ICT & Media

Report on the Chinese tablet PC market 2014-2018

  • ASK3247202
  • 253 Pages
  • June 2015
  • ICT & Media
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The tablet PC refers to a personal computer with a smaller form factor than a laptop for portability and ease of use. Such devices commonly use touch screens as the prime method of interaction, and support the use of fingers and specialized styluses. Most tablets on the market also support the use of external additions such a mouse and keyboard for a more traditional laptop-like experience. 

During the early years of the tablet PC market, the Chinese market was mostly dominated by international brands. The Apple iPad and the Samsung Galaxy Tab series of tablets were particularly dominant, but also faced competition from other portable devices such as MP4s, smartphones and laptops. In recent years however, tablets have largely settled into a state of coexistence with laptops and smartphones while the MP4 market is largely considered to be dead. The rise of office tablets such as the Windows Surface Pro series of tablets with Windows functionality as well the use of Microsoft Office products however, have put tablets, desktops and laptops into a direct collision course of competition. Office tablets have proved popular in 1st tier cities in China, while the market for non-office use tablets have seen the entry of domestic brands such as Huawei, Xiaomi and ASUS. 

The Chinese market for tablet PCs reached a total of XX billion CNY in sales in 2018 at a growth rate of XX% over the previous year, and is expected to reach a total of XX billion CNY in sales by 2023.

