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Global TV Analytics Market Size study, by Application (Advertising, Competitor Analysis), by Deployment (Cloud, On-Premise) and Regional Forecasts 2020-2027

  • BIZ3925612
  • 200 Pages
  • July 2020
  • ICT & Media
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Global TV Analytics Market is valued approximately at USD 2.23 Billion in 2019 and is anticipated to grow with a growth rate of more than 17.40% over the forecast period 2020-2027. TV Analytics refers to analysis of the channels, networks, advertisements, campaigns and the customer pattern in order to enhance the Return on Investments by the companies and enhance customer base. TV analysis offers insights of customer behavior and reactive pattern along with the operational and network performance. Increase in digitization worldwide resulting higher investments in the digital advertisements in several industry verticals is the major factor driving the growth of the market. For Instance: As per Statista is April 2020, global online penetration rate is 59% of the world population motivating digital advertisements and enhancing the growth of the market. Surge in the need to find innovative solutions to get optimized results out of digital investments create opportunities for the market growth. Rise in the trend for digital original web series along with surge in the Subscription for Video on Demand are the factors which fuel the growth of the market. Rising demand for Over the Top platforms such as Hotstar, Zee5, Netflix and Amazon Prime contribute significantly for the development of the market. Moreover, advances offered by data analytics in data collection by technology has enabled the access of unlimited data. Including customer data, location detail, advertisement analysis and target demographics which boost the acceptance of TV analytics by the companies. However, lack in the digital infrastructure in the emerging economies is the major restraining factor which impedes the growth of Global TV Analysis Market over the forecast period of 2020-2027.

The regional analysis of global TV Analytics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Europe followed by North America is the leading/significant region across the world due to weather conditions and presence of snowy regions. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rise in excitement among people for adventurous sports and increase in the income levels to afford the recreational activities would create lucrative growth prospects for the TV Analytics market across Asia-Pacific region.

Major market player included in this report are:

Adobe Inc. (US)

Amobee Inc. (US)

Alphonso Inc. (US)

BrightLine Partners LLC. (US)

Edgeware AB (Sweden)

iSpot.tv, Inc. (US)

Sorenson Media (US)

NPAW (Nice People At Work) (Spain)

Viaccess-Orca Ltd. (France)

Realytics (France)

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Application:

Advertising

Competitor Analysis

By Deployment:

Cloud

On-Premise

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018

Base year – 2019

Forecast period – 2020 to 2027

Target Audience of the Global TV Analytics Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & forecasts, 2018-2027 (USD Billion)

1.2.1. TV Analytics Market, by Region, 2018-2027 (USD Billion)

1.2.2. TV Analytics Market, by Application, 2018-2027 (USD Billion)

1.2.3. TV Analytics Market, by Deployment, 2018-2027 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global TV Analytics Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global TV Analytics Market Dynamics

3.1. TV Analytics Market Impact Analysis (2018-2027)

3.1.1. Market Drivers

3.1.2. Market Challenges

3.1.3. Market Opportunities

Chapter 4. Global TV Analytics Market: Industry Analysis

4.1. Porter’s 5 force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 force Model (2017-2027)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economical

