COVID-19 Impact on Global Advertising Market Size, Status and Forecast 2020-2026
- BMR3851088
- 129 Pages
- May 2020
- ICT & Media
There are many major kinds of Advertising including TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising and Others. TV Advertising is mostly popular, with a market share nearly 46.72% in 2015.
Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 100 countries around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Advertising market in 2020.
COVID-19 can affect the global economy in three main ways: by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.
The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
This report also analyses the impact of Coronavirus COVID-19 on the Advertising industry.
Based on our recent survey, we have several different scenarios about the Advertising YoY growth rate for 2020. The probable scenario is expected to grow by a xx% in 2020 and the revenue will be xx in 2020 from US$ xx million in 2019. The market size of Advertising will reach xx in 2026, with a CAGR of xx% from 2020 to 2026.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Advertising market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Advertising market in terms of revenue.
Players, stakeholders, and other participants in the global Advertising market will be able to gain the upper hand as they use the report as a powerful resource. For this version of the report, the segmental analysis focuses on revenue and forecast by each application segment in terms of revenue and forecast by each type segment in terms of revenue for the period 2015-2026.
Regional and Country-level Analysis
The report offers an exhaustive geographical analysis of the global Advertising market, covering important regions, viz, North America, Europe, China, Japan, Southeast Asia, India and Central & South America. It also covers key countries (regions), viz, U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, UAE, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by each application segment in terms of revenue for the period 2015-2026.
Competition Analysis
In the competitive analysis section of the report, leading as well as prominent players of the global Advertising market are broadly studied on the basis of key factors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on price and revenue (global level) by player for the period 2015-2020.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Advertising market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Advertising market.
The following players are covered in this report:
WPP
Omnicom Group
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
AVIC Culture Co.,Ltd.
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing
Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.
Advertising Breakdown Data by Type
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others
Advertising Breakdown Data by Application
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered: Ranking by Advertising Revenue
1.4 Market Analysis by Type
1.4.1 Global Advertising Market Size Growth Rate by Type: 2020 VS 2026
1.4.2 TV Advertising
1.4.3 Newspaper & Magazine Advertising
1.4.4 Outdoors Advertising
1.4.5 Radio Advertising
1.4.6 Internet Advertising
1.4.7 Others
1.5 Market by Application
1.5.1 Global Advertising Market Share by Application: 2020 VS 2026
1.5.2 Food & Beverage Industry
1.5.3 Vehicles Industry
1.5.4 Health and Medical Industry
1.5.5 Commercial and Personal Services
1.5.6 Consumer Goods
1.5.7 Others
1.6 Coronavirus Disease 2019 (Covid-19): Advertising Industry Impact
1.6.1 How the Covid-19 is Affecting the Advertising Industry
1.6.1.1 Advertising Business Impact Assessment - Covid-19
1.6.1.2 Supply Chain Challenges
1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products
1.6.2 Market Trends and Advertising Potential Opportunities in the COVID-19 Landscape
1.6.3 Measures / Proposal against Covid-19
1.6.3.1 Government Measures to Combat Covid-19 Impact
1.6.3.2 Proposal for Advertising Players to Combat Covid-19 Impact
1.7 Study Objectives
1.8 Years Considered
2 Global Growth Trends by Regions
2.1 Advertising Market Perspective (2015-2026)
2.2 Advertising Growth Trends by Regions
2.2.1 Advertising Market Size by Regions: 2015 VS 2020 VS 2026
2.2.2 Advertising Historic Market Share by Regions (2015-2020)
2.2.3 Advertising Forecasted Market Size by Regions (2021-2026)
2.3 Industry Trends and Growth Strategy
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porter’s Five Forces Analysis
2.3.5 Advertising Market Growth Strategy
2.3.6 Primary Interviews with Key Advertising Players (Opinion Leaders)
3 Competition Landscape by Key Players
3.1 Global Top Advertising Players by Market Size
3.1.1 Global Top Advertising Players by Revenue (2015-2020)
3.1.2 Global Advertising Revenue Market Share by Players (2015-2020)
3.1.3 Global Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.2 Global Advertising Market Concentration Ratio
3.2.1 Global Advertising Market Concentration Ratio (CR5 and HHI)
3.2.2 Global Top 10 and Top 5 Companies by Advertising Revenue in 2019
3.3 Advertising Key Players Head office and Area Served
3.4 Key Players Advertising Product Solution and Service
3.5 Date of Enter into Advertising Market
3.6 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type (2015-2026)
