Global Automotive Augmented Reality Market

Market Dynamics

The key drivers of this technology is that there is no need for the driver to look at the GPS box or dashboard because the GPS navigation system is displayed right on the windshield and helps them to interact with the apps hands-free. One potential advantage is that it can be easily fixed on the dashboard of any car since the device is based on active glass display technology.

However, the issues regarding the technology gap must be addressed. The system must be able to project the images on a larger screen in order to cover more of driver's field of view. Augmented Reality Display technology needs to monitor the position of driver's head in order to align the real objects in augmented reality and the images should be fed with zero latency, which requires superfast processors. The real challenge is developing a software that can make use of the full potential of these displays.

Market Segmentation

The market is segmented by vehicle type into Luxury passenger cars, Mid-level passenger cars, Entry-level passenger cars, Light commercial vehicles. The market is primarily composed of the entry-level passenger cars segment which posted an augmented reality system penetration of more than 2 million vehicles during 2015 and is expected to dominate the market in the next four years

Geographic Analysis

The market is geographically segmented around APAC, Europe, Latin America, MEA and North America. During the forecast period Europe is expected to dominate the global market by accounting for 33% of the total market shares by 2020.

Key Players

Google and Apple are potential entrants into the market and are further penetrating the market with Android Auto and CarPlay. The leading vendors in the market are Hyundai Motor, Continental AG, Garmin, BMW AG, Pioneer Electronics. The other prominent vendors in the market are Audi and Honda, Jaguar, Mercedes-Benz, Nippon Seiki, Bosch, Delphi Automotive, Denso, General Motors, Harman, Panasonic, and Volkswagen.

Report Contents:

> Global Market segments

> Global Market Drivers, Restraints and Opportunities

> Global Market Size & Forecast 2016 to 2022

> Supply & Demand Value Chain

> Global Market - Current Trends

> Competition & Major Companies

> Technology and R&D Status

> Porters Five Force Analysis

> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)

>> Nordic Countries (Denmark, Finland, Norway, and Sweden)

>> Benelux (Belgium, The Netherlands, and Luxembourg)

>> Rest of Western Europe

> Eastern Europe

>> Russia

>> Poland

>> Rest of Eastern Europe

> Asia Pacific

>> China

>> India

>> Japan

>> Australia and New Zealand

>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)

>> South Africa

>> North Africa

>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)

> Consumer and Pricing Analysis

> Market dynamics of the industry

> Market Segmentation

> Estimated Market Sizing in terms of volume and value

> Recent trends in market and impact

> Research Status and Technology Overview

> Extensive Industry Structure Coverage