing

Advertising & Marketing

Information Systems

by Retail Type

Furniture

Clothing and Accessories

Footwear

Cosmetic

others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018

Base year – 2019

Forecast period – 2020 to 2027

Target Audience of the Global Augmented Reality in Retail Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)

1.2.1. Augmented Reality in Retail Market, by Region, 2018-2027 (USD Billion)

1.2.2. Augmented Reality in Retail Market, by Technology, 2018-2027 (USD Billion)

1.2.3. Augmented Reality in Retail Market, by Component, 2018-2027 (USD Billion)

1.2.4. Augmented Reality in Retail Market, by Device, 2018-2027 (USD Billion)

1.2.5. Augmented Reality in Retail Market, by Retail Type, 2018-2027 (USD Billion)

1.2.6. Augmented Reality in Retail Market, by Application, 2018-2027 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Augmented Reality in Retail Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Augmented Reality in Retail Market Dynamics

3.1. Augmented Reality in Retail Market Impact Analysis (2018-2027)

3.1.1. Market Drivers

3.1.2. Market Challenges

3.1.3. Market Opportunities

Chapter 4. Global Augmented Reality in Retail Market: Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economical

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Augmented Reality in Retail Market, by Technology

5.1. Market Snapshot

5.2. Global Augmented Reality in Retail Market by Technology, Performance - Potential Analysis

5.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Technology 2017-2027 (USD Billion)

5.4. Augmented Reality in Retail Market, Sub Segment Analysis

5.4.1. Marker Based AR

5.4.2. Markerless AR

Chapter 6. Global Augmented Reality in Retail Market, by Component

6.1. Market Snapshot

6.2. Global Augmented Reality in Retail Market by Component, Performance - Potential Analysis

6.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Component 2017-2027 (USD Billion)

6.4. Augmented Reality in Retail Market, Sub Segment Analysis

6.4.1. Hardware

6.4.2. Software & Services

Chapter 7. Global Augmented Reality in Retail Market, by Device

7.1. Market Snapshot

7.2. Global Augmented Reality in Retail Market by Device, Performance - Potential Analysis

7.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Device 2017-2027 (USD Billion)

7.4. Augmented Reality in Retail Market, Sub Segment Analysis

7.4.1. Head-Mounted Displays

7.4.2. Smart AR Mirrors

7.4.3. Handheld Devices

Chapter 8. Global Augmented Reality in Retail Market, by Retail Type

8.1. Market Snapshot

8.2. Global Augmented Reality in Retail Market by Retail Type, Performance - Potential Analysis

8.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Retail Type 2017-2027 (USD Billion)