4.1 Global Advertising Historic Market Size by Type (2015-2020)
4.2 Global Advertising Forecasted Market Size by Type (2021-2026)
5 Advertising Breakdown Data by Application (2015-2026)
5.1 Global Advertising Market Size by Application (2015-2020)
5.2 Global Advertising Forecasted Market Size by Application (2021-2026)
6 North America
6.1 North America Advertising Market Size (2015-2020)
6.2 Advertising Key Players in North America (2019-2020)
6.3 North America Advertising Market Size by Type (2015-2020)
6.4 North America Advertising Market Size by Application (2015-2020)
7 Europe
7.1 Europe Advertising Market Size (2015-2020)
7.2 Advertising Key Players in Europe (2019-2020)
7.3 Europe Advertising Market Size by Type (2015-2020)
7.4 Europe Advertising Market Size by Application (2015-2020)
8 China
8.1 China Advertising Market Size (2015-2020)
8.2 Advertising Key Players in China (2019-2020)
8.3 China Advertising Market Size by Type (2015-2020)
8.4 China Advertising Market Size by Application (2015-2020)
9 Japan
9.1 Japan Advertising Market Size (2015-2020)
9.2 Advertising Key Players in Japan (2019-2020)
9.3 Japan Advertising Market Size by Type (2015-2020)
9.4 Japan Advertising Market Size by Application (2015-2020)
10 Southeast Asia
10.1 Southeast Asia Advertising Market Size (2015-2020)
10.2 Advertising Key Players in Southeast Asia (2019-2020)
10.3 Southeast Asia Advertising Market Size by Type (2015-2020)
10.4 Southeast Asia Advertising Market Size by Application (2015-2020)
11 India
11.1 India Advertising Market Size (2015-2020)
11.2 Advertising Key Players in India (2019-2020)
11.3 India Advertising Market Size by Type (2015-2020)
11.4 India Advertising Market Size by Application (2015-2020)
12 Central & South America
12.1 Central & South America Advertising Market Size (2015-2020)
12.2 Advertising Key Players in Central & South America (2019-2020)
12.3 Central & South America Advertising Market Size by Type (2015-2020)
12.4 Central & South America Advertising Market Size by Application (2015-2020)
13 Key Players Profiles
13.1 WPP
13.1.1 WPP Company Details
13.1.2 WPP Business Overview and Its Total Revenue
13.1.3 WPP Advertising Introduction
13.1.4 WPP Revenue in Advertising Business (2015-2020))
13.1.5 WPP Recent Development
13.2 Omnicom Group
13.2.1 Omnicom Group Company Details
13.2.2 Omnicom Group Business Overview and Its Total Revenue
13.2.3 Omnicom Group Advertising Introduction
13.2.4 Omnicom Group Revenue in Advertising Business (2015-2020)
13.2.5 Omnicom Group Recent Development
13.3 Dentsu Inc.
13.3.1 Dentsu Inc. Company Details
13.3.2 Dentsu Inc. Business Overview and Its Total Revenue
13.3.3 Dentsu Inc. Advertising Introduction
13.3.4 Dentsu Inc. Revenue in Advertising Business (2015-2020)
13.3.5 Dentsu Inc. Recent Development
13.4 PublicisGroupe
13.4.1 PublicisGroupe Company Details
13.4.2 PublicisGroupe Business Overview and Its Total Revenue
13.4.3 PublicisGroupe Advertising Introduction
13.4.4 PublicisGroupe Revenue in Advertising Business (2015-2020)
13.4.5 PublicisGroupe Recent Development
13.5 IPG
13.5.1 IPG Company Details
13.5.2 IPG Business Overview and Its Total Revenue
13.5.3 IPG Advertising Introduction
13.5.4 IPG Revenue in Advertising Business (2015-2020)
13.5.5 IPG Recent Development
13.6 Havas SA
13.6.1 Havas SA Company Details
13.6.2 Havas SA Business Overview and Its Total Revenue
13.6.3 Havas SA Advertising Introduction
13.6.4 Havas SA Revenue in Advertising Business (2015-2020)
13.6.5 Havas SA Recent Development
13.7 Focus Media Group
13.7.1 Focus Media Group Company Details
13.7.2 Focus Media Group Business Overview and Its Total Revenue
13.7.3 Focus Media Group Advertising Introduction
