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Increase in mechanization in agricultural activities is a key factor driving the growth of the global agricultural equipment market. In addition, surge in population is propelling the need for crop cultivation. Thus, to sustain the demand of agricultural produce, farmers are switching toward the use of automated and semi-automated agricultural equipment on fields globally, which significantly contributes toward the global agriculture equipment market growth. In addition, surge in population increases the demand of food globally, which eventually pressurizes the agriculture sector for the cultivation of various grains and vegetables. The employment of agriculture equipment assists in cultivation of more crops in less time and effort, which increases the production of food for the growing population. Thus, upsurge in global population boosts the demand for agriculture equipment, which, in turn, drives its agriculture equipment market industry growth. Furthermore, the implementation of precision farming enables sustainability in farming activities, increase profitability, and protects the land resources, which result in enhanced agricultural production. Various products offered by major players in the agriculture equipment industry assist farmers in different farming activities such as sowing and harvesting, which promotes the implementation of agriculture equipment, thereby augmenting the growth of agriculture equipment significantly.
However, lack of awareness and information regarding the use of agriculture equipment between farmers is a major restraining factor of the agriculture equipment market. Illiteracy and unavailability of proper resources as well as monetary measures negatively affect the implementation of agriculture equipment.
On the contrary, government support for the development of farming activities, such as provision of subsidies for acquiring seeds, fertilizers, and agriculture equipment is expected to create lucrative opportunities for the growth of agriculture equipment market.
The global agriculture equipment market is segmented into type, automation, business, and region. By type, the market is categorized into tractors, harvesters, soil preparation & cultivation, irrigation & crop processing, agriculture spraying equipment, hay & forage machines, and other agriculture equipment. Depending on automation, it is classified into manual, semi-automatic, and automatic equipment. Considering business, the market is classified into original equipment manufacturers (OEMs) and aftersales.
Region wise, the market analysis is conducted across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, and rest of Europe), Asia-Pacific (China, India, Japan, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). Asia-Pacific is expected to hold the largest agriculture equipment market share throughout the study period, and LAMEA is expected to grow at the fastest rate.
COMPETITION ANALYSIS
The key market players profiled in the report include Mahindra & Mahindra Ltd., Escorts Limited, CNH Industrial N.V., Deere & Company, AGCO Corporation, SDF S.p.A., AGROSTROJ Pelhřimov, a.s., China National Machinery Industry Corporation Ltd. (Sinomach), J C Bamford Excavators Ltd., and Kubota Corporation.
Many competitors in the agriculture equipment market adopted product launch as their key developmental strategy to expand their product portfolio for the technological upgradations. For instance, in February 2020, the Fendt brand of the company AGCO Corporation launched the Momentum planter in the North American row crop production market. The product is designed to assist in overcoming challenging planting conditions. In addition, it features SmartFrame technology, which can be used for vertical contour toolbar, automated, and smart & configuration capabilities. Similarly, in November 2019, the company CNH Industrial through its brand, New Holland Agriculture launched two models W170D and W190D, in its wheel loader range. Both the models integrate the HI-eSCR2 technology and comply with the Stage V emission standards. The technology utilizes selective catalytic reduction on filter to offer maximum efficiency for the filter operation, as well as reduces the emissions from the engine.
KEY BENEFITS FOR STAKEHOLDERS
The report provides an extensive analysis of the current and emerging global agriculture equipment market trends and dynamics.
In-depth analysis of the market is conducted by constructing market estimations for the key market segments between 2019 and 2027.
Extensive analysis of the market is conducted by following key product positioning and monitoring of the top competitors within the market framework.
A comprehensive analysis of all the regions is provided to determine the prevailing agriculture equipment market opportunity.
The global agriculture equipment market forecast analysis from 2020 to 2027 is included in the report.
The key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which help understand the competitive outlook of the industry.
GLOBAL AGRICULTURE EQUIPMENT MARKET SEGMENTS
BY TYPE
• Tractors
• Harvesters
• Soil preparation & cultivation
• Irrigation & crop processing
• Agriculture spraying equipment
• Hay & forage machines
• Other agriculture equipment
BY AUTOMATION
• Automatic
• Semi-Automatic
• Manual
BY BUSINESS
• Original Equipment Manufacturers (OEM)
• Aftersales
BY REGION
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o The UK
o France
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o Rest of Asia-Pacific
• LAMEA
o Latin America
o Middle East
o Africa
KEY PLAYERS
• Mahindra & Mahindra Ltd.
• Escorts Limited
• CNH Industrial N.V.
