Digital Market ing in India 2015
- NET3245802
- 119 Pages
- July 2015
- ICT & Media
One of the major drawbacks is that digital marketing poses considerable challenge with respect to measurement of return on investment in specific channels, thus making it a very calculated area of investment by firms. Mobile advertisements, content marketing, video and image based marketing and real time marketing are some of the recent trends observed in this market. Educational institutions spreading the concept of internet marketing, a robust infrastructure, viral campaigns, static banners and telemarketing are some recommended strategies one can adopt for success in the Indian Market in the digital marketing business.
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12- 2014-15), Inflation Rate: Monthly (Dec 2014 - Apr 2015)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2015 - Jul 2015), Exchange Rate: Half Yearly (Dec 2014 - May 2015)
Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2011-12- 2014-15), FDI: Annual (2010-11 - 2013-14)
Introduction
Slide 5-12: Digital Marketing - Introduction, Factors that Aid towards Digital Marketing Success, Major Forms of Digital Marketing, Digital Marketing and Diverse Target Segments, 7P's of Digital Marketing, Traditional Media Pyramid, Social Media Pyramid, Online Marketing - Where it Pitches and Reasons to Pitch
Market Overview
Slide 13-17: Digital Marketing - India Overview, Digital Marketing - Market Size and Growth (2014 - 2019e), Digital Marketing - India Snapshots, Percentage Share in Spending in Different Online Marketing Segments in India (2013), Online Advertisement - India Overview, Online Advertising Industry - Market Size and Growth (2014 - 2019e), Mobile Advertisement - India Overview, Mobile Advertising Industry - Market Size and Growth (2014 - 2019e), Vertical Focus for Mobile Ad (2013)
Digital Marketing Types
Slide 18-28: Social Media Marketing, Major Social Media Marketing Benefits for Organizations, Changing Trends for Organizations for being on Social Media, Search Engine Marketing, E-mail Marketing, Online Advertising (Affiliate Marketing, Ad Networks and Blogs), Mobile Advertising Overview, Content Marketing
Digital Marketing Tools
Slide 29-41: Social Media Marketing Tools, Search Engine Marketing Tools, Online Public Relations Tools, Directories and Listings Marketing Tools, Email Marketing Tools, Online Advertising Tools
Drivers & Challenges
Slide 42: Drivers & Challenges - Summary
Slide 43-46: Drivers
Slide 47-48: Challenges
Trends
Slide 49: Key Trends - Summary
Slide 50-58: Advent of Mobile Marketing, Content Marketing Emerges as the New Buzzword, Custom Content Development Process, Video and Image-Based Marketing, Visual Engagement Tools in Video and Image Based Marketing, Real Time Marketing, Online Marketing Evolving as New Stream of Study
Competitive Landscape
Slide 59: Porter's Five Forces Analysis
Slide 60-63: Competitive Benchmarking
Slide 64-113: Major Private Players
Strategic Recommendation
Slide 114-117: Awareness Spelled through Educational Institutions, Infrastructure, Viral Campaigns, Static Banners and Tele-marketing
Appendix
Slide 118: Key Ratios Description
Slide 119: Sources of Information
Similar Reports
The netbook sales in India have been growing strongly with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering from the recession. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a net...
- Publish Date: January 18, 2011
- $950
The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market. The report begins with a market overview section that provides an insight into t...
- Publish Date: March 7, 2011
- $950
Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section wh...
- Publish Date: June 27, 2011
- $950
