China Mobile Data Consumption Trends Market to 2027 - Regional Analysis and Forecasts By Subscriber Base and Technology
- THE3207041
- 42 Pages
- April 2019
- ICT & Media
Young population drives the demand of internet applications is fueling the mobile data consumption market. In China, the share of young Internet users is huge in the overall internet user market, and it is a significant growth driver for internet services. In 2018, the total number of internet users in China reached 813.23 million, out of which the number of young Internet users under 20 was 22.4 %. Some of the major applications used by young internet users included online meal ordering, online travel bookings, live games, and live reality shows. E-commerce and online games applications have also grown significantly in the past year due to popularity among the young population. The driving forces behind the rapid growth of these segments among young users include continuous innovation, focus on mobility, internationalization and competitiveness. This factor has created a potential market space for mobile data consumption market.
The significant increase in the demand of internet on things and other advanced technologies is anticipated to fuel the mobile data consumption market growth. Smartphones are at the foundation of "Internet of things" concept and their high penetration in China made them the driving force behind IoT adoption. As per the "Made in China 2025" strategy of Chinese government, the backing of advanced technologies such as 5G, artificial intelligence and data analytics will further drive the development of these technologies, especially Industrial IoT. For instance, in 2018, in 2018, the mobile internet users reached 793.62 million and it represented almost 97.59% of total internet subscribers in China. All these factors are enhancing the growth of mobile data consumption market.
The increased demand of data consumption is driven by growing mobile applications such as instant messaging, online shopping, online streaming services, social networking, information services, financial services, sharing services and others. Also, affordable smartphones also laid the foundation for connected things/IoT and other enhanced personalized and smart applications which uses like AI and other new concepts. 5G is cited as a strategic priority in the government’s 13th Five-year Plan. The government has also awarded grants to technology heavyweights ZTE and Huawei, which have received a reported US$72 Mn for technology development for 5G deployments. China’s largest telecommunications providers intend to spend close to US$ 411 Bn for 5G rollout by 2030. IIoT will be 5G’s most critical use case in support of China’s Made in China 2025 initiative are proliferating the mobile data consumption market. The figure given below highlights the China internet subscribers base and mobile internet subscribers base in the mobile data consumption market in 2018:
Exhibit: CHINA INTERNET SUBSCRIBERS BASE AND MOBILE INTERNET SUBSCRIBERS BASE 2018
China Mobile Data Consumption Trends Landscape
Demographic Overview
Insights & Analysis
Internet Subscriber base 2018-2027 (Million)
Internet Subscribers base forecasts to 2027 (Million) and Internet Penetration (%)
Mobile Internet users in China
Major telecom operators in China
Service Providers Available Mobile Data Plans & Tariffs
Data Plans & Tariffs
Data Usage Patterns
Data Usage Pattern, By Device Type (%)
Data Usage Pattern, By Activity Type
Insights On Top Website Usage & Surfing
Major mobile application usage and preferences
CHINA MOBILE DATA CONSUMPTION - MARKET PLAYERS
Companies Mentioned
China Mobile Limited
China Telecom Corporation Limited
China Unicom Limited
1. INTRODUCTION
1.1 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
2. KEY TAKEAWAYS
2.1 CHINA MARKET
2.1.1 Subscriber Base 2018
2.1.2 Market Potential 2018 - 2027
2.1.3 4G Technology Penetration level (%)
