Power Bank Market by Product Type (Portable, Battery Case, Solar), Batter Type (Lithium-Ion, Lithium-Polymer), Power Rating (Below 3500 mAh,3501-20000 mAh) - Global Opportunity Analysis and Industry Forecast, 2014

The fast discharge rate of the batteries in smartphones, tablets, MP3 players, and laptops due to the increased usage stimulated the demand for a portable battery source. Power banks or external batteries have experienced increase in adoption as a portable source of battery for devices with USB power bank compatibility. These are mainly based on either lithium-ion or lithium-polymer batteries with power ratings that range below 3,500 mAh or above 20,000 mAh.

The world power bank market is segmented on the basis of product, battery, power rating, and geography. By product type, the power bank market industry, is categorized into portable power bank, battery case power bank, and solar power bank. Out of these, the portable power bank is the most common, as it can be easily carried and is even available as a keychain, while battery power bank case is convenient as the device is integrated in a mobile case. The solar power bank can be recharged through sun rays reflected on the solar panel of the power bank.

Based on battery type, the power bank market industry is sub-segmented into lithium-ion and lithium-polymer, whereas based on power ratings it is segmented as below 3,500 mAh, 3,501-20,000 mAh, and above 20,000 mAh. Moreover, the market is geographically segmented into North America, Europe, Asia-Pacific, and LAMEA regions.

The key players operating in the power bank market are: Samsung Electronics Co. Ltd, Apacer Technologies, Inc., Panasonic Corporation, Microsoft Corporation, Sony Corporation, Xiaomi Inc., GP Batteries International Ltd, Anker Technology Co. Ltd, Oneplus, and Hitachi Maxell Ltd.

POTENTIAL BENEFITS FOR STAKEHOLDERS:

This study provides insights on the current and future trends of the world power bank market to identify imminent investment opportunities.
The report determines the overall power bank market potential and trends to gain a profitable coverage.
The report highlights key drivers, restraints, opportunities, and impact analysis on the market.
Quantitative analysis and forecast for the global power bank market is explained to identify potential markets to capitalize on.
Porter’s five forces model analysis of the industry illustrates the potency of buyers and suppliers participating in the power bank market.
Value chain analysis in the report elucidates the roles of stakeholders involved.

MARKET SEGMENTATION

The power bank market is segmented on the basis of product type, battery type, power rating, and geography.

BY PRODUCT TYPE

Portable Power Bank
Battery Case Power Bank
Solar Power Bank

BY BATTERY TYPE

Lithium-Ion
Lithium-Polymer
BY POWER RATING
Below 3,500 mAh
3,501-20,000 mAh
Above 20,000 mAh

BY GEOGRAPHY

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Russia
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa

KEY MARKET PLAYERS PROFILED

Samsung Electronics Co, Ltd
Apacer Technology Inc.
Panasonic Corporation
Microsoft Corporation
Sony Corporation
Xiaomi Inc.
Gp Batteries International Ltd
Anker Technology Co. Limited
Oneplus
Hitachi Maxell Ltd

COMPANIES MENTIONED IN THE REPORT

New Age Electronics, Bracketron, Verizon, Lepow Pie, RAVPower, Zilu, Vinsic, P-Mega, TP-Link Canada Inc., Skyel Technology Co., Ltd., PowerTrekk, Ascent Solar Technologies, Maplin Electronics, eZelleron, HandyPower, Xtorm, Flashpack, BuffaloGrid, Cheero, Better Energy Systems, Huntkey Enterprise Group, Intelligent Energy, Fenix International, and Vodacom.

CHAPTER 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1 CXO perspective

CHAPTER 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key Findings

3.2.1 Top impacting factors

3.2.1.1 Increasing usage and demand for mobile phones
3.2.1.2 Increase in digitalization and penetration of wireless services
3.2.1.3 Advanced devices eliminate the need for power banks
3.2.1.4 Poor battery quality of some power banks
3.2.1.5 Introduction of new techniques in power banks

3.2.2 Top winning strategies

3.3 Value chain analysis
3.4 Porters five forces analysis

3.4.1 More concentrated suppliers and price-oriented buyers have led to moderate bargaining power among suppliers
3.4.2 Easy access to distribution channel and well-known brand names have led to moderate threat of new entrants in the market
3.4.3 Superior substitute product quality and more expensive substitute product have led to moderate threat of substitutes in the market
3.4.4 Numerous competitors and insignificant brand loyalty have led to high rivalry in the market
3.4.5 Price-sensitive and less educated buyers have led to moderate bargaining power among buyers

3.5 Market share analysis 2015 (%)
3.6 Market dynamics

3.6.1 Drivers

3.6.1.1 Increasing usage and demand for mobile phones
3.6.1.2 Introduction of low-priced and innovative power banks
3.6.1.3 Increasing digitization and penetration of wireless services

