Web Analytics Market by Deployment (On-premise and Cloud), Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online ing, and Others), and End User (Banking, Financial Services, & Insurance (BFSI); Retail; Healthcare; Government; Travel & Hospitality; IT & Telecommunications; Media & Entertainment; and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026
- ALL3815922
- 292 Pages
- February 2020
- ICT & Media
Rise in e-commerce businesses has increased the volume of online data generated. Rise in need to analyze this web data has increased among digital businesses, which in turn is a major factor expected to drive the growth of the global market.Plethora of smart devices has proliferated the BOYDconcepts,which has supported the growth of mobile analytics.Smart devices such as smartphones provide ease of accessibility and convenience of delivery services,which in turn has paved its way for high growth of the global web analytics market. However, rise in data breaches and concerns associated with data privacy has compelled governments to develop stringent data privacy laws and regulations that could hamper the market growth.Moreover, emergence of cloud technologies and rise in adoption of cloud marketing are anticipated to provide lucrativeopportunity for the market growth.
The web analytics market is segmented on the basis ofdeployment,application, end user, and region. Bydeployment, it is categorized into on-premise and cloud. On the basis of application, it is divided into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, online marketing, and others.Depending on end user, it is categorized intobanking, financial services, and insurance (BFSI), retail, healthcare, government, travel &hospitality, IT &telecommunications, media &entertainment, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the web analytics market include Adobe Systems Incorporated, AT Internet, Facebook Inc., Google LLC, Hotjar Ltd, IBM Corporation, Microsoft Corporation, SAS Institute Inc., Splunk Inc., and Webtrends Inc.
KEY BENEFITS FOR STAKEHOLDERS
• The study provides an in-depth analysis of the market current & future trends to elucidate the imminent investment pockets.
• Information about key drivers, restraints, and opportunities and their impact analysis on the global web analytics market size is provided.
• Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the global web analytics industry.
• The quantitative analysis of themarketfrom 2018 to 2026 is provided to determine the global web analytics market potential.
KEY MARKET SEGMENTS
By Deployment
• On-premise
• Cloud
By Application
• Social Media Management
• Targeting and Behavioral Analysis
• Display Advertising Optimization
• Multichannel Campaign Analysis
• Online Marketing
• Others
By End User
• Banking, Financial Services and Insurance (BFSI)
• Retail
• Healthcare
• Government
• Travel &Hospitality
• IT &Telecommunications
• Media &Entertainment
• Others
By Region
• North America
o U.S.
o Canada
• Europe
o Germany
o France
o UK
o Rest of Europe
• Asia-Pacific
o Japan
o China
o India
o Rest of Asia-Pacific
• LAMEA
o Latin America
o Middle East
o Africa
KEY MARKET PLAYERS
• Adobe Systems Incorporated
• AT Internet
• Facebook Inc.
• Google LLC
• Hotjar Ltd
• IBM Corporation
• Microsoft Corporation
• SAS Institute Inc.
• Splunk Inc.
• Webtrends Inc.
1.1. REPORT DESCRIPTION
1.2. RESEARCH METHODOLOGY
1.2.1. Secondary research
1.2.2. Primary research
1.2.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. KEY FINDINGS
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO PERSPECTIVE
CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FORCES SHAPING THE GLOBAL WEB ANALYTICS MARKET
3.3. MARKET DYNAMICS
3.3.1. Drivers
3.3.1.1. Increase in the demand of mobile analytics
3.3.1.2. Increase in shift to data driven businesses
3.3.1.3. Growing marketing automation
3.3.2. Restraints
3.3.2.1. Shortage of skilled labor
3.3.2.2. Data privacy and cyber security
3.3.3. Opportunities
3.3.3.1. Increasing cloud adoption trend
3.3.3.2. Predictive web analytics
3.4. INDUSTRY ROADMAP OF WEB ANALYTICS
3.5. WEB ANALYTICS PROCESS
3.6. IMPACT OF GOVERNMENT REGULATIONS ON THE GLOBAL WEB ANALYTICS MARKET
CHAPTER 4: GLOBAL WEB ANALYTICS MARKET, BY DEPLOYMENT
4.1. OVERVIEW
4.2. ON-PREMISE
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. CLOUD
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
CHAPTER 5: GLOBAL WEB ANALYTICS MARKET, BY APPLICATION
5.1. OVERVIEW
5.2. SOCIAL MEDIA MANAGEMENT
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. TARGETING AND BEHAVIORAL ANALYSIS
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
5.4. DISPLAY ADVERTISING OPTIMIZATION
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country
5.5. MULTICHANNEL CAMPAIGN ANALYSIS
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country
5.6. ONLINE MARKETING
5.6.1. Key market trends, growth factors, and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis, by country
5.7. OTHERS
5.7.1. Key market trends, growth factors, and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis, by country
CHAPTER 6: GLOBAL WEB ANALYTICS MARKET, BY END USER
6.1. OVERVIEW
6.2. BFSI
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country
6.3. RETAIL
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country
6.4. HEALTHCARE
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country
6.5. GOVERNMENT
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis, by country
6.6. TRAVEL AND HOSPITALITY
6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis, by country
6.7. IT AND TELECOMMUNICATIONS
6.7.1. Key market trends, growth factors, and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market analysis, by country
6.8. MEDIA AND ENTERTAINMENT
6.8.1. Key market trends, growth factors, and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market analysis, by country
6.9. OTHERS
6.9.1. Key market trends, growth factors, and opportunities
6.9.2. Market size and forecast, by region
6.9.3. Market analysis, by country
CHAPTER 7: GLOBAL WEB ANALYTICS MARKET, BY REGION
7.1. OVERVIEW