13.7.4 Focus Media Group Revenue in Advertising Business (2015-2020)
13.7.5 Focus Media Group Recent Development
13.8 AVIC Culture Co.,Ltd.
13.8.1 AVIC Culture Co.,Ltd. Company Details
13.8.2 AVIC Culture Co.,Ltd. Business Overview and Its Total Revenue
13.8.3 AVIC Culture Co.,Ltd. Advertising Introduction
13.8.4 AVIC Culture Co.,Ltd. Revenue in Advertising Business (2015-2020)
13.8.5 AVIC Culture Co.,Ltd. Recent Development
13.9 Guangdong Advertising Co., Ltd.
13.9.1 Guangdong Advertising Co., Ltd. Company Details
13.9.2 Guangdong Advertising Co., Ltd. Business Overview and Its Total Revenue
13.9.3 Guangdong Advertising Co., Ltd. Advertising Introduction
13.9.4 Guangdong Advertising Co., Ltd. Revenue in Advertising Business (2015-2020)
13.9.5 Guangdong Advertising Co., Ltd. Recent Development
13.10 Bluefocus Communication Group Co., Ltd.
13.10.1 Bluefocus Communication Group Co., Ltd. Company Details
13.10.2 Bluefocus Communication Group Co., Ltd. Business Overview and Its Total Revenue
13.10.3 Bluefocus Communication Group Co., Ltd. Advertising Introduction
13.10.4 Bluefocus Communication Group Co., Ltd. Revenue in Advertising Business (2015-2020)
13.10.5 Bluefocus Communication Group Co., Ltd. Recent Development
13.11 SiMei Media
10.11.1 SiMei Media Company Details
10.11.2 SiMei Media Business Overview and Its Total Revenue
10.11.3 SiMei Media Advertising Introduction
10.11.4 SiMei Media Revenue in Advertising Business (2015-2020)
10.11.5 SiMei Media Recent Development
13.12 Yinlimedia
10.12.1 Yinlimedia Company Details
10.12.2 Yinlimedia Business Overview and Its Total Revenue
10.12.3 Yinlimedia Advertising Introduction
10.12.4 Yinlimedia Revenue in Advertising Business (2015-2020)
10.12.5 Yinlimedia Recent Development
13.13 Hunan TV and Broadcast Intermediary Co., Ltd.
10.13.1 Hunan TV and Broadcast Intermediary Co., Ltd. Company Details
10.13.2 Hunan TV and Broadcast Intermediary Co., Ltd. Business Overview and Its Total Revenue
10.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Introduction
10.13.4 Hunan TV and Broadcast Intermediary Co., Ltd. Revenue in Advertising Business (2015-2020)
10.13.5 Hunan TV and Broadcast Intermediary Co., Ltd. Recent Development
13.14 Guangdong Guangzhou Daily Media Co., Ltd.
10.14.1 Guangdong Guangzhou Daily Media Co., Ltd. Company Details
10.14.2 Guangdong Guangzhou Daily Media Co., Ltd. Business Overview and Its Total Revenue
10.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Introduction
10.14.4 Guangdong Guangzhou Daily Media Co., Ltd. Revenue in Advertising Business (2015-2020)
10.14.5 Guangdong Guangzhou Daily Media Co., Ltd. Recent Development
13.15 Beijing Bashi Media Co., Ltd.
10.15.1 Beijing Bashi Media Co., Ltd. Company Details
10.15.2 Beijing Bashi Media Co., Ltd. Business Overview and Its Total Revenue
10.15.3 Beijing Bashi Media Co., Ltd. Advertising Introduction
10.15.4 Beijing Bashi Media Co., Ltd. Revenue in Advertising Business (2015-2020)
10.15.5 Beijing Bashi Media Co., Ltd. Recent Development
13.16 Dahe Group
10.16.1 Dahe Group Company Details
10.16.2 Dahe Group Business Overview and Its Total Revenue
10.16.3 Dahe Group Advertising Introduction
10.16.4 Dahe Group Revenue in Advertising Business (2015-2020)
10.16.5 Dahe Group Recent Development
13.17 China Television Media
10.17.1 China Television Media Company Details
10.17.2 China Television Media Business Overview and Its Total Revenue
10.17.3 China Television Media Advertising Introduction
10.17.4 China Television Media Revenue in Advertising Business (2015-2020)
10.17.5 China Television Media Recent Development
13.18 Spearhead Integrated Marketing
10.18.1 Spearhead Integrated Marketing Company Details
