TV Analytics Market by Component (Software, and Service), Deployment Model (On-premise and Cloud), TV Transmission Type (Cable TV, Satellite TV/DTH, IPTV, and OTT), and Application (Content Development & Broadcasting, Competitive Intelligence, Churn Prevention and Behavior, Advertising Campaign Management, Audience Forecasting, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026
- ALL3848220
- 309 Pages
- March 2020
- ICT & Media
The factors such as increasing use of TV analytics, the growth in Android TV, rising trend of Subscription on Video Demand (SVoD) platforms, and increasing consumer demand for digital original series drives the market growth for TV analytics industry. In addition, rapid growth of social media and social advertising further fuel the market growth. However, lack of digital infrastructure in emerging economies is expected to impede the market growth during the forecast period. Furthermore, massive growth of content in OTT industry Furthermore, the rising advent of voice-based systems and artificial intelligence (AI) is gaining traction in the market as they are mainly focused on gaining insights to improve advertising content which is creating lucrative opportunities for the TV analytics market.
The global TV analytics market is segmented on the basis of components, deployment model, TV transmission type, application, and region. Based on components, the market is divided into software, and services. Based on deployment model, it is classified into on-premise and cloud. On the basis of TV transmission type, the market is bifurcated into Cable TV, Satellite TV/DTH, IPTV, and OTT. Based on application, the market is classified into content development & broadcasting, competitive intelligence, churn prevention and behavior, advertising campaign management, audience forecasting, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the market. These include IBM Corporation, Google LLC, DC Analytics, Adobe Systems Inc, Edgeware AB, Amobee, Realytics, Tvsquared, Parrot Analytics, and Clarivoy.
KEY BENEFITS
• The report provides an in-depth analysis of the global TV analytics market, outlining current trends, key driving factors, and potential areas for product investments.
• Key players are analyzed with respect to their primary offerings, recent investments, and future development strategies.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in theTV analytics industry.
• The quantitative analysis of the global TV analytics market from 2018 to 2026 is provided to determine the market potential.
KEY MARKET SEGMENTS
BY COMPONENT
• Software
• Services
BY DEPLOYMENT MODEL
• On-Premise
• Cloud
BY TV TRANSMISSION TYPE
• Cable TV
• Satellite TV/DTH
• IPTV
• OTT
BY INDUSTRY VERTICAL
• Content Development & Broadcasting
• Competitive Intelligence
• Churn Prevention and Behavior
• Advertising Campaign Management
• Audience Forecasting
• Others
BY REGION
• North America
o U.S.
o Canada
• Europe
o UK
o France
o Germany
o Spain
o Italy
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o Australia
o South Korea
o Rest of Asia-Pacific
• LAMEA
o Latin America
o Middle East
o Africa
KEY MARKET PLAYERS PROFILED IN THE REPORT
• IBM Corporation
• Google LLC
• DC Analytics
• Adobe Systems Inc
• Edgeware AB
• Amobee
• Realytics
• Tvsquared
• Parrot Analytics
• Clarivoy
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Key market players
1.5. Research methodology
1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key forces shaping the global TV analytics market
3.3. Market dynamics
3.3.1. Drivers
3.3.1.1. Increasing use of analytics in TV industry
3.3.1.2. The growth of Android TV
3.3.1.3. Rising trend of Subscription on Video Demand (SVoD) platforms
3.3.1.4. Increasing consumer demand for digital original series
3.3.2. Restraints
3.3.2.1. Lack of digital infrastructure in emerging economies
3.3.2.2. Lack of skilled professionals
3.3.3. Opportunities
3.3.3.1. Massive growth of content in OTT industry
3.4. Case studies
3.4.1. PharmEasy
3.4.2. DWA, a Merkle Company
CHAPTER 4: TV ANALYTICS MARKET, BY COMPONENTS
4.1. Overview
4.2. Software
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. Services
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
CHAPTER 5: TV ANALYTICS MARKET, BY DEPLOYMENT MODEL
5.1. Overview
5.2. On-premise
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. Cloud
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
CHAPTER 6: TV ANALYTICS MARKET, BY TV TRANSMISSION TYPE
