Global Consumer Appliances Coatings Market

A coating is a covering that is applied on surface of any object to protect it from external factors and prolong its life time. Consumer appliance coating usually contain, epoxy, epoxy PE hybrid and thermoplastic. It is a process of where small ground particles of pigments and resin are charged electrostatically and sprayed on the appliances during the finishing process. Consumer appliance coatings provide, wide range of colors and texture option, making it look good and attractive for consumers buying the product.

End-user/Technology

Owing to their corrosion and temperature resistance, increased durability on end products, and low fire-hazards is becoming and integral part of various commercial and industrial sectors. Coatings are used by various end users like automotive and transportation, marine, consumer goods and appliances, building and construction and protective coatings industry. Due to the increasing innovations in this market, which are likely to open a new range of applications, the future of market looks bright.

Market Dynamics

Key drivers for the growth of this market are growth of consumer appliances market and demand for solvent free coatings. The demands from developing nations are high which are boosting the sales of consumer appliances thereby increasing the demand for coatings market. The increasing demand for pre-painted metals and stainless steels can be attributed to the popularity of silver metallic coatings and faux silver stainless steel finishes. New technologies are used in coatings to reduce noise and vibrations in hoe appliances. Also, the use of such technologies will result in cost efficient production of coil coatings during the forecast period.

Market Segmentation

Market is segmented based on type of resin used to prepare the coating and application

Based on resin type used, the market is segmented into following

I. Epoxy

II. Epoxy PE hybrid

III. Thermoplastic

Based on application, consumer appliances coatings market is segmented into following:

I. Refrigeration

II. Large cooking appliances

III. Home laundry

IV. Miscellaneous kitchen appliances

Regional/Geographic Analysis

North America is the biggest consumer of appliances coatings, with U.S being the major contributor. Coating market in U.S is likely to experience an upward trend due to increase in the sales of automotive industry. Also, market in Europe is expected to grow due to the initiatives taken by European Union Trade Association. Increasing sales of appliances and flourishing growth of automotive sectors in Asia will be key driver in that region. At present, China is a major consumer of coatings in Asia and is projected to grow even more in the forecasting period.

Opportunities

Even though the market was dominated by 4 huge players, there is a change in structure of market due to entry of large number of small and local players. Companies are producing variety of products and differentiating their products from other products using technology, service and formulation. Also, availability of oil at low rates and proximity to huge markets of Asia, MEA is diversifying into production of other variety of products. However, there are certain drawbacks faced by this market, such a high raw material cost and lack of product focus, which may affect the growth of this market.

Key Players

Some of the major companies dominating this market for its products, services, and continuous product developments are Akzo Nobel Coatings, BASF, PPG Industries, DuPont, Axalta Coatings System, BeckersSpeciality Corporation, Henkel Corporation, Evonik, Wacker Chemie, TIGER Drylac U.S.A. Rohm and Haas Powder Coatings Co Ralco Steel, Kansai Paints, and Valspar.

Report Contents:

> Market segments

> Market Drivers, Restraints and Opportunities

> Market Size & Forecast 2016 to 2022

> Supply & Demand Value Chain

> Market - Current Trends

> Competition & Major Companies

> Technology and R&D Status

> Porters Five Force Analysis

> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)

>> Nordic Countries (Denmark, Finland, Norway, and Sweden)

>> Benelux (Belgium, The Netherlands, and Luxembourg)

>> Rest of Western Europe

> Eastern Europe

>> Russia

>> Poland

>> Rest of Eastern Europe

> Asia Pacific

>> China

>> India

>> Japan

>> Australia and New Zealand

>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)

>> South Africa

>> North Africa

>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)

> Consumer and Pricing Analysis

> Market dynamics of the industry

> Market Segmentation

> Estimated Market Sizing in terms of volume and value

> Recent trends in Market and impact

> Research Status and Technology Overview

> Extensive Industry Structure Coverage