10.18.2 Spearhead Integrated Marketing Business Overview and Its Total Revenue
10.18.3 Spearhead Integrated Marketing Advertising Introduction
10.18.4 Spearhead Integrated Marketing Revenue in Advertising Business (2015-2020)
10.18.5 Spearhead Integrated Marketing Recent Development
13.19 Communication Group
10.19.1 Communication Group Company Details
10.19.2 Communication Group Business Overview and Its Total Revenue
10.19.3 Communication Group Advertising Introduction
10.19.4 Communication Group Revenue in Advertising Business (2015-2020)
10.19.5 Communication Group Recent Development
13.20 Shanghai Xinhua Media Co., Ltd.
10.20.1 Shanghai Xinhua Media Co., Ltd. Company Details
10.20.2 Shanghai Xinhua Media Co., Ltd. Business Overview and Its Total Revenue
10.20.3 Shanghai Xinhua Media Co., Ltd. Advertising Introduction
10.20.4 Shanghai Xinhua Media Co., Ltd. Revenue in Advertising Business (2015-2020)
10.20.5 Shanghai Xinhua Media Co., Ltd. Recent Development
13.21 Chengdu B-ray Media Co., Ltd.
10.21.1 Chengdu B-ray Media Co., Ltd. Company Details
10.21.2 Chengdu B-ray Media Co., Ltd. Business Overview and Its Total Revenue
10.21.3 Chengdu B-ray Media Co., Ltd. Advertising Introduction
10.21.4 Chengdu B-ray Media Co., Ltd. Revenue in Advertising Business (2015-2020)
10.21.5 Chengdu B-ray Media Co., Ltd. Recent Development
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Disclaimer
15.3 Author Details
Table 1. Advertising Key Market Segments
Table 2. Key Players Covered: Ranking by Advertising Revenue
Table 3. Ranking of Global Top Advertising Manufacturers by Revenue (US$ Million) in 2019
Table 4. Global Advertising Market Size Growth Rate by Type (US$ Million): 2020 VS 2026
Table 5. Key Players of TV Advertising
Table 6. Key Players of Newspaper & Magazine Advertising
Table 7. Key Players of Outdoors Advertising
Table 8. Key Players of Radio Advertising
Table 9. Key Players of Internet Advertising
Table 10. Key Players of Others
Table 11. COVID-19 Impact Global Market: (Four Advertising Market Size Forecast Scenarios)
Table 12. Opportunities and Trends for Advertising Players in the COVID-19 Landscape
Table 13. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis
Table 14. Key Regions/Countries Measures against Covid-19 Impact
Table 15. Proposal for Advertising Players to Combat Covid-19 Impact
Table 16. Global Advertising Market Size Growth by Application (US$ Million): 2020 VS 2026
Table 17. Global Advertising Market Size by Regions (US$ Million): 2020 VS 2026
Table 18. Global Advertising Market Size by Regions (2015-2020) (US$ Million)
Table 19. Global Advertising Market Share by Regions (2015-2020)
Table 20. Global Advertising Forecasted Market Size by Regions (2021-2026) (US$ Million)
Table 21. Global Advertising Market Share by Regions (2021-2026)
Table 22. Market Top Trends
Table 23. Key Drivers: Impact Analysis
Table 24. Key Challenges
Table 25. Advertising Market Growth Strategy
Table 26. Main Points Interviewed from Key Advertising Players
Table 27. Global Advertising Revenue by Players (2015-2020) (Million US$)
Table 28. Global Advertising Market Share by Players (2015-2020)
Table 29. Global Top Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Advertising as of 2019)
Table 30. Global Advertising by Players Market Concentration Ratio (CR5 and HHI)
Table 31. Key Players Headquarters and Area Served
Table 32. Key Players Advertising Product Solution and Service
Table 33. Date of Enter into Advertising Market
Table 34. Mergers & Acquisitions, Expansion Plans
Table 35. Global Advertising Market Size by Type (2015-2020) (Million US$)
Table 36. Global Advertising Market Size Share by Type (2015-2020)
