Request for Covid-19 Impact Assessment of this Report

ICT & Media

Global Mobile Analytics Market

  • MAR2978622
  • 223 Pages
  • December 2017
  • ICT & Media
Download Sample    Get Discount   
 
With rapid digitization and multifold increase in people using smartphones, firms see a huge opportunity in mobile app based marketing campaigns. The marketing campaign's ability to tap the right type of user that will install and persist with the mobile app, plays a crucial role in building and expanding the consumer base. This is where mobile analytics comes into picture.

Mobile analytics can be defined as a branch of analytics that deals with various mobile platforms like Android, iOS, etc. and process the data generated during online financial transactions, social networking, web-site surfing and shopping, to help business make informed decision about consumer behavior, thereby improving business performance.

With the help of mobile analytics data, we can not only improve cross-channel marketing but also optimize mobile experience for customers, thereby increasing user engagement. It is used to analyze mobile website traffic. The data is collected when users access particular websites from their smart phones, it helps to determine what aspects of mobile advertising, marketing research and campaigns work best for the product.

End users/Technology

The end users of mobile analytics are the firms that gauge user behavior data, determine intent from those metrics and take action to drive retention, engagement and conversion. For successful conversion and revenue generation, it is important for firms to understand what users do inside a mobile application environment. This will also help the business to improve the product to meet business goals.

Market Dynamics

The massive increase in mobile users globally is a strong reason for the growth of mobile analytics. Acquiring users requires cost. So it becomes imperative to retain the existing users and also increase the customer base. This drives the usage of mobile analytics in the global market. The market is expected to grow at a CAGR of 21%. Increasing revenue, optimizing cost and maintaining customer loyalty is what drives the analytics market.

Market Segmentation

Segmentation is done on the basis of solution, vertical and deployment model.

On the basis of solution, mobile analytics market can be segmented as

--> Application analytics

--> Mobile marketing

--> Advertising analytics

On the basis of deployment, mobile analytics market can be segmented as

--> On-premise model

--> Cloud based model

On the basis of vertical, mobile analytics market can be segmented as

--> Public

--> Retail

--> Healthcare

--> Transportation & logistics

--> Banking

Mobile analytics is available on various platforms-

--> Android

--> iOS

--> Windows

--> Others

The major market segment is of iOS, accounting for 64% of market share in 2015.

Regional/Geographic Analysis

The market share of mobile analytics is dominated by the America (54% during 2015). This market is expected to reach a value of $2 billion by 2020. Asia Pacific is also an emerging region for global mobile analytics.

Opportunities

The mobile app based industry is booming globally. Retail and e-commerce, media and entertainment industry offer great opportunity for mobile analytics to understand consumer consumption pattern. As such, firms can leverage the benefits of mobile analytics to become world leaders.

Key Players

Microsoft, Adobe, Google, IBM and Amazon Web Services are some of the key players of this industry. Other prominent vendors are Amplitude, AdMob, Webtrends, AppSee, AskingPoint, Flurry, etc.

Report Contents:

> Market segments

> Market Drivers, Restraints and Opportunities

> Market Size & Forecast 2016 to 2022

> Supply & Demand Value Chain

> Market - Current Trends

> Competition & Major Companies

> Technology and R&D Status

> Porters Five Force Analysis

> Strategic and Critical Success Factor Analysis of Key Players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)

>> Nordic Countries (Denmark, Finland, Norway, and Sweden)

>> Benelux (Belgium, The Netherlands, and Luxembourg)

>> Rest of Western Europe

> Eastern Europe

>> Russia

>> Poland

>> Rest of Eastern Europe

> Asia Pacific

>> China

>> India

>> Japan

>> Australia and New Zealand

>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)

>> South Africa

>> North Africa

>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)

