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Global Demand Side Platform Size study, by Type (Real time Bidding, programmatic premium Buying and others), by Application (Retail, Automotive, Financial, Telecommunication and others) and Regional Forecasts 2019-2026

  • BIZ3822338
  • 200 Pages
  • April 2020
  • ICT & Media
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Global Demand Side Platform is valued approximately USD 8.007 Million in 2018 and is anticipated to grow with a growth rate of more than 30% over the forecast period 2019-2026. A demand-side platform (DSP) is a system that helps buyers of digital advertising inventory in managing multiple ad exchange and data exchange accounts within one interface. Also, it helps in deciding the necessary advertisement to be purchased and price to be paid for that ad and offers standardized platform for digital advertisers. Therefore, higher penetration of digital advertising and crucial role of smart phones in such process is expected to boost the growth of market over the forecast years. For instance: as per Statista, in United States, the programmatic buying digital display advertising spending increase to USD 34.67 Billion in 2018 from USD 17.07 in 2014. Also, in China the spending was USD 2.76 billion in 2014 and increased with USD 10.61 billion till 2018. In Addition, the factor that attributed towards the faster growth of market is increasing growth of social media and social advertising due to the higher penetration of internet across the globe. For instance: . For instance: according to the Facebook 2019, over 89% of marketers across the globe use Facebook for their brand marketing efforts. Also, as per Mediakix Survey, over 89% of marketers says that Instagram is the most important social media platform for influencer marketing. Additionally, as per Linkedin, over 65% of (Business to Business) B2B companies have used Linkedin paid ads to acquire customer and about 95% of B2B content marketers use Linkedin for organic content marketing. However, the factor which is expected to hamper the growth of market over the upcoming year is presence of Stringent government regulation and privacy concerns associated with Demand side platform.

The regional analysis of global Demand Side Platform is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is accounts for the largest share in the global demand side platform due to the presence of large market players dealing in demand side platforms in the region. Whereas, Asia pacific is the fastest growing region in the market owing to the increasing penetration of internet and social media across the region.

Market player included in this report are:

Facebook Ads Manager

Rocket Fuel

MediaMath

Amazon (AAP)

DoubleClick

LiveRamp

Choozle

TubeMogul

BrightRoll

AppNexus

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Real time Bidding

Programmatic Premium Buying

Others

By Application:

Retail

Automotive

Financial

Telecommunication

Others

By Regions:

North America

U.S.

Canada

Europe

UK

Germany

Asia Pacific

China

India

Japan

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2016, 2017

Base year – 2018

Forecast period – 2019 to 2026

Target Audience of the Global Demand Side Platform in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2017-2026 (USD Billion)

1.2.1. Demand Side Platform Market, by Region, 2017-2026 (USD Billion)

1.2.2. Demand Side Platform Market, by Type, 2017-2026 (USD Billion)

1.2.3. Demand Side Platform Market, by Application, 2017-2026 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Demand Side Platform Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Demand Side Platform Market Dynamics

3.1. Demand Side Platform Market Impact Analysis (2018-2026)

3.1.1. Market Drivers

3.1.2. Market Challenges

3.1.3. Market Opportunities

Chapter 4. Global Demand Side Platform Market Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2016-2026)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economical

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Demand Side Platform Market, by Type