Table 37. Global Advertising Revenue Market Share by Type (2021-2026)
Table 38. Global Advertising Market Size Share by Application (2015-2020)
Table 39. Global Advertising Market Size by Application (2015-2020) (Million US$)
Table 40. Global Advertising Market Size Share by Application (2021-2026)
Table 41. North America Key Players Advertising Revenue (2019-2020) (Million US$)
Table 42. North America Key Players Advertising Market Share (2019-2020)
Table 43. North America Advertising Market Size by Type (2015-2020) (Million US$)
Table 44. North America Advertising Market Share by Type (2015-2020)
Table 45. North America Advertising Market Size by Application (2015-2020) (Million US$)
Table 46. North America Advertising Market Share by Application (2015-2020)
Table 47. Europe Key Players Advertising Revenue (2019-2020) (Million US$)
Table 48. Europe Key Players Advertising Market Share (2019-2020)
Table 49. Europe Advertising Market Size by Type (2015-2020) (Million US$)
Table 50. Europe Advertising Market Share by Type (2015-2020)
Table 51. Europe Advertising Market Size by Application (2015-2020) (Million US$)
Table 52. Europe Advertising Market Share by Application (2015-2020)
Table 53. China Key Players Advertising Revenue (2019-2020) (Million US$)
Table 54. China Key Players Advertising Market Share (2019-2020)
Table 55. China Advertising Market Size by Type (2015-2020) (Million US$)
Table 56. China Advertising Market Share by Type (2015-2020)
Table 57. China Advertising Market Size by Application (2015-2020) (Million US$)
Table 58. China Advertising Market Share by Application (2015-2020)
Table 59. Japan Key Players Advertising Revenue (2019-2020) (Million US$)
Table 60. Japan Key Players Advertising Market Share (2019-2020)
Table 61. Japan Advertising Market Size by Type (2015-2020) (Million US$)
Table 62. Japan Advertising Market Share by Type (2015-2020)
Table 63. Japan Advertising Market Size by Application (2015-2020) (Million US$)
Table 64. Japan Advertising Market Share by Application (2015-2020)
Table 65. Southeast Asia Key Players Advertising Revenue (2019-2020) (Million US$)
Table 66. Southeast Asia Key Players Advertising Market Share (2019-2020)
Table 67. Southeast Asia Advertising Market Size by Type (2015-2020) (Million US$)
Table 68. Southeast Asia Advertising Market Share by Type (2015-2020)
Table 69. Southeast Asia Advertising Market Size by Application (2015-2020) (Million US$)
Table 70. Southeast Asia Advertising Market Share by Application (2015-2020)
Table 71. India Key Players Advertising Revenue (2019-2020) (Million US$)
Table 72. India Key Players Advertising Market Share (2019-2020)
Table 73. India Advertising Market Size by Type (2015-2020) (Million US$)
Table 74. India Advertising Market Share by Type (2015-2020)
Table 75. India Advertising Market Size by Application (2015-2020) (Million US$)
Table 76. India Advertising Market Share by Application (2015-2020)
Table 77. Central & South America Key Players Advertising Revenue (2019-2020) (Million US$)
Table 78. Central & South America Key Players Advertising Market Share (2019-2020)
Table 79. Central & South America Advertising Market Size by Type (2015-2020) (Million US$)
Table 80. Central & South America Advertising Market Share by Type (2015-2020)
Table 81. Central & South America Advertising Market Size by Application (2015-2020) (Million US$)
Table 82. Central & South America Advertising Market Share by Application (2015-2020)
Table 83. WPP Company Details
Table 84. WPP Business Overview
Table 85. WPP Product
Table 86. WPP Revenue in Advertising Business (2015-2020) (Million US$)
Table 87. WPP Recent Development
Table 88. Omnicom Group Company Details
Table 89. Omnicom Group Business Overview
