Request for Covid-19 Impact Assessment of this Report
Mobile analytics can be defined as a branch of analytics that deals with various mobile platforms like Android, iOS, etc. and process the data generated during online financial transactions, social networking, web-site surfing and shopping, to help business make informed decision about consumer behavior, thereby improving business performance.
With the help of mobile analytics data, we can not only improve cross-channel marketing but also optimize mobile experience for customers, thereby increasing user engagement. It is used to analyze mobile website traffic. The data is collected when users access particular websites from their smart phones, it helps to determine what aspects of mobile advertising, marketing research and campaigns work best for the product.
End users/Technology
The end users of mobile analytics are the firms that gauge user behavior data, determine intent from those metrics and take action to drive retention, engagement and conversion. For successful conversion and revenue generation, it is important for firms to understand what users do inside a mobile application environment. This will also help the business to improve the product to meet business goals.
Market Dynamics
The massive increase in mobile users globally is a strong reason for the growth of mobile analytics. Acquiring users requires cost. So it becomes imperative to retain the existing users and also increase the customer base. This drives the usage of mobile analytics in the global market. The market is expected to grow at a CAGR of 21%. Increasing revenue, optimizing cost and maintaining customer loyalty is what drives the analytics market.
Market Segmentation
Segmentation is done on the basis of solution, vertical and deployment model.
On the basis of solution, mobile analytics market can be segmented as
--> Application analytics
--> Mobile marketing
--> Advertising analytics
On the basis of deployment, mobile analytics market can be segmented as
--> On-premise model
--> Cloud based model
On the basis of vertical, mobile analytics market can be segmented as
--> Public
--> Retail
--> Healthcare
--> Transportation & logistics
--> Banking
Mobile analytics is available on various platforms-
--> Android
--> iOS
--> Windows
--> Others
The major market segment is of iOS, accounting for 64% of market share in 2015.
Regional/Geographic Analysis
The market share of mobile analytics is dominated by the America (54% during 2015). This market is expected to reach a value of $2 billion by 2020. Asia Pacific is also an emerging region for global mobile analytics.
Opportunities
The mobile app based industry is booming globally. Retail and e-commerce, media and entertainment industry offer great opportunity for mobile analytics to understand consumer consumption pattern. As such, firms can leverage the benefits of mobile analytics to become world leaders.
Key Players
Microsoft, Adobe, Google, IBM and Amazon Web Services are some of the key players of this industry. Other prominent vendors are Amplitude, AdMob, Webtrends, AppSee, AskingPoint, Flurry, etc.
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Global Mobile Analytics Market Analysis, By Mobile Operating System