5.1. Market Snapshot

5.2. Global Demand Side Platform Market by Type, Performance - Potential Analysis

5.3. Global Demand Side Platform Market Estimates & Forecasts by Type 2016-2026 (USD Billion)

5.4. Demand Side Platform Market, Sub Segment Analysis

5.4.1. Real time Bidding

5.4.2. Programmatic Premium Buying

5.4.3. Others

Chapter 6. Global Demand Side Platform Market, by Application

6.1. Market Snapshot

6.2. Global Demand Side Platform Market by Application, Performance - Potential Analysis

6.3. Global Demand Side Platform Market Estimates & Forecasts by Application 2016-2026 (USD Billion)

6.4. Demand Side Platform Market, Sub Segment Analysis

6.4.1. Retail

6.4.2. Automotive

6.4.3. Financial

6.4.4. Telecommunication

6.4.5. Others

Chapter 7. Global Demand Side Platform Market, Regional Analysis

7.1. Demand Side Platform Market, Regional Market Snapshot

7.2. North America Demand Side Platform Market

7.2.1. U.S. Demand Side Platform Market

7.2.1.1. Type breakdown estimates & forecasts, 2016-2026

7.2.1.2. Application breakdown estimates & forecasts, 2016-2026

7.2.2. Canada Demand Side Platform Market

7.3. Europe Demand Side Platform Market Snapshot

7.3.1. U.K. Demand Side Platform Market

7.3.2. Germany Demand Side Platform Market

7.3.3. Rest of Europe Demand Side Platform Market

7.4. Asia-Pacific Demand Side Platform Market Snapshot

7.4.1. China Demand Side Platform Market

7.4.2. India Demand Side Platform Market

7.4.3. Japan Demand Side Platform Market

7.4.4. Rest of Asia Pacific Demand Side Platform Market

7.5. Latin America Demand Side Platform Market Snapshot

7.5.1. Brazil Demand Side Platform Market

7.5.2. Mexico Demand Side Platform Market

7.6. Rest of The World Demand Side Platform Market

Chapter 8. Competitive Intelligence

8.1. Top Market Strategies

8.2. Company Profiles

8.2.1. Facebook Ads Manager

8.2.1.1. Key Information

8.2.1.2. Overview

8.2.1.3. Financial (Subject to Data Availability)

8.2.1.4. Product Summary

8.2.1.5. Recent Developments

8.2.2. Rocket Fuel

8.2.3. MediaMath

8.2.4. Amazon (AAP)

8.2.5. DoubleClick

8.2.6. LiveRamp

8.2.7. Choozle

8.2.8. TubeMogul

8.2.9. BrightRoll

8.2.10. AppNexus

Chapter 9. Research Process

9.1. Research Process

9.1.1. Data Mining

9.1.2. Analysis

9.1.3. Market Estimation

9.1.4. Validation

9.1.5. Publishing

9.2. Research Attributes

9.3. Research Assumption

TABLE 1. LIST OF SECONDARY SOURCES, USED IN THE STUDY OF GLOBAL DEMAND SIDE PLATFORM MARKET

TABLE 2. LIST OF PRIMARY SOURCES, USED IN THE STUDY OF GLOBAL DEMAND SIDE PLATFORM MARKET

TABLE 3. GLOBAL DEMAND SIDE PLATFORM MARKET, REPORT SCOPE

TABLE 4. YEARS CONSIDERED FOR THE STUDY

TABLE 5. EXCHANGE RATES CONSIDERED

TABLE 6. GLOBAL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY REGION 2016-2026 (USD BILLION)

TABLE 7. GLOBAL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY TYPE 2016-2026 (USD BILLION)

TABLE 8. GLOBAL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY APPLICATION 2016-2026 (USD BILLION)

TABLE 9. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 10. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 11. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 12. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 13. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 14. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 15. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 16. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 17. GLOBAL DEMAND SIDE PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 18. GLOBAL DEMAND SIDE PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 19. U.S. DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 20. U.S. DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 21. U.S. DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 22. CANADA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 23. CANADA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 24. CANADA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 25. UK DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 26. UK DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 27. UK DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 28. GERMANY DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 29. GERMANY DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 30. GERMANY DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 31. ROE DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 32. ROE DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 33. ROE DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 34. CHINA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 35. CHINA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 36. CHINA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 37. INDIA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 38. INDIA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 39. INDIA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 40. JAPAN DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 41. JAPAN DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 42. JAPAN DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 43. ROAPAC DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 44. ROAPAC DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 45. ROAPAC DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 46. BRAZIL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 47. BRAZIL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 48. BRAZIL DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 49. MEXICO DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 50. MEXICO DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 51. MEXICO DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 52. ROLA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 53. ROLA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 54. ROLA DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 55. ROW DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)

TABLE 56. ROW DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

TABLE 57. ROW DEMAND SIDE PLATFORM MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

 
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