3.6.2 Restraints

3.6.2.1 Advanced devices eliminate the need for power banks
3.6.2.2 Introduction of wireless charging technology in smartphones
3.6.2.3 Poor battery quality of some power banks

3.6.3 Opportunities

3.6.3.1 Introduction of new techniques in power banks
3.6.3.2 Growth through e-commerce

CHAPTER 4 WORLD POWER BANK MARKET, BY TYPE

4.1 Portable power bank

4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Market size and forecast

4.2 Battery case power bank

4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Market size and forecast

4.3 Solar power bank

4.3.1 Key market trends
4.3.2 Key drivers and opportunities
4.3.3 Market size and forecast

CHAPTER 5 WORLD POWER BANK MARKET, BY BATTERY TYPE

5.1 Lithium-ion

5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Market size and forecast

5.2 Lithium-polymer

5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Market size and forecast

CHAPTER 6 WORLD POWER BANK MARKET, BY POWER RATING

6.1 Below 3,500mAh

6.1.1 Key market trends
6.1.2 Key drivers and opportunities
6.1.3 Market size and forecast

6.2 3,500-20,000mAh

6.2.1 Key market trends
6.2.2 Key drivers and opportunities
6.2.3 Market size and forecast

6.3 Above 20,000mAh

6.3.1 Key market trends
6.3.2 Key drivers and opportunities
6.3.3 Market size and forecast

CHAPTER 7 WORLD POWER BANK MARKET, BY GEOGRAPHY

7.1 North America

7.1.1 Key market trends
7.1.2 Key growth factors and opportunities
7.1.3 Market size and forecast
7.1.4 U.S.

7.1.4.1 Market size and forecast

7.1.5 Canada

7.1.5.1 Market size and forecast

7.1.6 Mexico

7.1.6.1 Market size and forecast

7.2 Europe

7.2.1 Key market trends
7.2.2 Key growth factors and opportunities
7.2.3 Market size and forecast
7.2.4 U.K.

7.2.4.1 Market size and forecast

7.2.5 Germany

7.2.5.1 Market size and forecast

7.2.6 France

7.2.6.1 Market size and forecast

7.2.7 Russia

7.2.7.1 Market size and forecast

7.2.8 Rest of Europe

7.2.8.1 Market size and forecast

7.3 Asia-Pacific

7.3.1 Key market trends
7.3.2 Key growth factors and opportunities
7.3.3 Market size and forecast
7.3.4 China

7.3.4.1 Market size and forecast

7.3.5 India

7.3.5.1 Market size and forecast

7.3.6 Japan

7.3.6.1 Market size and forecast

7.3.7 Australia

7.3.7.1 Market size and forecast

7.3.8 Rest of Asia-Pacific

7.3.8.1 Market size and forecast

7.4 LAMEA

7.4.1 Key market trends
7.4.2 Key growth factors and opportunities
7.4.3 Market size and forecast
7.4.4 Latin America

7.4.4.1 Market size and forecast

7.4.5 Middle East

7.4.5.1 Market size and forecast

7.4.6 Africa

7.4.6.1 Market size and forecast

CHAPTER 8 COMPANY PROFILE

8.1 Samsung Electronics Co, Ltd

8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic moves and developments

8.2 Apacer Technology Inc.

8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Strategic moves and developments

8.3 Panasonic Corporation

8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic moves and developments

8.4 Microsoft Corporation

8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic moves and developments

8.5 Sony Corporation

8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic moves and developments

8.6 Xiaomi Inc.

8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Strategic moves and developments

8.7 GP Batteries International Ltd

8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Strategic moves and developments

8.8 Anker Technology Co. Limited

8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Strategic moves and developments

