Mobile Value Added Services (VAS) Market to 2027 - Global Analysis and Forecasts by Solution (SMS, Mobile Money, Utility VAS, Mobile Infotainment, Social Networking, Location Based Services, and Others); and End-User (Consumer and Enterprises)
- THE3243803
- 184 Pages
- July 2019
- ICT & Media
The estimates from GSMA state that the total number of unique mobile subscribers across the globe would be close to 5 Bn subscribers by the end of 2017 and would further increase up to 5.7 Bn by the end of 2020. By this estimate, close to 75% of the world’s population would be subscribed to a mobile service. The tremendous growth in the number of mobile subscribers during this period is majorly attributed to the developing economies of Asia Pacific where large percentage of the world population is concentrated. Further, the ubiquity of smartphones as well as high-speed connectivity has been a key driving factor for innovations in artificial intelligence and also leading to digital transformation. The mobile operators have invested close to US$ 700 Bn in the last decade for the development of the telecommunication network infrastructure. Also, the estimates state that by the end of 2016, there were 4.8 Bn GSM subscribers, and 7.9 Bn SIM connections worldwide. This factor has had a deepening effect on the mobile VAS market.
For the regional estimates, highest number of subscribers are observed in China and India owing to the large populations of both countries. Also, highest subscriber penetration is estimated to be in the European region where the subscriber density is very high. Large populations and also scope for increasing the subscriber density in the developing countries of India and China have been driving the deployments of telecom towers. These countries are majorly responsible for the growth of mobile VAS market. Rising subscriber density in a particular area requires the deployment of telecom towers to serve the subscriber base. As the density increases, the existing tower infrastructures prove to be incapable of handling the data traffic created by an ever increasing subscriber base and therefore demand for additional deployments or up gradations on the existing towers with better equipment to enhance the traffic handling capacity. These areas were largely underserved before, however, with the initiatives taken by the Government and obligatory regulations on the operators to provide services in such areas, the market for telecom tower deployments is further anticipated to grow. Meanwhile, in mature telecom markets where subscriber growth is slowing, operators are evolving their business models to capture increasing value within the expanding mobile ecosystem. This factor would be driving high growth in the mobile VAS market.
The overall mobile VAS market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the mobile VAS market. It also provides the overview and forecast for the global mobile VAS market based on all the segmentation provided concerning five primary reasons such as North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. Also, primary interviews were conducted with industry participants and commentators to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the mobile VAS market.
1. Introduction
1.1 Scope Of The Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Global Mobile VAS Market – By Solution
1.3.2 Global Mobile VAS Market – By End-user
1.3.3 Global Mobile VAS Market – By Geography
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Mobile VAS Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 PEST Analysis
4.3.1 North America – PEST Analysis
4.3.2 Asia-Pacific – PEST Analysis
4.3.3 Europe – PEST Analysis
4.3.4 Middle East & Africa – PEST Analysis
4.3.5 South America– PEST Analysis
5. Key Market Dynamics
5.1 Key Market Drivers
5.1.1 Growing subscriber base on the cellular network generating more revenues for MVAS
5.1.2 Developing countries like China and India are driving the growth of mobile internet services
5.1.3 Saturated telecom operator market luring players for enhanced value additions
5.2 Key Market Restraints
5.2.1 Stagnant and slow growth in developed regions due to saturation
5.2.2 Intense competition between network operators is leading to decreasing revenues from traditional mobile services
5.3 Key Market Opportunity
5.3.1 Mobile internet as a growth opportunity for network operators
5.3.2 Scaling the innovative concept of Internet of Things
5.4 Future Trends
5.4.1 Artificial Intelligence and Machine Learning in the telecommunication sector
5.5 Impact Analysis Of Drivers And Restraints
6. Mobile VAS – Global Market Analysis
6.1 Global Mobile VAS Market Overview
6.2 Global Mobile VAS Market Forecast And Analysis
6.3 Market Positioning/ Market Share
7. Global Mobile VAS Market Analysis – By Solution
7.1 Overview
7.2 Sms
7.2.1 Overview
7.2.2 Global SMS Market Revenue and Forecasts to 2027 (US$ Mn)
7.3 Mobile Money
7.3.1 Overview
7.3.2 Global Mobile Money Market Revenue and Forecasts to 2027 (US$ Mn)
7.4 Utility VAS
7.4.1 Overview
7.4.2 Global Utility VAS Market Revenue and Forecasts to 2027 (US$ Mn)
7.5 Mobile Infotainment
7.5.1 Overview
7.5.2 Global Mobile Infotainment Market Revenue and Forecasts to 2027 (US$ Mn)
7.6 Social Networking
7.6.1 Overview
7.6.2 Global Social Networking Market Revenue and Forecasts to 2027 (US$ Mn)
7.7 Location Based Services
7.7.1 Overview
7.7.2 Global Location Based Services Market Revenue and Forecasts to 2027 (US$ Mn)
7.8 Others
7.8.1 Overview
7.8.2 Global Others Market Revenue and Forecasts to 2027 (US$ Mn)
8. Mobile VAS Market Analysis – By End-User
8.1 Overview
8.2 Mobile VAS Market Breakdown, By End-User, 2018 & 2027
8.3 Consumer
8.3.1 Overview
8.3.2 Consumer Revenue and Forecasts to 2027 (US$ Mn)