8.4. Augmented Reality in Retail Market, Sub Segment Analysis

8.4.1. Furniture

8.4.2. Clothing and Accessories

8.4.3. Footwear

8.4.4. Cosmetic

8.4.5. others

Chapter 9. Global Augmented Reality in Retail Market, by Application

9.1. Market Snapshot

9.2. Global Augmented Reality in Retail Market by Application, Performance - Potential Analysis

9.3. Global Augmented Reality in Retail Market Estimates & Forecasts by Application2017-2027 (USD Billion)

9.4. Augmented Reality in Retail Market, Sub Segment Analysis

9.4.1. Try-On Solutions

9.4.2. Planning & Designing

9.4.3. Advertising & Marketing

9.4.4. Information Systems

Chapter 10. Global Augmented Reality in Retail Market, Regional Analysis

10.1. Augmented Reality in Retail Market, Regional Market Snapshot

10.2. North America Augmented Reality in Retail Market

10.2.1. U.S. Augmented Reality in Retail Market

10.2.1.1. Technology breakdown estimates & forecasts, 2017-2027

10.2.1.2. Component breakdown estimates & forecasts, 2017-2027

10.2.1.3. Device breakdown estimates & forecasts, 2017-2027

10.2.1.4. Retail Type breakdown estimates & forecasts, 2017-2027

10.2.1.5. Application breakdown estimates & forecasts, 2017-2027

10.2.2. Canada Augmented Reality in Retail Market

10.3. Europe Augmented Reality in Retail Market Snapshot

10.3.1. U.K. Augmented Reality in Retail Market

10.3.2. Germany Augmented Reality in Retail Market

10.3.3. France Augmented Reality in Retail Market

10.3.4. Spain Augmented Reality in Retail Market

10.3.5. Italy Augmented Reality in Retail Market

10.3.6. Rest of Europe Augmented Reality in Retail Market

10.4. Asia-Pacific Augmented Reality in Retail Market Snapshot

10.4.1. China Augmented Reality in Retail Market

10.4.2. India Augmented Reality in Retail Market

10.4.3. Japan Augmented Reality in Retail Market

10.4.4. Australia Augmented Reality in Retail Market

10.4.5. South Korea Augmented Reality in Retail Market

10.4.6. Rest of Asia Pacific Augmented Reality in Retail Market

10.5. Latin America Augmented Reality in Retail Market Snapshot

10.5.1. Brazil Augmented Reality in Retail Market

10.5.2. Mexico Augmented Reality in Retail Market

10.6. Rest of The World Augmented Reality in Retail Market

Chapter 11. Competitive Intelligence

11.1. Top Market Strategies

11.2. Company Profiles

11.3. Google LLC

11.3.1.1. Key Information

11.3.1.2. Overview

11.3.1.3. Financial (Subject to Data Availability)

11.3.1.4. Summary

11.3.1.5. Recent Developments

11.3.2. Apple Inc.

11.3.3. Microsoft Corporation

11.3.4. Facebook Inc.

11.3.5. Zugara, Inc.

11.3.6. Wikitude GmbH

11.3.7. Blippar

11.3.8. Zappar

11.3.9. Augment

11.3.10. Viewar

Chapter 12. Research Process

12.1. Research Process

12.1.1. Data Mining

12.1.2. Analysis

12.1.3. Market Estimation

12.1.4. Validation

12.1.5. Publishing

12.2. Research Attributes

12.3. Research Assumption

TABLE 1. Global Augmented Reality in Retail Market, report scope

TABLE 2. Global Augmented Reality in Retail Market estimates & forecasts by region 2017-2027 (USD Billion)

TABLE 3. Global Augmented Reality in Retail Market estimates & forecasts by Technology 2017-2027 (USD Billion)

TABLE 4. Global Augmented Reality in Retail Market estimates & forecasts by Component 2017-2027 (USD Billion)

TABLE 5. Global Augmented Reality in Retail Market estimates & forecasts by Device 2017-2027 (USD Billion)

TABLE 6. Global Augmented Reality in Retail Market estimates & forecasts by Retail Type 2017-2027 (USD Billion)

TABLE 7. Global Augmented Reality in Retail Market estimates & forecasts by Application2017-2027 (USD Billion)

TABLE 8. Global Augmented Reality in Retail Market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 9. Global Augmented Reality in Retail Market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 10. Global Augmented Reality in Retail Market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 11. Global Augmented Reality in Retail Market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 12. Global Augmented Reality in Retail Market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 13. Global Augmented Reality in Retail Market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 14. Global Augmented Reality in Retail Market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 15. Global Augmented Reality in Retail Market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 16. Global Augmented Reality in Retail Market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 17. Global Augmented Reality in Retail Market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 18. Global Augmented Reality in Retail Market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 19. Global Augmented Reality in Retail Market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 20. Global Augmented Reality in Retail Market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 21. Global Augmented Reality in Retail Market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 22. Global Augmented Reality in Retail Market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 23. Global Augmented Reality in Retail Market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 24. U.S. Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 25. U.S. Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 26. U.S. Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 27. Canada Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 28. Canada Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 29. Canada Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 30. UK Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 31. UK Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 32. UK Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 33. Germany Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 34. Germany Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 35. Germany Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 36. France Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 37. France Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 38. France Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 39. Spain Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 40. Spain Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 41. Spain Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 42. Italy Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 43. Italy Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 44. Italy Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 45. ROE Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 46. ROE Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 47. ROE Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 48. China Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 49. China Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 50. China Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 51. India Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 52. India Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 53. India Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 54. Japan Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 55. Japan Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 56. Japan Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 57. Australia Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 58. Australia Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 59. Australia Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 60. South Korea Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 61. South Korea Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 62. South Korea Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 63. ROPAC Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 64. ROPAC Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 65. ROPAC Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 66. Brazil Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 67. Brazil Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 68. Brazil Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 69. Mexico Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 70. Mexico Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 71. Mexico Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 72. ROLA Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 73. ROLA Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 74. ROLA Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 75. ROW Augmented Reality in Retail Market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 76. ROW Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 77. ROW Augmented Reality in Retail Market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 78. List of secondary sources, used in the study of global Augmented Reality in Retail Market

TABLE 79. List of primary sources, used in the study of global Augmented Reality in Retail Market

TABLE 80. Years considered for the study

TABLE 81. Exchange rates considered

 
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