Big Market research has added a report titled “Global Ibeacon Market 2015-2019”. As per the report, global Ibeacon market would exhibit mammoth growth rate of 200.3% CAGR over the forecast period 2014-2019. The report offers an in-depth analysis of current and future market trends, key drivers and restraining factors, future growth prospects in terms of technological innovations and the business profile of key market players.
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As a part of third industrial revolution, ibeacons is based on micro-location and contextual engagement, and has revolutionized the IoT ecosystem. These are portable low-cost piece of hardware – which can be attached to a wall or countertop and utilizes battery-friendly Bluetooth connections. By transmitting messages or alerts directly to devices such as smartphone or tablet, the study elaborates how the new technology will transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors.
The report highlights how with the launch of new technology iBeacons by Apple in 2013 has revolutionized the offline marketing world. The report offers a comprehensive insight into the market strategies of other top rival companies such as Bluecats, Bluesense and Gelo, amongst many others have launched their own beacons since then. These beacons are compatible with both iOS and Android devices.
The report offers a detailed analysis of the competitive analysis in major geographical regions such as such as Americas, EMEA and the APAC in terms of business strategies of key market players. Many prominent vendors are using beacons to conslodate their customer base with relevant and customized deals and experiences. Furthermore, many brands have realized that prospective customers are willing to receive messages via beacon technology when some sort of direct benefits are provided to them.
The report provides a snapshot of how beacons aid real-time marketing in almost industry including events management, retail & entertainment sector and tour & travel industry. The report tracks how the recent applications of beacon technology by the aforementioned segment which will transform the communication is done in enterprises.
The overwhelming concerns with security and privacy is countered by major companies and vendors of beacon technology by creating awareness among consumers, allowing them to use innovative apps like Shopkick which must be downloaded by consumers to access beacon technology. Also the leading innovator Apple has recently announced Apple announced that they don’t collect any private information about shoppers using iBeacons.
The report is a definitive guide to all major stakeholders and investors to identify the growth opportunities and the lucrative market avenues in the global beacon technology. The report further highlights the immense growth opportunities of the application of beacon in end-users such as hotels, and stores.
Key market players profiled in the report are Estimote, Apple, Kontakt, Gimbal, Gelo amongst many others.
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