10.1. Introduction
10.2. Prominent Trends
10.3. Regulatory Guidelines
10.4. Market Size and Analysis, By Mobile Operating System
10.4.1. Android
10.4.2. iOS
10.4.3. Microsoft Phone
10.4.4. BlackBerry OS
10.4.5. Others
10.5. Market Share Analysis and YoY Growth Rates, By Mobile Operating System
11. Global Mobile Analytics Market Analysis, By Application
11.1. Introduction
11.2. Prominent Trends
11.3. Regulatory Guidelines
11.4. Market Size and Analysis, By Application
11.4.1. Product Design & Performance Analysis
11.4.2. User Behaviour Analysis
11.4.2.1. UI & UX
11.4.2.2. Technical Problems
11.4.3. Sales & Marketing Analysis
11.5. Market Share Analysis and YoY Growth Rates, By Application
12. Global Mobile Analytics Market Analysis, By Deployment
12.1. Introduction
12.2. Prominent Trends
12.3. Regulatory Guidelines
12.4. Market Size and Analysis, By Deployment
12.4.1. On-Premises
12.4.2. Cloud Based Systems
12.5. Market Share Analysis and YoY Growth Rates, By Deployment
13. Global Mobile Analytics Market Analysis, By Industry
13.1. Introduction
13.2. Prominent Trends
13.3. Regulatory Guidelines
13.4. Market Size and Analysis, By Industry
13.4.1. Retail and E-Commerce
13.4.2. Banking, Finance and Insurance
13.4.3. Telecom
13.4.4. Gaming
13.4.5. Government
13.4.6. Media and Entertainment
13.4.7. Healthcare
13.4.8. Travel and Hospitality
13.4.9. Transportation and Logistics
13.4.10. Others
13.5. Market Share Analysis and YoY Growth Rates, By Industry
14. Global Mobile Analytics Market Analysis, By Region
14.1. Introduction
14.2. Prominent Trends
14.3. Regulatory Guidelines
14.4. Market Size and Analysis, By Region
14.4.1. North America
14.4.2. Latin America
14.4.3. Europe
14.4.4. Asia Pacific
14.4.5. Middle East & Africa (MEA)
14.5. Market Share Analysis and YoY Growth Rates, By Region
15. North America Mobile Analytics Market Analysis
15.1. Introduction
15.2. Prominent Trends
15.3. North America Mobile Analytics Market Analysis, By Country
15.3.1. U.S.
15.3.2. Canada
15.4. North America Mobile Analytics Market Size and Analysis, By Mobile Operating System
15.4.1. Android
15.4.2. iOS
15.4.3. Microsoft Phone
15.4.4. BlackBerry OS
15.4.5. Others
15.5. North America Mobile Analytics Market Size and Analysis, By Application
15.5.1. Product Design & Performance Analysis
15.5.2. User Behaviour Analysis
15.5.2.1. UI & UX
15.5.2.2. Technical Problems
15.5.3. Sales & Marketing Analysis
15.6. North America Mobile Analytics Market Size and Analysis, By Deployment
15.6.1. On-Premises
15.6.2. Cloud Based Systems
15.7. North America Mobile Analytics Market Size and Analysis, By Industry
15.7.1. Retail and E-Commerce
15.7.2. Banking, Finance and Insurance
15.7.3. Telecom
15.7.4. Gaming
15.7.5. Government
15.7.6. Media and Entertainment
15.7.7. Healthcare
15.7.8. Travel and Hospitality
15.7.9. Transportation and Logistics
15.7.10. Others
15.8. North America Mobile Analytics Market Share Analysis and YoY Growth Rates
15.8.1. By Mobile Operating System
15.8.2. By Application
15.8.3. By Deployment
15.8.4. By Industry
16. Latin America Mobile Analytics Market Analysis
16.1. Introduction
16.2. Prominent Trends
16.3. Latin America Mobile Analytics Market Analysis, By Country
16.3.1. Mexico
16.3.2. Brazil
16.3.3. Others
16.4. Latin America Mobile Analytics Market Size and Analysis, By Mobile Operating System
16.4.1. Android
16.4.2. iOS
16.4.3. Microsoft Phone
16.4.4. BlackBerry OS
16.4.5. Others
16.5. Latin America Mobile Analytics Market Size and Analysis, By Application
16.5.1. Product Design & Performance Analysis
16.5.2. User Behaviour Analysis
16.5.2.1. UI & UX
16.5.2.2. Technical Problems
16.5.3. Sales & Marketing Analysis
16.6. Latin America Mobile Analytics Market Size and Analysis, By Deployment
16.6.1. On-Premises
16.6.2. Cloud Based Systems
16.7. Latin America Mobile Analytics Market Size and Analysis, By Industry
16.7.1. Retail and E-Commerce
16.7.2. Banking, Finance and Insurance
16.7.3. Telecom
16.7.4. Gaming
16.7.5. Government
16.7.6. Media and Entertainment
16.7.7. Healthcare
16.7.8. Travel and Hospitality
16.7.9. Transportation and Logistics
16.7.10. Others
16.8. Latin America Mobile Analytics Market Share Analysis and YoY Growth Rates
16.8.1. By Mobile Operating System
16.8.2. By Application
16.8.3. By Deployment
16.8.4. By Industry
17. Europe Mobile Analytics Market Analysis
17.1. Introduction
17.2. Prominent Trends
17.3. Europe Mobile Analytics Market Analysis, By Country
17.3.1. Germany
17.3.2. U.K.
17.3.3. Spain
17.3.4. France
17.3.5. Italy
17.3.6. Russia
17.3.7. Others
17.4. Europe Mobile Analytics Market Size and Analysis, By Mobile Operating System
17.4.1. Android
17.4.2. iOS
17.4.3. Microsoft Phone
17.4.4. BlackBerry OS
17.4.5. Others
17.5. Europe Mobile Analytics Market Size and Analysis, By Application
17.5.1. Product Design & Performance Analysis