Table 90. Omnicom Group Product
Table 91. Omnicom Group Revenue in Advertising Business (2015-2020) (Million US$)
Table 92. Omnicom Group Recent Development
Table 93. Dentsu Inc. Company Details
Table 94. Dentsu Inc. Business Overview
Table 95. Dentsu Inc. Product
Table 96. Dentsu Inc. Revenue in Advertising Business (2015-2020) (Million US$)
Table 97. Dentsu Inc. Recent Development
Table 98. PublicisGroupe Company Details
Table 99. PublicisGroupe Business Overview
Table 100. PublicisGroupe Product
Table 101. PublicisGroupe Revenue in Advertising Business (2015-2020) (Million US$)
Table 102. PublicisGroupe Recent Development
Table 103. IPG Company Details
Table 104. IPG Business Overview
Table 105. IPG Product
Table 106. IPG Revenue in Advertising Business (2015-2020) (Million US$)
Table 107. IPG Recent Development
Table 108. Havas SA Company Details
Table 109. Havas SA Business Overview
Table 110. Havas SA Product
Table 111. Havas SA Revenue in Advertising Business (2015-2020) (Million US$)
Table 112. Havas SA Recent Development
Table 113. Focus Media Group Company Details
Table 114. Focus Media Group Business Overview
Table 115. Focus Media Group Product
Table 116. Focus Media Group Revenue in Advertising Business (2015-2020) (Million US$)
Table 117. Focus Media Group Recent Development
Table 118. AVIC Culture Co.,Ltd. Business Overview
Table 119. AVIC Culture Co.,Ltd. Product
Table 120. AVIC Culture Co.,Ltd. Company Details
Table 121. AVIC Culture Co.,Ltd. Revenue in Advertising Business (2015-2020) (Million US$)
Table 122. AVIC Culture Co.,Ltd. Recent Development
Table 123. Guangdong Advertising Co., Ltd. Company Details
Table 124. Guangdong Advertising Co., Ltd. Business Overview
Table 125. Guangdong Advertising Co., Ltd. Product
Table 126. Guangdong Advertising Co., Ltd. Revenue in Advertising Business (2015-2020) (Million US$)
Table 127. Guangdong Advertising Co., Ltd. Recent Development
Table 128. Bluefocus Communication Group Co., Ltd. Company Details
Table 129. Bluefocus Communication Group Co., Ltd. Business Overview
Table 130. Bluefocus Communication Group Co., Ltd. Product
Table 131. Bluefocus Communication Group Co., Ltd. Revenue in Advertising Business (2015-2020) (Million US$)
Table 132. Bluefocus Communication Group Co., Ltd. Recent Development
Table 133. SiMei Media Company Details
Table 134. SiMei Media Business Overview
Table 135. SiMei Media Product
Table 136. SiMei Media Revenue in Advertising Business (2015-2020) (Million US$)
Table 137. SiMei Media Recent Development
Table 138. Yinlimedia Company Details
Table 139. Yinlimedia Business Overview
Table 140. Yinlimedia Product
Table 141. Yinlimedia Revenue in Advertising Business (2015-2020) (Million US$)
Table 142. Yinlimedia Recent Development
Table 143. Hunan TV and Broadcast Intermediary Co., Ltd. Company Details
Table 144. Hunan TV and Broadcast Intermediary Co., Ltd. Business Overview
Table 145. Hunan TV and Broadcast Intermediary Co., Ltd. Product
Table 146. Hunan TV and Broadcast Intermediary Co., Ltd. Revenue in Advertising Business (2015-2020) (Million US$)
Table 147. Hunan TV and Broadcast Intermediary Co., Ltd. Recent Development
Table 148. Guangdong Guangzhou Daily Media Co., Ltd. Company Details
Table 149. Guangdong Guangzhou Daily Media Co., Ltd. Business Overview
Table 150. Guangdong Guangzhou Daily Media Co., Ltd. Product
Table 151. Guangdong Guangzhou Daily Media Co., Ltd. Revenue in Advertising Business (2015-2020) (Million US$)
Table 152. Guangdong Guangzhou Daily Media Co., Ltd. Recent Development
Table 153. Beijing Bashi Media Co., Ltd. Company Details
Table 154. Beijing Bashi Media Co., Ltd. Business Overview