8.9 OnePlus

8.9.1 Company overview
8.9.2 Company snapshot
8.9.3 Strategic moves and developments

8.10 Hitachi Maxell Ltd.

8.10.1 Company overview
8.10.2 Company snapshot
8.10.3 Business performance
8.10.4 Strategic moves and developments

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP WINNING STRATEGIES IN POWER BANK MARKET
FIG. 3 TOP WINNING STRATEGY ANALYSIS
FIG. 4 VALUE CHAIN ANALYSIS OF POWER BANK MARKET
FIG. 5 PORTERS FIVE FORCES ANALYSIS
FIG. 6 MARKET SHARE ANALYSIS OF POWER BANK COMPANIES, 2015 (%)
FIG. 7 U.S. POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 8 CANADA POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 9 MEXICO POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 10 U.K. POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 11 GERMANY POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 12 FRANCE POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 13 RUSSIA POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 14 REST OF EUROPE POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 15 CHINA POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 16 INDIA POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 17 JAPAN POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 18 AUSTRALIA POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 19 REST OF ASIA-PACIFIC POWER BANK MARKET, 2015-2022 ($MILLION)
FIG. 20 LATIN AMERICA POWER BANK MARKET, BY TYPE 2015-2022 ($MILLION)
FIG. 21 MIDDLE EAST POWER BANK MARKET, BY TYPE 2015-2022 ($MILLION)
FIG. 22 AFRICA POWER BANK MARKET, BY TYPE 2015-2022 ($MILLION)
FIG. 23 SAMSUNG ELECTRONICS CO, LTD: NET REVENUE, 20122014 ($MILLION)
FIG. 24 SAMSUNG ELECTRONICS CO, LTD: NET REVENUE, BY DIVISION, 2014 (%)
FIG. 25 SAMSUNG ELECTRONICS CO, LTD: NET REVENUE, BY GEOGRAPHY, 2014 (%)
FIG. 26 PANASONIC CORPORATION: NET SALES, 20132015 ($MILLION)
FIG. 27 PANASONIC CORPORATION: NET SALES, BY DIVISION, 2015 (%)
FIG. 28 MICROSOFT CORPORATION: NET REVENUE, 20122015 ($MILLION)
FIG. 29 MICROSOFT CORPORATION: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 30 MICROSOFT CORPORATION: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 31 SONY CORPORATION: NET REVENUE, 20132015 ($MILLION)
FIG. 32 SONY CORPORATION: NET REVENUE, BY DIVISION, 2015 (%)
FIG. 33 SONY CORPORATION: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 34 GP BATTERIES INTERNATIONAL LTD: NET REVENUE, 20122015 ($MILLION)
FIG. 35 GP BATTERIES INTERNATIONAL LTD: NET REVENUE, BY DIVISION, 2015(%)
FIG. 36 GP BATTERIES INTERNATIONAL LTD: NET REVENUE, BY GEOGRAPHY, 2015 (%)
FIG. 37 HITACHI MAXELL LTD.: NET REVENUE, 20122015 ($MILLION)
FIG. 38 HITACHI MAXELL LTD.: NET REVENUE, BY GEOGRAPHY, 2015 (%)

List of Tables

TABLE 1 WORLD POWER BANK MARKET REVENUE, BY REGION, 20152022 ($MILLION)
TABLE 2 PORTABLE POWER BANK MARKET, BY REGION, 2015-2022 ($MILLION)
TABLE 3 BATTERY CASE POWER BANK MARKET, BY REGION 2015-2022 ($MILLION)
TABLE 4 SOLAR POWER BANK MARKET, BY REGION 2015-2022 ($MILLION)
TABLE 5 LITHIUM-ION POWER BANK MARKET, BY REGION 2015-2022 ($MILLION)
TABLE 6 LITHIUM-POLYMER POWER BANK MARKET, BY REGION 2015-2022 ($MILLION)
TABLE 7 BELOW 3,500MAH POWER BANK MARKET, BY REGION 2015-2022 ($MILLION)
TABLE 8 3,500-20,000MAH POWER BANK MARKET, BY REGION 2015-2022 ($MILLION)
TABLE 9 ABOVE 20,000MAH POWER BANK MARKET, BY REGION 2015-2022 ($MILLION)
TABLE 10 NORTH AMERICA POWER BANK MARKET, BY TYPE 2015-2022 ($MILLION)
TABLE 11 EUROPE POWER BANK MARKET, BY TYPE 2015-2022 ($MILLION)
TABLE 12 ASIA-PACIFIC POWER BANK MARKET, BY TYPE 2015-2022 ($MILLION)
TABLE 13 LAMEA POWER BANK MARKET, BY TYPE 2015-2022 ($MILLION)
TABLE 14 SAMSUNG ELECTRONICS CO, LTD - COMPANY SNAPSHOT
TABLE 15 APACER TECHNOLOGY INC. - COMPANY SNAPSHOT
TABLE 16 PANASONIC CORPORATION - COMPANY SNAPSHOT
TABLE 17 MICROSOFT CORPORATION- COMPANY SNAPSHOT
TABLE 18 SONY CORPORATION - COMPANY SNAPSHOT
TABLE 19 XIAOMI INC. - COMPANY SNAPSHOT
TABLE 20 GP BATTERIES INTERNATIONAL LTD - COMPANY SNAPSHOT
TABLE 21 ANKER TECHNOLOGY CO. LIMITED - COMPANY SNAPSHOT
TABLE 22 ONEPLUS - COMPANY SNAPSHOT
TABLE 23 HITACHI MAXELL LTD.- COMPANY SNAPSHOT

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