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Consumer inclination toward buying the appliances or products that are comforting and fit for fast-paced life is a major trend in the developing economies. Moreover, rise in disposable incomes in emerging economies such as China, Brazil, and India,has led to increased spending on time-saving and effort-saving electric rice cooker products. Consumers are not willing to spend much time on preparation of food; hence, they opt for convenience over price. Due to ongoing redefinition of gender roles in developing economies, rise in number of working women in the industry, further supplements the demand for electric rice cooker.Furthermore, rising prices of cooking gas in the past have led consumers to focus on the electrical kitchen appliances than gas-based kitchen appliances.
Electric rice cooker has multiple advantages over gas-based rice cooker in terms of uniformity of cooking, efficiency, and convenience, which has been driving the market in the past. With advancement of the technologies, the manufacturers areprojected to come up with smart electric rice cookers to have an edge over the competition owing to the growing demand for smart appliances in the market. This also offers opportunities for manufacturers to offer innovative products to gain higher market share in the future.
The electric rice cooker market is segmented on the basis of end user, distribution channel, and region. By end user, it is categorized into household and commercial. By distribution channel, it is divided into supermarket/hypermarket, specialty stores, e commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
The key players profiled in this report include AB Electrolux, Panasonic Corporation, Groupe SEB, Breville Group, TTK Prestige Ltd, Bajaj Electricals Limited, Koninklijke Philips N.V., Ali Group Srl, Wonderchef Home Appliances Pvt. Ltd., and Newell Brands (Oster).
KEY BENEFITS FOR STAKEHOLDERS
• The study provides an in-depth analysis of the global electric rice cooker market, with current and future trends to elucidate the imminent investment pockets in the market.
• Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
• The report provides information regarding drivers, restraints, and opportunities with impact analysis.
• A quantitative analysis of the current market and estimation for the same from 2018 to 2026 is provided to showcase the financial competency of the market.
• Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as, threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
• Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
• Competitive landscape highlights the business practices followed by the leading market players across various regions.
KEY MARKET SEGMENTATION
• By End User
o Household
o Commercial
• By Distribution channel
o Supermarket/Hypermarket
o Specialty stores
o E commerce
o Others
• By Region
o North America
U.S.
Canada
Mexico
o Europe
Germany
France
UK
Spain
Italy
Rest of Europe
o Asia-Pacific
China
Japan
Australia
South Korea
Rest of Asia-Pacific
o LAMEA
Latin America
Middle East
Africa
1.1. Key benefits for stakeholders
1.2. Key market segments
1.3. Research methodology
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Parent Market Overview: Kitchen Appliances Market (2018)
