Global Electronic Shelf Label Market

Electronic Shelf Labels are used by retailers to display product prices on shelves. These are typically Electronic papers or LCD to show the current price to the customer. E-paper is more commonly used as it supports full graphic imaging. It is used for dynamic pricing of a product so that the prices can be automatically updated on shelves whenever there is a change in product prices. It must support a reasonable range, battery life speed and reliability. It facilitates an Omni channel pricing and promotions strategy. It can be used to promote engaging offers based on customers' location. Some of the basic requirements are wide viewing angles, paper like readability, mono and multicolor options. It reduces the overheads of printing paper tags and store representative's efforts to change the tags manually in case of frequent price changes, while at the same time reducing pricing errors to customers.

Market Dynamics

The electronic shelf label (ESL) market is expected to grow to USD 399.6 Million by 2020, at a CAGR of 14.1%. Retail stores including hypermarkets, super markets and non-food retail stores are the key industry segments to use the electronic shelf labels. With the growing marketing needs and Omni channel presence of products, the ability to price the product dynamically across stores to match it with their online prices provides a great scope for the product usage in these stores. The additional ability to promote in store offers and thus enable dynamic promotional strategies also plays a key role in today's times. The report aims at estimating the current market size and potential for the ESL market. The key drivers for this market are return on investment, real-time product positioning, accuracy and cost savings. The growing developments and infrastructure in retail industry is ultimately leading to the increasing demand for store automation. The rising deployment of electronic shelf labels in retail shop centers is supposed to supplement the growth of electronic shelf label market during the forecast period.

Market Segmentation

Based on product type, the Electronic Shelf Label market is segmented into LCD, segmented E-paper and full graphic E-paper. Full graphics e-paper is expected to grow at a CAGR of over 19% and is the leading segment among others. Based on communication technology, it is segmented into Bluetooth, ZigBee, Wifi, Z-Wave, Radio Frequency, Infrared, Near-field communication and others. By store type, it is segmented into Hypermarkets, Supermarkets, Non-food retail stores, Specialty stores and others. Hypermarkets occupy around 45% of the total market share due to its growing needs of automation. Based on components, it is segmented into displays, battery, transreceivers, microprocessors and others.

Geographic Analysis

The stringent government policies regarding the product pricingin mature regions such as Europe and North America play a vital role in driving the demand for ESLs. The retailers may have to bear heavy fines in case of any pricing error; therefore, there is a growing need to replace the traditional paper labels. The presence of regulations for protection against improper product pricing in Asia Pacific are also likely to favor the industry growth. EMEA currently dominates the market and will continue to lead. Much of it can be attributed to growth of new hypermarkets in the region.

Key Players

Some of the key players in the Industry are E Ink corp., Wincor Nixdorf, M2Communication, Altierre, SoluM, CEST, Displaydata, LG Innotek, Pricer, SES-imagotag, Store Electronic Systems and AXON Systems Pty. Ltd.

Report Contents:

> Market segments

> Market Drivers, Restraints and Opportunities

> Market Size & Forecast 2016 to 2022

> Supply & Demand Value Chain

> Market - Current Trends

> Competition & Major Companies

> Technology and R&D Status

> Porters Five Force Analysis

> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)

>> Nordic Countries (Denmark, Finland, Norway, and Sweden)

>> Benelux (Belgium, The Netherlands, and Luxembourg)

>> Rest of Western Europe

> Eastern Europe

>> Russia

>> Poland

>> Rest of Eastern Europe

> Asia Pacific

>> China

>> India

>> Japan

>> Australia and New Zealand

>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)

>> South Africa

>> North Africa

>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)

> Consumer and Pricing Analysis

> Market dynamics of the industry

> Market Segmentation

> Estimated Market Sizing in terms of volume and value

> Recent trends in Market and impact

> Research Status and Technology Overview

> Extensive Industry Structure Coverage