Over The Top (OTT) Market to 2025 - Global Analysis and Forecasts by Content Type (VoIP, Text & Image, Video), Platform (Smart Devices, Gaming Consoles, Set Top Box and Laptop, tablet & desktop) and Revenue Model (Digital Advertisement, Subscription, Rentals and Others)
- THE3206724
- 179 Pages
- June 2017
- ICT & Media
Presently OTT is at a relatively nascent stage and is widely accepted as a trending technology across the globe. The market is projected to witness further more innovative and advance transformation, enabling the customers to access everything they want at a single space making the OTT platforms adept of selling physical products along with video and audio service offerings is certainly going to be an upward trend during the forecast period.
The global OTT market is segmented based on content type as: VoIP, text and images and video. On the basis of platform OTT market can be further divided into smart devices, gaming consoles, set-top box and laptops, tablets & desktops.
The global OTT market is estimated to grow at a CAGR of 17.16% during the forecast period 2017 - 2025 and accounts for US$ 158.4 Bn in the year 2025. One of the prime factors that are driving the demands for OTT market is the increasing investments for the development of internet/broadband infrastructure of the developing countries. Governments of various countries worldwide have laid their stress on the reach of high speed internet services in urban and rural areas of their countries. The better infrastructure coupled with falling prices of internet services has given a rise to OTT market in these countries.
Many countries still face challenges related to improper broadband penetration, acting as a hurdle for the market growth. Broadband infrastructure plays an important role as a driver to the growth of OTT market. The key players profiled in the report are Akamai Technologies, Inc., Amazon.com, Inc., Apple, Inc., CBS Corporation, Inc., Facebook, Inc., Google, Inc., HBO NOW, Hulu L.L.C., Netflix, Inc. and Roku, Inc. among others.
1 Table of Contents
1.1 List of Tables
1.2 List of Figures
2 Introduction
2.1 Scope of the Study
2.2 The Insight Partners Research Report Guidance
3 Key Takeaways
OTT Market Landscape 17
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Global OTT Market - By Content Type
3.2.2 Global OTT Market - By Platform
3.2.3 Global OTT Market - By Revenue Model
3.2.4 Global OTT Market - By Geography
3.3 PEST Analysis
3.3.1 North America PEST Analysis
3.3.2 Europe PEST Analysis
3.3.3 Asia Pacific PEST Analysis
3.3.4 Middle East & Africa PEST Analysis
3.3.5 South America PEST Analysis
4 Global OTT Market - Key Industry Dynamics
4.1 Key Market Drivers
4.1.1 Gradual shift of user towards OTT service over tradition Pay-TV subscription with growing use of smart phones and other mobile devices
4.1.2 The increasing ubiquitous and speed of broadband connections facilitating OTT content and video delivery growth globally
4.1.3 Introduction of cloud service in OTT application market
4.2 Key Market Restraints
4.2.1 Regulatory and Linguistic Fragmentation
4.2.2 Privacy and Security Risks and Breaches
4.3 Key Market Opporunities
4.3.1 Gearing up for the IoT
4.3.2 Developing 5G will favor OTT market growth
4.4 Future Trends
4.4.1 Original content creation by global OTT media players:
4.5 Impact Analysis of Drivers and Restraints
5 OTT Market - Global
5.1 Global OTT Market Overview
5.2 Global OTT Market Forecast and Analysis
6 Global OTT Market Analysis - By Content Type
6.1 Overview
6.2 Voice over IP
6.2.1 Overview
6.2.2 Global VoIP Market Revenue and Forecasts to 2025 (US$ Bn)
6.3 Text and Images
6.3.1 Overview
6.3.2 Text and Images Market Revenue and Forecasts to 2025 (US$ Bn)
6.4 Video
6.4.1 Overview
6.4.2 Video Market Revenue and Forecasts to 2025 (US$ Bn)
7 Global OTT Market Analysis - By Platform
7.1 Overview
7.2 Smart Devices
7.2.1 Overview
7.2.2 Global Smart Devices Revenue and Forecasts to 2025 (US$ Bn)
7.3 Gaming Consoles
7.3.1 Overview
7.3.2 Global Gaming Consoles Market Revenue and Forecasts to 2025 (US$ Bn)
7.4 Set-top Box
7.4.1 Overview
7.4.2 Global Set-top Box Market Revenue and Forecasts to 2025 (US$ Bn)
7.5 Laptops, Tablets & Desktops
7.5.1 Overview
7.5.2 Global Laptops, Tablets & Desktops Market Revenue and Forecasts to 2025 (US$ Bn)
8 Global OTT Market Analysis - By Revenue Model
8.1 Overview
8.2 Digital Advertising
8.2.1 Overview
8.2.2 Global Digital Advertising Revenue and Forecasts to 2025 (US$ Bn)
8.3 Subscription
8.3.1 Overview
8.3.2 Global Subscription Market Revenue and Forecasts to 2025 (US$ Bn)
8.4 Rental
8.4.1 Overview
8.4.2 Global Rental Market Revenue and Forecasts to 2025 (US$ Bn)
8.5 Others
8.5.1 Overview
8.5.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
9 Global OTT - Geographical Analysis
9.1 Overview
9.2 North America OTT Revenue and Forecasts to 2025
9.2.1 Overview
9.2.2 North America OTT Revenue and Forecasts to 2025 (US$ Bn)
9.2.3 North America OTT Breakdown by Key Countries
9.2.3.1 U.S. OTT Revenue and Forecasts to 2025 (US$ Bn)
