Europe Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy
- GRA3125677
- 129 Pages
- May 2019
- ICT & Media
Highlighted with 29 tables and 52 figures, this 129-page report “Europe Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy” is based on a comprehensive research of Europe mobile advertising market by analyzing the entire regional market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country.
Based on solution format, the Europe market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Advertisement Campaign Solutions
• Reporting & Analytics Solutions
• Content Delivery Solutions
• Integrated Solutions
• Mobile Proximity Solutions
• Other Solutions
On basis of advertising type, the Europe market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.
• Search Advertising
• Display Advertising
• Messaging Advertising
• In-App Advertising
• In-Game Advertising
• Websites Advertising
• Video Advertising
• Other Advertising Types
On basis of industry vertical, the Europe market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.
• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries
On basis of mobile device, the Europe market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.
• Smartphones
• Tablets
• Laptops & Notebooks
• Other Devices
Geographically, the following national markets are fully investigated:
• Germany
• France
• UK
• Italy
• Russia
• Rest of Europe
For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in Europe mobile advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
AdColony, Inc.
AOL
Apple Inc.
Applovin Corporation
Avazu Inc.
Chartboost Inc.
Digital Turbine, Inc.
Facebook Inc.
Flurry Inc.
Flytxt
Google, Inc.
GoWide
GumGum Inc
Inmobi
Matomy Media Group Ltd.
Microsoft Corporation
Millenial Media
MoPub Inc.
Nokia
PassionTeck
SAP SE
Smaato Inc.
Tune, Inc.
Yahoo! Inc.
Yeahmobi
(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 8
1.2.1 Overview of Market Research Methodology 8
1.2.2 Market Assumption 9
1.2.3 Secondary Data 9
1.2.4 Primary Data 9
1.2.5 Data Filtration and Model Design 10
1.2.6 Market Size/Share Estimation 11
1.2.7 Research Limitations 12
1.3 Executive Summary 13
2 Market Overview and Qualitative Analysis 16
2.1 Market Size and Forecast 16
2.2 Major Growth Drivers 17
2.3 Market Restraints and Challenges 20
2.4 Emerging Opportunities and Market Trends 23
2.5 Porter’s Fiver Forces Analysis 26
3 Segmentation of Europe Market by Solution Format 30
3.1 Market Overview by Solution Format 30
3.2 Europe Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025 33
3.3 Europe Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025 35
3.4 Europe Market of Mobile Advertising via Content Delivery Solutions 2014-2025 36
3.5 Europe Market of Mobile Advertising via Integrated Solutions 2014-2025 37
3.6 Europe Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025 38
3.7 Europe Market of Mobile Advertising via Other Solutions 2014-2025 39
4 Segmentation of Europe Market by Advertising Type 40
4.1 Market Overview by Advertising Type 40
4.2 Europe Mobile Search Advertising Market 2014-2025 44
4.3 Europe Mobile Display Advertising Market 2014-2025 46
4.4 Europe Mobile In-App Advertising Market 2014-2025 48
4.5 Europe Mobile In-Game Advertising Market 2014-2025 49
4.6 Europe Mobile Websites Advertising Market 2014-2025 50
4.7 Europe Mobile Messaging Advertising Market 2014-2025 51
4.8 Europe Mobile Video Advertising Market 2014-2025 52
4.9 Europe Market of Other Mobile Advertising Types 2014-2025 53
5 Segmentation of Europe Market by Industry Vertical 54
5.1 Market Overview by Industry Vertical 54
5.2 Europe Mobile Advertising Market for Media and Entertainment 2014-2025 57
5.3 Europe Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025 59
5.4 Europe Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025 60
5.5 Europe Mobile Advertising Market for Telecommunication IT Sector 2014-2025 62
5.6 Europe Mobile Advertising Market for Travel Industry 2014-2025 63
5.7 Europe Mobile Advertising Market for Healthcare Sector 2014-2025 64
5.8 Europe Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025 65
5.9 Europe Mobile Advertising Market for Transportation and Logistics 2014-2025 66
5.10 Europe Mobile Advertising Market for Energy, Power, and Utilities 2014-2025 67
5.11 Europe Mobile Advertising Market for Other Industries 2014-2025 68
6 Segmentation of Europe Market by Mobile Device 69
6.1 Market Overview by Mobile Device 69
6.2 Europe Mobile Advertising Market on Smartphones 2014-2025 72
6.3 Europe Mobile Advertising Market on Tablets 2014-2025 73
6.4 Europe Mobile Advertising Market on Laptops & Notebooks 2014-2025 74
6.4 Europe Mobile Advertising Market on Other Mobile Devices 2014-2025 75
7 European Market 2014-2025 by Country 76
7.1 Overview of European Market 76
7.2 Germany 79
7.3 UK 82
7.4 France 85
7.5 Spain 88
7.6 Italy 91
7.7 Rest of European Market 94
8 Competitive Landscape 95
8.1 Overview of Key Vendors 95
8.2 Company Profiles 98
9 Investing in Europe Market: Risk Assessment and Management 123
9.1 Risk Evaluation of Europe Market 123
9.2 Critical Success Factors (CSFs) 126
RELATED REPORTS AND PRODUCTS 129
Table 1. Snapshot of Europe Mobile Advertising Market, 2018-2025 14
Table 2. Main Product Trends and Market Opportunities in Europe Mobile Advertising Market 23
Table 3. Europe Mobile Advertising Market by Solution Format, 2014-2025, $ bn 31
Table 4. Europe Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 42
Table 5. Europe Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 55
Table 6. Europe Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 70
Table 7. Europe Mobile Advertising Market by Country, 2014-2025, $ mn 77
Table 8. Germany Mobile Advertising Market by Solution Format, 2014-2025, $ bn 80
Table 9. Germany Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 80
Table 10. Germany Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 81
Table 11. Germany Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 81
Table 12. UK Mobile Advertising Market by Solution Format, 2014-2025, $ bn 83
Table 13. UK Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 83
Table 14. UK Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 84
Table 15. UK Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 84
Table 16. France Mobile Advertising Market by Solution Format, 2014-2025, $ bn 86
Table 17. France Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 86
Table 18. France Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 87
Table 19. France Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 87
Table 20. Spain Mobile Advertising Market by Solution Format, 2014-2025, $ bn 89
Table 21. Spain Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 89
Table 22. Spain Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 90
Table 23. Spain Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 90
Table 24. Italy Mobile Advertising Market by Solution Format, 2014-2025, $ bn 92
Table 25. Italy Mobile Advertising Market by Advertising Type, 2014-2025, $ bn 92
Table 26. Italy Mobile Advertising Market by Industry Vertical, 2014-2025, $ bn 93
Table 27. Italy Mobile Advertising Market by Mobile Device, 2014-2025, $ bn 93
Table 28. Risk Evaluation for Investing in Europe Market, 2018-2025 124
Table 29. Critical Success Factors and Key Takeaways 127
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