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Technology
The availability of sophisticated tools and techniques and the advancement in algorithm development has facilitated data analytics and business intelligence to grow like never before. Business Analytics, at the junction of business and technology, comprises finding innovative techniques to study and analyze data to comprehend customer preferences, behaviour and other useful business insights. Its aim is to acquire competitive advantage in the market scene by improving financial performance and decisions, strategic planning and achieving operational efficiency. Efficient and effective use of data analytics helps contribute in higher financial performance, better and faster decision making based on quantitative findings and has a higher chance to execute decisions as intended.
Market Dynamics
The major factors driving the Business Analytics market are the rising demand for improved productivity, increased demand for improved customer satisfaction, and gain insight from the regular data generated by the various business activities. Demand for social media analytics, a part of business analytics, is also rising significantly because of the growing popularity of social media marketing. High investment cost for implementation of BA solutions and reluctance in adoption of business analytics are the major restraints for the growth of this market. Effective data warehousing, which may be a challenge for small organizations to implement considering the high costs involvedare likely to hamper the market for business analytics software during the forecast period.
Market Segmentation
The global business analytics market has been fragmented on the basis of deployment, end-use industry, and application. On the basis of end-use industry, the business analytics market has been segregated into BFSI, government, manufacturing, IT and Telecom, retail, health care, capital markets, education, media, utilities, and others.In terms of deployment, the market has been divided into cloud and on premise. Based on application, the business analytics market has been segmented into supply chain analytics, workforce analytics, spatial analytics, behavioral analytics, marketing analytics, risk and credit analytics, pricing analytics, transportation analytics, and others.
Geographic Analysis
North America is projected to hold the largest share of the BA marketBecause of the technological advancements and early adoption of Business Analytics solutions in the region. The market in Asia-Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, main reasons for which are increasing technological adoption and huge opportunities across verticals in the APAC countries, especially India, China, and Japan. Australia and New Zealand have also made significant leaps in the development and application of this technology.
Key Players
Major players operating in the global business analytics market include SAS Institute Inc., Tableau Software, SAP SE, Oracle Corporation, Adobe Systems Incorporated, International Business Machines Corporation, Salesforce.com, Qlik Technologies, Inc., Microsoft Corporation, Tibco Software, Fair Isaac Corporation, and JDA Software Group, Inc. Wipro and Accenture have gained prominence in the field due to their active involvement in the development of platforms for Analytics.
Report Contents:
> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key Players
Regional Analysis:
> North America
>> US and Canada
> Latin America
>> Mexico, Brazil, Argentina and Rest of Latin America
> Western Europe
>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe
> Eastern Europe
>> Russia
>> Poland
>> Rest of Eastern Europe
> Asia Pacific
>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific
> Middle East and Africa
>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa
This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on market segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.
Report Highlights:
> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage
 