9.2.3.2 Canada OTT Revenue and Forecasts to 2025 (US$ Bn)
9.2.3.3 Mexico OTT Revenue and Forecasts to 2025 (US$ Bn)
9.2.4 North America OTT Breakdown by Content Type
9.2.5 North America OTT Breakdown by Platform
9.2.6 North America OTT Breakdown by Revenue Model
9.3 Europe OTT Revenue and Forecasts to 2025
9.3.1 Overview
9.3.2 Europe OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3 Europe OTT Breakdown by Key Countries
9.3.3.1 France OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3.2 Germany OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3.3 UK OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3.4 Italy OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.3.5 Spain OTT Revenue and Forecasts to 2025 (US$ Bn)
9.3.4 Europe OTT Breakdown by Content Type
9.3.5 Europe OTT Breakdown by Platform
9.3.6 Europe OTT Breakdown by Revenue Model
9.4 Asia Pacific (APAC) OTT Revenue and Forecasts to 2025
9.4.1 Overview
9.4.2 Asia Pacific OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.3 Asia Pacific OTT Breakdown by Key Countries
9.4.3.1 China OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.3.2 India OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.3.3 Australia OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.3.4 Japan OTT Revenue and Forecasts to 2025 (US$ Bn)
9.4.4 Asia Pacific OTT Breakdown by Content Type
9.4.5 Asia Pacific OTT Breakdown by Platform
9.4.6 Asia Pacific OTT Breakdown by Revenue Model
9.5 Middle East & Africa (MEA) OTT Market Revenue and Forecasts to 2025
9.5.1 Overview
9.5.2 Middle East & Africa OTT Market Revenue and Forecasts to 2025 (US$ Bn)
9.5.3 Middle East & Africa OTT Market Breakdown by Key Countries
9.5.3.1 Saudi Arabia OTT Market Revenue and Forecasts to 2025 (US$ Mn)
9.5.3.2 UAE OTT Market Revenue and Forecasts to 2025 (US$ Mn)
9.5.3.3 South Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
9.5.4 Middle East & Africa OTT Market Breakdown by Content Type
9.5.5 Middle East & Africa OTT Market Breakdown by Platform
9.5.6 Middle East & Africa OTT Market Breakdown by Revenue Model
9.6 South America OTT Market Revenue and Forecasts to 2025
9.6.1 Overview
9.6.2 South America OTT Market Revenue and Forecasts to 2025 (US$ Bn)
9.6.3 South America OTT Market Breakdown by Key Countries
9.6.3.1 Brazil OTT Market Revenue and Forecasts to 2025 (US$ Bn)
9.6.4 South America OTT Market Breakdown by Content Type
9.6.5 South America OTT Market Breakdown by Platform
9.6.6 South America OTT Market Breakdown by Revenue Model
10 Industry Landscape
11 Competitive Landscape
11.1 Competitive Product Mapping
11.2 Market Positioning
12 Global OTT Market - Key Company Profiles
12.1 Akamai Technologies, Inc.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Financial Overview
12.1.4 SWOT Analysis
12.1.5 Key Developments
12.2 Amazon.com, Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Financial Overview
12.2.4 SWOT Analysis
12.2.5 Key Developments
12.3 Apple, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Financial Overview
12.3.4 SWOT Analysis
12.3.5 Key Developments
12.4 CBS Corporation, Inc.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Financial Overview
12.4.4 SWOT Analysis
12.4.5 Key Developments
12.5 Facebook, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Financial Overview
12.5.4 SWOT Analysis
12.5.5 Key Developments
12.6 Google, Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Financial Overview
12.6.4 SWOT Analysis
12.6.5 Key Developments
12.7 HBO NOW
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Financial Overview
12.7.4 SWOT Analysis
12.7.5 Key Developments
12.8 Hulu L.L.C.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Financial Overview
12.8.4 SWOT Analysis
12.8.5 Key Developments
12.9 Netflix, Inc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Financial Overview
12.9.4 SWOT Analysis
12.9.5 Key Developments
12.1 Roku, Inc.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Financial Overview
12.10.4 SWOT Analysis
12.10.5 Key Developments
13 Appendix
13.1 About The Insight Partners
13.2 Glossary of Terms
13.3 Methodology
13.3.1 Coverage
13.3.2 Secondary Research
13.3.3 Primary Research
13.4 Contact Us
13.5 Disclaimer
List of Tables
Table 1: Global OTT Market Revenue and Forecasts to 2025 (US$ Bn)
Table 2: North America OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
Table 3: North America OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 4: North America OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 5: Europe OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
Table 6: Europe OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 7: Europe OTT Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
Table 8: Asia Pacific OTT Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
Table 9: Asia Pacific OTT Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 10: Asia Pacific OTT Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
Table 11: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Content Type (US$ Mn)
