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E-commerce Payment Market to 2025 - Global Analysis and Forecasts by Type (Credit Card, Debit Card, Digital Payment/E-Wallet, and Net Banking); and Industry (Fashion, Electronics & Media, Food & Personal Care, Furniture and Appliances, and Service Industry & Others)

  • THE3206832
  • 143 Pages
  • August 2018
  • ICT & Media
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The global e-commerce payment market accounted for US$ 24.26 Bn in 2017 and is expected to grow at a CAGR of 13.1% over the forecast period 2018-2025, to account for US$ 64.69 Bn in 2025. The demand for e-commerce payment is largely influenced by a number of factors such as availability of several online payment options on e-commerce websites such as e-wallet, debit & credit cards, net banking etc.; increasing banking population worldwide; and rising smartphone adoption coupled with increasing internet penetration. Furthermore, the growth of cross-border e-commerce provides a potential opportunity for the e-commerce payment market.

The e-commerce payment market is fragmented with the presence of several payment gateway providers and the competitive dynamics in the market is expected to change during the upcoming years. E-commerce players are considering several factors before reaching a final decision to select a payment gateway service provider for their online business. These factors include ease of onboarding, attractive pricing, a range of payment options, merchant & end-user centric features, strong customer support and availability of Omnichannel. Integration of such features under one suite of gateway solution will create significant opportunities for the companies to leverage an increasing growing e-commerce market.

On the basis of type, credit card segment is the leading however, it is expected that the segment will lose its major share to e-wallet during the forecast period. With the e-commerce growth, the e-commerce payment market is noticing developments of new products and services with an objective to capture share in the constantly growing e-commerce payment market space. The introduction of new payment types helps the customers by providing more convenience as well as security while making online payments. The selection of payment options is the main consideration for e-commerce players for reducing shopping cart abandonment. Payments options that are confusing and not in accordance with customers banking requirements can significantly affect the sales channel success.

The overall e-commerce payment market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the e-commerce payment market. It also provides the overview and forecast for the global e-commerce payment market based on all the segmentation provided with respect to five major reasons such as North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. Also, primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the e-commerce payment industry.

TABLE OF CONTENTS

1. INTRODUCTION 14

1.1 SCOPE OF THE STUDY 14

1.2 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE 14

2. KEY TAKEAWAYS 16

3. E-COMMERCE PAYMENT MARKET LANDSCAPE 19

3.1 MARKET OVERVIEW 19

3.2 MARKET SEGMENTATION 20

3.2.1 Global E-commerce payment Market - By Types 21

3.2.2 Global E-commerce payment Market - By Industry 21

3.2.3 Global E-commerce payment Market - By Geography 21

3.3 PEST ANALYSIS 23

3.3.1 North America PEST Analysis 23

3.3.2 Europe PEST Analysis 25

3.3.3 Asia Pacific PEST analysis 27

3.3.4 Middle East & Africa PEST Analysis 29

3.3.5 South America PEST Analysis 31

4. E-COMMERCE PAYMENT MARKET - KEY INDUSTRY DYNAMICS 33

4.1 KEY MARKET DRIVERS 33

4.1.1 Increasing number of transaction on ecommerce platform via digital payment methods including credit card, debit card and e-wallets 33

4.1.2 Lowering entry barriers in the payment service market together with technological advancement will create favourable environment for e-commerce payment market 33