7.1.1. Market size and forecast, by region
7.2. NORTH AMERICA
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by application
7.2.3. Market size and forecast, by deployment
7.2.4. Market size and forecast, by end user
7.2.5. Market analysis, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by application
7.2.5.1.2. Market size and forecast, by deployment
7.2.5.1.3. Market size and forecast, by end user
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by application
7.2.5.2.2. Market size and forecast, by deployment
7.2.5.2.3. Market size and forecast, by end user
7.3. EUROPE
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by application
7.3.3. Market size and forecast, by deployment
7.3.4. Market size and forecast, by end user
7.3.5. Market analysis, by country
7.3.5.1. Germany
7.3.5.1.1. Market size and forecast, by application
7.3.5.1.2. Market size and forecast, by deployment
7.3.5.1.3. Market size and forecast, by end user
7.3.5.2. UK
7.3.5.2.1. Market size and forecast, by application
7.3.5.2.2. Market size and forecast, by deployment
7.3.5.2.3. Market size and forecast, by end user
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by application
7.3.5.3.2. Market size and forecast, by deployment
7.3.5.3.3. Market size and forecast, by end user
7.3.5.4. Rest of Europe
7.3.5.4.1. Market size and forecast, by application
7.3.5.4.2. Market size and forecast, by deployment
7.3.5.4.3. Market size and forecast, by end user
7.4. ASIA-PACIFIC
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by application
7.4.3. Market size and forecast, by deployment
7.4.4. Market size and forecast, by end user
7.4.5. Market analysis, by country
7.4.5.1. Japan
7.4.5.1.1. Market size and forecast, by application
7.4.5.1.2. Market size and forecast, by deployment
7.4.5.1.3. Market size and forecast, by end user
7.4.5.2. China
7.4.5.2.1. Market size and forecast, by application
7.4.5.2.2. Market size and forecast, by deployment
7.4.5.2.3. Market size and forecast, by end user
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by application
7.4.5.3.2. Market size and forecast, by deployment
7.4.5.3.3. Market size and forecast, by end user
7.4.5.4. Rest of Asia-Pacific
7.4.5.4.1. Market size and forecast, by application
7.4.5.4.2. Market size and forecast, by deployment
7.4.5.4.3. Market size and forecast, by end user
7.5. LAMEA
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by application
7.5.3. Market size and forecast, by deployment
7.5.4. Market size and forecast, by end user
7.5.5. Market analysis, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by application
7.5.5.1.2. Market size and forecast, by deployment
7.5.5.1.3. Market size and forecast, by end user
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by application
7.5.5.2.2. Market size and forecast, by deployment
7.5.5.2.3. Market size and forecast, by end user
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by application
7.5.5.3.2. Market size and forecast, by deployment
7.5.5.3.3. Market size and forecast, by end user
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. KEY PLAYERS POSITIONING ANALYSIS, 2018
8.2. TOP WINNING STRATEGIES
8.3. COMPETITIVE DASHBOARD
8.4. KEY DEVELOPMENTS
8.4.1. Product launches
8.4.2. Collaboration
8.4.3. Partnership
8.4.4. Product development
8.4.5. Business expansion
8.4.6. Acquisition
8.5. PATENT ANALYSIS
8.5.1. By region (2016-2019)
8.5.2. By applicant
8.6. CASE STUDIES
8.6.1. Ryanair DAC partnered with AT Internet as a solution partner for web analytics
8.6.2. GoPro adopted Google Analytics
CHAPTER 9: COMPANY PROFILE
9.1. ADOBE INC.
9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. R&D Expenditure
9.1.7. Business performance
9.1.8. Key strategic moves and developments
9.2. AT INTERNET
9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Product portfolio
9.2.5. Key strategic moves and developments
9.3. FACEBOOK, INC.
9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Product portfolio
9.3.5. R&D Expenditure
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. GOOGLE INC.
9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. R&D expenditure
9.4.7. Business performance
9.4.8. Key strategic moves and developments
9.5. HOTJAR LTD
9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.6. INTERNATIONAL BUSINESS MACHINES CORPORATION
9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. R&D Expenditure
9.6.7. Business performance
9.6.8. Key strategic moves and developments
9.7. MICROSOFT CORPORATION
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. R&D Expenditure
9.7.7. Business performance
9.7.8. Key strategic moves and developments
9.8. SAS INSTITUTE INC.
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Product portfolio
9.8.5. Business performance
9.8.6. Key strategic moves and developments
9.9. SPLUNK INC.
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. R&D Expenditure
9.9.7. Business performance
9.9.8. Key strategic moves and developments
9.10. WEBTRENDS INC.
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Product portfolio
Similar Reports
Intelligent virtual assistant (IVA) is a next generation software solution that facilitates user interaction with PC, through internet, SMS, messenger and other interfaces. IVA systems use various interaction methods, which include text-to-text, speech-to-text, text-to-speech, and speech-to-speech, among others to assist users in executing their respective tasks. The ...
- Publish Date: January 1, 2016
- $5370
Software defined networking (SDN) is a technology that creates a global view of network to provide centralized, intelligence-based network control by separating the control logic from off-device computer resources. This technology has redefined the networking ...
- Publish Date: May 25, 2016
- $5370
Computer Numerical Control (CNC) machines are the fully-automated and sophisticated solution for metal working tools controlled by computers. These machines are the asset of machine tools industry owing to the profit gained by its application in the end-user i...
- Publish Date: November 19, 2016
- $5370