3.3. Key findings
3.3.1. Top investment pockets
3.4. Value chain analysis
3.5. Porter’s five forces analysis
3.5.1. Low Bargaining Power of Suppliers
3.5.2. High Bargaining Power of Buyers
3.5.3. High Threat of Substitution
3.5.4. High Threat of New Entrants
3.5.5. Moderate Intensity of Competitive Rivalry
3.6. Market dynamics
3.6.1. Drivers
3.6.1.1. Participation of females in paid work force
3.6.1.2. Upsurge in affordability of household appliances
3.6.1.3. Decreased time for household activity
3.6.2. Restraint
3.6.2.1. Availability of counterfeit products
3.6.3. Opportunities
3.6.3.1. Technological advancements
3.6.3.2. Growth in e-commerce sales
CHAPTER 4: ELECTRIC RICE COOKER MARKET, BY END USER
4.1. Overview
4.1.1. Market size and forecast
4.2. Household
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast
4.3. Commercial
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast
CHAPTER 5: ELECTRIC RICE COOKER MARKET, BY DISTRIBUTION CHANNEL
5.1. Overview
5.1.1. Market size and forecast
5.2. Supermarket/Hypermarket
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast
5.3. Specialty Store
5.3.1. Key market trends, growth factors and opportunities
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast
5.4. E-Commerce
5.4.1. Key market trends, growth factors and opportunities
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast
5.5. Others
5.5.1. Key market trends, growth factors and opportunities
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast
CHAPTER 6: ELECTRIC RICE COOKER MARKET BY REGION
6.1. Overview
6.1.1. Market size and forecast, by region
6.2. North America
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by End User
6.2.3. Market size and forecast, by distribution channel
6.2.4. Market size and forecast, by country
6.2.4.1. U.S.
6.2.4.1.1. Market size and forecast by End User
6.2.4.1.2. Market size and forecast by Distribution channel
6.2.4.2. Canada
6.2.4.2.1. Market size and forecast by End User
6.2.4.2.2. Market size and forecast by Distribution channel
6.2.4.3. Mexico
6.2.4.3.1. Market size and forecast by End User
6.2.4.3.2. Market size and forecast by Distribution channel
6.3. Europe
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by End User
6.3.3. Market size and forecast, by distribution channel
6.3.4. Market size and forecast, by country
6.3.4.1. Germany
6.3.4.1.1. Market size and forecast by End User
6.3.4.1.2. Market size and forecast by Distribution channel
6.3.4.2. France
6.3.4.2.1. Market size and forecast by End User
6.3.4.2.2. Market size and forecast by Distribution channel
6.3.4.3. UK
6.3.4.3.1. Market size and forecast by End User
6.3.4.3.2. Market size and forecast by Distribution channel
6.3.4.4. Spain
6.3.4.4.1. Market size and forecast by End User
6.3.4.4.2. Market size and forecast by Distribution channel
6.3.4.5. Italy
6.3.4.5.1. Market size and forecast by End User
6.3.4.5.2. Market size and forecast by Distribution channel
6.3.4.6. Rest of Europe
6.3.4.6.1. Market size and forecast by End User
6.3.4.6.2. Market size and forecast by Distribution channel
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by End User
6.4.3. Market size and forecast, by distribution channel
6.4.4. Market size and forecast, by country
6.4.4.1. China
6.4.4.1.1. Market size and forecast by End User
6.4.4.1.2. Market size and forecast by Distribution channel
6.4.4.2. Japan
6.4.4.2.1. Market size and forecast by End User
6.4.4.2.2. Market size and forecast by Distribution channel
6.4.4.3. Australia
6.4.4.3.1. Market size and forecast by End User
6.4.4.3.2. Market size and forecast by Distribution channel
6.4.4.4. South Korea
6.4.4.4.1. Market size and forecast by End User
6.4.4.4.2. Market size and forecast by Distribution channel
6.4.4.5. Rest of Asia-Pacific
6.4.4.5.1. Market size and forecast by End User
6.4.4.5.2. Market size and forecast by Distribution channel
6.5. LAMEA
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by End User
6.5.3. Market size and forecast, by distribution channel
6.5.4. Market size and forecast, by country
6.5.4.1. Latin America
6.5.4.1.1. Market size and forecast by End User
6.5.4.1.2. Market size and forecast by Distribution channel
6.5.4.2. Middle East
6.5.4.2.1. Market size and forecast by End User
6.5.4.2.2. Market size and forecast by Distribution channel
6.5.4.3. Africa
6.5.4.3.1. Market size and forecast by End User
6.5.4.3.2. Market size and forecast by Distribution Channel
CHAPTER 7: COMPETITION LANDSCAPE
7.1. Top winning strategies
7.2. Top Player Positioning
7.3. Competitive heatmap
7.4. Competitive dashboard
CHAPTER 8: COMPANY PROFILES
8.1. AB Electrolux
8.1.1. Company overview
8.1.2. Key Executive
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. R&D Expenditure
8.1.7. Business performance
8.1.8. Key strategic moves and developments
8.2. Ali Group Srl
8.2.1. Company overview
8.2.2. Key Executive
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.3. Bajaj Electricals Limited
