Consumer Goods

Furniture Market in China 2014

  • NET3245394
  • 77 Pages
  • November 2014
  • Consumer Goods
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Netscribes' latest market research report titled Furniture Market in China 2014 analyzes the characteristics of the furniture industry and its business framework. It places its focus on China, the world's largest manufacturer and exporter of furniture. Wooden furniture dominates the Chinese furniture market, followed by furniture made from metal and other materials. Majority of the furniture manufacturing bases are located near the east coast of China, and most furniture trading hubs are in close proximity to the manufacturing bases. Guangdong is the largest furniture manufacturing and trading province in the country.

The government of China has adopted strict furniture standards that all local and imported furniture products must comply with. To reduce environmental pollution and provide a boost to the domestic furniture industry, it has also launched a furniture recycling initiative. In recent years, the market has seen increased manufacturing and sourcing activities by international companies such as IKEA. There is also an ongoing shift in sourcing of raw materials from traditional countries such as Russia, the US and Canada to Asian countries such as Thailand, Vietnam and Indonesia.

The growth in the Chinese furniture market has been fuelled by strong national economy, increasing disposable income, booming real estate market, strong distribution network, extensive furniture expositions, rapid urbanization, changing lifestyle of consumers, and strong demographic profile of the country. However, players are also facing challenges such as high cost of imported raw materials, risk of a housing bubble, intense competition, rising operating costs and credibility crisis of the furniture industry.

Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: Current Account Balance (2010 - 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014)

Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI: Net Inflow (2009 - 2012)

Slide 4: GDP at Current Prices: Annually (2010 - 2015e), Inflation, Average Consumer Prices (2010 - 2015e)


Slide 5: Introduction, Characteristics of Furniture Industry

Slide 6: Furniture Industry Framework

Market Overview

Slide 7: Global Furniture Market - Overview, Market Size and Growth (Value-Wise; 2013-2018e), Market Share of Major Countries (2013)

Slide 8: Chinese Furniture Market - Overview, Market Size and Growth (Value-Wise; 2013-2018e), Market Structure based on Wooden, Metal and Other Furniture (2013)

Slide 9: Furniture Production Bases in China, Total Furniture Output in China (Value-Wise; 2010-2013)

Slide 10: Furniture Trading Hubs in China


Slide 11: Export of Furniture Products - Overview, Total Exports (Value-Wise; 2010 - 2013), Country-Wise Exports Segmentation (2012, 2013)

Slide 12: Product-Wise Exports Segmentation (2012, 2013)

Slide 13: Import of Furniture Products - Overview, Total Imports (Value-Wise; 2010 - 2013), Country-Wise Imports Segmentation (2012, 2013)

Slide 14: Product-Wise Imports Segmentation (2012, 2013)

Drivers & Challenges

Slide 15: Drivers & Challenges - Summary

Slide 16-21: Drivers

Slide 22-25: Challenges

Government Initiatives

Slide 26: National Standards for Furniture Market

Slide 27: New-for-Old Furniture Subsidy Program 2013


Slide 28: Trends - Summary

Slide 29-31: Key Trends

Competitive Landscape

Slide 32: Porter's Five Forces Analysis

Slide 33-37: Competitive Benchmarking (FY 2013)

Slide 38-57: Major Public Players

Slide 58-72: Major Private Players

Mergers and Acquisitions

Slide 73-74: Mergers and Acquisitions (2012 - 2014)

Strategic Recommendations

Slide 75: Strategic Recommendations


Slide 76: Key Ratios Description

Slide 77: Sources of Information

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