8.4 Enterprises
8.4.1 Overview
8.4.2 Enterprises Revenue and Forecasts to 2027 (US$ Mn)
9. Mobile Value Added Service Market – Geographical Analysis
9.1 Overview
9.2 North America Mobile VAS Market Revenue and Forecasts to 2027
9.2.1 North America Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.2.2 North America Mobile VAS Market Breakdown by Solution
9.2.4 North America Mobile VAS Market Breakdown, by Key Countries
9.2.4.1 US Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.2.4.1.1 US Mobile VAS Market Breakdown by Solution
9.2.4.1.2 US Mobile VAS Market Breakdown by End User
9.2.4.2 Canada Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.2.4.2.1 Canada Mobile VAS Market Breakdown by Solution
9.2.4.2.2 Canada Mobile VAS Market Breakdown by End User
9.2.4.3 Mexico Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.2.4.3.1 Mexico Mobile VAS Market Breakdown by Solution
9.2.4.3.2 Mexico Mobile VAS Market Breakdown by End User
9.3 Europe Mobile VAS Market Revenue and Forecasts To 2027
9.3.1 Europe Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.3.2 Europe Mobile VAS Market Breakdown by Solution
9.3.3 Europe Mobile VAS Market Breakdown by End User
9.3.4 Europe Mobile VAS Market Breakdown, by Key Countries
9.3.4.1 France Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.3.4.1.1 France Mobile VAS Market Breakdown by Solution
9.3.4.1.2 France Mobile VAS Market Breakdown by End User
9.3.4.2 Germany Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.3.4.2.1 Germany Mobile VAS Market Breakdown by Solution
9.3.4.2.2 Germany Mobile VAS Market Breakdown by End User
9.3.4.3 Italy Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.3.4.3.1 Italy Mobile VAS Market Breakdown by Solution
9.3.4.3.2 Italy Mobile VAS Market Breakdown by End User
9.3.4.4 Russia Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.3.4.4.1 Russia Mobile VAS Market Breakdown by Solution
9.3.4.4.2 Russia Mobile VAS Market Breakdown by End User
9.3.4.5 UK Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.3.4.6 UK Mobile VAS Market Breakdown by Solution
9.3.4.7 UK Mobile VAS Market Breakdown by End-User
9.3.4.8 Rest of Europe Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.3.4.8.1 Rest of Europe Mobile VAS Market Breakdown by Solution
9.3.4.8.2 Rest of Europe Mobile VAS Market Breakdown by End User
9.4 APAC Mobile VAS Market Revenue and Forecasts To 2027
9.4.1 APAC Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.4.2 APAC Mobile VAS Market Breakdown by Solution
9.4.3 APAC Mobile VAS Market Breakdown by End user
9.4.4 APAC Mobile VAS Market Breakdown, by Key Countries
9.4.4.1 South Korea Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.4.4.1.1 South Korea Mobile VAS Market Breakdown by Solution
9.4.4.1.2 South Korea Mobile VAS Market Breakdown by End User
9.4.4.2 China Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.4.4.2.1 China Mobile VAS Market Breakdown by Solution
9.4.4.2.2 China Mobile VAS Market Breakdown by End User
9.4.4.3 India Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.4.4.3.1 India Mobile VAS Market Breakdown by Solution
9.4.4.3.2 India Mobile VAS Market Breakdown by End User
9.4.4.4 Japan Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.4.4.4.1 Japan Mobile VAS Market Breakdown by Solution
9.4.4.4.2 Japan Mobile VAS Market Breakdown by End User
9.4.4.5 Australia Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.4.4.5.1 Australia Mobile VAS Market Breakdown by Solution
9.4.4.5.2 Australia Mobile VAS Market Breakdown by End User
9.4.4.6 Rest of APAC Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.4.4.6.1 Rest of APAC Mobile VAS Market Breakdown by Solution
9.4.4.6.2 Rest of APAC Mobile VAS Market Breakdown by End user
9.5 Middle East and Africa Mobile VAS Market Revenue and Forecasts To 2027
9.5.1 Middle East and Africa Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.5.2 MEA Mobile VAS Market Breakdown by Solution
9.5.3 MEA Mobile VAS Market Breakdown by End User
9.5.4 MEA Mobile VAS Market Breakdown, by Key Countries
9.5.4.1 South Africa Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.5.4.2 South Africa Mobile Value Added Service (VAS) Market Breakdown by Solution
9.5.4.3 South Africa Mobile Value Added Service (VAS) Market Breakdown by End User
9.5.4.4 Saudi Arabia Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.5.4.4.1 Saudi Arabia Mobile VAS Market Breakdown by Solution
9.5.4.4.2 Saudi Arabia Mobile VAS Market Breakdown by End User
9.5.4.5 UAE Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.5.4.6 UAE Mobile Value Added Service (VAS) Market Breakdown by Solution
9.5.4.7 UAE Mobile VAS Market Breakdown by End User
9.5.4.8 Rest of MEA Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.5.4.8.1 Rest of MEA Mobile VAS Market Breakdown by Solution
9.5.4.8.2 Rest of MEA Mobile VAS Market Breakdown by End User
9.6 South America Mobile VAS Market Revenue and Forecasts To 2027
9.6.1 South America Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.6.2 South America Mobile VAS Market Breakdown by Solution
9.6.3 South America Mobile VAS Market Breakdown by End User
9.6.4 South America Mobile VAS Market Breakdown, by Key Countries
9.6.4.1 Brazil Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.6.4.1.1 Brazil Mobile VAS Market Breakdown by Solution
9.6.4.1.2 Brazil Mobile VAS Market Breakdown by End User
9.6.4.2 Argentina Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.6.4.2.1 Argentina Mobile VAS Market Breakdown by Solution
9.6.4.2.2 Argentina Mobile VAS Market Breakdown by End User
9.6.4.3 Rest of SAM Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
9.6.4.3.1 Rest of SAM Mobile VAS Market Breakdown by Solution
9.6.4.3.2 Rest of SAM Mobile VAS Market Breakdown by End User
10. Industry Landscape
