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Demand for security and surveillance products is driven by a growing demand for public safety, against the backdrop of series of terrorist attacks in India and the rest of world in the past decade. Security in India is threatened by growing incidence of atrocities towards women in recent times, which has forced the central government to install CCTV cameras in several public places, including malls, railway stations, movie theaters and market places, among others. However, fragmented market structure, where unorganized players can capitalize on buyers' price-sensitivity, albeit with products of poor quality, is a significant challenge to the industry, besides inadequate consumer awareness and lack of regulation in the market.
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)
Introduction
Slide 5: Introduction
Market Overview
Slide 6-7: Market Overview - Global
Slide 8-11: Market Overview - India
Drivers and Challenges
Slide 12: Drivers and Challenges - Summary
Slide 13-17: Drivers
Slide 18-19: Challenges
Government Initiatives
Slide 20-21: Government Initiatives
Trends
Slide 22: Trends - Summary
Slide 23-25: Trends
Competitive Landscape
Slide 26: Porter's Five Forces Analysis
Slide 27-31: Competitive Benchmarking
Slide 32-51: Major Public Players
Slide 52-70: Major Private Players
Strategic Recommendations
Slide 71-72: Recommendations
Appendix
Slide 73: Key Ratios Description
Slide 74: Sources of Information
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