1.1. Market Definition
1.2. Market Taxonomy
2. Research Methodology
3. Assumptions and Acronyms
4. Executive Summary
5. Consumer Analysis
5.1. Consumer Profile (Demographic, Geographic, etc.)
5.2. Consumer Motivation
5.3. Procurement Process
5.4. Frequency of Buying
6. Historical Overview (Market Origins, Product Launch Timeline, etc.)
7. Pricing Analysis
8. Market Dynamics
8.1. Macroeconomic Factors
8.2. Drivers
8.2.1. Supply Side
8.2.2. Demand Side
8.3. Restraints
8.4. Opportunities
9. R&D Status and Technology Overview
10. Global Business Analytics Market Analysis, By Applications
10.1. Introduction
10.2. Prominent Trends
10.3. Regulatory Guidelines
10.4. Market Size and Analysis, By Applications
10.4.1. Enterprise Performance Management
10.4.2. Supply Chain Analytics
10.4.3. Consumer Relationship Management
10.4.4. Enterprise Resource Planning (ERP)
10.4.5. Risk Management
10.4.6. Analytics Automation
10.4.7. Internet Of Things
10.4.8. Others
10.5. Market Share Analysis and YoY Growth Rates, By Applications
11. Global Business Analytics Market Analysis, By Tools
11.1. Introduction
11.2. Prominent Trends
11.3. Regulatory Guidelines
11.4. Market Size and Analysis, By Tools
11.4.1. Data Management
11.4.2. Business Intelligence
11.4.3. Data Visualization
11.4.4. Combination Tools
11.5. Market Share Analysis and YoY Growth Rates, By Tools
12. Global Business Analytics Market Analysis, By Service
12.1. Introduction
12.2. Prominent Trends
12.3. Regulatory Guidelines
12.4. Market Size and Analysis, By Service
12.4.1. Reporting & Dash-boarding
12.4.2. Data Mining, OLAP & Predictive Modelling
12.4.3. Machine Learning Techniques & Automation
12.4.4. Data Warehousing & Governance
12.4.5. Others
12.5. Market Share Analysis and YoY Growth Rates, By Service
13. Global Business Analytics Market Analysis, By Deployment
13.1. Introduction
13.2. Prominent Trends
13.3. Regulatory Guidelines
13.4. Market Size and Analysis, By Deployment
13.4.1. On-Premises
13.4.2. Cloud Based Systems
13.5. Market Share Analysis and YoY Growth Rates, By Deployment
14. Global Business Analytics Market Analysis, By Data Variety
14.1. Introduction
14.2. Prominent Trends
14.3. Regulatory Guidelines
14.4. Market Size and Analysis, By Data Variety
14.4.1. Spreadsheets
14.4.2. XML Data (Web)
14.4.3. Databases
14.4.3.1. Database Management Systems (DBMS)
14.4.3.2. Cloud Database
14.4.4. Text (Social Media Analytics)
14.4.5. Video (Video Analytics)
14.4.6. Images (Image Analytics)
14.4.7. Audio (Speech Analytics)
14.4.8. Spatiotemporal (Geospatial Analytics)
14.4.9. Mobile (Mobile Analytics)
14.4.10. Others
14.5. Market Share Analysis and YoY Growth Rates, By Data Variety
15. Global Business Analytics Market Analysis, By Industry
15.1. Introduction
15.2. Prominent Trends
15.3. Regulatory Guidelines
15.4. Market Size and Analysis, By Industry
15.4.1. Banking, Insurance and Finance
15.4.2. Government
15.4.3. Healthcare
15.4.4. Education
15.4.5. Media & Entertainment
15.4.6. Retail
15.4.7. Telecom
15.4.8. Pharma
15.4.9. Manufacturing
15.4.10. Others
15.5. Market Share Analysis and YoY Growth Rates, By Industry
16. Global Business Analytics Market Analysis, By Region
16.1. Introduction
16.2. Prominent Trends
16.3. Regulatory Guidelines
16.4. Market Size and Analysis, By Region
16.4.1. North America
16.4.2. Latin America
16.4.3. Europe
16.4.4. Asia Pacific
16.4.5. Middle East & Africa (MEA)
16.5. Market Share Analysis and YoY Growth Rates, By Region
17. North America Business Analytics Market Analysis
17.1. Introduction
17.2. Prominent Trends
17.3. North America Business Analytics Market Analysis, By Country
17.3.1. U.S.
17.3.2. Canada
17.4. North America Business Analytics Market Size and Analysis, By Applications
17.4.1. Enterprise Performance Management