10.1 Market Initiative
10.2 Merger And Acquisition
10.3 New Development
11. Company Profile
11.1 Beeline
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Bharti Airtel
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Dbt Telecom Fze
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Du United Arab Emirates
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Mobiletelesystems
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Mobifone
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 SWOT Analysis
11.6.5 Key Developments
11.7 Mobily
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Mtn Group Limited
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Numeko Bilişim Teknoloji Sanayi Ticaret A.Ş.
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 SWOT Analysis
11.10 Oman Telecommunications Company
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
11.11 Ooredoo Q.S.C.
11.11.1 Key Facts
11.11.2 Business Description
11.11.3 Products and Services
11.11.4 Financial Overview
11.11.5 SWOT Analysis
11.11.6 Key Developments
11.12 Optimum Telecom Algeria (Djezzy)
11.12.1 Key Facts
11.12.2 Business Description
11.12.3 Products and Services
11.12.4 SWOT Analysis
11.12.5 Key Developments
11.13 Orange S.A.
11.13.1 Key Facts
11.13.2 Business Description
11.13.3 Products and Services
11.13.4 Financial Overview
11.13.5 SWOT Analysis
11.13.6 Key Developments
11.14 Saudi Telecom Company
11.14.1 Key Facts
11.14.2 Business Description
11.14.3 Products and Services
11.14.4 Financial Overview
11.14.5 SWOT Analysis
11.14.6 Key Developments
11.15 Vodafone Group Plc
11.15.1 Key Facts
11.15.2 Business Description
11.15.3 Products and Services
11.15.4 Financial Overview
11.15.5 SWOT Analysis
11.15.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Glossary
Table 1. Global Mobile VAS Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. North America Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 3. North America Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 4. US Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 5. US Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 6. Canada Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 7. Canada Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 8. Mexico Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 9. Mexico Mobile VAS Market Revenue and Forecasts to 2027 – By End User
Table 10. Europe Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 11. Europe Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 12. France Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 13. France Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 14. Germany Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 15. Germany Mobile VAS Market Revenue and Forecasts to 2027 –By End User (US$ Mn)
Table 16. Italy Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 17. Italy Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 18. Russia Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 19. Russia Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 20. UK Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 21. UK Mobile VAS Market Revenue and Forecasts to 2027 – By End-User (US$ Mn)
Table 22. Rest of Europe Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 23. Rest of Europe Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 24. APAC Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 25. APAC Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 26. South Korea Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 27. South Korea Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 28. China Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 29. China Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 30. India Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 31. India Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 32. Japan Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 33. Japan Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 34. Australia Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 35. Australia Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 36. Rest of APAC Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 37. Rest of APAC Mobile VAS Market Revenue and Forecasts to 2027 – By End user (US$ Mn)
Table 38. MEA Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 39. MEA Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 40. South Africa Mobile Value Added Service (VAS) Market Revenue and Forecasts to 2027 – By solution (US$ Mn)
Table 41. South Africa Mobile Value Added Service (VAS) Market Revenue and Forecasts to 2027 – By End user (US$ Mn)
Table 42. Saudi Arabia Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 43. Saudi Arabia Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 44. UAE Mobile Value Added Service (VAS) Market Revenue and Forecasts to 2027 – By solution (US$ Mn)
Table 45. UAE Mobile VAS Market Revenue and Forecasts to 2027 – By End user (US$ Mn)
Table 46. Rest of MEA Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 47. Rest of MEA Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 48. South America Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 49. South America Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 50. Brazil Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 51. Brazil Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 52. Argentina Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 53. Argentina Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 54. Rest of SAM Mobile VAS Market Revenue and Forecasts to 2027 – By Solution (US$ Mn)
Table 55. Rest of SAM Mobile VAS Market Revenue and Forecasts to 2027 – By End User (US$ Mn)
Table 56. Glossary of Terms, Mobile VAS market
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