Consumer Goods

Television Market in China 2012

  • NET3245366
  • 45 Pages
  • January 2012
  • Consumer Goods
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The Television market in China is one of the most aggressively growing sectors in China.

China is expected to emerge as the leading manufacturer of flat panel television units in the world.

The report begins with a timeline description on the evolution of the television technology over the years. It is followed by a brief description of the different types of technology utilized by the television units. The market overview section provides a snapshot on the global television market. It also includes the growth figures of global television sales along with worldwide LCD and LED television sales. The section also includes an overview of the television market in China. It highlights the growth figures for annual television sales in China along with projected figures for installed television base and the rate of flat panel television penetration in China.

The report provides detailed information about the exports and imports of television units in terms of both value and volume. It provides country-wise import and export data for the year 2010, highlighting major countries importing from China.

The drivers explain the factors influencing the growth of the television market in China in detail. The key drivers identified include government subsidies, rising population and urbanization, rising disposable income, growth in retail chain, rise in online shopping, extensive usage of plastic money and changing lifestyles. Major challenges which impedes the development and growth of the television market has also been covered and includes rising labour costs, rise in online media and rapid technological development.

Key initiatives taken by the government include promoting technology transfer and research & development. It also includes an overview of the subsidy programs introduced by the government in order to boost the growth of the television market in China.

The television market in China is witnessing emerging trends that are of marked importance to the market. Emerging trends in the television market covered in the report include rising penetration in low tier cities, mergers and joint ventures and technology innovation.

The report contains a brief analysis of the competitive landscape of the television market in China. This section provides a three dimensional analysis of the key players' revenues, profits and market capitalization. The report also features brief profiles of the major domestic and foreign players in the market and a snapshot of their corporation, financial performance and business highlights thus providing an insight into the existing competitive scenario.

Key takeaway section summarizes the entire market in terms of opportunities, challenges and competitive landscape persisting in the television market in China.

Key statistical figures relevant to the study include Global TV sales growth 2009-10, China TV sales growth 2010-15 (projected), flat panel TV penetration in China, Exports and Imports trend 2007-10, urban and rural installation base, population growth, disposable income, consumer spending, retail sales growth, online retail sales growth, labour costs, internet population, IPTV growth etc.

Page 1: Executive Summary


Page 2: Technology development - timeline

Page 3 - 4: Evolution of television units

Market Overview

Page 5: Global television market - Overview, growth of global television sales, LCD television sales, LED television sales

Page 6: China television market - Overview, annual television sales, flat panel television penetration rate, installed television base

Exports & Imports

Page 7-8: Import and Export Data under HS Code 852871 & 852872- Growth in Exports (2007 - 2010), Growth in Imports (2007 - 2010),

Drivers & Challenges

Page 9: Summary

Page 10- 16: Drivers

Page 17- 19: Challenges

Government Initiatives

Page 20: Technology development -Government policies

Page 21: Home Appliance to the Countryside Subsidy Program

Page 22: Timeline description of Home Appliance to the Countryside Subsidy Program

Page 23: Old for New Subsidy Program


Page 24: Summary

Page 25 -27: Trends


Page 28: Domestic Competition Summary - Revenue, net income and market capitalization

Page 29: Domestic Competition Summary - Key players revenue and profit

Page 30- 37: Profile of Major Domestic Players in the Market

Page 38- 44: Profile of Major Foreign Players in the Market

Key Takeaway

Page 45: Key Takeaways

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