17.4.2. Supply Chain Analytics
17.4.3. Consumer Relationship Management
17.4.4. Enterprise Resource Planning (ERP)
17.4.5. Risk Management
17.4.6. Analytics Automation
17.4.7. Internet Of Things
17.4.8. Others
17.5. North America Business Analytics Market Size and Analysis, By Tools
17.5.1. Data Management
17.5.2. Business Intelligence
17.5.3. Data Visualization
17.5.4. Combination Tools
17.6. North America Business Analytics Market Size and Analysis, By Service
17.6.1. Reporting & Dash-boarding
17.6.2. Data Mining, OLAP & Predictive Modelling
17.6.3. Machine Learning Techniques & Automation
17.6.4. Data Warehousing & Governance
17.6.5. Others
17.7. North America Business Analytics Market Size and Analysis, By Deployment
17.7.1. On-Premises
17.7.2. Cloud Based Systems
17.8. North America Business Analytics Market Size and Analysis, By Data Variety
17.8.1. Spreadsheets
17.8.2. XML Data (Web)
17.8.3. Databases
17.8.3.1. Database Management Systems (DBMS)
17.8.3.2. Cloud Database
17.8.4. Text (Social Media Analytics)
17.8.5. Video (Video Analytics)
17.8.6. Images (Image Analytics)
17.8.7. Audio (Speech Analytics)
17.8.8. Spatiotemporal (Geospatial Analytics)
17.8.9. Mobile (Mobile Analytics)
17.8.10. Others
17.9. North America Business Analytics Market Size and Analysis, By Industry
17.9.1. Banking, Insurance and Finance
17.9.2. Government
17.9.3. Healthcare
17.9.4. Education
17.9.5. Media & Entertainment
17.9.6. Retail
17.9.7. Telecom
17.9.8. Pharma
17.9.9. Manufacturing
17.9.10. Others
17.10. North America Business Analytics Market Share Analysis and YoY Growth Rates
17.10.1. By Applications
17.10.2. By Tools
17.10.3. By Service
17.10.4. By Deployment
17.10.5. By Data Variety
17.10.6. By Industry
18. Latin America Business Analytics Market Analysis
18.1. Introduction
18.2. Prominent Trends
18.3. Latin America Business Analytics Market Analysis, By Country
18.3.1. Mexico
18.3.2. Brazil
18.3.3. Others
18.4. Latin America Business Analytics Market Size and Analysis, By Applications
18.4.1. Enterprise Performance Management
18.4.2. Supply Chain Analytics
18.4.3. Consumer Relationship Management
18.4.4. Enterprise Resource Planning (ERP)
18.4.5. Risk Management
18.4.6. Analytics Automation
18.4.7. Internet Of Things
18.4.8. Others
18.5. Latin America Business Analytics Market Size and Analysis, By Tools
18.5.1. Data Management
18.5.2. Business Intelligence
18.5.3. Data Visualization
18.5.4. Combination Tools
18.6. Latin America Business Analytics Market Size and Analysis, By Service
18.6.1. Reporting & Dash-boarding
18.6.2. Data Mining, OLAP & Predictive Modelling
18.6.3. Machine Learning Techniques & Automation
18.6.4. Data Warehousing & Governance
18.6.5. Others
18.7. Latin America Business Analytics Market Size and Analysis, By Deployment
18.7.1. On-Premises
18.7.2. Cloud Based Systems
18.8. Latin America Business Analytics Market Size and Analysis, By Data Variety
18.8.1. Spreadsheets
18.8.2. XML Data (Web)
18.8.3. Databases
18.8.3.1. Database Management Systems (DBMS)
18.8.3.2. Cloud Database
18.8.4. Text (Social Media Analytics)
18.8.5. Video (Video Analytics)
18.8.6. Images (Image Analytics)
18.8.7. Audio (Speech Analytics)
18.8.8. Spatiotemporal (Geospatial Analytics)
18.8.9. Mobile (Mobile Analytics)
18.8.10. Others
18.9. Latin America Business Analytics Market Size and Analysis, By Industry
18.9.1. Banking, Insurance and Finance
18.9.2. Government
18.9.3. Healthcare
18.9.4. Education
18.9.5. Media & Entertainment
18.9.6. Retail
18.9.7. Telecom
18.9.8. Pharma
18.9.9. Manufacturing
18.9.10. Others
18.10. Latin America Business Analytics Market Share Analysis and YoY Growth Rates
18.10.1. By Applications
18.10.2. By Tools
18.10.3. By Service
18.10.4. By Deployment
18.10.5. By Data Variety
18.10.6. By Industry
19. Europe Business Analytics Market Analysis