1 Chinese tablet PC industry development analysis 

1.1 Development analysis 

1.1.1 Market development

1.1.2 Development characteristics

1.2 Supply and demand

1.2.1 Microcomputer production

1.2.2 Laptop production

1.2.3 Tablet PC shipments

1.3 Market development status 

1.3.1 Growth reasons

1.3.2 Transitional period 

2 Chinese tablet PC market structure analysis 

2.1 General structure analysis 

2.1.1 Brand structure analysis Yearly brand structure Seasonal brand structure 

2.1.2 Product structure analysis Hot products Product categories Tablet OS Product memory structure Product screens

2.1.3 Tablet PC prices Price ranges Mainstream brand prices

2.2 Chinese tablet PC market structure analysis 

2.2.1 Brand structure analysis Annual brand structure Seasonal brand structure 

2.2.2 Product structure Hot products analysis Product types Processors RAM 

2.2.3 Tablet PC pricing structure 

2.3 Android tablets 

2.3.1 Brand structure Annual brand structure Seasonal brand structure 

2.3.2 Product structure analysis Hot products OS analysis Internet connectivity structures Product screen structures

2.3.3 Tablet PC price structure analysis 

3 Main segment markets 

3.1 Business tablets

3.1.1 Market development 

3.1.2 Product analysis 

3.1.3 User characteristics User genders User ages Professions Professional positions Income 

3.1.4 User types User types Tablet sources Critical factors Key functions Frequency of use Usage scenarios Input methods 

3.1.5 User inclinations Brand inclinations System inclinations Functional inclinations Unsatisfactory situations

3.2 Industrial tablet market

3.2.1 Development overview

3.2.2 Usage conditions

3.2.3 Applied fields 

3.2.4 Key products P series industrial tablets FOXKPC series industrial tablets TOKIN series industrial tablets 

4 2016-2018 Tablet manufacturing industry economic analysis 

4.1 Industry development analysis 

4.1.1 2016 

4.1.2 2017

4.1.3 2018

4.2 Industry size analysis 

4.2.1 Number of companies

4.2.2 Capital growth

4.2.3 Sales growth 

4.2.4 Profit growth

4.3 Tablet and PC manufacturing industry structure analysis 

4.3.1 Number of companies

4.3.2 Capital growth

4.3.3 Sales growth 

4.3.4 Profit growth

4.4 Tablet PC manufacturing industry costs analysis 

4.4.1 Sales costs 

4.4.2 Main costs

4.5 Operational analysis 

4.5.1 Debt repayment capability

4.5.2 Profitability analysis 

4.5.3 Operational capabilities

5 Tablet PC foreign trade analysis 

5.1 Imports

5.1.1 Volumes

5.1.2 Figures

5.1.3 Sources

5.1.4 Prices

5.2 Exports

5.2.1 Volumes

5.2.2 Figures

5.2.3 Recipients

5.2.4 Prices

6 Chinese tablet PC user characteristics analysis 

6.1 User characteristics analysis 

6.1.1 Gender

6.1.2 Age

6.1.3 Regional distribution

6.1.4 Income distribution

6.2 User behavior analysis 

6.2.1 Usage time and frequency

6.2.2 Multitasking

6.2.3 Online activity distribution

6.3 Marketing reactions

6.3.1 Attention spans

6.3.2 Cognitive behavior 

6.3.3 Ad affinity

6.4 Marketing value

6.4.1 Value characteristics

6.4.2 Entertainment value

6.4.3 Usage scenarios

7 Industry competitiveness

7.1 Competitiveness analysis

7.1.1 Market concentration rates

7.1.2 Company concentration rates

7.1.3 Regional concentration rates

7.2 Main tablet manufacturers 

7.2.1 Brand structures

7.2.2 Product structures Mainstream manufacturers retail figures Attention to singular products

7.3 Tablet industry competitiveness analysis 

7.3.1 Degree of competition

7.3.2 Mainstream tablet companies’ developments

8 Competitive strategies for tablet PC companies

8.1 Competitive strategy analysis 

8.1.1 Product strategies

8.1.2 Case studies

8.2 Company strategies

8.2.1 Market competition trends

8.2.2 Competitiveness overview

8.2.3 Competitive strategies analysis 

9 Key companies 

9.1 Sony 

9.1.1 General overview

9.1.2 Development history

9.1.3 Tablet products

9.1.4 Operational analysis 

9.2 Acer 

9.2.1 General overview

9.2.2 Development history

9.2.3 Tablet products

9.2.4 Operational analysis 

9.3 Huawei

9.3.1 General overview

9.3.2 Development history

9.3.3 Tablet products

9.3.4 Operational analysis 

9.4 Aigo 

9.4.1 General overview

9.4.2 Development history

9.4.3 Operational analysis

9.4.4 Product advantages

9.5 ASUS 

9.5.1 General overview

9.5.2 Development history

9.5.3 Tablet products

9.5.4 Operational analysis 

9.6 Lenovo

9.6.1 General overview

9.6.2 Development history

9.6.3 Tablet products

9.6.4 Operational analysis 

9.6.5 Sales networks

9.7 Samsung

9.7.1 General overview

9.7.2 Tablet products

9.7.3 Operational analysis 

9.7.4 Development objectives

9.8 Apple

9.8.1 General overview

9.8.2 Development history

9.8.3 Tablet products

9.8.4 Operational analysis 

9.9 Microsoft

9.9.1 General overview

9.9.2 Development history

9.9.3 Tablet products

9.9.4 Operational analysis 

9.10 Google 

9.10.1 General overview

9.10.2 Development history

9.10.3 Tablet products

9.10.4 Operational analysis 

10 Tablet PC industry development trends analysis 

10.1 Prospects and opportunities

10.1.1 Development prospects

10.1.2 Development opportunities

10.2 Market trends 

10.2.1 Development trends analysis 

10.2.2 Development potential 

10.2.3 Change trends 

11 Industry development predictions

11.1 Tablet and PC manufacturing industry predictions

11.1.1 Investment sources

11.1.2 Investment projects

11.1.3 Investments analysis 

11.1.4 Regional investments 

11.1.5 Foreign investments

11.2 Tablet PC industry investments 

11.2.1 Investment scale

11.2.2 Investment sources

11.2.3 Investment projects

11.2.4 Investment analysis 

11.2.5 Regional investments 

11.2.6 Foreign investments

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