• Deere & Company
• AGCO Corporation
• SDF S.p.A.
• AGROSTROJ Pelhřimov, a.s.
• China National Machinery Industry Corporation Ltd. (Sinomach)
• J C Bamford Excavators Ltd.
• Kubota Corporation
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factor
3.2.2 Top investment pockets
3.2.3 Top winning strategies
3.3 Value chain analysis
3.4 Porters five forces analysis
3.4.1 Availability of numerous players, results in high bargaining power of buyers
3.4.2 Number of quality raw material suppliers, decreases the bargaining power of suppliers
3.4.3 Industry giants limit the emergence of new entrants
3.4.4 Lack of viable substitute leads to low threat of substitutes
3.4.5 Well- established brands and matured market lead to intense rivalry among competitors
3.5 Market positioning, 2015
3.6 Market dynamics
3.6.1 Drivers
3.6.1.1 Mechanization of activities in agriculture
3.6.1.2 Economic stability and growing population
3.6.1.3 Precision farming
3.6.2 Restraints
3.6.2.1 Lack of information about the efficient agriculture equipment among farmers
3.6.2.2 Decreasing arable land
3.6.3 Opportunities
3.6.3.1 Government support
CHAPTER 4 WORLD AGRICULTURE EQUIPMENT MARKET, BY PRODUCT TYPE
4.1 Agriculture tractors
4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Market size and forecast
4.2 Harvester
4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Market size and forecast
4.3 Soil preparation & cultivation equipment
4.3.1 Key market trends
4.3.2 Key drivers and opportunities
4.3.3 Market size and forecast
4.4 Irrigation & crop processing equipment
4.4.1 Key market trends
4.4.2 Key drivers and opportunities
4.4.3 Market size and forecast
4.5 Agriculture spraying equipment
4.5.1 Key market trends
4.5.2 Key drivers and opportunities
4.5.3 Market size and forecast
4.6 Hay & forage equipment
4.6.1 Key market trends
4.6.2 Key drivers and opportunities
4.6.3 Market size and forecast
4.7 Other agriculture equipment
4.7.1 Key market trends
4.7.2 Key drivers and opportunities
4.7.3 Market size and forecast
CHAPTER 5 WORLD AGRICULTURE EQUIPMENT MARKET BY GEOGRAPHY
5.1 North America
5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Market size and forecast
5.1.3.1 United States
5.1.3.1.1 Market size and forecast
5.1.3.2 Canada
5.1.3.1.2 Market size and forecast
5.1.3.3 Mexico
5.1.3.1.3 Market size and forecast
5.2 Europe
5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Market size and forecast
5.2.3.1 France
5.2.3.1.1 Market size and forecast
5.2.3.2 Germany
5.2.3.1.2 Market size and forecast
5.2.3.3 U.K.
5.2.3.1.3 Market size and forecast
5.2.3.4 Rest of Europe
5.2.3.1.4 Market size and forecast
5.3 Asia-Pacific
5.3.1 Key market trends
5.3.2 Key drivers and opportunities
5.3.3 Market size and forecast
5.3.3.1 India
5.3.3.1.1 Market size and forecast
5.3.3.2 China
5.3.3.1.2 Market size and forecast
5.3.3.3 Japan
5.3.3.1.3 Market size and forecast
5.3.3.4 Rest of Asia-Pacific
5.3.3.1.4 Market size and forecast
5.4 LAMEA
5.4.1 Key market trends
5.4.2 Key drivers and opportunities
5.4.3 Market size and forecast
5.4.3.1 Latin America
5.4.3.1.1 Market size and forecast
5.4.3.2 Africa
5.4.3.1.2 Market size and forecast
5.4.3.3 Middle East
5.4.3.1.3 Market size and forecast
CHAPTER 6 COMPANY PROFILES
6.1 Mahindra Group
6.1.1 Company Overview
6.1.2 Operating Business Segments
6.1.3 Business Performance
6.1.4 Strategic Moves and Developments
6.1.5 SWOT Analysis of Mahindra Group
6.2 Escort Limited
6.2.1 Company overview
6.2.2 Operating Business Segments