19.1. Introduction
19.2. Prominent Trends
19.3. Europe Business Analytics Market Analysis, By Country
19.3.1. Germany
19.3.2. U.K.
19.3.3. Spain
19.3.4. France
19.3.5. Italy
19.3.6. Russia
19.3.7. Others
19.4. Europe Business Analytics Market Size and Analysis, By Applications
19.4.1. Enterprise Performance Management
19.4.2. Supply Chain Analytics
19.4.3. Consumer Relationship Management
19.4.4. Enterprise Resource Planning (ERP)
19.4.5. Risk Management
19.4.6. Analytics Automation
19.4.7. Internet Of Things
19.4.8. Others
19.5. Europe Business Analytics Market Size and Analysis, By Tools
19.5.1. Data Management
19.5.2. Business Intelligence
19.5.3. Data Visualization
19.5.4. Combination Tools
19.6. Europe Business Analytics Market Size and Analysis, By Service
19.6.1. Reporting & Dash-boarding
19.6.2. Data Mining, OLAP & Predictive Modelling
19.6.3. Machine Learning Techniques & Automation
19.6.4. Data Warehousing & Governance
19.6.5. Others
19.7. Europe Business Analytics Market Size and Analysis, By Deployment
19.7.1. On-Premises
19.7.2. Cloud Based Systems
19.8. Europe Business Analytics Market Size and Analysis, By Data Variety
19.8.1. Spreadsheets
19.8.2. XML Data (Web)
19.8.3. Databases
19.8.3.1. Database Management Systems (DBMS)
19.8.3.2. Cloud Database
19.8.4. Text (Social Media Analytics)
19.8.5. Video (Video Analytics)
19.8.6. Images (Image Analytics)
19.8.7. Audio (Speech Analytics)
19.8.8. Spatiotemporal (Geospatial Analytics)
19.8.9. Mobile (Mobile Analytics)
19.8.10. Others
19.9. Europe Business Analytics Market Size and Analysis, By Industry
19.9.1. Banking, Insurance and Finance
19.9.2. Government
19.9.3. Healthcare
19.9.4. Education
19.9.5. Media & Entertainment
19.9.6. Retail
19.9.7. Telecom
19.9.8. Pharma
19.9.9. Manufacturing
19.9.10. Others
19.10. Europe Business Analytics Market Share Analysis and YoY Growth Rates
19.10.1. By Applications
19.10.2. By Tools
19.10.3. By Service
19.10.4. By Deployment
19.10.5. By Data Variety
19.10.6. By Industry
20. Asia Pacific Business Analytics Market Analysis
20.1. Introduction
20.2. Prominent Trends
20.3. Asia Pacific Business Analytics Market Analysis, By Country
20.3.1. India
20.3.2. China
20.3.3. Australia & New Zealand
20.3.4. Japan
20.3.5. Others
20.4. Asia Pacific Business Analytics Market Size and Analysis, By Applications
20.4.1. Enterprise Performance Management
20.4.2. Supply Chain Analytics
20.4.3. Consumer Relationship Management
20.4.4. Enterprise Resource Planning (ERP)
20.4.5. Risk Management
20.4.6. Analytics Automation
20.4.7. Internet Of Things
20.4.8. Others
20.5. Asia Pacific Business Analytics Market Size and Analysis, By Tools
20.5.1. Data Management
20.5.2. Business Intelligence
20.5.3. Data Visualization
20.5.4. Combination Tools
20.6. Asia Pacific Business Analytics Market Size and Analysis, By Service
20.6.1. Reporting & Dash-boarding
20.6.2. Data Mining, OLAP & Predictive Modelling
20.6.3. Machine Learning Techniques & Automation
20.6.4. Data Warehousing & Governance
20.6.5. Others
20.7. Asia Pacific Business Analytics Market Size and Analysis, By Deployment
20.7.1. On-Premises
20.7.2. Cloud Based Systems
20.8. Asia Pacific Business Analytics Market Size and Analysis, By Data Variety
20.8.1. Spreadsheets
20.8.2. XML Data (Web)
20.8.3. Databases
20.8.3.1. Database Management Systems (DBMS)
20.8.3.2. Cloud Database
20.8.4. Text (Social Media Analytics)
20.8.5. Video (Video Analytics)
20.8.6. Images (Image Analytics)
20.8.7. Audio (Speech Analytics)
20.8.8. Spatiotemporal (Geospatial Analytics)
20.8.9. Mobile (Mobile Analytics)
20.8.10. Others
20.9. Asia Pacific Business Analytics Market Size and Analysis, By Industry
20.9.1. Banking, Insurance and Finance
20.9.2. Government
20.9.3. Healthcare
20.9.4. Education
