Smartphone Market in China 2014
- NET3245384
- 73 Pages
- July 2014
- Consumer Goods
Smartphone market share in China is dominated by a few companies out of which majority are domestic. A rising disposable income coupled with the availability of 3G services has increased the popularity of smartphones in China. Smartphone market also face some challenges in the form of security threats as malicious software can be very dangerous for the phones. The country's grey market is dominated by counterfeit phones. Market entry of companies in Chinese smartphone market is easier as there are no strict entry barriers in the particular industry.
Macroeconomic Indicators
Slide 2: Current Account Balance: (2010, 2011, 2012, 2013e, 2014e, 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014)
Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI Net Inflow: (2009- 2012)
Slide 4: GDP at Current Prices: Annual (2010, 2011, 2012, 2013e, 2014e, 2015e), Inflation, Average Consumer Prices: (2010, 2011, 2012, 2013e, 2014e, 2015e)
Introduction
Slide 5-6: Introduction - Smartphone Market Overview
Market Overview
Slide 7: Market Overview - Global
Slide 8: Market Share of Smartphones and their Operating System - Global
Slide 9: Market Overview - China
Government Regulations
Slide 10: Government Regulations - Overview
Drivers & Challenges
Slide 11: Drivers and Challenges - Summary
Slide 12-16: Drivers
Slide 17-18: Challenges
Trends
Slide 19: Trends - Summary
Slide 20-22 - Trends
Competitive Landscape
Slide 23: Porter's Five Forces Analysis
Slide 24-28: Competitive Benchmarking
Slide 29-68: Major Public Players
Market Opportunities
Slide 69-70: Opportunities in the Smartphone Market
Strategic Recommendations
Slide 71: Recommendations
Appendix
Slide 72: Key Ratios Description
Slide 73: Sources of Information
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