Paint Industry in India 2011

The paint industry in India is driven by growth in not only construction activities but also in automotive industry. Media exposure and innovative marketing initiatives by the players have only added to increasing awareness about latest trends prevalent in the sector. Due to increased Government funding for infrastructure, demand for paints both in industrial and decorative segment is set to rise, thereby rendering Indian paint industry to be poised for further growth.

The report begins with an overview of the paint industry in India including market size and growth. A clear indication of revenue break-up in terms of different types of paints has also been highlighted. This is followed by a supply chain analysis of the industry following which there is a section on the key constituents of paints. Additionally, the different types of paints available in the Indian market have been covered. This is followed by information regarding the sales and distribution channels adopted by the manufacturers in the country. This section is concluded with an analysis of the market through Porter's Five Force model.

The section on EXIM provides an overview to the imports and exports. It covers the overall imports and exports as well as the segmented share by major countries participating in trade.

An analysis of the drivers explains the factors for growth of the market including growth in real estate construction, growth in automotive industry, growth in industrial sector, growth in disposable income, low penetration and increased Government expenditure on infrastructure. India is an emerging economy and with a rising GDP. GDP growth relates to growth in industrial activities and infrastructural developments. Aided with increased Government spending on infrastructure in India, market is optimistic about its impact on the paint industry. For new constructions, paint has become an integral component of the development stage. Another factor boosting the market is the growth in the automotive industry which creates huge demand for industrial paints. Further, with enhanced level of communication in terms of media exposure, awareness about latest trends governing the sector has reached a whole host of consumers. Fulfilling needs to look unique becomes possible with more disposable income at the hands of people which is seen to be on an upward trend. Moreover, low per capita consumption of paints in India provides enough opportunity for further growth in this sector. However, the sector is also facing certain challenges. Factors like rising input prices and stringent environmental regulations pose as a barrier for growth.

A section on certain initiatives governing the sector has also been highlighted. Major Government initiatives as well as industry regulations have been detailed which provides the necessary thrust to the sector for its growth.

The major trends indentified in the market include colour experimentation, customer participation with value added services, environment friendly paints, emergence of trademarks and patents, increasing demand for emulsions and usage of small size packs.

The competition section begins with an overview on the different players in the market along with their percentage share in the market segregated across decorative and industrial paints segment. This is followed by a product matrix specifying major players, their range of products with categorization on the basis of functionality in interior or exterior walls, or metal or wood finishes. It also includes a competitive landscape of the players in the market which contains a snapshot of their corporate information and business highlights. The report is concluded with a section on strategic recommendations.