Online Advertising Market in India
- NET3245721
- 89 Pages
- October 2014
- ICT & Media
Netscribes' latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country continues to soar. Presently, marketing has graduated into a quintessential aspect in a product's success, be it a good or a service and online medium have developed as a prospective means of communication for the purpose. Online advertising is much more economical from the cost advantage perspective and has a much wider reach than its traditional counterpart. Riding high on the soaring internet users in the country, online advertising is poised for further growth as net penetration is slated to grow in future.
Recent trends like advent of mobile marketing have also opened up avenues for the sector with more and more mobile internet users on the rise. The sector abounds with a lot of transactional activities with major players getting thrust form leading funding firms. The sector has also witnessed innovation through different forms of online advertising that corporates have indulged to create more visibility for their products. Social media is yet another proposition that corporate players have focused and higher proportion of marketing budget in such forms can be predicted in years to come.
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - Mar 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Advertising - Classification
Market Overview
Slide 6: Advertising Industry - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Segmentation (2013)
Slide 7: Online Advertising Industry - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Segmentation (2013)
Slide 8-9: Online Advertising - Types, Technological Advancements
Business Model
Slide 10-11: Business Model adopted by Companies
Slide 12-13: Online Advertising Tools
Drivers & Challenges
Slide 14: Drivers & Challenges - Summary
Slide 15-18: Drivers
Slide 19-20: Challenges
Trends
Slide 21: Summary
Slide 22-31: Major Trends
Competitive Landscape
Slide 32: Porter's Five Forces Analysis
Slide 33-36: Competitive Benchmarking
Slide 37-77: Major Online Advertising Players
Slide 78-86: Traffic Statistics
Strategic Recommendations
Slide 87: Strategic Insights
Appendix
Slide 88: Key Ratios Description
Slide 89: Sources of Information
Similar Reports
The netbook sales in India have been growing strongly with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering from the recession. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a net...
- Publish Date: January 18, 2011
- $950
The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market. The report begins with a market overview section that provides an insight into t...
- Publish Date: March 7, 2011
- $950
Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section wh...
- Publish Date: June 27, 2011
- $950