4.2 KEY MARKET RESTRAINTS 34

4.2.1 Cash based transactions are inhibiting the growth of the market 34

4.2.2 Increasing online fraud globally is affecting the e-commerce payment industry 34

4.3 KEY MARKET OPPORTUNITIES 35

4.3.1 Collaborations among e-commerce companies and local payment service providers 35

4.4 FUTURE TRENDS 36

4.4.1 Introduction of innovative technologies for enhanced authentication 36

4.5 IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS 36

5. E-COMMERCE PAYMENT MARKET - GLOBAL MARKET ANALYSIS 37

5.1 GLOBAL E-COMMERCE PAYMENT MARKET OVERVIEW 37

5.2 GLOBAL E-COMMERCE PAYMENT MARKET FORECAST AND ANALYSIS 38

6. E-COMMERCE PAYMENT MARKET REVENUE AND FORECAST TO 2025 - TYPE 39

6.1 OVERVIEW 39

6.2 GLOBAL E-COMMERCE PAYMENT MARKET BREAKDOWN, BY TYPE, 2017 & 2025 39

6.3 CREDIT CARD MARKET 41

6.3.1 Overview 41

6.3.2 Credit Card Market Forecast and Analysis 41

6.4 DEBIT CARD MARKET 42

6.4.1 Overview 42

6.4.2 Debit Card Market Forecast and Analysis 42

6.5 DIGITAL PAYMENT/E-WALLET MARKET 43

6.5.1 Overview 43

6.5.2 Digital Payment/E-Wallet Market Forecast and Analysis 43

6.6 NET BANKING MARKET 44

6.6.1 Overview 44

6.6.2 Net Banking Market Forecast and Analysis 44

6.7 OTHERS MARKET 45

6.7.1 Overview 45

6.7.2 Others Market Forecast and Analysis 45

7. E-COMMERCE PAYMENT MARKET REVENUE AND FORECAST TO 2025 - INDUSTRY 46

7.1 OVERVIEW 46

7.2 GLOBAL E-COMMERCE PAYMENT MARKET BREAKDOWN, BY INDUSTRY, 2017 & 2025 46

7.3 FASHION MARKET 47

7.3.1 Overview 47

7.3.2 Fashion Market Forecast and Analysis 47

7.4 ELECTRONICS & MEDIA MARKET 48

7.4.1 Overview 48

7.4.2 Electronics & Media Market Forecast and Analysis 48

7.5 FOOD & PERSONAL CARE MARKET 49

7.5.1 Overview 49

7.5.2 Food & Personal Care Market Forecast and Analysis 49

7.6 FURNITURE & APPLIANCES MARKET 50

7.6.1 Overview 50

7.6.2 Furniture & Appliances Market Forecast and Analysis 50

7.7 SERVICE INDUSTRY & OTHERS MARKET 51

7.7.1 Overview 51

7.7.2 Service Industry & Others Market Forecast and Analysis 51

8. E-COMMERCE PAYMENT MARKET - GEOGRAPHICAL ANALYSIS 52

8.1 OVERVIEW 52

8.2 NORTH AMERICA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 53

8.2.1 Overview 53

8.2.2 North America E-Commerce Payment Market Breakdown by Key Countries 54

8.2.2.1 U.S. E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 55

8.2.2.2 Canada E-Commerce Payment Market Revenue and Forecast to 2025 (US$ Mn) 56

8.2.2.3 Mexico E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 57

8.2.3 North America E-Commerce Payment Market Breakdown by Type 58

8.2.4 North America E-Commerce Payment Market Breakdown by Industry 59

8.3 EUROPE E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 60

8.3.1 Overview 60

8.3.2 Europe E-Commerce Payment Market Breakdown by Key Countries 61

8.3.2.1 France E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 62

8.3.2.2 Germany E-Commerce Payment Market Revenue and Forecast to 2025 (US$ Mn) 63

8.3.2.3 Italy E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 64

8.3.2.4 U.K E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 65

8.3.2.5 Spain E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 66

8.3.2.6 Rest of Europe E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 67

8.3.3 Europe E-Commerce Payment Market Breakdown by Type 67

8.3.4 Europe E-Commerce Payment Market Breakdown by Industry 68

8.4 APAC E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 70

8.4.1 Overview 70

8.4.2 APAC E-Commerce Payment Market Breakdown by Key Countries 71

8.4.2.1 AUSTRALIA E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 72

8.4.2.2 China E-Commerce Payment Market Revenue and Forecast to 2025 (US$ Mn) 73

8.4.2.3 India E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 74

8.4.2.4 Japan E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 75

8.4.2.5 Rest of APAC E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 76

8.4.3 APAC E-Commerce Payment Market Breakdown by Type 77

8.4.4 APAC E-commerce payment Market Breakdown by Industry 78

8.5 MIDDLE EAST & AFRICA (MEA) E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 79