20.9.5. Media & Entertainment
20.9.6. Retail
20.9.7. Telecom
20.9.8. Pharma
20.9.9. Manufacturing
20.9.10. Others
20.10. Asia Pacific Business Analytics Market Share Analysis and YoY Growth Rates
20.10.1. By Applications
20.10.2. By Tools
20.10.3. By Service
20.10.4. By Deployment
20.10.5. By Data Variety
20.10.6. By Industry
21. Middle East and Africa (MEA) Business Analytics Market Analysis
21.1. Introduction
21.2. Prominent Trends
21.3. Middle East and Africa (MEA) Business Analytics Market Analysis, By Country
21.3.1. GCC Countries
21.3.2. South Africa
21.3.3. North Africa
21.3.4. Rest of Middle East and Africa
21.4. Middle East and Africa (MEA) Business Analytics Market Size and Analysis, By Applications
21.4.1. Enterprise Performance Management
21.4.2. Supply Chain Analytics
21.4.3. Consumer Relationship Management
21.4.4. Enterprise Resource Planning (ERP)
21.4.5. Risk Management
21.4.6. Analytics Automation
21.4.7. Internet Of Things
21.4.8. Others
21.5. Middle East and Africa (MEA) Business Analytics Market Size and Analysis, By Tools
21.5.1. Data Management
21.5.2. Business Intelligence
21.5.3. Data Visualization
21.5.4. Combination Tools
21.6. Middle East and Africa (MEA) Business Analytics Market Size and Analysis, By Service
21.6.1. Reporting & Dash-boarding
21.6.2. Data Mining, OLAP & Predictive Modelling
21.6.3. Machine Learning Techniques & Automation
21.6.4. Data Warehousing & Governance
21.6.5. Others
21.7. Middle East and Africa (MEA) Business Analytics Market Size and Analysis, By Deployment
21.7.1. On-Premises
21.7.2. Cloud Based Systems
21.8. Middle East and Africa (MEA) Business Analytics Market Size and Analysis, By Data Variety
21.8.1. Spreadsheets
21.8.2. XML Data (Web)
21.8.3. Databases
21.8.3.1. Database Management Systems (DBMS)
21.8.3.2. Cloud Database
21.8.4. Text (Social Media Analytics)
21.8.5. Video (Video Analytics)
21.8.6. Images (Image Analytics)
21.8.7. Audio (Speech Analytics)
21.8.8. Spatiotemporal (Geospatial Analytics)
21.8.9. Mobile (Mobile Analytics)
21.8.10. Others
21.9. Middle East and Africa (MEA) Business Analytics Market Size and Analysis, By Industry
21.9.1. Banking, Insurance and Finance
21.9.2. Government
21.9.3. Healthcare
21.9.4. Education
21.9.5. Media & Entertainment
21.9.6. Retail
21.9.7. Telecom
21.9.8. Pharma
21.9.9. Manufacturing
21.9.10. Others
21.10. Middle East and Africa (MEA) Business Analytics Market Share Analysis and YoY Growth Rates
21.10.1. By Applications
21.10.2. By Tools
21.10.3. By Service
21.10.4. By Deployment
21.10.5. By Data Variety
21.10.6. By Industry
22. Industry Structure
22.1. Porters Five Forces Analysis
22.1.1. Bargaining Power of Suppliers
22.1.2. Bargaining Power of Buyers
22.1.3. Threat of New Entrants
22.1.4. Threat of Substitute Products and Services
22.1.5. Internal Rivalry
22.2. Supply Chain Analysis and Profitability Margins
22.3. Market Share Analysis
22.4. Strategic Analysis
22.4.1. Competitive Strategies
22.4.2. Mergers & Acquisitions Activity
22.4.3. Co-operative Agreements
22.5. Critical Success Factor (CSF) Analysis (Technology & Manufacturing, Design & Features, Brand Reputation, Distribution Network, Marketing)
22.6. Company Profiles (Overview, Product/Service Details, Geographic Scope, Financials, Strategic Intent & Approach, Core Competencies & Competitive Advantage and Key developments)
22.6.1. Tableau
22.6.2. Microsoft
22.6.3. Qlik
22.6.4. SAP
22.6.5. SAS
22.6.6. IBM
22.6.7. Salesforce
22.6.8. Sisense
22.6.9. ClearStory Data
22.6.10. TIBCO Software
22.6.11. MicroStrategy
22.6.12. Zoomdata
22.6.13. Alteryx
22.6.14. Oracle
22.6.15. Birst
22.6.16. Deloitte
22.6.17. Accenture
22.6.18. KPMG
22.6.19. EY
22.6.20. Capgemini
22.6.21. PwC
22.6.22. Genpact
23. Prognosis for the Future
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