6.1. Overview
6.2. Cable TV
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country
6.3. Satellite TV/DTH
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country
6.4. IPTV
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country
6.5. OTT
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country
CHAPTER 7: TV ANALYTICS MARKET, BY APPLICATION
7.1. Overview
7.2. Content Development & Broadcasting
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis, by country
7.3. Competitive Intelligence
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis, by country
7.4. Churn Prevention and Behavior
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis, by country
7.5. Advertising Campaign management
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis, by country
7.6. Audience Forecasting
7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market analysis, by country
7.7. Others
7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market analysis, by country
CHAPTER 8: GLOBAL TV ANALYTICS MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast, by region
8.2. North America
8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by components
8.2.3. Market size and forecast, by deployment model
8.2.4. Market size and forecast, by TV transmission type
8.2.5. Market size and forecast, by application
8.2.6. Market analysis, by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by components
8.2.6.1.2. Market size and forecast, by deployment model
8.2.6.1.3. Market size and forecast, by TV transmission type
8.2.6.1.4. Market size and forecast, by application
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by components
8.2.6.2.2. Market size and forecast, by deployment model
8.2.6.2.3. Market size and forecast, by TV transmission type
8.2.6.2.4. Market size and forecast, by application
8.3. Europe
8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by components
8.3.3. Market size and forecast, by deployment model
8.3.4. Market size and forecast, by TV transmission type
8.3.5. Market size and forecast, by application
8.3.6. Market analysis, by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by components
8.3.6.1.2. Market size and forecast, by deployment model
8.3.6.1.3. Market size and forecast, by TV transmission type
8.3.6.1.4. Market size and forecast, by application
8.3.6.2. France
8.3.6.2.1. Market size and forecast, by components
8.3.6.2.2. Market size and forecast, by deployment model
8.3.6.2.3. Market size and forecast, by TV transmission type
8.3.6.2.4. Market size and forecast, by application
8.3.6.3. Germany
8.3.6.3.1. Market size and forecast, by components
8.3.6.3.2. Market size and forecast, by deployment model
8.3.6.3.3. Market size and forecast, by TV transmission type
8.3.6.3.4. Market size and forecast, by application
8.3.6.5. Spain
8.3.6.5.1. Market size and forecast, by components
8.3.6.5.2. Market size and forecast, by deployment model
8.3.6.5.3. Market size and forecast, by TV transmission type
8.3.6.5.4. Market size and forecast, by application
8.3.6.6. Italy
8.3.6.6.1. Market size and forecast, by components
8.3.6.6.2. Market size and forecast, by deployment model
8.3.6.6.3. Market size and forecast, by TV transmission type
8.3.6.6.4. Market size and forecast, by application
8.3.6.8. Rest of Europe
8.3.6.8.1. Market size and forecast, by components
8.3.6.8.2. Market size and forecast, by deployment model
8.3.6.8.3. Market size and forecast, by TV transmission type
8.3.6.8.4. Market size and forecast, by application
8.4. Asia-pacific
8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by components
8.4.3. Market size and forecast, by deployment model
8.4.4. Market size and forecast, by TV transmission type
8.4.5. Market size and forecast, by application
8.4.6. Market analysis, by country
8.4.6.1. China
8.4.6.1.1. Market size and forecast, by components
8.4.6.1.2. Market size and forecast, by deployment model
8.4.6.1.3. Market size and forecast, by TV transmission type
8.4.6.1.4. Market size and forecast, by application
8.4.6.3. India
8.4.6.3.1. Market size and forecast, by components
8.4.6.3.2. Market size and forecast, by deployment model
8.4.6.3.3. Market size and forecast, by TV transmission type
8.4.6.3.4. Market size and forecast, by application
8.4.6.4. Japan
8.4.6.4.1. Market size and forecast, by components
8.4.6.4.2. Market size and forecast, by deployment model
8.4.6.4.3. Market size and forecast, by TV transmission type
