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The China digital gaming market is classified into three segments—based on platforms (PC games, console games, and mobile games), revenue models (freemium, pay to play, and advertising), and game genres (shooter, role-playing, arena-fighting, and others [sports, adventure, strategy, etc.]).
Platform Segment Insights
China is a mobile-first country and has the world’s largest mobile subscriber base. The average mobile user owns an affordable handset which allows them to play games on the go. With the increasing availability of reasonably priced yet high-performance smartphones, particularly from home-based brands like Xiaomi, Oppo, and Vivo, there is high growth potential for China’s mobile gaming market. The mobile gaming segment is anticipated to expand at a CAGR of 20.6% through the forecasted period (2018-2023), and occupy a market share of approximately 74% by 2023. Surprisingly enough, post the lift of the 14-year ban on console games, China is expected to witness a significant boost in its console gaming segment, which is expected to grow at a double-digit CAGR during the 2018-2023 period. China-based Subor, which is credited with developing some of the country’s first video game consoles, has already announced the launch of the first high-spec video game console, The Subor Z+.
Revenue Model Segment Insights
Chinese gamers categorically demand free-to-play games and make limited in-app purchases. Therefore, the China digital gaming space is largely dominated by the freemium or free-to-play model. This segment is projected to expand at a CAGR of 15.5% during 2018-2023.
Game Genre Segment Insights
Although role playing games (RPG) held the largest market share of nearly 40% in the China digital gaming market, due to the availability of a large number of RPG games across PC and mobile platforms, the arena fighting segment is expected to witness a higher growth rate (33.7%) during the forecasted period (2018-2023). Arena games like Kings of Glory/Arena of Valor, League of Legends, etc. from the home company Tencent, have become immensely popular in the country in the last couple of years. Therefore, the current genre preference of gamers are expected to drive higher growth for the arena segment in the upcoming years.
Companies Covered
• Tencent
• Netease
• Kongzhong
• Shanda
• 37 Interactive
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1.1. Market scope and segmentation
1.2. Key questions answered in this study
1.3. Executive summary
Chapter 2: Introduction
2.1. Market definitions
2.2. Different revenue models
2.2. Different game genres
2.3. Value chain of games
Chapter 3: China digital gaming market – overview
3.1. Market overview
- Historical (2015–2017) market size (USD Bn)
- Forecasted (2018–2023) market size (USD Bn)
- Key market observations
3.2. Market trends
3.3. Market drivers
3.4. Market challenges
Chapter 4: China digital gaming market segmentation – based on platforms
4.1. China market share and size (USD Bn – 2018) – based on platforms (PC games, console games, and mobile games)
4.2. China PC games market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
4.3. China mobile games market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
4.4. China console games market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
Chapter 5: China digital gaming market segmentation – based on revenue models
5.1. China market share and size (USD Bn - 2018) – based on revenue models (freemium, pay to play, advertising)
5.2. China freemium model market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
5.3. China pay to play model market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
5.4. China advertising model market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
Chapter 6: China digital gaming market segmentation – based on genres
6.1. China market share and size (USD Bn – 2018) – based on genres (role-playing games, shooter games, arena-fighting games, others [sports, strategy, adventure])
6.2. Role playing games genre market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
6.3. Shooter genre market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
6.4. Arena-fighting genre market
- Market size (USD Bn) (2015, 2018, 2023)
- Drivers
- Challenges
Chapter 7: China digital gaming market - spend analysis
7.1. PC games - average spending and paid gamers
7.2. Console games - average spending and paid gamers
7.3. Mobile games - average spending and paid gamers
7.4. Spend analysis
Chapter 8: Competitive landscape
8.1. Tencent (*)
- Company snapshot
- Key numbers
- Major game titles
- Initiatives
- Growth strategy
- Major locations
8.2. Netease
8.3. Kongzhong
8.4. Shanda
8.5. 37 Interactive
(*) The coverage approach remains the same for all companies
Chapter 9: Market share of companies
9.1. China digital gaming market - share of companies
9.2. China PC gaming market - share of companies
9.3. China mobile gaming market - share of companies
Chapter 10: Conclusion
10.1. Future outlook
Appendix
• List of tables
• Research methodology
• Assumptions
• About Research on Global Markets
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