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All these factors paved the way for companies to launch products that do more than just serving utility purposes, such as dish-washing gels, liquid detergents, specialist surface cleaners, combustible room deodorizers and gel-based insect repellents. However, in this dynamic and promising market, home care companies face challenges such as the rise of private labels from retail chains, federal regulation on the ingredients of products, depreciation of the Indian rupee, rise in input costs, constant product innovation to encounter competition and the ever-changing tastes and preferences of the Indian consumers.
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: FMCG Industry - Overview, Market Size and Growth (Value-Wise; 2013-2020e), FMCG's Contribution to GDP (2013)
Slide 6: FMCG Market Segmentation
Market Overview
Slide 7: Home Care Industry - Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Segmentation
Slide 8: Segmentation - Summary
Slide 9: Fabric Wash Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Slide 10: Utensil Cleaners Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Slide 11: Surface Cleaners Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Slide 12: Air Care Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Slide 13: Home Insecticides Segment - Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Supply Chain
Slide 14-15: Home Care Market - Supply Chain
EXIM Data
Slide 16: Export of Home Care Products - Overview, Total Exports (Value-Wise; 2011 - 2014), Country-Wise Exports Segmentation (2013, 2014)
Slide 17: Product-Wise Exports Segmentation (2013, 2014)
Slide 18: Import of Home Care Products - Overview, Size (Value-Wise; 2011 - 2014), Country-Wise Imports Segmentation (2013, 2014)
Slide 19: Product-Wise Imports Segmentation (2013, 2014)
Drivers & Challenges
Slide 20: Drivers & Challenges - Summary
Slide 21-27: Drivers
Slide 28-30: Challenges
Government Initiatives
Slide 31-32: Bureau of Indian Standards regulations
Trends
Slide 33: Trends - Summary
Slide 34-39: Key Trends
Competitive Landscape
Slide 40: Porter's Five Forces Analysis
Slide 41: Competition - Summary
Slide 42-46: Competitive Benchmarking (FY 2014)
Slide 47-74: Major Public Players
Slide 75-90: Major Private Players
Strategic Recommendations
Slide 91: Strategic Recommendations
Appendix
Slide 92: Key Ratios Description
Slide 93: Sources of Information
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