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

Chapter 5. Global TV Analytics Market, by Application

5.1. Market Snapshot

5.2. Global TV Analytics Market by Application, Performance - Potential Analysis

5.3. Global TV Analytics Market Estimates & forecasts by Application 2017-2027 (USD Billion)

5.4. TV Analytics Market, Sub Segment Analysis

5.4.1. Advertising

5.4.2. Competitor Analysis

Chapter 6. Global TV Analytics Market, by Deployment

6.1. Market Snapshot

6.2. Global TV Analytics Market by Deployment, Performance - Potential Analysis

6.3. Global TV Analytics Market Estimates & forecasts by Deployment 2017-2027 (USD Billion)

6.4. TV Analytics Market, Sub Segment Analysis

6.4.1. Cloud

6.4.2. On-Premise

Chapter 7. Global TV Analytics Market, Regional Analysis

7.1. TV Analytics Market, Regional Market Snapshot

7.2. North America TV Analytics Market

7.2.1. U.S. TV Analytics Market

7.2.1.1. Application breakdown estimates & forecasts, 2017-2027

7.2.1.2. Deployment breakdown estimates & forecasts, 2017-2027

7.2.2. Canada TV Analytics Market

7.3. Europe TV Analytics Market Snapshot

7.3.1. U.K. TV Analytics Market

7.3.2. Germany TV Analytics Market

7.3.3. France TV Analytics Market

7.3.4. Spain TV Analytics Market

7.3.5. Italy TV Analytics Market

7.3.6. Rest of Europe TV Analytics Market

7.4. Asia-Pacific TV Analytics Market Snapshot

7.4.1. China TV Analytics Market

7.4.2. India TV Analytics Market

7.4.3. Japan TV Analytics Market

7.4.4. Australia TV Analytics Market

7.4.5. South Korea TV Analytics Market

7.4.6. Rest of Asia Pacific TV Analytics Market

7.5. Latin America TV Analytics Market Snapshot

7.5.1. Brazil TV Analytics Market

7.5.2. Mexico TV Analytics Market

7.6. Rest of The World TV Analytics Market

Chapter 8. Competitive intelligence

8.1. Top Market Strategies

8.2. Company Profiles

8.2.1. Adobe Inc.

8.2.1.1. Key information

8.2.1.2. Overview

8.2.1.3. Financial (Subject to Data Availability)

8.2.1.4. Product Summary

8.2.1.5. Recent Developments

8.2.2. Amobee Inc.

8.2.3. Alphonso Inc.

8.2.4. BrightLine Partners LLC.

8.2.5. Edgeware AB

8.2.6. iSpot.tv, Inc.

8.2.7. Sorenson Media

8.2.8. NPAW (Nice People At Work)

8.2.9. Viaccess-Orca Ltd.

8.2.10. Realytics

Chapter 9. Research Process

9.1. Research Process

9.1.1. Data Mining

9.1.2. Analysis

9.1.3. Market Estimation

9.1.4. Validation

9.1.5. Publishing

9.2. Research Attributes

9.3. Research Assumption

TABLE 1. Global TV Analytics Market, Report Scope

TABLE 2. Global TV Analytics Market Estimates & forecasts by Region 2017-2027 (USD Billion)

TABLE 3. Global TV Analytics Market Estimates & forecasts by Application 2017-2027 (USD Billion)

TABLE 4. Global TV Analytics Market Estimates & forecasts by Deployment 2017-2027 (USD Billion)

TABLE 5. Global TV Analytics Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 6. Global TV Analytics Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 7. Global TV Analytics Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 8. Global TV Analytics Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 9. Global TV Analytics Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 10. Global TV Analytics Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 11. Global TV Analytics Market by Segment, Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 12. Global TV Analytics Market by Region, Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 13. U.S. TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 14. U.S. TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 15. U.S. TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 16. Canada TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 17. Canada TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 18. Canada TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 19. UK TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 20. UK TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 21. UK TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 22. Germany TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 23. Germany TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 24. Germany TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 25. Roe TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 26. Roe TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 27. Roe TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 28. China TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 29. China TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 30. China TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 31. India TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 32. India TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 33. India TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 34. Japan TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 35. Japan TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 36. Japan TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 37. ROAPAC TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 38. ROAPAC TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 39. ROAPAC TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 40. Brazil TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 41. Brazil TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 42. Brazil TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 43. Mexico TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 44. Mexico TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 45. Mexico TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 46. ROLA TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 47. ROLA TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 48. ROLA TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 49. ROW TV Analytics Market Estimates & forecasts, 2017-2027 (USD Billion)

TABLE 50. ROW TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 51. ROW TV Analytics Market Estimates & forecasts by Segment 2017-2027 (USD Billion)

TABLE 52. List of Secondary Sources, Used in The Study of Global TV Analytics Market

TABLE 53. List of Primary Sources, Used in The Study of Global TV Analytics Market

TABLE 54. Years Considered for The Study

TABLE 55. Exchange Rates Considered

 
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