Mobile Application Market in India 2014
- NET3245720
- 73 Pages
- October 2014
- ICT & Media
Mobile applications are rapidly gaining popularity due to abundant availability of mobile devices and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India.
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - Mar 2014)
Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)
Introduction
Slide 5-8: Mobile Application - Overview, Advantages of Mobile Applications, Essential Features of Mobile Applications, Mobile Application Ad
Market Overview
Slide 9-14: Market Overview - Global, Market Overview - India, Mobile Applications Value Chain
Drivers & Challenges
Slide 15: Drivers and Challenges - Summary
Slide 16-21: Drivers
Slide 22-23: Challenges
Competitive Landscape
Slide 24: Porter's Five Forces Analysis
Slide 25-28: Competitive Benchmarking
Slide 29-36: Major Public Players
Slide 37-61: Major Private Players
Key Trends
Slide 62-63: Recent Trends - Mobile Applications
Market Opportunities
Slide 64-68: Opportunities in the Mobile Applications Market
Strategic Recommendations
Slide 69-71: Recommendations
Appendix
Slide 72: Key Ratios Description
Slide 73: Sources of Information
Similar Reports
The netbook sales in India have been growing strongly with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering from the recession. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a net...
- Publish Date: January 18, 2011
- $950
The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market. The report begins with a market overview section that provides an insight into t...
- Publish Date: March 7, 2011
- $950
Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section wh...
- Publish Date: June 27, 2011
- $950
