Big Market Research has added a report, titled, “Global Social Media Analytics Market - Opportunity and Forecasts, 2014-2022”. As per the report, the global social media analytics market garnered $1,269 million in 2014 and is expected to reach $9,383 million by 2022, registering a CAGR of 29.2% from 2016 to 2022. The research offers an extensive analysis of drivers, opportunities, key segments, regions and major manufacturers. Insights presented in the report would help market players devise strategies for the future and gain strong position in the global industry.
The research offers insights on top winning strategies and top investment pockets to assist market players and investors gain maximum returns. Porter’s Five Forces Analysis is also provided in the research. As per the report, there is moderate bargaining power of suppliers, high threat of new entrants, low threat of substitutes, high rivalry among market players, and moderate bargaining power of buyers. These insights are helpful in determining competitive intensity.
The report offers detailed segmentation of the global social media analytics market based on application, end user, and geography. Applications analyzed in the research are customer segmentation & targeting, customer behavioral analysis, multichannel campaign management, competitor benchmarking, and marketing management. As per the report, customer behavioral analysis led the market in 2015 and will continue to dominate in coming years. Media & entertainment, travel & hospitality, IT & telecom, retail, and others (BFSI and healthcare) are end users discussed in the study. The retail sector dominates the market across the globe and will continue its dominance throughout the forecast period. Regionally, the market is segmented into North America, Asia-Pacific, Europe, and LAMEA. Asia-Pacific is projected to grow at a considerable pace during the forecast period. Moreover, key market trends, growth factors, opportunities, revenue generated, and market size estimations for each segment are offered in the study with the help of tables and figures.
The report offers a comprehensive analysis of drivers, challenges, and opportunities in the global social media analytics market. Rise in number of social media users, growth in spending on analytics, and increase in market strategies & competitive intelligence are factors that drive the market. However, lack of skilled workforce and complexities in the analytic workflow are challenges market players need to overcome. On the other hand, rise in cloud adoption and high rate of adoption in SMEs create new opportunities in the industry. Impact of aforementioned factors is also outlined in the study. These insights help market players and investors to determine steps to be taken to capitalize on growth opportunities and gain strong position in the industry.
The report offers an extensive analysis of major market players operating in the global social media analytics market. Company overview, business performance, and strategies moves implemented by each manufacturer are offered in the research along with recent developments. The key market players analyzed in the report include Oracle Corporation, IBM Corporation, Adobe Systems, Inc., Hootsuite Media, Inc., SAP SE, Netbase Solutions, Inc., Crimson Hexagon, Tableau Software, SAS Institute, and Salesforce.com Inc. This information is helpful in determining competitive intensity and take steps to gain competitive edge.