The Indian franchise market is particularly poised to grow exponentially with the recent Government mandate barring foreign majors undertaking a direct entry which compels them to establish their venture through franchising. Greater demand for goods has translated into generation of greater demand for franchises which is presently growing at an impressive rate of 30% annually.
A comparative analysis indicates that a symbiotic relationship between franchisors and franchisees exists which culminates into an amalgamated advantage for the end consumers. While franchisors render a set business model, franchisees leverage the understanding of the local and cultural milieu of the country and resultantly consumers derive a wider range of options in products both domestic and international. Based on different strategies adopted by franchisors in high probability, unit franchising emerges as the option with the highest takers. Though this route is a known concept for almost all sectors, food and beverage and education constitute the lion's share among all the sectors or markets adopting this route.
There are certain factors the predominantly work towards enabling the sector to grow in the likes of higher disposable income that aids in greater spending power by consumers, access to internet that opens avenues to people and make them aware about global trends, introduction of FDI in retail which bars any direct entry by foreign companies, availability of credit which renders more purchasing power to consumers, development of malls and supermarkets that attracts franchisors by proposing a growth potential in the country. Though there is no specific regulation pertaining to this sector, yet there are certain regulations that are factored when franchising is concerned. Newest trends that characterize the sector involve e-newsletter as a promotional technique, e-franchisees and a particular business model that addresses the gap between rural and urban scenario.
Franchising in India is taking a big shape and is set to carve a successful niche ahead, yet there are certain impediments that are challenging the sector and need to be overcome in order to march ahead towards success.
Slide 2: GDP at Factor Cost: Quarterly (2009-10 - 2012-13), Inflation Rate: Monthly (Jul-Dec 2012)
Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012 - Feb 2013), Exchange Rate: Half Yearly (Aug 2012- Jan 2013)
Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI Annual (2009-10 - 2012-13)
Slide 5: Introduction
Slide 6: 4R's of Franchising
Slide 7: Franchise Market - Global Overview
Slide 8: Franchise Market - Overview, Market Size & Growth (2012-2017e)
Slide 9-11: Indian Snapshot
Slide 12: Geographic Distribution
Slide 13: Value Chain Analysis
Types of Franchising
Slide 14-17: Types
Benefits & Key Success Factors
Slide 18-20: Chief Benefits
Slide 21-22: Key Success Factors
Market Entry Routes
Slide 23-24: Chief Strategies
Slide 25: Segmentation
Franchise Model in Key Sectors
Slide 26-35: Key Sectors
Drivers & Challenges
Slide 36: Summary
Slide 37-44: Drivers
Slide 45: Challenges
Slide 46: Summary
Slide 47-56: Regulations
Slide 57: Summary
Slide 58-61: Key Trends
Slide 62: Market Competition - Porter's Five Forces Analysis
Slide 63-67: Competitive Benchmarking
Slide 68: Major Public Players - Summary
Slide 69-93: Major Public Players - Corporate information, financial snapshot and summary, key business and geographic segments, business highlights and SWOT analysis
Slide 94: Major Private Companies - Summary
Slide 95-148: Major Private Players - Corporate information, ownership and shareholding structure of company, financial snapshot, key ratios, business highlights and SWOT analysis
Slide 149-150: Strategic Recommendations
Slide 151: Appendix
Slide 152: Sources of Information
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