Table 155. Beijing Bashi Media Co., Ltd. Product
Table 156. Beijing Bashi Media Co., Ltd. Revenue in Advertising Business (2015-2020) (Million US$)
Table 157. Beijing Bashi Media Co., Ltd. Recent Development
Table 158. Dahe Group Company Details
Table 159. Dahe Group Business Overview
Table 160. Dahe Group Product
Table 161. Dahe Group Revenue in Advertising Business (2015-2020) (Million US$)
Table 162. Dahe Group Recent Development
Table 163. China Television Media Company Details
Table 164. China Television Media Business Overview
Table 165. China Television Media Product
Table 166. China Television Media Revenue in Advertising Business (2015-2020) (Million US$)
Table 167. China Television Media Recent Development
Table 168. Spearhead Integrated Marketing Company Details
Table 169. Spearhead Integrated Marketing Business Overview
Table 170. Spearhead Integrated Marketing Product
Table 171. Spearhead Integrated Marketing Revenue in Advertising Business (2015-2020) (Million US$)
Table 172. Spearhead Integrated Marketing Recent Development
Table 173. Communication Group Company Details
Table 174. Communication Group Business Overview
Table 175. Communication Group Product
Table 176. Communication Group Revenue in Advertising Business (2015-2020) (Million US$)
Table 177. Communication Group Recent Development
Table 178. Shanghai Xinhua Media Co., Ltd. Company Details
Table 179. Shanghai Xinhua Media Co., Ltd. Business Overview
Table 180. Shanghai Xinhua Media Co., Ltd. Product
Table 181. Shanghai Xinhua Media Co., Ltd. Revenue in Advertising Business (2015-2020) (Million US$)
Table 182. Shanghai Xinhua Media Co., Ltd. Recent Development
Table 183. Chengdu B-ray Media Co., Ltd. Company Details
Table 184. Chengdu B-ray Media Co., Ltd. Business Overview
Table 185. Chengdu B-ray Media Co., Ltd. Product
Table 186. Chengdu B-ray Media Co., Ltd. Revenue in Advertising Business (2015-2020) (Million US$)
Table 187. Chengdu B-ray Media Co., Ltd. Recent Development
Table 188. Research Programs/Design for This Report
Table 189. Key Data Information from Secondary Sources
Table 190. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Advertising Market Share by Type: 2020 VS 2026
Figure 2. TV Advertising Features
Figure 3. Newspaper & Magazine Advertising Features
Figure 4. Outdoors Advertising Features
Figure 5. Radio Advertising Features
Figure 6. Internet Advertising Features
Figure 7. Others Features
Figure 8. Global Advertising Market Share by Application: 2020 VS 2026
Figure 9. Food & Beverage Industry Case Studies
Figure 10. Vehicles Industry Case Studies
Figure 11. Health and Medical Industry Case Studies
Figure 12. Commercial and Personal Services Case Studies
Figure 13. Consumer Goods Case Studies
Figure 14. Others Case Studies
Figure 15. Advertising Report Years Considered
Figure 16. Global Advertising Market Size YoY Growth 2015-2026 (US$ Million)
Figure 17. Global Advertising Market Share by Regions: 2020 VS 2026
Figure 18. Global Advertising Market Share by Regions (2021-2026)
Figure 19. Porter's Five Forces Analysis
Figure 20. Global Advertising Market Share by Players in 2019
Figure 21. Global Top Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Advertising as of 2019
Figure 22. The Top 10 and 5 Players Market Share by Advertising Revenue in 2019
Figure 23. North America Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 24. Europe Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 25. China Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 26. Japan Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 27. Southeast Asia Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 28. India Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 29. Central & South America Advertising Market Size YoY Growth (2015-2020) (Million US$)
