ICT Media

Global Premium Messaging Market (Applications, Technology, Origin or Termination of messages and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

  • ALL22888
  • 151 Pages
  • May 2017
  • ICT Media

Premium messaging is a ubiquitous and discreet technique of reaching everyone using a basic feature phone without any additional access to data services. Application-to-person (A2P) premium message is a type of SMS service sent from an application, particularly a web application, to a mobile subscriber. SMS can also be sent from mobile subscribers to web applications, which are known as person-to-application (P2A) messaging.

The general uses of premium messaging are marketing messages, alerts, notifications, voting, subscriptions, and flight alerts. SMS can reach any network globally and it is centrally invoiced; thus, it is mostly preferred over other content delivery mediums. Premium messaging services are widely used in financial and banking services institutions, e-commerce, tourism, healthcare, and entertainment, among others.

Growth in mobile marketing activities by marketers and application developers are contributing to the growth of the premium messaging Market. Marketers, application developers, and brands, together utilize SMS services to retain and expand their customer base, by updating their customers with campaign perks, location-based opportunities, first-hand/breaking news, and other important information.

The premium messaging market is segmented on the basis of tools, end user, and geography. Based on the tools, the premium messaging market is segmented into cloud API messaging platform and traditional & managed messaging services. By end user, the premium messaging market is segmented into banking and financial institutions, transport and travelling, healthcare, media and entertainment, retail, and others. Among the end users, the banking and financial institutions segment dominated the market in 2016 due to rapid shift of financial institutions towards premium messaging services. This was due to rapid proliferation of mobile banking and mobile payment services across the globe. Geographically, the premium messaging market is studied across North America, Europe, Asia-Pacific, and LAMEA. Among regions, the market in LAMEA is projected to grow at the highest CAGR during the forecast period owing increase in the number of mobile device subscribers and rise in adoption of premium messaging services, especially for sales, marketing, and promotions in the region.

The prominent companies‐operating in the premium messaging industry‐adopted expansion, partnership, and acquisition as their major strategies for business growth and expansion. Key players identified in the premium messaging market include Verizon, Mblox, Twilio, Inc., AT&T, Beepsend, CLX Communications, Dialogue Communications Ltd., Infobip Ltd., Mahindra Comviva, and Tata Communications Ltd.

KEY BENEFITS

  • The study provides an in-depth analysis of the premium messaging industry along with current and future trends to elucidate the imminent investment pockets.
  • Information regarding key drivers, restraints, and opportunities along with their impact analysis on the premium messaging market is provided in the report.
  • Porter’s Five Forces analysis illustrates the potency of buyers and suppliers operating in the premium messaging industry.
  • The quantitative analysis of the global market from 2017 to 2023 is provided in the report to determine the premium messaging market size and potential.

KEY MARKET SEGMENTS

The premium messaging market is segmented based on tools, end user, and geography.

BY TOOLS

  • Cloud API messaging platform
  • Traditional and managed messaging services

BY END USER

  • Banking and financial institutions
  • Transport and travelling
  • Healthcare
  • Media and entertainment
  • Retail
  • Others (government, educational institutions, manufacturing, energy & utilities sectors)

BY REGION

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • France
    • UK
    • Germany
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

KEY MARKET PLAYERS PROFILED IN THE REPORT

  • Verizon
  • Mblox
  • Twilio, Inc.
  • AT&T
  • Beepsend
  • CLX Communications
  • Dialogue Communications Ltd.
  • Infobip Ltd.
  • Mahindra Comviva
  • Tata Communications Ltd.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Telematics Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Telematics by the synonym itself defines the integration of telecommunications and information and communications technologies abruptly called as informatics. It can be simply the technology of transmitting, receiving, sending and ...

March 2017 | $4995 | Pre Book Price:$4371

Circulating Tumor Cells Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Circulating tumor cells (CTCs) are cells which detach from its primary or secondary tumors, enters in to the bloodstream and travel to distant organs. This is the evolving field of ...

March 2017 | $4995 | Pre Book Price:$4371

Glycobiology Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

The term glycobiology, also called as glycans, is the study of structure, function and biology of carbohydrate. They are the most essential components in living things. Merton Bernfield and colleagues ...

March 2017 | $4995 | Pre Book Price:$4371

Drug Testing Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Drug testing includes different testing methods which are conducted to detect presence of drugs in the human body. These drugs are tested through blood, sweat, saliva, oral fluid and urine. ...

March 2017 | $4995 | Pre Book Price:$4371

Tissue Engineering and Regeneration Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Tissue engineering is developed from the field of biomaterials development and refers to the practice of combining cells or tissues with biologically active molecules into functional tissues. They are mainly ...

March 2017 | $4995 | Pre Book Price:$4371

Biopsy Devises Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

A biopsy is a medical test, mainly used to detect cancer, performed by surgeons, cardiologist or by radiologist. It involves in the extraction of sample cells or tissues for examination ...

March 2017 | $4995 | Pre Book Price:$4371

2017 © Copyright Big Market Research

View Pricing >>