6.2.3 Business Performance
6.2.4 Key Strategies and Developments
6.2.5 SWOT Analysis of Escort Limited
6.3 Valmont Industries, Inc.
6.3.1 Company Overview
6.3.2 Operating Business Segments
6.3.3 Business performance
6.3.4 Key Strategies and Developments
6.3.5 SWOT Analysis of Valmont Industries, Inc.
6.4 Deere & Company
6.4.1 Company overview
6.4.2 Operating Business Segments
6.4.3 Business Performance
6.4.4 Key Strategies and Developments
6.4.5 SWOT Analysis of Deere & Company
6.5 AGCO Corporation
6.5.1 Company Overview
6.5.2 Business performance
6.5.3 Key strategies and developments
6.5.4 SWOT Analysis of AGCO Corporation
6.6 Same Deutz-Fahr Group (SDF)
6.6.1 Company Overview
6.6.2 Business Performance
6.6.3 Key Strategies and Developments
6.6.4 SWOT Analysis of Same Deutz-Fahr
6.7 Agrostroj Pelhrimov A.s.
6.7.1 Company overview
6.7.2 Key strategies and developments
6.7.3 SWOT Analysis of Agrostroj Pelhrimov A.S
6.8 China National Machinery Industry Corporation (Sinomach)
6.8.1 Company Overview
6.8.2 Operating Business Segments
6.8.3 SWOT Analysis of China National Machinery Industry Corporation
6.9 Weifang Euroking Machinery
6.9.1 Company Overview
6.9.2 SWOT Analysis of Weifang Euroking Machinery
6.10 Concern Tractor Plants
6.10.1 Company Overview
6.10.2 SWOT Analysis of Concern Tractor Plants
TABLE 1 WORLD AGRICULTURE EQUIPMENT MARKET REVENUE, BY PRODUCT TYPE, 20152022 ($MILLION)
TABLE 2 WORLD AGRICULTURE TRACTOR MARKET REVENUE BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 3 WORLD AGRICULTURE TRACTOR MARKET VOLUME BY GEOGRAPHY, 2015-2022 (000 UNITS)
TABLE 4 WORLD HARVESTER MARKET REVENUE BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 5 WORLD SOIL PREPARATION & CULTIVATION EQUIPMENT MARKET REVENUE BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 6 WORLD IRRIGATION & CROP PROCESSING EQUIPMENT MARKET REVENUE BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 7 WORLD AGRICULTURE SPRAYING EQUIPMENT MARKET REVENUE BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 8 WORLD HAY & FORGAE EQUIPMENT MARKET REVENUE BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 9 WORLD OTHER AGRICULTURE EQUIPMENT MARKET REVENUE BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 10 WORLD AGRICULTURE EQUIPMENT MARKET REVENUE, BY GEOGRAPHY, 20152022 ($MILLION)
TABLE 11 NORTH AMERICA AGRICULTURE EQUIPMENT MARKET REVENUE, BY PRODUCT TYPE, 20152022 ($MILLION)
TABLE 12 EUROPE AGRICULTURE EQUIPMENT MARKET REVENUE, BY PRODUCT TYPE, 20152022 ($MILLION)
TABLE 13 ASIA-PACIFIC AGRICULTURE EQUIPMENT MARKET REVENUE, BY PRODUCT TYPE, 20152022 ($MILLION)
TABLE 14 LAMEA AGRICULTURE EQUIPMENT MARKET REVENUE, BY PRODUCT TYPE, 20152022 ($MILLION)
TABLE 15 MAHINDRA GROUP- COMPANY SNAPSHOT
TABLE 16 MAHINDRA GROUP - OPERATING SEGMENTS
TABLE 17 ESCORT LIMITED- COMPANY SNAPSHOT
TABLE 18 ESCORT LIMITED - OPERATING SEGMENTS
TABLE 19 VALMONT INDUSTRIES, INC. - COMPANY SNAPSHOT
TABLE 20 VALMONT INDUSTRIES, INC. - OPERATING SEGMENTS
TABLE 21 DEERE & COMPANY- COMPANY SNAPSHOT
TABLE 22 DEERE & COMPANY - OPERATING SEGMENTS
TABLE 23 AGCO CORPORATION- COMPANY SNAPSHOT
TABLE 24 SAME DEUTZ-FAHR GROUP- COMPANY SNAPSHOT
TABLE 25 AGROSTROJ PELHRIMOV A.S- COMPANY SNAPSHOT
TABLE 26 CHINA NATIONAL MACHINERY INDUSTRY CORPORATION-COMPANY SNAPSHOT
TABLE 27 CHINA NATIONAL MACHINERY INDUSTRY CORPORATION- OPERATING SEGMENTS
TABLE 28 WEIFANG EUROKING MACHINERY- COMPANY SNAPSHOT
TABLE 29 CONCERN TRACTOR PLANTS-COMPANY SNAPSHOT
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