> Consumer and Pricing Analysis

> Market dynamics of the industry

> Market Segmentation

> Estimated Market Sizing in terms of volume and value

> Recent trends in Market and impact

> Research Status and Technology Overview

> Extensive Industry Structure Coverage

1. Market Introduction

1.1. Market Definition

1.2. Market Taxonomy

2. Research Methodology

3. Assumptions and Acronyms

4. Executive Summary

5. Consumer Analysis

5.1. Consumer Profile (Demographic, Geographic, etc.)

5.2. Consumer Motivation

5.3. Procurement Process

5.4. Frequency of Buying

6. Historical Overview (Market Origins, Product Launch Timeline, etc.)

7. Pricing Analysis

8. Market Dynamics

8.1. Macroeconomic Factors

8.2. Drivers

8.2.1. Supply Side

8.2.2. Demand Side

8.3. Restraints

8.4. Opportunities

9. R&D Status and Technology Overview

10. Global Mobile Analytics Market Analysis, By Mobile Operating System

10.1. Introduction

10.2. Prominent Trends

10.3. Regulatory Guidelines

10.4. Market Size and Analysis, By Mobile Operating System

10.4.1. Android

10.4.2. iOS

10.4.3. Microsoft Phone

10.4.4. BlackBerry OS

10.4.5. Others

10.5. Market Share Analysis and YoY Growth Rates, By Mobile Operating System

11. Global Mobile Analytics Market Analysis, By Application

11.1. Introduction

11.2. Prominent Trends

11.3. Regulatory Guidelines

11.4. Market Size and Analysis, By Application

11.4.1. Product Design & Performance Analysis

11.4.2. User Behaviour Analysis

11.4.2.1. UI & UX

11.4.2.2. Technical Problems

11.4.3. Sales & Marketing Analysis

11.5. Market Share Analysis and YoY Growth Rates, By Application

12. Global Mobile Analytics Market Analysis, By Deployment

12.1. Introduction

12.2. Prominent Trends

12.3. Regulatory Guidelines

12.4. Market Size and Analysis, By Deployment

12.4.1. On-Premises

12.4.2. Cloud Based Systems

12.5. Market Share Analysis and YoY Growth Rates, By Deployment

13. Global Mobile Analytics Market Analysis, By Industry

13.1. Introduction

13.2. Prominent Trends

13.3. Regulatory Guidelines

13.4. Market Size and Analysis, By Industry

13.4.1. Retail and E-Commerce

13.4.2. Banking, Finance and Insurance

13.4.3. Telecom

13.4.4. Gaming

13.4.5. Government

13.4.6. Media and Entertainment

13.4.7. Healthcare

13.4.8. Travel and Hospitality

13.4.9. Transportation and Logistics

13.4.10. Others

13.5. Market Share Analysis and YoY Growth Rates, By Industry

14. Global Mobile Analytics Market Analysis, By Region

14.1. Introduction

14.2. Prominent Trends

14.3. Regulatory Guidelines

14.4. Market Size and Analysis, By Region

14.4.1. North America

14.4.2. Latin America

14.4.3. Europe

14.4.4. Asia Pacific

14.4.5. Middle East & Africa (MEA)

14.5. Market Share Analysis and YoY Growth Rates, By Region

15. North America Mobile Analytics Market Analysis

15.1. Introduction

15.2. Prominent Trends

15.3. North America Mobile Analytics Market Analysis, By Country

15.3.1. U.S.

15.3.2. Canada

15.4. North America Mobile Analytics Market Size and Analysis, By Mobile Operating System

15.4.1. Android

15.4.2. iOS

15.4.3. Microsoft Phone

15.4.4. BlackBerry OS

15.4.5. Others

15.5. North America Mobile Analytics Market Size and Analysis, By Application

15.5.1. Product Design & Performance Analysis

15.5.2. User Behaviour Analysis

15.5.2.1. UI & UX

15.5.2.2. Technical Problems

15.5.3. Sales & Marketing Analysis

15.6. North America Mobile Analytics Market Size and Analysis, By Deployment

15.6.1. On-Premises

15.6.2. Cloud Based Systems

15.7. North America Mobile Analytics Market Size and Analysis, By Industry

15.7.1. Retail and E-Commerce

15.7.2. Banking, Finance and Insurance

15.7.3. Telecom

15.7.4. Gaming

15.7.5. Government

15.7.6. Media and Entertainment

15.7.7. Healthcare

15.7.8. Travel and Hospitality

15.7.9. Transportation and Logistics