17.5.2. User Behaviour Analysis
17.5.2.1. UI & UX
17.5.2.2. Technical Problems
17.5.3. Sales & Marketing Analysis
17.6. Europe Mobile Analytics Market Size and Analysis, By Deployment
17.6.1. On-Premises
17.6.2. Cloud Based Systems
17.7. Europe Mobile Analytics Market Size and Analysis, By Industry
17.7.1. Retail and E-Commerce
17.7.2. Banking, Finance and Insurance
17.7.3. Telecom
17.7.4. Gaming
17.7.5. Government
17.7.6. Media and Entertainment
17.7.7. Healthcare
17.7.8. Travel and Hospitality
17.7.9. Transportation and Logistics
17.7.10. Others
17.8. Europe Mobile Analytics Market Share Analysis and YoY Growth Rates
17.8.1. By Mobile Operating System
17.8.2. By Application
17.8.3. By Deployment
17.8.4. By Industry
18. Asia Pacific Mobile Analytics Market Analysis
18.1. Introduction
18.2. Prominent Trends
18.3. Asia Pacific Mobile Analytics Market Analysis, By Country
18.3.1. India
18.3.2. China
18.3.3. Australia & New Zealand
18.3.4. Japan
18.3.5. Others
18.4. Asia Pacific Mobile Analytics Market Size and Analysis, By Mobile Operating System
18.4.1. Android
18.4.2. iOS
18.4.3. Microsoft Phone
18.4.4. BlackBerry OS
18.4.5. Others
18.5. Asia Pacific Mobile Analytics Market Size and Analysis, By Application
18.5.1. Product Design & Performance Analysis
18.5.2. User Behaviour Analysis
18.5.2.1. UI & UX
18.5.2.2. Technical Problems
18.5.3. Sales & Marketing Analysis
18.6. Asia Pacific Mobile Analytics Market Size and Analysis, By Deployment
18.6.1. On-Premises
18.6.2. Cloud Based Systems
18.7. Asia Pacific Mobile Analytics Market Size and Analysis, By Industry
18.7.1. Retail and E-Commerce
18.7.2. Banking, Finance and Insurance
18.7.3. Telecom
18.7.4. Gaming
18.7.5. Government
18.7.6. Media and Entertainment
18.7.7. Healthcare
18.7.8. Travel and Hospitality
18.7.9. Transportation and Logistics
18.7.10. Others
18.8. Asia Pacific Mobile Analytics Market Share Analysis and YoY Growth Rates
18.8.1. By Mobile Operating System
18.8.2. By Application
18.8.3. By Deployment
18.8.4. By Industry
19. Middle East and Africa (MEA) Mobile Analytics Market Analysis
19.1. Introduction
19.2. Prominent Trends
19.3. Middle East and Africa (MEA) Mobile Analytics Market Analysis, By Country
19.3.1. GCC Countries
19.3.2. South Africa
19.3.3. North Africa
19.3.4. Rest of Middle East and Africa
19.4. Middle East and Africa (MEA) Mobile Analytics Market Size and Analysis, By Mobile Operating System
19.4.1. Android
19.4.2. iOS
19.4.3. Microsoft Phone
19.4.4. BlackBerry OS
19.4.5. Others
19.5. Middle East and Africa (MEA) Mobile Analytics Market Size and Analysis, By Application
19.5.1. Product Design & Performance Analysis
19.5.2. User Behaviour Analysis
19.5.2.1. UI & UX
19.5.2.2. Technical Problems
19.5.3. Sales & Marketing Analysis
19.6. Middle East and Africa (MEA) Mobile Analytics Market Size and Analysis, By Deployment
19.6.1. On-Premises
19.6.2. Cloud Based Systems
19.7. Middle East and Africa (MEA) Mobile Analytics Market Size and Analysis, By Industry
19.7.1. Retail and E-Commerce
19.7.2. Banking, Finance and Insurance
19.7.3. Telecom
19.7.4. Gaming
19.7.5. Government
19.7.6. Media and Entertainment
19.7.7. Healthcare
19.7.8. Travel and Hospitality
19.7.9. Transportation and Logistics
19.7.10. Others
19.8. Middle East and Africa (MEA) Mobile Analytics Market Share Analysis and YoY Growth Rates
19.8.1. By Mobile Operating System
19.8.2. By Application
19.8.3. By Deployment
19.8.4. By Industry
20. Industry Structure
20.1. Porters Five Forces Analysis
20.1.1. Bargaining Power of Suppliers
20.1.2. Bargaining Power of Buyers
20.1.3. Threat of New Entrants
20.1.4. Threat of Substitute Products and Services
20.1.5. Internal Rivalry
20.2. Supply Chain Analysis and Profitability Margins
20.3. Market Share Analysis
20.4. Strategic Analysis
20.4.1. Competitive Strategies
20.4.2. Mergers & Acquisitions Activity
20.4.3. Co-operative Agreements
20.5. Critical Success Factor (CSF) Analysis (Technology & Manufacturing, Design & Features, Brand Reputation, Distribution Network, Marketing)
20.6. Company Profiles (Overview, Product/Service Details, Geographic Scope, Financials, Strategic Intent & Approach, Core Competencies & Competitive Advantage and Key developments)
20.6.1. Google
20.6.2. Apple
20.6.3. Yahoo
20.6.4. Amazon
20.6.5. Facebook
20.6.6. IBM
20.6.7. SAS
20.6.8. SAP
20.6.9. Tableau
20.6.10. Qlikview
20.6.11. Oracle
21. Prognosis for the Future
The netbook sales in India have been growing strongly with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering from the recession. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a net...
The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market. The report begins with a market overview section that provides an insight into t...
Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section wh...