Figure 30. WPP Total Revenue (US$ Million): 2019 Compared with 2018
Figure 31. WPP Revenue Growth Rate in Advertising Business (2015-2020)
Figure 32. Omnicom Group Total Revenue (US$ Million): 2019 Compared with 2018
Figure 33. Omnicom Group Revenue Growth Rate in Advertising Business (2015-2020)
Figure 34. Dentsu Inc. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 35. Dentsu Inc. Revenue Growth Rate in Advertising Business (2015-2020)
Figure 36. PublicisGroupe Total Revenue (US$ Million): 2019 Compared with 2018
Figure 37. PublicisGroupe Revenue Growth Rate in Advertising Business (2015-2020)
Figure 38. IPG Total Revenue (US$ Million): 2019 Compared with 2018
Figure 39. IPG Revenue Growth Rate in Advertising Business (2015-2020)
Figure 40. Havas SA Total Revenue (US$ Million): 2019 Compared with 2018
Figure 41. Havas SA Revenue Growth Rate in Advertising Business (2015-2020)
Figure 42. Focus Media Group Total Revenue (US$ Million): 2019 Compared with 2018
Figure 43. Focus Media Group Revenue Growth Rate in Advertising Business (2015-2020)
Figure 44. AVIC Culture Co.,Ltd. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 45. AVIC Culture Co.,Ltd. Revenue Growth Rate in Advertising Business (2015-2020)
Figure 46. Guangdong Advertising Co., Ltd. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 47. Guangdong Advertising Co., Ltd. Revenue Growth Rate in Advertising Business (2015-2020)
Figure 48. Bluefocus Communication Group Co., Ltd. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 49. Bluefocus Communication Group Co., Ltd. Revenue Growth Rate in Advertising Business (2015-2020)
Figure 50. SiMei Media Total Revenue (US$ Million): 2019 Compared with 2018
Figure 51. SiMei Media Revenue Growth Rate in Advertising Business (2015-2020)
Figure 52. Yinlimedia Total Revenue (US$ Million): 2019 Compared with 2018
Figure 53. Yinlimedia Revenue Growth Rate in Advertising Business (2015-2020)
Figure 54. Hunan TV and Broadcast Intermediary Co., Ltd. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 55. Hunan TV and Broadcast Intermediary Co., Ltd. Revenue Growth Rate in Advertising Business (2015-2020)
Figure 56. Guangdong Guangzhou Daily Media Co., Ltd. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 57. Guangdong Guangzhou Daily Media Co., Ltd. Revenue Growth Rate in Advertising Business (2015-2020)
Figure 58. Beijing Bashi Media Co., Ltd. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 59. Beijing Bashi Media Co., Ltd. Revenue Growth Rate in Advertising Business (2015-2020)
Figure 60. Dahe Group Total Revenue (US$ Million): 2019 Compared with 2018
Figure 61. Dahe Group Revenue Growth Rate in Advertising Business (2015-2020)
Figure 62. China Television Media Total Revenue (US$ Million): 2019 Compared with 2018
Figure 63. China Television Media Revenue Growth Rate in Advertising Business (2015-2020)
Figure 64. Spearhead Integrated Marketing Total Revenue (US$ Million): 2019 Compared with 2018
Figure 65. Spearhead Integrated Marketing Revenue Growth Rate in Advertising Business (2015-2020)
Figure 66. Communication Group Total Revenue (US$ Million): 2019 Compared with 2018
Figure 67. Communication Group Revenue Growth Rate in Advertising Business (2015-2020)
Figure 68. Shanghai Xinhua Media Co., Ltd. Total Revenue (US$ Million): 2019 Compared with 2018
Figure 69. Shanghai Xinhua Media Co., Ltd. Revenue Growth Rate in Advertising Business (2015-2020)
Figure 70. Bottom-up and Top-down Approaches for This Report
Figure 71. Data Triangulation
Figure 72. Key Executives Interviewed
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