3. CHINA MOBILE DATA CONSUMPTION TRENDS LANDSCAPE
3.1 CHINA MARKET
3.1.1 Demographic Overview
3.1.2 Insights & Analysis
3.1.2.1 Internet Subscriber base 2018-2027 (Million)
3.1.3 Internet Subscribers base forecasts to 2027 (Million) and Internet Penetration (%)
3.1.3.1 Mobile Internet users in China
3.1.4 Major telecom operators in China
3.1.5 Service Providers Available Mobile Data Plans & Tariffs
3.1.5.1 Data Plans & Tariffs
3.1.6 Data Usage Patterns
3.1.6.1 Data Usage Pattern, By Device Type (%)
3.1.6.2 Data Usage Pattern, By Activity Type
3.1.7 Insights On Top Website Usage & Surfing
3.1.8 Major mobile application usage and preferences
4. CHINA MOBILE DATA CONSUMPTION - KEY DYNAMICS
4.1 KEY DRIVERS
4.1.1 Steady and strong demand of basic mobile services
4.1.2 Young population drives the demand of internet applications
4.1.3 Rapid development of Sharing Economy in China
4.2 KEY RESTRAINTS
4.2.1 Slower growth due to market saturation
4.3 KEY OPPORTUNITIES
4.3.1 Aggressive promotion of 5G technology
4.3.2 Untapped rural segment
4.4 FUTURE TRENDS
4.4.1 Focus on Internet on Things and other advanced technologies
4.4.2 Government’s push for Artificial intelligence and its applications
4.5 IMPACT OF DRIVERS AND RESTRAINTS-CHINA
5. CHINA COMPETITIVE LANDSCAPE
5.1 MARKET SHARE -TOP CHINESE SERVICE PROVIDERS RANKING
6. CHINA INDUSTRY LANDSCAPE
6.1 MARKET INITIATIVE
7. CHINA MOBILE DATA PROVIDER, KEY PROFILES
7.1 CHINA MOBILE LIMITED
7.1.1 Key Facts
7.1.2 Business Description
7.1.3 Financial Overview
7.1.4 SWOT Analysis
7.1.5 Key Developments
7.2 CHINA TELECOM CORPORATION LIMITED
7.2.1 Key Facts
7.2.2 Business Description
7.2.3 Financial Overview
7.2.4 SWOT Analysis
7.2.5 Key Developments
7.3 CHINA UNICOM (HONG KONG) LIMITED
7.3.1 Key Facts
7.3.2 Business Description
7.3.3 Financial Overview
7.3.4 SWOT Analysis
7.3.5 Key Developments
8. APPENDIX
8.1 ABOUT US
8.2 GLOSSARY OF TERMS
8.3 METHODOLOGY
8.3.1 Coverage
8.3.2 Secondary Research
8.3.3 Primary Research
LIST OF TABLES
TABLE 1. CHINA MOBILE SUBSCRIBERS BASE FORECASTS TO 2027 (MILLION)
TABLE 2. CHINA MOBILE SUBSCRIBERS BASE FORECASTS TO 2027- BY TECHNOLOGY TYPE (MILLION)
TABLE 3. SUBSCRIBER BASE FORECASTS TO 2027- BY BROADBAND SUBSCRIBERS (MILLION)
TABLE 4. INTERNET SUBSCRIBERS BASE FORECASTS TO 2027 (MILLION)
TABLE 5. INTERNET SUBSCRIBERS BASE AND MOBILE INTERNET SUBSCRIBERS BASE FORECASTS TO 2027 (MILLION)
TABLE 6. DATA PLANS & TARIFFS
TABLE 7. MAJOR WEBSITES USED IN CHINA
TABLE 8. MAJOR APPLICATIONS USED IN CHINA
TABLE 9. GLOSSARY OF TERMS, AGRICULTURE DRONES MARKET
LIST OF FIGURES
FIGURE 1. CHINA MOBILE SUBSCRIBERS BASE 2018 (MILLION)
FIGURE 2. CHINA INTERNET SUBSCRIBERS BASE AND MOBILE INTERNET SUBSCRIBERS BASE 2018
FIGURE 3. 4G TECHNOLOGY PENETRATION LEVEL FORECASTS TO 2027
FIGURE 4. DEMOGRAPHIC OVERVIEW 2018- BY GENDER TYPE (%)
FIGURE 5. DEMOGRAPHIC OVERVIEW 2018- BY SEGMENT TYPE (%)
FIGURE 6. DEMOGRAPHIC OVERVIEW 2018- BY AGE GROUP (%)
FIGURE 7. DEMOGRAPHIC OVERVIEW 2018- BY EDUCATION LEVEL (%)
FIGURE 8. INTERNET SUBSCRIBERS BASE FORECASTS TO 2027 (MILLION) AND INTERNET PENETRATION (%)
FIGURE 9. MOBILE USERS AS % OF TOTAL INTERNET USERS
FIGURE 10. DATA USAGE PATTERN 2018- BY DEVICE TYPE (%)
FIGURE 11. DATA USAGE PATTERN 2018- BY ACTIVITY TYPE (MILLION)
FIGURE 12. DATA USAGE PATTERN 2018- BY ACTIVITY TYPE (%)
FIGURE 13. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
FIGURE 14. MARKET SHARE BY MOBILE SUBSCRIBERS IN CHINA- 2018 (%)
Similar Reports
The netbook sales in India have been growing strongly with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering from the recession. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a net...
- Publish Date: January 18, 2011
- $950
The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market. The report begins with a market overview section that provides an insight into t...
- Publish Date: March 7, 2011
- $950
Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section wh...
- Publish Date: June 27, 2011
- $950
