Smartphone Market in India 2015
- NET3245782
- 71 Pages
- April 2015
- ICT & Media
Smartphone adoption in India is the fastest in Asia-Pacific region. With the number of vendors offering wide variety of smartphone devices, consumers are spoilt for choices with diverse features at different price. Consumers in India backed by comfortable disposable income at hand are quickly swapping their feature phones with the latest smartphones. The falling prices of smartphones are further accelerating the adoption trend.
While foreign companies have realized the opportunity in India for Smartphone devices and have brought it a number of India specific devices, domestic handset companies are targeting to capture larger market in the country with budget smartphones. New age consumers with improved disposable income and varied needs are quick to adopt smartphone, creating substantial opportunities for smartphone manufacturers.
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)
Introduction
Slide 5-7: Smartphone - Overview, Major Smartphone Platforms
Market Overview
Slide 8-10: Market Overview - Global, Market Overview - India
Drivers & Challenges
Slide 11: Drivers and Challenges - Summary
Slide 12-18: Drivers
Slide 19: Challenges
Trends
Slide 20-21: Key Trends - Smartphones
Competitive Landscape
Slide 22: Porter's Five Forces Analysis
Slide 23-24: Competitive Benchmarking
Slide 25-64: Major Private Players
Market Opportunities
Slide 65-67: Market Opportunity - Specific Areas
Strategic Recommendations
Slide 68-69: Recommendations
Appendix
Slide 70: Key Ratios Description
Slide 71: Sources of Information
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