8.4.6.4.4. Market size and forecast, by application
8.4.6.6. Australia
8.4.6.6.1. Market size and forecast, by components
8.4.6.6.2. Market size and forecast, by deployment model
8.4.6.6.3. Market size and forecast, by TV transmission type
8.4.6.6.4. Market size and forecast, by application
8.4.6.7. South Korea
8.4.6.7.1. Market size and forecast, by components
8.4.6.7.2. Market size and forecast, by deployment model
8.4.6.7.3. Market size and forecast, by TV transmission type
8.4.6.7.4. Market size and forecast, by application
8.4.6.9. Rest of Asia-Pacific
8.4.6.9.1. Market size and forecast, by components
8.4.6.9.2. Market size and forecast, by deployment model
8.4.6.9.3. Market size and forecast, by TV transmission type
8.4.6.9.4. Market size and forecast, by application
8.5. LAMEA
8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by components
8.5.3. Market size and forecast, by deployment model
8.5.4. Market size and forecast, by TV transmission type
8.5.5. Market size and forecast, by application
8.5.6. Market analysis, by country
8.5.6.1. Latin America
8.5.6.1.1. Market size and forecast, by components
8.5.6.1.2. Market size and forecast, by deployment model
8.5.6.1.3. Market size and forecast, by TV transmission type
8.5.6.1.4. Market size and forecast, by application
8.5.6.2. Middle East
8.5.6.2.1. Market size and forecast, by components
8.5.6.2.2. Market size and forecast, by deployment model
8.5.6.2.3. Market size and forecast, by TV transmission type
8.5.6.2.4. Market size and forecast, by application
8.5.6.3. Africa
8.5.6.3.1. Market size and forecast, by components
8.5.6.3.2. Market size and forecast, by deployment model
8.5.6.3.3. Market size and forecast, by TV transmission type
8.5.6.3.4. Market size and forecast, by application
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Key player positioning, 2018
9.2. Competitive Dashboard
9.3. KEY DEVELOPMENTS
9.3.1. New product launches
9.3.2. Partnership
9.3.3. Agreement
9.3.4. Product development
9.3.5. Collaboration
9.4. Top Winning Strategies
CHAPTER 10: COMPANY PROFILES
10.1. ADOBE SYSTEMS INCORPORATED
10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. R&D Expenditure
10.1.7. Business performance
10.1.8. Key strategic moves and developments
10.2. AMOBEE, INC.
10.2.1. Company overview
10.2.2. Key Executives
10.2.3. Company snapshot
10.2.4. Product portfolio
10.2.5. Business performance
10.2.6. Key strategic moves and developments
10.3. CLARIVOY
10.3.1. Company overview
10.3.2. Key Executives
10.3.3. Company snapshot
10.3.4. Product portfolio
10.3.5. Key strategic moves and developments
10.4. DC Analytics
10.4.1. Company overview
10.4.2. Key Executives
10.4.3. Company snapshot
10.4.4. Product portfolio
10.5. EDGEWARE AB
10.5.1. Company overview
10.5.2. Key Executives
10.5.3. Company snapshot
10.5.4. Product portfolio
10.5.5. Business performance
10.5.6. Key strategic moves and developments
10.6. GOOGLE LLC
10.6.1. Company overview
10.6.2. Key Executives
10.6.3. Company snapshot
10.6.4. Product portfolio
10.6.5. R&D Expenditure
10.6.6. Business performance
10.6.7. Key strategic moves and developments
10.7. INTERNATIONAL BUSINESS MACHINES CORPORATION
10.7.1. Company overview
10.7.2. Key Executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. R&D Expenditure
10.7.7. Business performance
10.7.8. Key strategic moves and developments
10.8. PARROT ANALYTICS LIMITED
10.8.1. Company overview
10.8.2. Key Executives
10.8.3. Company snapshot
10.8.4. Product portfolio
10.8.5. Key strategic moves and developments
10.9. REALYTICS
10.9.1. Company overview
10.9.2. Key Executives
10.9.3. Company snapshot
10.9.4. Product portfolio
10.9.5. Key strategic moves and developments
10.10. TVSQUARED
10.10.1. Company overview
10.10.2. Key Executives
10.10.3. Company snapshot
10.10.4. Product portfolio
10.10.5. Key strategic moves and developments
TABLE 01. GLOBAL TV ANALYTICS MARKET, BY COMPONENTS , 2018–20262018–2026 ($MILLION)
TABLE 02. TV ANALYTICS MARKET REVENUE FOR SOFTWARE , BY REGION, 2018–2026 ($MILLION)
TABLE 03. TV ANALYTICS MARKET REVENUE FOR SERVICES, BY REGION, 2018–2026 ($MILLION)
TABLE 04. GLOBAL TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 05. GLOBAL TV ANALYTICS MARKET REVENUE FOR ON-PREMISE , BY REGION 2018–2026 ($MILLION)
TABLE 06. GLOBAL TV ANALYTICS MARKET REVENUE FOR CLOUD, BY REGION 2018–2026 ($MILLION)
TABLE 07. GLOBAL TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 08. GLOBAL TV ANALYTICS MARKET REVENUE FOR CABLE TV, BY REGION 2018–2026 ($MILLION)
