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ICT & Media

FM Radio Broadcasting Market in India 2014

  • NET3245737
  • 101 Pages
  • October 2014
  • ICT & Media
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Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘FM Radio Broadcasting Market in India 2014'. With Phase III process gradually coming in full swing, the sector is slated to register exponential growth in near future. FM radio broadcasting in India has so far witnessed operations of 245 private radio stations over and above the public service broadcaster All India Radio (AIR). The Ministry of Information and Broadcasting is trying to speed up the process of Phase III auctions to usher in the delayed FM radio expansion of 839 new stations across 294 cities in the country. In the rural front, penetration and development of community radio stations acts as yet another example of the growth story of this sector.

Netscribes' latest market research report titled FM Radio Broadcasting Market in India 2014 states that three bidders have already been found to be technically qualified and are thereby shortlisted for the e-auctions for Phase III slated to be commenced by the end of November 2014. The sector is prospering towards growth due to factors such as increase in FM penetration, increase in advertising, rise in the usage of mobile phones, increase in political advertising and introduction of new performance tool. New trends witnessed in the sector vary across broadcasting news bulletins from AIR, to the emergence of digital radio and radio making a foray into feature films. Though the government support has been considered to be immense towards the growth of this sector, yet challenges in the form of content differentiation and presence of few channels continue to act as impediments.

Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - Mar 2014)

Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Introduction

Slide 5: Media and Entertainment - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Revenue (2013)

Slide 6: Evolution of FM Broadcasting in India

Slide 7-8: Radio as a Communicative Medium

Market Overview

Slide 9-10: FM Radio Broadcasting - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Reach (2013), Private FM Stations Growth (2008 - 2010), Profitability Factor (2011), Share of Radio in Media (2006 - 2013), All India Radio Broadcast Coverage (5th May,2014), Share of Radio in Indian Advertising (2013)

Slide 11: Value Chain Analysis

Slide 12: Revenue Model

Slide 13-14: Eligibility Criteria for License of FM channel

Phase III

Slide 15-20: Phase III - Features and Highlights

Rural Scenario

Slide 21-23: Rural Scenario of FM Radio Broadcasting

Slide 24-25: Community Radio Stations

Drivers & Challenges

Slide 26: Drivers & Challenges - Summary

Slide 27-32: Drivers

Slide 33-34: Challenges

Government Regulations

Slide 35: Summary

Slide 36-38: Key Regulations

Trends

Slide 39: Summary

Slide 40-43: Key Trends

Competitive Landscape

Slide 44: Porter's Five Forces Analysis

Slide 45-49: Competitive Benchmarking

Slide 50-88: Major FM Broadcasting Players

Slide 89-96: Other Regional Players

Strategic Recommendations

Slide 97-99: Strategic Insights

Appendix

Slide 100: Key Ratios Description

Slide 101: Sources of Information

 
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