Table 12: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Platform (US$ Mn)
Table 13: Middle East & Africa OTT Market Revenue and Forecasts to 2025 - By Revenue Model (US$ Mn)
Table 14: South America OTT Market Revenue and Forecasts to 2025 - By Content Type (US$ Bn)
Table 15: South America OTT Market Revenue and Forecasts to 2025 - By Platform (US$ Bn)
Table 16: South America OTT Market Revenue and Forecasts to 2025 - By Revenue Model (US$ Bn)
Table 17: Glossary of Terms, OTT Market
List of Figures
Figure 1: APAC OTT Market, Revenue (US$ Bn), 2016 & 2025
Figure 2: Digital Advertising Market, Revenue (US$ Bn), 2016 & 2025
Figure 3: OTT Market Segmentation
Figure 4: OTT Market Segmentation
Figure 5: North America PEST Analysis
Figure 6: Europe PEST Analysis
Figure 7: APAC PEST Analysis
Figure 8: MEA PEST Analysis
Figure 9: SAM PEST Analysis
Figure 10: OTT Market Impact Analysis of Driver and Restraints
Figure 11: Global OTT Market Breakdown By Content Type, 2016 & 2025 (%)
Figure 12: VoIP Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 13: Text and Images Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 14: Video Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 15: Global OTT Market Breakdown By Platform, 2016 & 2025 (%) 48
Figure 16: Global Smart Devices Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 17: Global Gaming Consoles Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 18: Global Set-top Box Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 19: Global Laptops, Tablets & Desktops Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 20: Global OTT Market Breakdown By Revenue Model, 2016 & 2025 (%)
Figure 21: Global Digital Advertising Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 22: Global Subscription Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 23: Global Rental Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 24: Global Others Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 25: OTT, Global Breakdown by Regions, 2016 & 2025 (%)
Figure 26: North America OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 27: North America OTT Breakdown by Key Countries, 2016 & 2025 (%)
Figure 28: U.S. OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 29: Canada OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 30: Mexico OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 31: North America OTT Breakdown by Content Type, 2016 & 2025 (%)
Figure 32: North America OTT Breakdown By Platform, 2016 & 2025 (%)
Figure 33: North America OTT Breakdown By Revenue Model, 2016 & 2025 (%)
Figure 34: Europe OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 35: Europe OTT Breakdown by Key Countries, 2016 (%) 77
Figure 36: France OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 37: Germany OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 38: UK OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 39: Italy OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 40: Spain OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 41: Europe OTT Breakdown by Content Type, 2016 & 2025 (%)
Figure 42: Europe OTT Breakdown By Platform, 2016 & 2025 (%)
Figure 43: Europe OTT Breakdown By Revenue Model, 2016 & 2025 (%)
Figure 44: Asia Pacific OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 45: Asia Pacific OTT Breakdown by Key Countries, 2016 (%)
Figure 46: China OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 47: India OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 48: Australia OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 49: Japan OTT Revenue and Forecasts to 2025 (US$ Bn)
Figure 50: Asia Pacific OTT Breakdown by Content Type, 2016 & 2025 (%)
Figure 51: Asia Pacific OTT Breakdown By Platform, 2016 & 2025(%)
Figure 52: Asia Pacific OTT Breakdown By Revenue Model, 2016 & 2025 (%)
Figure 53: Middle East & Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
Figure 54: Middle East & Africa OTT Market Breakdown by Key Countries, 2016 & 2025 (%)
Figure 55: Saudi Arabia OTT Market Revenue and Forecasts to 2025 (US$ Mn)
Figure 56: UAE OTT Market Revenue and Forecasts to 2025 (US$ Mn)
Figure 57: South Africa OTT Market Revenue and Forecasts to 2025 (US$ Mn)
Figure 58: Middle East & Africa OTT Market Breakdown by Content Type, 2016 & 2025 (%)
Figure 59: Middle East & Africa OTT Market Breakdown by Platform, 2016 & 2025 (%)
Figure 60: Middle East & Africa OTT Market Breakdown by Revenue Model, 2016 & 2025 (%)
Figure 61: South America OTT Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 62: South America OTT Market Breakdown by Key Countries, 2016 & 2025 (%)
Figure 63: Brazil OTT Market Revenue and Forecasts to 2025 (US$ Bn)
Figure 64: South America OTT Market Breakdown by Content Type, 2016 & 2025 (%)
Figure 65: South America OTT Market Breakdown by Platform, 2016 & 2025 (%)
Figure 66: South America OTT Market Breakdown by Revenue Model, 2016 & 2025 (%)
Figure 67: OTT Market Competitive Product Mapping 122
Figure 68: OTT Market Competitive Product Mapping 123
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