TABLE 09. GLOBAL TV ANALYTICS MARKET REVENUE FOR SATELLITE TV/DTH, BY REGION 2018–2026 ($MILLION)
TABLE 10. GLOBAL TV ANALYTICS MARKET REVENUE FOR IPTV, BY REGION 2018–2026 ($MILLION)
TABLE 11. GLOBAL TV ANALYTICS MARKET REVENUE FOR OTT, BY REGION 2018–2026 ($MILLION)
TABLE 12. GLOBAL TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018-2026 ($MILLION)
TABLE 13. TV ANALYTICS MARKET REVENUE FOR CONTENT DEVELOPMENT & BROADCASTING, BY REGION, 2018–2026 ($MILLION)
TABLE 14. GLOBAL TV ANALYTICS MARKET REVENUE FOR COMPETITIVE INTELLIGENCE, BY REGION, 2018–2026 ($MILLION)
TABLE 15. GLOBAL TV ANALYTICS MARKET REVENUE FOR CHURN PREVENTION AND BEHAVIOR, BY REGION, 2018–2026 ($MILLION)
TABLE 16. GLOBAL TV ANALYTICS MARKET REVENUE FOR ADVERTISING CAMPAIGN MANAGEMENT, BY REGION, 2018–2026 ($MILLION)
TABLE 17. GLOBAL TV ANALYTICS MARKET REVENUE FOR AUDIENCE FORECASTING, BY REGION, 2018–2026 ($MILLION)
TABLE 18. GLOBAL TV ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($MILLION)
TABLE 19. GLOBAL TV ANALYTICS MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 20. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY COMPONENTS , 2018–2026 ($MILLION)
TABLE 21. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL 2018–2026 ($MILLION)
TABLE 22. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 23. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 24. NORTH AMERICA TV ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 25. U.S. TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 26. U.S. TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 27. U.S. TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 28. U.S. TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 29. CANADA TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 30. CANADA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 31. CANADA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 32. CANADA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 33. EUROPE TV ANALYTICS MARKET REVENUE, BY COMPONENTS , 2018–2026 ($MILLION)
TABLE 34. EUROPE TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL 2018–2026 ($MILLION)
TABLE 35. EUROPE TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 36. EUROPE TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 37. EUROPE TV ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 38. UK TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 39. UK TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 40. UK TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 41. UK TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 42. FRANCE TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 43. FRANCE TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 44. FRANCE TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 45. FRANCE TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 46. GERMANY TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 47. GERMANY TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 48. GERMANY TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 49. GERMANY TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 50. SPAIN TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 51. SPAIN TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 52. SPAIN TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 53. SPAIN TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 54. ITALY TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 55. ITALY TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 56. ITALY TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 57. ITALY TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 58. REST OF EUROPE TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 59. REST OF EUROPE TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 60. REST OF EUROPE TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 61. REST OF EUROPE TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 62. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY COMPONENTS , 2018–2026 ($MILLION)
TABLE 63. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL 2018–2026 ($MILLION)
