Southeast Asia Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Geography 2015-2026: Growth Opportunity and Business Strategy
- GRA3242195
- 110 Pages
- July 2019
- ICT & Media
Highlighted with 33 tables and 44 figures, this 110-page report “Southeast Asia Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Geography 2015-2026: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Southeast Asia digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Southeast Asia digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Geography.
Based on platform, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Mobile Ad (further divided into In-APP and Mobile Web by channel)
• Desktop Ad
• Digital TV and Others
Based on ad format, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
• Internet Paid Search
• Social Media
• Online Video
• Others
Based on industrial vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
Geographically, the following national/local markets are fully investigated:
• Indonesia
• Thailand
• Philippines
• Malaysia
• Singapore
• Vietnam
• Taiwan
• Rest of SEA
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Southeast Asia digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 5
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13
2 Market Overview and Qualitative Analysis 15
2.1 Market Size and Forecast 15
2.2 Major Growth Drivers 16
2.3 Market Restraints and Challenges 19
2.4 Emerging Opportunities and Market Trends 22
2.5 Porter’s Fiver Forces Analysis 25
3 Segmentation of Southeast Asia Market by Platform 29
3.1 Market Overview by Platform 29
3.2 Southeast Asia Mobile Advertising Market 2015-2026 32
3.3 Southeast Asia Desktop Advertising Market 2015-2026 36
3.4 Southeast Asia Market of Digital Advertising via Other Digital Platforms 2015-2026 37
4 Segmentation of Southeast Asia Market by Ad Format 38
4.1 Market Overview by Ad Format 38
4.2 Southeast Asia Digital Display Ad Market 2015-2026 41
4.3 Southeast Asia Internet Paid Search Ad Market 2015-2026 43
4.4 Southeast Asia Social Media Ad Market 2015-2026 45
4.5 Southeast Asia Online Video Ad Market 2015-2026 47
4.6 Southeast Asia Market of Other Digital Ad Formats 2015-2026 49
5 Segmentation of Southeast Asia Market by Industry Vertical 51
5.1 Market Overview by Industry Vertical 51
5.2 Southeast Asia Digital Advertising Market for Media and Entertainment 2015-2026 54
5.3 Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 56
5.4 Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 57
5.5 Southeast Asia Digital Advertising Market for Telecommunication IT Sector 2015-2026 59
5.6 Southeast Asia Digital Advertising Market for Travel Industry 2015-2026 60
5.7 Southeast Asia Digital Advertising Market for Healthcare Sector 2015-2026 61
5.8 Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 62
5.9 Southeast Asia Digital Advertising Market for Transportation and Logistics 2015-2026 63
5.10 Southeast Asia Digital Advertising Market for Energy, Power, and Utilities 2015-2026 64
5.11 Southeast Asia Digital Advertising Market for Other Industries 2015-2026 65
6 Southeast Asia Market 2015-2026 by Country/Region 66
6.1 Overview of Southeast Asia Market 66
6.2 Indonesia 70
6.3 Thailand 73
6.4 Philippines 75
6.5 Malaysia 77
6.6 Singapore 79
6.7 Vietnam 81
6.8 Taiwan 83
6.9 Rest of Southeast Asia Region 85
7 Competitive Landscape 86
7.1 Overview of Key Vendors 86
7.2 Company Profiles 90
8 Investing in Southeast Asia Market: Risk Assessment and Management 104
8.1 Risk Evaluation of Southeast Asia Market 104
8.2 Critical Success Factors (CSFs) 107
RELATED REPORTS AND PRODUCTS 110
Table 1. Snapshot of Southeast Asia Digital Advertising Market, 2018-2026 14
Table 2. Main Product Trends and Market Opportunities in Southeast Asia Digital Advertising Market 22
Table 3. Southeast Asia Digital Advertising Market by Platform, 2015-2026, $ mn 30
Table 4. Southeast Asia Mobile Advertising Market by Channel, 2015-2026, $ mn 33
Table 5. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 34
Table 6. Southeast Asia Digital Advertising Market by Ad Format, 2015-2026, $ mn 39
Table 7. Southeast Asia Display Digital Ad Market by Purchase Method, 2015-2026, $ mn 42
Table 8. Southeast Asia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 52
Table 9. Southeast Asia Digital Advertising Market by Country/Region, 2015-2026, $ mn 67
Table 10. Indonesia Digital Advertising Market by Platform, 2015-2026, $ mn 71
Table 11. Indonesia Digital Advertising Market by Ad Format, 2015-2026, $ mn 71
Table 12. Indonesia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 72
Table 13. Thailand Digital Advertising Market by Platform, 2015-2026, $ mn 74
Table 14. Thailand Digital Advertising Market by Ad Format, 2015-2026, $ mn 74
Table 15. Thailand Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 74
Table 16. Philippines Digital Advertising Market by Platform, 2015-2026, $ mn 76
Table 17. Philippines Digital Advertising Market by Ad Format, 2015-2026, $ mn 76
Table 18. Philippines Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 76
Table 19. Malaysia Digital Advertising Market by Platform, 2015-2026, $ mn 78
Table 20. Malaysia Digital Advertising Market by Ad Format, 2015-2026, $ mn 78
Table 21. Malaysia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 78
Table 22. Singapore Digital Advertising Market by Platform, 2015-2026, $ mn 80
Table 23. Singapore Digital Advertising Market by Ad Format, 2015-2026, $ mn 80
Table 24. Singapore Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 80
Table 25. Vietnam Digital Advertising Market by Platform, 2015-2026, $ mn 82
Table 26. Vietnam Digital Advertising Market by Ad Format, 2015-2026, $ mn 82
Table 27. Vietnam Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 82
Table 28. Taiwan Digital Advertising Market by Platform, 2015-2026, $ mn 84
Table 29. Taiwan Digital Advertising Market by Ad Format, 2015-2026, $ mn 84
Table 30. Taiwan Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 84
Table 31. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2019, $ bn and % of Revenue 88
Table 32. Risk Evaluation for Investing in Southeast Asia Market, 2018-2026 105
Table 33. Critical Success Factors and Key Takeaways 108
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