15.7.10. Others

15.8. North America Mobile Analytics Market Share Analysis and YoY Growth Rates

15.8.1. By Mobile Operating System

15.8.2. By Application

15.8.3. By Deployment

15.8.4. By Industry

16. Latin America Mobile Analytics Market Analysis

16.1. Introduction

16.2. Prominent Trends

16.3. Latin America Mobile Analytics Market Analysis, By Country

16.3.1. Mexico

16.3.2. Brazil

16.3.3. Others

16.4. Latin America Mobile Analytics Market Size and Analysis, By Mobile Operating System

16.4.1. Android

16.4.2. iOS

16.4.3. Microsoft Phone

16.4.4. BlackBerry OS

16.4.5. Others

16.5. Latin America Mobile Analytics Market Size and Analysis, By Application

16.5.1. Product Design & Performance Analysis

16.5.2. User Behaviour Analysis

16.5.2.1. UI & UX

16.5.2.2. Technical Problems

16.5.3. Sales & Marketing Analysis

16.6. Latin America Mobile Analytics Market Size and Analysis, By Deployment

16.6.1. On-Premises

16.6.2. Cloud Based Systems

16.7. Latin America Mobile Analytics Market Size and Analysis, By Industry

16.7.1. Retail and E-Commerce

16.7.2. Banking, Finance and Insurance

16.7.3. Telecom

16.7.4. Gaming

16.7.5. Government

16.7.6. Media and Entertainment

16.7.7. Healthcare

16.7.8. Travel and Hospitality

16.7.9. Transportation and Logistics

16.7.10. Others

16.8. Latin America Mobile Analytics Market Share Analysis and YoY Growth Rates

16.8.1. By Mobile Operating System

16.8.2. By Application

16.8.3. By Deployment

16.8.4. By Industry

17. Europe Mobile Analytics Market Analysis

17.1. Introduction

17.2. Prominent Trends

17.3. Europe Mobile Analytics Market Analysis, By Country

17.3.1. Germany

17.3.2. U.K.

17.3.3. Spain

17.3.4. France

17.3.5. Italy

17.3.6. Russia

17.3.7. Others

17.4. Europe Mobile Analytics Market Size and Analysis, By Mobile Operating System

17.4.1. Android

17.4.2. iOS

17.4.3. Microsoft Phone

17.4.4. BlackBerry OS

17.4.5. Others

17.5. Europe Mobile Analytics Market Size and Analysis, By Application

17.5.1. Product Design & Performance Analysis

17.5.2. User Behaviour Analysis

17.5.2.1. UI & UX

17.5.2.2. Technical Problems

17.5.3. Sales & Marketing Analysis

17.6. Europe Mobile Analytics Market Size and Analysis, By Deployment

17.6.1. On-Premises

17.6.2. Cloud Based Systems

17.7. Europe Mobile Analytics Market Size and Analysis, By Industry

17.7.1. Retail and E-Commerce

17.7.2. Banking, Finance and Insurance

17.7.3. Telecom

17.7.4. Gaming

17.7.5. Government

17.7.6. Media and Entertainment

17.7.7. Healthcare

17.7.8. Travel and Hospitality

17.7.9. Transportation and Logistics

17.7.10. Others

17.8. Europe Mobile Analytics Market Share Analysis and YoY Growth Rates

17.8.1. By Mobile Operating System

17.8.2. By Application

17.8.3. By Deployment

17.8.4. By Industry

18. Asia Pacific Mobile Analytics Market Analysis

18.1. Introduction

18.2. Prominent Trends

18.3. Asia Pacific Mobile Analytics Market Analysis, By Country

18.3.1. India

18.3.2. China

18.3.3. Australia & New Zealand

18.3.4. Japan

18.3.5. Others

18.4. Asia Pacific Mobile Analytics Market Size and Analysis, By Mobile Operating System

18.4.1. Android

18.4.2. iOS

18.4.3. Microsoft Phone

18.4.4. BlackBerry OS

18.4.5. Others

18.5. Asia Pacific Mobile Analytics Market Size and Analysis, By Application

18.5.1. Product Design & Performance Analysis

18.5.2. User Behaviour Analysis

18.5.2.1. UI & UX

18.5.2.2. Technical Problems

18.5.3. Sales & Marketing Analysis

18.6. Asia Pacific Mobile Analytics Market Size and Analysis, By Deployment

18.6.1. On-Premises

18.6.2. Cloud Based Systems

18.7. Asia Pacific Mobile Analytics Market Size and Analysis, By Industry

18.7.1. Retail and E-Commerce

18.7.2. Banking, Finance and Insurance

18.7.3. Telecom

18.7.4. Gaming

18.7.5. Government

18.7.6. Media and Entertainment