8.3.1. Company overview
8.3.2. Key Executive
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.4. Breville Group
8.4.1. Company overview
8.4.2. Key Executive
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. R&D Expenditure
8.4.7. Business performance
8.5. Groupe SEB
8.5.1. Company overview
8.5.2. Key Executive
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. R&D Expenditure
8.5.7. Business performance
8.5.8. Key strategic moves and developments
8.6. Koninklijke Philips N.V.
8.6.1. Company overview
8.6.2. Key Executive
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. R&D Expenditure
8.6.7. Business performance
8.6.8. Key strategic moves and developments
8.7. Newell Brands (Oster)
8.7.1. Company overview
8.7.2. Key Executive
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. R&D Expenditure
8.7.7. Business performance
8.8. Panasonic Corporation
8.8.1. Company overview
8.8.2. Key Executive
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. R&D Expenditure
8.8.7. Business performance
8.8.8. Key strategic moves and developments
8.9. TTK Prestige Ltd
8.9.1. Company overview
8.9.2. Key Executive
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.10. Wonderchef Home Appliances Pvt. Ltd
8.10.1. Company overview
8.10.2. Key Executive
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
TABLE 01. GLOBAL ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 02. GLOBAL HOUSEHOLD ELECTRIC RICE COOKER MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 03. GLOBAL COMMERCIAL ELECTRIC RICE COOKER MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 04. GLOBAL ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 05. GLOBAL ELECTRIC RICE COOKER MARKET REVENUE FOR SUPERMARKET/HYPERMARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 06. GLOBAL ELECTRIC RICE COOKER MARKET REVENUE FOR SPECIALTY STORE, BY REGION, 2018–2026 ($MILLION)
TABLE 07. GLOBAL ELECTRIC RICE COOKER MARKET REVENUE FOR E-COMMERCE, BY REGION, 2018–2026 ($MILLION)
TABLE 08. GLOBAL ELECTRIC RICE COOKER MARKET REVENUE FOR OTHERS, BY REGION, 2018–2026 ($MILLION)
TABLE 09. GLOBAL ELECTRIC RICE COOKER MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 10. NORTH AMERICA ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 11. NORTH AMERICA ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 12. NORTH AMERICA ELECTRIC RICE COOKER MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 13. U.S. ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 14. U.S. ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 15. CANADA ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 16. CANADA ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 17. MEXICO ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 18. MEXICO ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 19. EUROPE ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 20. EUROPE ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 21. EUROPE ELECTRIC RICE COOKER MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 22. GERMANY ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 23. GERMANY ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 24. FRANCE ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 25. FRANCE ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 26. UK ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 27. UK ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 28. SPAIN ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 29. SPAIN ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 30. ITALY ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 31. ITALY ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 32. REST OF EUROPE ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 33. REST OF EUROPE ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 34. ASIA-PACIFIC ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 35. ASIA-PACIFIC ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 36. ASIA-PACIFIC ELECTRIC RICE COOKER MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 37. CHINA ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 38. CHINA ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 39. JAPAN ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 40. JAPAN ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 41. AUSTRALIA ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 42. AUSTRALIA ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 43. SOUTH KOREA ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 44. SOUTH KOREA ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 45. REST OF ASIA-PACIFIC ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 46. REST OF ASIA-PACIFIC ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 47. LAMEA ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 48. LAMEA ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 49. LAMEA ELECTRIC RICE COOKER MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 50. LATIN AMERICA ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 51. LATIN AMERICA ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 52. MIDDLE EAST ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 53. MIDDLE EAST ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 54. AFRICA ELECTRIC RICE COOKER MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 55. AFRICA ELECTRIC RICE COOKER MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 56. AB ELECTROLUX: KEY EXECUTIVES
TABLE 57. AB ELECTROLUX: COMPANY SNAPSHOT
TABLE 58. AB ELECTROLUX: OPERATING SEGMENTS
TABLE 59. AB ELECTROLUX: PRODUCT PORTFOLIO
TABLE 60. AB ELECTROLUX: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 61. AB ELECTROLUX: NET SALES, 2016–2018 ($MILLION)
TABLE 62. ALI GROUP: KEY EXECUTIVES
TABLE 63. ALI GROUP: COMPANY SNAPSHOT
TABLE 64. ALI GROUP: OPERATING SEGMENTS
TABLE 65. ALI GROUP: PRODUCT PORTFOLIO
TABLE 66. BAJAJ ELECTRICALS LIMITED: KEY EXECUTIVES
TABLE 67. BAJAJ ELECTRICALS LIMITED: COMPANY SNAPSHOT
TABLE 68. BAJAJ ELECTRICALS LIMITED: OPERATING SEGMENTS
TABLE 69. BAJAJ ELECTRICALS LIMITED: PRODUCT PORTFOLIO
TABLE 70. BAJAJ ELECTRICALS LIMITED: NET SALES, 2016–2018 ($MILLION)
TABLE 71. BREVILLE GROUP LIMITED: KEY EXECUTIVES
TABLE 72. BREVILLE GROUP LIMITED: COMPANY SNAPSHOT
TABLE 73. BREVILLE GROUP LIMITED: OPERATING SEGMENTS
TABLE 74. BREVILLE GROUP LIMITED: PRODUCT PORTFOLIO
TABLE 75. BREVILLE GROUP LIMITED: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 76. BREVILLE GROUP LIMITED: NET SALES, 2016–2018 ($MILLION)
TABLE 77. GROUPE SEB: KEY EXECUTIVES
TABLE 78. GROUPE SEB: COMPANY SNAPSHOT
TABLE 79. GROUPE SEB: OPERATING SEGMENTS
TABLE 80. GROUPE SEB: PRODUCT PORTFOLIO
TABLE 81. GROUPE SEB: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 82. GROUPE SEB: NET SALES, 2016–2018 ($MILLION)
TABLE 83. PHILIPS: KEY EXECUTIVES
TABLE 84. PHILIPS: COMPANY SNAPSHOT
TABLE 85. PHILIPS: OPERATING SEGMENTS
TABLE 86. PHILIPS: PRODUCT PORTFOLIO
TABLE 87. PHILIPS: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 88. PHILIPS: NET SALES, 2016–2018 ($MILLION)
TABLE 89. NEWELL BRANDS: KEY EXECUTIVES
TABLE 90. NEWELL BRANDS: COMPANY SNAPSHOT
TABLE 91. NEWELL BRANDS: OPERATING SEGMENTS
TABLE 92. NEWELL BRANDS: PRODUCT PORTFOLIO
TABLE 93. NEWELL BRANDS: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 94. NEWELL BRANDS: NET SALES, 2016–2018 ($MILLION)
TABLE 95. PANASONIC CORPORATION: KEY EXECUTIVES
TABLE 96. PANASONIC CORPORATION: COMPANY SNAPSHOT
TABLE 97. PANASONIC CORPORATION: OPERATING SEGMENTS
TABLE 98. PANASONIC CORPORATION: PRODUCT PORTFOLIO
TABLE 99. PANASONIC CORPORATION: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 100. PANASONIC CORPORATION: NET SALES, 2016–2018 ($MILLION)
TABLE 101. TTK PRESTIGE LTD: KEY EXECUTIVES
TABLE 102. TTK PRESTIGE LTD: COMPANY SNAPSHOT
TABLE 103. TTK PRESTIGE LTD: OPERATING SEGMENTS
TABLE 104. TTK PRESTIGE LTD: PRODUCT PORTFOLIO
TABLE 105. TTK PRESTIGE LTD: NET SALES, 2016–2018 ($MILLION)
TABLE 106. WONDERCHEF HOME APPLIANCES PVT. LTD: KEY EXECUTIVES
TABLE 107. WONDERCHEF HOME APPLIANCES PVT. LTD: COMPANY SNAPSHOT
TABLE 108. WONDERCHEF HOME APPLIANCES PVT. LTD: OPERATING SEGMENTS
TABLE 109. WONDERCHEF HOME APPLIANCES PVT. LTD: PRODUCT PORTFOLIO
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