TABLE 64. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 65. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 66. ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 67. CHINA TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 68. CHINA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 69. CHINA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 70. CHINA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 71. INDIA TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 72. INDIA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 73. INDIA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 74. INDIA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 75. JAPAN TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 76. JAPAN TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 77. JAPAN TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 78. JAPAN TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 79. AUSTRALIA TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 80. AUSTRALIA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 81. AUSTRALIA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 82. AUSTRALIA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 83. SOUTH KOREA TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 84. SOUTH KOREA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 85. SOUTH KOREA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 86. SOUTH KOREA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 87. REST OF ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 88. REST OF ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 89. REST OF ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 90. REST OF ASIA-PACIFIC TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 91. LAMEA TV ANALYTICS MARKET REVENUE, BY COMPONENTS , 2018–2026 ($MILLION)
TABLE 92. LAMEA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL 2018–2026 ($MILLION)
TABLE 93. LAMEA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 94. LAMEA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 95. LAMEA TV ANALYTICS MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 96. LATIN AMERICA TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 97. LATIN AMERICA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 98. LATIN AMERICA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 99. LATIN AMERICA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 100. MIDDLE EAST TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 101. MIDDLE EAST TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 102. MIDDLE EAST TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 103. MIDDLE EAST TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 104. AFRICA TV ANALYTICS MARKET REVENUE, BY COMPONENTS 2018–2026 ($MILLION)
TABLE 105. AFRICA TV ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODEL , 2018–2026 ($MILLION)
TABLE 106. AFRICA TV ANALYTICS MARKET REVENUE, BY TV TRANSMISSION TYPE, 2018–2026 ($MILLION)
TABLE 107. AFRICA TV ANALYTICS MARKET REVENUE, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 108. KEY NEW PRODUCT LAUNCHES (2016-2019)
TABLE 109. PARTNERSHIP (2016-2019)
TABLE 110. AGREEMENT (2016-2019)
TABLE 111. PRODUCT DEVELOPMENT (2016-2019)
TABLE 112. COLLABORATION (2016-2019)
TABLE 113. ADOBE SYSTEMS INCORPORATED: KEY EXECUTIVES
TABLE 114. ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
TABLE 115. ADOBE SYSTEMS INCORPORATED : OPERATING SEGMENTS
TABLE 116. AMAZON WEB SERVICES, INC.: PRODUCT PORTFOLIO
TABLE 117. AMOBEE, INC.: KEY EXECUTIVES
TABLE 118. AMOBEE, INC.: COMPANY SNAPSHOT
TABLE 119. AMOBEE, INC.: PRODUCT PORTFOLIO
TABLE 120. CLARIVOY INC: KEY EXECUTIVES
TABLE 121. CLARIVOY INC: COMPANY SNAPSHOT
TABLE 122. CLARIVOY INC: PRODUCT PORTFOLIO
TABLE 123. DC ANALYTICS: KEY EXECUTIVES
TABLE 124. DC ANALYTICS: COMPANY SNAPSHOT
TABLE 125. DC ANALYTICS: PRODUCT PORTFOLIO
TABLE 126. EDGEWARE AB: KEY EXECUTIVES
TABLE 127. EDGEWARE AB: COMPANY SNAPSHOT
TABLE 128. EDGEWARE AB: PRODUCT PORTFOLIO
TABLE 129. GOOGLE LLC: KEY EXECUTIVES
TABLE 130. GOOGLE INC.: COMPANY SNAPSHOT
TABLE 131. GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 132. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 133. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 134. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 135. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 136. PARROT ANALYTICS LIMITED: KEY EXECUTIVES
TABLE 137. PARROT ANALYTICS LIMITED: COMPANY SNAPSHOT
TABLE 138. PARROT ANALYTICS LIMITED: PRODUCT PORTFOLIO
TABLE 139. REALYTICS: KEY EXECUTIVES
TABLE 140. REALYTICS: COMPANY SNAPSHOT
TABLE 141. REALYTICS: PRODUCT PORTFOLIO
TABLE 142. TVSQUARED: KEY EXECUTIVES
TABLE 143. TVSQUARED: COMPANY SNAPSHOT
TABLE 144. TVSQUARED: PRODUCT PORTFOLIO
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