8.5.1 Overview 79

8.5.2 MEA E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 80

8.5.3 MEA E-commerce payment Market Breakdown by Key Countries 81

8.5.3.1 Saudi Arabia E-commerce payment Market Revenue and Forecast to 2025 (US$ Mn) 82

8.5.3.2 UAE E-commerce payment Market Revenue and Forecasts to 2025 (US$ Mn) 83

8.5.3.3 South Africa E-commerce payment Market Revenue and Forecasts to 2025 (US$ Mn) 84

8.5.3.4 Rest of MEA E-commerce payment Market Revenue and Forecasts to 2025 (US$ Mn) 85

8.5.4 MEA E-commerce payment Market Breakdown by Type 86

8.5.5 MEA E-commerce payment Market Breakdown by Industry 87

8.6 SOUTH AMERICA (SAM) E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 88

8.6.1 Overview 88

8.6.2 SAM E-Commerce Payment Market Breakdown by Key Countries 89

8.6.2.1 Brazil E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 89

8.6.2.2 Rest of SAM E-Commerce Payment Market Revenue and Forecasts to 2025 (US$ Mn) 90

8.6.3 SAM E-commerce payment Market Breakdown by Type 90

8.6.4 SAM E-commerce payment Market Breakdown by Industry 91

9. INDUSTRY LANDSCAPE 93

9.1 OVERVIEW 93

9.2 MARKET INITIATIVE 94

9.3 NEW PRODUCT DEVELOPMENT 96

10. COMPETITIVE LANDSCAPE 97

10.1 COMPETITIVE PRODUCT MAPPING 97

10.2 MARKET POSITIONING - GLOBAL TOP 5 PLAYERS RANKING 98

11. COMPANY PROFILES 99

11.1 PAYPAL HOLDINGS, INC. 99

11.1.1 Key Facts 99

11.1.2 Business Description 99

11.1.3 Financial Overview 100

11.1.4 SWOT Analysis 100

11.1.5 Key Developments 102

11.2 AMAZON PAYMENTS, INC. 103

11.2.1 Key Facts 103

11.2.2 Business Description 103

11.2.3 Financial Overview 103

11.2.4 SWOT Analysis 104

11.2.5 Key Developments 105

11.3 CCBILL, LLC 106

11.3.1 Key Facts 106

11.3.2 Business Description 106

11.3.3 Financial Overview 106

11.3.4 SWOT Analysis 107

11.3.5 Key Developments 108

11.4 WEPAY INC. 109

11.4.1 Key Facts 109

11.4.2 Business Description 109

11.4.3 Financial Overview 109

11.4.4 SWOT Analysis 110

11.4.5 Key Developments 111

11.5 ALIPAY 112

11.5.1 Key Facts 112

11.5.2 Business Description 112

11.5.3 Financial Overview 112

11.5.4 SWOT Analysis 113

11.5.5 Key Developments 114

11.6 VISA, INC. 115

11.6.1 Key Facts 115

11.6.2 Business Description 115

11.6.3 Financial Overview 115

11.6.4 SWOT Analysis 116

11.6.5 Key Developments 117

11.7 MASTERCARD INCORPORATED 118

11.7.1 Key Facts 118

11.7.2 Business Description 118

11.7.3 Financial Overview 119

11.7.4 SWOT Analysis 119

11.7.5 Key Developments 121

11.8 STRIPE INC. 122

11.8.1 Key Facts 122

11.8.2 Business Description 122

11.8.3 Financial Overview 122

11.8.4 SWOT Analysis 123

11.8.5 Key Developments 124

11.9 AMERICAN EXPRESS COMPANY 125

11.9.1 Key Facts 125

11.9.2 Business Description 125

11.9.3 Financial Overview 126

11.9.4 SWOT Analysis 126

11.9.5 Key Developments 127

11.10 UNIONPAY INTERNATIONAL CO., LTD. 129

11.10.1 Key Facts 129

11.10.2 Business Description 129

11.10.3 Financial Overview 129

11.10.4 SWOT Analysis 130

11.10.5 Key Developments 131

12. APPENDIX 132

12.1 ABOUT THE INSIGHT PARTNERS 132

12.2 GLOSSARY OF TERMS 132

12.3 METHODOLOGY 134

12.3.1 Coverage 134

12.3.2 Secondary Research 134

12.3.3 Primary Research 135

LIST OF TABLES

TABLE 1. NORTH AMERICA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY TYPE (US$ MN) 58

TABLE 2. NORTH AMERICA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY INDUSTRY (US$ MN) 59

TABLE 3. EUROPE E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY TYPE (US$ MN) 68

TABLE 4. EUROPE E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY INDUSTRY (US$ MN) 69

TABLE 5. APAC E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY TYPE (US$ MN) 77

TABLE 6. APAC E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY INDUSTRY (US$ MN) 78

TABLE 7. MEA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY TYPE (US$ MN) 86

TABLE 8. MEA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY INDUSTRY (US$ MN) 87

TABLE 9. SAM E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY TYPE (US$ MN) 91

TABLE 10. SAM E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 - BY INDUSTRY (US$ MN) 92