18.7.7. Healthcare

18.7.8. Travel and Hospitality

18.7.9. Transportation and Logistics

18.7.10. Others

18.8. Asia Pacific Mobile Analytics Market Share Analysis and YoY Growth Rates

18.8.1. By Mobile Operating System

18.8.2. By Application

18.8.3. By Deployment

18.8.4. By Industry

19. Middle East and Africa (MEA) Mobile Analytics Market Analysis

19.1. Introduction

19.2. Prominent Trends

19.3. Middle East and Africa (MEA) Mobile Analytics Market Analysis, By Country

19.3.1. GCC Countries

19.3.2. South Africa

19.3.3. North Africa

19.3.4. Rest of Middle East and Africa

19.4. Middle East and Africa (MEA) Mobile Analytics Market Size and Analysis, By Mobile Operating System

19.4.1. Android

19.4.2. iOS

19.4.3. Microsoft Phone

19.4.4. BlackBerry OS

19.4.5. Others

19.5. Middle East and Africa (MEA) Mobile Analytics Market Size and Analysis, By Application

19.5.1. Product Design & Performance Analysis

19.5.2. User Behaviour Analysis

19.5.2.1. UI & UX

19.5.2.2. Technical Problems

19.5.3. Sales & Marketing Analysis

19.6. Middle East and Africa (MEA) Mobile Analytics Market Size and Analysis, By Deployment

19.6.1. On-Premises

19.6.2. Cloud Based Systems

19.7. Middle East and Africa (MEA) Mobile Analytics Market Size and Analysis, By Industry

19.7.1. Retail and E-Commerce

19.7.2. Banking, Finance and Insurance

19.7.3. Telecom

19.7.4. Gaming

19.7.5. Government

19.7.6. Media and Entertainment

19.7.7. Healthcare

19.7.8. Travel and Hospitality

19.7.9. Transportation and Logistics

19.7.10. Others

19.8. Middle East and Africa (MEA) Mobile Analytics Market Share Analysis and YoY Growth Rates

19.8.1. By Mobile Operating System

19.8.2. By Application

19.8.3. By Deployment

19.8.4. By Industry

20. Industry Structure

20.1. Porters Five Forces Analysis

20.1.1. Bargaining Power of Suppliers

20.1.2. Bargaining Power of Buyers

20.1.3. Threat of New Entrants

20.1.4. Threat of Substitute Products and Services

20.1.5. Internal Rivalry

20.2. Supply Chain Analysis and Profitability Margins

20.3. Market Share Analysis

20.4. Strategic Analysis

20.4.1. Competitive Strategies

20.4.2. Mergers & Acquisitions Activity

20.4.3. Co-operative Agreements

20.5. Critical Success Factor (CSF) Analysis (Technology & Manufacturing, Design & Features, Brand Reputation, Distribution Network, Marketing)

20.6. Company Profiles (Overview, Product/Service Details, Geographic Scope, Financials, Strategic Intent & Approach, Core Competencies & Competitive Advantage and Key developments)

20.6.1. Google

20.6.2. Apple

20.6.3. Yahoo

20.6.4. Amazon

20.6.5. Facebook

20.6.6. IBM

20.6.7. SAS

20.6.8. SAP

20.6.9. Tableau

20.6.10. Qlikview

20.6.11. Oracle

21. Prognosis for the Future

 
Purchase Options

* Taxes/Fees, If applicable will be
added during checkout. All prices in USD.

Need More Information

Contact Us

+ 1-888-961-4454

Drop Us an email at

help@bigmarketresearch.com

Similar Reports

Netbook Market in India 2011

The netbook sales in India have been growing strongly with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering from the recession. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a net...

  • Publish Date: January 18, 2011
  • $950
Online Movie Rental Market in India 2011

The Online Movie Rental market in India is at a nascent stage. The market is estimated at INR 601 mn in 2008 and shows huge potential due to a large untapped consumer base. The changing perceptions of people towards entertainment along with a rise in their disposable income and internet usage have driven the market. The report begins with a market overview section that provides an insight into t...

  • Publish Date: March 7, 2011
  • $950
Local Search Market in India 2011

Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section wh...

  • Publish Date: June 27, 2011
  • $950