TABLE 11. GLOSSARY OF TERM: E-COMMERCE PAYMENT MARKET 132

LIST OF FIGURES

FIGURE 1. APAC MARKET, TOTAL REVENUE (US$ MN), 2017 & 2025 16

FIGURE 2. MEA MARKET, TOTAL REVENUE (US$ MN), 2017 & 2025 17

FIGURE 3. DIGITAL PAYMENT/E-WALLET MARKET, TOTAL REVENUE (US$ MN), 2017 & 2025 18

FIGURE 4. E-COMMERCE PAYMENT MARKET SEGMENTATION 20

FIGURE 5. E-COMMERCE PAYMENT MARKET SEGMENTATION - BY GEOGRAPHY 20

FIGURE 6. NORTH AMERICA - PEST ANALYSIS 23

FIGURE 7. EUROPE - PEST ANALYSIS 25

FIGURE 8. ASIA PACIFIC - PEST ANALYSIS 27

FIGURE 9. MIDDLE EAST AND AFRICA - PEST ANALYSIS 29

FIGURE 10. SOUTH AMERICA - PEST ANALYSIS 31

FIGURE 11. CASH ON DELIVERY PAYMENT MODE, BY COUNTRIES, 2016 34

FIGURE 12. OVERALL FRAUD LOSS BY ORDER CHANNEL, 2017 35

FIGURE 13. E-COMMERCE PAYMENT MARKET IMPACT ANALYSIS OF DRIVER AND RESTRAINTS 36

FIGURE 14. GLOBAL E-COMMERCE PAYMENT MARKET 37

FIGURE 15. GLOBAL E-COMMERCE PAYMENT MARKET FORECAST AND ANALYSIS 38

FIGURE 16. GLOBAL E-COMMERCE PAYMENT MARKET BREAKDOWN, BY TYPE, 2017 & 2025 (%) 40

FIGURE 17. GLOBAL CREDIT CARD MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 41

FIGURE 18. GLOBAL DEBIT CARD MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 42

FIGURE 19. GLOBAL DIGITAL PAYMENT/E-WALLET MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 43

FIGURE 20. GLOBAL NET BANKING MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 44

FIGURE 21. GLOBAL OTHERS MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 45

FIGURE 22. GLOBAL E-COMMERCE PAYMENT MARKET BREAKDOWN, BY INDUSTRY, 2017 & 2025 (%) 46

FIGURE 23. GLOBAL FASHION MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 47

FIGURE 24. GLOBAL ELECTRONICS & MEDIA MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 48

FIGURE 25. GLOBAL FOOD & PERSONAL CARE MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 49

FIGURE 26. GLOBAL FURNITURE & APPLIANCES MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 50

FIGURE 27. GLOBAL SERVICE INDUSTRY & OTHERS MARKET REVENUE AND FORECAST TO 2025 (US$ MN) 51

FIGURE 28. E-COMMERCE PAYMENT MARKET, GLOBAL BREAKDOWN BY REGIONS, 2017 & 2025 (%) 52

FIGURE 29. NORTH AMERICA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 53

FIGURE 30. NORTH AMERICA E-COMMERCE PAYMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 54

FIGURE 31. U.S. E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 55

FIGURE 32. CANADA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 56

FIGURE 33. MEXICO E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 57

FIGURE 34. NORTH AMERICA E-COMMERCE PAYMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 58

FIGURE 35. NORTH AMERICA E-COMMERCE PAYMENT MARKET BREAKDOWN BY INDUSTRY, 2017 & 2025 (%) 59

FIGURE 36. EUROPE E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 60

FIGURE 37. EUROPE E-COMMERCE PAYMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 61

FIGURE 38. FRANCE E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 62

FIGURE 39. GERMANY E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 63

FIGURE 40. ITALY E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 64

FIGURE 41. U.K E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 65

FIGURE 42. SPAIN E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 66

FIGURE 43. REST OF EUROPE E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 67

FIGURE 44. EUROPE E-COMMERCE PAYMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 67

FIGURE 45. EUROPE E-COMMERCE PAYMENT MARKET BREAKDOWN BY INDUSTRY, 2017 & 2025 (%) 68

FIGURE 46. APAC E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 70

FIGURE 47. APAC E-COMMERCE PAYMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 71

FIGURE 48. AUSTRALIA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 72

FIGURE 49. CHINA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 73

FIGURE 50. INDIA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 74

FIGURE 51. JAPAN E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 75

FIGURE 52. REST OF APAC E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 76

FIGURE 53. APAC E-COMMERCE PAYMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 77

FIGURE 54. APAC E-COMMERCE PAYMENT MARKET BREAKDOWN BY INDUSTRY, 2017 & 2025 (%) 78

FIGURE 55. MEA E-COMMERCE PAYMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 81

FIGURE 56. SAUDI ARABIA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 82

FIGURE 57. UAE E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 83

FIGURE 58. SOUTH AFRICA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 84

FIGURE 59. REST OF MEA E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 85

FIGURE 60. MEA E-COMMERCE PAYMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 86

FIGURE 61. MEA E-COMMERCE PAYMENT MARKET BREAKDOWN BY INDUSTRY, 2017 & 2025 (%) 87

FIGURE 62. SAM E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 88

FIGURE 63. SAM E-COMMERCE PAYMENT MARKET BREAKDOWN BY KEY COUNTRIES, 2017 & 2025(%) 89

FIGURE 64. BRAZIL E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 89

FIGURE 65. REST OF SAM E-COMMERCE PAYMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ MN) 90

FIGURE 66. SAM E-COMMERCE PAYMENT MARKET BREAKDOWN BY TYPE, 2017 & 2025 (%) 90

FIGURE 67. SAM E-COMMERCE PAYMENT MARKET BREAKDOWN BY INDUSTRY, 2017 & 2025 (%) 91

FIGURE 68. ECOMMERCE PAYMENT MARKET, INDUSTRY LANDSCAPE (2015-2018) % 93

 
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